What NewTechWood does

NewTechWood America, Inc. is a Houston, Texas-based manufacturer of capped composite building materials for outdoor living and exterior envelope applications, founded in 2004 and operating under a parent organization with 30+ years of plastic-recycling history. The company sells composite decking boards, deck tiles, siding and cladding, railing, fencing, outdoor furniture, and garden accessories, all built on its proprietary UltraShield technology — a wood-plastic composite core of recycled hardwood/softwood fibers and high-density polyethylene wrapped in a co-extruded polymer cap that covers all four sides of the board, including grooves, to resist moisture, UV, mold, staining, scratching, and fading. Products are backed by a 25-year limited transferable warranty and offered across multiple series (Magellan, Cortes, Monarch, Bell) with hollow and solid profiles, dual-grain finishes, and 25+ standard colors plus custom color runs.

The business is a transactional hardware-sales model with no recurring revenue component. Pricing is quote-based and not publicly disclosed; custom colors carry minimum order quantities and a six-month lead time. GTM is multi-channel: a US/Canadian distributor and lumberyard network, direct phone sales, project-based commercial sales for hospitality and food service, and direct-to-consumer touchpoints including free samples, free take-offs, free renderings, and architect resources. The company markets through a content-driven mix (blog, YouTube, email newsletter, deck visualizer, calculators, technical documentation) and pursues both DIY homeowners and professional contractors/architects as distinct segments. Customer base spans residential, commercial, contractor, and distributor/lumberyard channels, with no single named enterprise anchor and a global shipping footprint.

Operationally, NewTechWood is privately held with 11–50 employees, no disclosed outside funding rounds, and an aggressive recent SKU cadence (seven-plus product launches across 2024–2025) that extends the core decking franchise into premium siding (Board and Batten, All Weather Siding Pro), fencing accessories (Fence Gates), aluminum trims, and outdoor furniture (Bar and Pub), alongside two sub-brands (UltraShield, Everlux Interiors) and the Alusions aluminum line.

Name

NewTechWood

Legal name

NewTechWood America, Inc.

Website

https://newtechwood.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

NewTechWood is a Houston-based manufacturer of UltraShield 360-degree capped composite decking, siding, railing, fencing, deck tiles, and outdoor furniture, selling through US/Canadian distributors, lumberyards, and direct channels to homeowners, contractors, and commercial customers.

Ownership category

akta.pro rank

Product category

Composite Decking and Outdoor Building Materials

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industries

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Composite decking materials
• Capped composite boards
• Outdoor building products
• Composite siding cladding
• Composite railing fencing

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Composite Decking and Building Materials Sales: NewTechWood generates revenue through the one-time sale of composite decking boards, deck tiles, siding, railing, fencing, and related accessories. Products are sold through direct sales, distributors, and lumberyards to homeowners, contractors, and commercial businesses. There is no recurring revenue model; each transaction is a one-time product purchase.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NewTechWood manufactures and sells capped composite decking boards, deck tiles, siding/cladding, railing, fencing, garden products and outdoor furniture built around its proprietary UltraShield 360-degree polymer-capping technology. Products combine recycled hardwood/softwood fibers with high-density polyethylene plastic and are sold direct, through distributors/lumberyards, and to commercial project buyers across the US, Canada and internationally.

Product overview

NewTechWood is a composite wood decking and outdoor living products manufacturer offering a comprehensive portfolio of capped composite building materials. The product line centers on UltraShield technology—a proprietary 360-degree polymer-capped composite that protects against moisture, mold, fading, and scratching. Core offerings include composite decking boards (available in Magellan, Cortes, Monarch, and Bell series with multiple profiles), deck tiles (in 1x1, 1x2, and 1x3 foot sizes with interlocking base), and siding/cladding systems (All Weather, European Style, Shadowline, Noir, and Board & Batten). The portfolio extends to composite railings (both composite and aluminum options), fencing (Ultraeasy and Traditional systems), garden products (planters, bird feeders, storage boxes), and outdoor furniture (Adirondack chairs, benches, coffee tables, bar furniture). Products feature extensive color customization with 25+ standard colors and custom color options, backed by a 25-year limited transferable warranty. The company has been a leader in wood-plastic composite technology since 2004, serving both residential and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• UltraShield: Proprietary 360-degree capped composite technology featuring wood fibers and high-density polyethylene plastic core with outer polymer shell for superior protection against rot, fading, staining, and scratching
• EverLux Interiors

Products and services

• UltraShield Naturale Composite Decking Boards Premium capped composite decking boards with 360-degree UltraShield polymer shell protection. Available in Magellan, Cortes, Monarch and Bell series with solid, grooved and hollow profiles for residential and commercial deck construction.
• Composite Deck Tiles Eco-friendly capped composite deck tiles with interlocking plastic base for quick, tool-free installation. Available in multiple sizes and wood grain patterns for DIY patios, balconies and outdoor living spaces.
• All Weather Siding Pro Long-lasting, ultra low maintenance composite siding product for exterior walls with enhanced weather resistance and durability.
• All Weather Siding Composite siding and cladding product for exterior walls offering long-lasting, low-maintenance weather-resistant performance.
• European Style Siding European-style composite siding and cladding offering elegant design aesthetics for residential and commercial exterior applications.
• Shadowline Siding Composite siding and cladding product with shadowline design providing a distinctive exterior finish.
• Noir Siding European composite siding product with high stain and UV resistance and low maintenance characteristics.
• Board and Batten Siding Elegant board and batten composite siding with eco-friendly construction for residential and commercial exteriors.
• Aluminum Trims Aluminum trim accessories for finishing composite siding and cladding installations.
• Composite Deck Railing Composite deck railing systems offering strength, durability and aesthetic appeal with 25-year warranty and multiple color options.
• Aluminum Railing Aluminum deck railing product offering modern aesthetics and durability for outdoor deck applications.
• Ultraeasy Fencing Easy-to-install composite fencing system designed for residential and commercial perimeter enclosure applications.
• Traditional Fencing Composite fencing products designed with traditional aesthetics for residential and commercial outdoor enclosure applications.
• Fence Gates Gate products compatible with Ultraeasy and Traditional composite fencing systems.
• Adirondack & Table Outdoor Furniture Adirondack chairs and side tables made from 95% recycled HDPE plastic, with ergonomic design, multiple color options and weather-resistant construction for outdoor living.
• Bar & Pub Outdoor Furniture Outdoor bar and pub furniture designed for comfortable and versatile outdoor entertaining.
• Bench & Coffee Table Outdoor Furniture Outdoor benches and coffee tables with composite construction, including the Oxford Outdoor Bench and Boston Outdoor Coffee Table.
• Garden Bench and BBQ Table Outdoor garden benches and BBQ tables for outdoor entertaining areas.
• Composite Planters Elevated garden planters made from composite material with water drainage and rot-resistant properties.
• Composite Bird Feeders Bird feeders constructed from composite material for outdoor garden use.
• Composite Storage Box Outdoor storage boxes made from composite material for deck and patio storage solutions.
• Grass Tiles Artificial grass tiles that integrate with composite deck tiles to create lush artificial lawns requiring no watering or mowing.
• Ceramic Deck Tiles Stone/ceramic deck tiles that combine with composite deck tiles for varied outdoor flooring aesthetics.
• Outdoor Shower Tile Deck tiles designed for outdoor shower floor applications, providing moisture-resistant and splinter-free surfaces.
• EverLux Interiors Indoor Products Interior composite products marketed under the EverLux Interiors brand for indoor living applications, sold through a partner site.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Arnold Palmer Invitational Golf TournamentminorGTM or Marketing Partner · 1 January 2021NewTechWood is a supporter of the Arnold and Winnie Palmer Foundation through sponsorship of the Arnold Palmer Invitational Golf Tournament. This partnership supports charitable causes while increasing brand visibility in the golf/sports community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UFP Industries: Large building products manufacturer whose Deckorators and ProWood brands compete directly with NewTechWood in composite decking and treated lumber. Operates at vastly greater scale across multiple outdoor categories, providing a useful benchmark for distribution leverage.
• AZEK Company (parent of TimberTech): Public building products company spanning decking, trim, mouldings, and porch products. A scaled incumbent with significantly broader portfolio and capital resources, competing with NewTechWood across multiple outdoor categories through the TimberTech brand.
• CertainTeed (Saint-Gobain): Major siding and exterior building products manufacturer under Saint-Gobain, competing with NewTechWood in composite/PVC siding and offering a broader exterior portfolio. Relevant peer for NewTechWood's siding and cladding line expansion.

Direct peers

• Trex Company: The largest US wood-plastic composite decking manufacturer, offering capped composite boards, railings and fascia against a similar DIY + pro + distributor model. Trex is the benchmark direct competitor to NewTechWood in the same product category, distribution channels, and end customers.
• Deckorators (UFP Industries): Composite and aluminum decking, railing, lighting and accessories brand under UFP Industries. Directly comparable in product breadth (decking + railing + accessories) and in serving pro dealers and DIY big-box channels.
• TimberTech (AZEK Building Products): Premium capped composite and PVC decking brand owned by AZEK, selling through contractors and dealers. Overlaps with NewTechWood across capped composite boards, railing, and fastening, with comparable warranty positioning.
• MoistureShield (Oldcastle APG): Composite decking maker with capped and uncapped lines, distributed through lumberyards and contractors. Competitor with comparable WPC technology and an overlapping pro-channel customer base to NewTechWood.
• Fiberon (now part of Fortune Brands Innovations): Capped composite decking and railing manufacturer with a strong two-channel distribution mix. Competes head-on with NewTechWood in residential and light commercial decking projects with similar composite technology and warranty terms.
• Envision Outdoor Living Products: Manufacturer of composite decking, railing and outdoor lighting under the Envision and Fairway brands. Competes with NewTechWood in mid-tier composite decking sold through lumberyards and building material distributors.

Emerging players

• Cali Bamboo (Cali Floors / Avalon): Composite decking and bamboo-based outdoor products brand with a strong direct-to-consumer e-commerce motion. Partial overlap with NewTechWood's DTC and DIY homeowner segment, though smaller scale and narrower product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJwaWfQfLzQd8JvKj7Z5JfQ
• Xx.com/NewTechWood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewTechWood