Real Fake Photos

What Real Fake Photos does

Real Fake Photos, operated by Swiss parent Profaile GmbH, is a direct-to-consumer AI headshot generation service founded in 2023 and headquartered in Zürich at Guggachstrasse 6. The platform enables users to upload 10–20 selfies via a self-serve web interface (realfakephotos.com) or native iOS app, then receive 40–160 AI-generated professional portraits within 2.5–4 hours, priced between €9.99 and €15.96 per package. The service targets three segments: working professionals updating LinkedIn and corporate profiles (the primary segment), corporate teams via the adjacent Company Headshots platform (companyheadshots.ai), and individual consumers seeking affordable personal photos. Cumulative scale includes 9.19M+ headshots generated and 105K+ customers served, distributed across Switzerland, Germany, broader Europe, and the United States.

The underlying technology is built on open-source Stable Diffusion image-generation models that are fine-tuned on each user's uploaded selfies to produce personalized avatar checkpoints, with compute provided by Runpod GPU hosting, image storage on AWS (Frankfurt and Ireland data centers for EU data residency), and web delivery via Vercel. The product is structured as three tiered packages — 1 Style (€9.99), 2 Styles (€12.98), and 4 Styles (€15.96, discounted from €39.96) — each differentiated by output volume and delivery speed, with a 100% money-back guarantee and 14-day refund policy. The technology is productized application of third-party generative AI rather than proprietary model development, and the company has disclosed no patents, research publications, or named proprietary foundation models.

Commercially, Real Fake Photos operates a product-led growth model with two scaled performance-acquisition layers: a paid Creator Ambassador Program (up to $4,000/month per creator, generating 5M+ weekly views across TikTok, Instagram, and LinkedIn) and a 30% Affiliate Program operated on Rewardful with bi-weekly PayPal payouts. Revenue streams include one-time consumer package purchases, the Creator Program, the Affiliate Program, and an emerging B2B line via Company Headshots. The company has been featured in Swiss and German media (Heute, SRF, 20min), has received an EWOR fellowship entry (effectively zero institutional capital), and is owned entirely by its three founders (Alexander Eichhorn, Jan-Oliver Seidenfuss, Max Brenner), all serving as Managing Directors.

Name

Real Fake Photos

Legal name

Profaile GmbH

Website

https://realfakephotos.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Zürich-based AI service converting user selfies into 40-160 professional portraits within hours via fine-tuned Stable Diffusion models. Serves individual professionals, SMBs, and corporate teams across Europe and the US through a self-serve web and iOS platform.

Ownership category

akta.pro rank

Product category

AI Image Generation

NAICS

Photographic Services (54192), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Humans, Avatars & Real-Time Character Pipelines (MPAHADAH)

Keywords

• AI headshot generation
• Professional portrait photography
• AI avatar creation
• Stable Diffusion portraits
• Self-serve headshot platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. AI Headshot Generation (Individual): One-time payment model for AI-generated professional headshots. Users pay per style package (1, 2, or 4 styles) with different delivery times and quantity of headshots. 100% money back guarantee and 14-day refund policy.
2. Creator Program: Influencer/creator ambassador program where content creators earn income by producing authentic content showcasing AI headshot capabilities. Paid monthly with potential earnings up to $4,000/month.
3. Affiliate Program: 30% commission on all referred sales with bi-weekly payouts via PayPal. Low $25 minimum payout threshold and 30-day cookie duration.
4. Corporate/Team Headshots: B2B offering for creating corporate headshots for teams via companyheadshots.ai platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Real Fake Photos provides an AI-driven image generation service that converts a user's 10–20 uploaded selfies into 40–160 professional-grade headshots within 2.5–4 hours, offered via tiered packages at €9.99, €12.98, or €15.96 per session. Output styles include Professional, Casual, Everyday, and Highperformer variants intended for use on LinkedIn, corporate websites, email signatures, and other professional contexts. A companion enterprise offering at companyheadshots.ai serves corporate teams that need consistent headshots across multiple employees.

Product overview

Real Fake Photos is a B2C AI-powered headshot generation platform built around its core Real Fake Photos service. The platform operates on a tiered package model with three pricing tiers (1 Style at €9.99, 2 Styles at €12.98, and 4 Styles at €15.96) differentiated by the number of unique style outputs and delivery speed. Individual style variants include Professional (suit wearers), Casual (LinkedIn), Everyday (Instagram), and Highperformer (personal branding). The ecosystem extends through complementary programs: the Creator Program enables influencers to earn through content creation, and the Affiliate Program offers 30% recurring commissions. A separate corporate offering, Company Headshots, targets enterprise team headshot needs at companyheadshots.ai.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Fake Photos AI-powered professional headshot generator that converts 10–20 user-uploaded selfies into 40–160 studio-quality portraits using a Stable Diffusion model retrained on each user's photos, with multiple style variants (Professional, Casual, Everyday, Highperformer) intended for LinkedIn, corporate websites, and email signatures. Delivered as a self-serve service on web and iOS in 2.5–4 hours for €9.99–€15.96 per session.
• Company Headshots B2B offering on companyheadshots.ai that lets companies generate consistent professional headshots for multiple employees for use on company websites, internal directories, marketing materials, and onboarding flows. Targeted at teams that would otherwise need to coordinate in-person photoshoots across distributed staff.

Quantifiable outcome

• 9,193,440+ AI headshots created for 105K+ professionals
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides secure storage for uploaded images and generated content. Data centers located in Europe (Ireland and Frankfurt) with appropriate safeguards for cross-border data transfers.
• VercelcoreTechnology or IntegrationVercel provides hosting for the website and related applications, enabling fast global delivery of the web platform.
• RunpodcoreTechnology or IntegrationRunpod provides GPU hosting to support resource-intensive AI processing tasks required for generating personalized avatars.
• Stable Diffusion (Open Source)coreTechnology or IntegrationOpen source image generation model used as the foundation for creating personalized avatars. Model is retrained with user-uploaded photos to generate unique headshots.
• StripecoreTechnology or IntegrationPayment processing platform. Company is also part of the Stripe Climate Program for environmental sustainability.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aragon AI: Aragon AI generates AI professional headshots from uploaded selfies using a similar Stable Diffusion fine-tuning approach. Closest direct competitor with overlapping product, pricing tier structure, and target customer (LinkedIn professionals, remote workers, corporate teams).
• HeadshotPro: HeadshotPro is a direct AI headshot generator serving individual professionals and teams with tiered packages and style options. Comparable on product offering, pricing model, and target use case (LinkedIn, corporate, actor/model portfolios).
• TryItOnAI: TryItOnAI offers AI-generated professional headshots for individuals and enterprises using generative models. Direct competitor with overlapping B2C and B2B (team plans) go-to-market and similar selfie-to-headshot workflow.
• Secta Labs: Secta Labs produces AI professional headshots with style variants from uploaded selfies. Comparable in core product mechanic (personalized avatar generation), pricing tiering, and LinkedIn-first positioning.
• ProfilePicture.ai: ProfilePicture.ai generates AI profile pictures and avatars from uploaded photos, with style packs and portrait outputs. Overlaps strongly on use case (professional/social profile pictures) and self-serve consumption model.
• Better Pic: BetterPic is an AI headshot service for professionals and teams, with package tiers and corporate offerings. Direct competitor targeting the same LinkedIn/corporate headshot refresh use case with similar pricing structure.
• Lensa AI: Lensa AI (by Prisma Labs) is a consumer app that uses generative AI to produce stylized portrait avatars from selfies. Comparable on AI-avatar generation mechanic and B2C mobile distribution, though broader in style scope beyond professional headshots.
• AI SuitUp: AI SuitUp delivers AI-generated corporate headshots targeted at professionals and remote teams. Direct competitor in the enterprise/team headshot space with overlapping product and pricing.

Emerging players

• PhotoRoom: PhotoRoom is an AI photo-editing and background-generation platform with consumer and Pro tiers. Adjacent in AI image generation for commercial use, overlapping on SMB/creator audience but focused on product/e-commerce backgrounds rather than headshots.
• Remini: Remini is a consumer AI photo-enhancement app that upscales and enhances portraits. Adjacent category (AI on personal photos) with overlapping creator-audience and B2C mobile distribution, but focused on enhancement rather than generation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/realfakephotos
• Instagraminstagram.com/realfakeapp
• TikToktiktok.com/@realfakephoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Fake Photos