What Independent Financial Partners does

Independent Financial Partners (IFP) is a privately held, family-controlled independent broker-dealer and registered investment adviser headquartered in Tampa, Florida, serving a national network of 279 affiliated financial professionals across 33-34 U.S. states with $19.45 billion in assets under administration as of April 2026. The firm operates through three wholly owned subsidiaries: IFP Securities, LLC (FINRA/SIPC-registered broker-dealer), IFP Advisors, LLC (SEC-registered investment adviser), and IFP Insurance Group LLC (licensed insurance agency). IFP was founded in 1995 as William E. Hamm & Associates, transitioned to full independence in 2017 by launching its own broker-dealer after departing LPL Financial, and has remained bootstrapped under Hamm family ownership throughout.

IFP's core offering is an integrated independent advisor platform anchored by Advisor[X], its proprietary all-in-one account management system integrating CRM, multi-custodian connections (Pershing, Charles Schwab, Fidelity, SEI), form automation, and client communications. The firm's in-house asset management arm, IFP Asset Management (IFPAM), provides model portfolios and discretionary investment management using a proprietary machine learning algorithm ('Battle Royale') that ranks 131 ETFs across global equity markets, plus quantitative strategies including Protective, Vigilant, Adaptive, and Robust Asset Allocation. IFP also bundles marketing (in-house IFP Design Group), virtual admin, compliance, M&A advisory, and business coaching into the affiliation package, with affiliated advisors earning up to 97% payout based on a tiered GDC-based grid.

IFP generates revenue through three primary streams: (1) broker-dealer and RIA affiliation fees retained from advisor production after the payout grid (up to 97% to advisors, leaving 3% on average retained by IFP), (2) asset management fees on model portfolios and discretionary managed assets via IFPAM, and (3) commissions and fees on fixed insurance and annuity products distributed through IFP Insurance Group LLC. The go-to-market is sales-led and relationship-driven: IFP recruits established independent advisors and multi-producer teams from other broker-dealers (e.g., Commonwealth Financial Network, LPL) through dedicated transition liaisons, custom transition packages, and a 90-day formal onboarding period. Distribution is exclusive — there is no direct-to-consumer channel; all client assets flow through the affiliated advisor network. Strategic product partners (Dimensional Fund Advisors, First Trust, Capital Group/American Funds, Invesco, Pacer ETFs, and others) distribute investment products through IFPAM's model portfolio platform, making IFP both a service provider to advisors and a distribution channel for asset managers.

Name

Independent Financial Partners

Legal name

IFP Securities, LLC / IFP Advisors, LLC

Website

https://ifpartners.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Independent Financial Partners is a privately held, family-owned broker-dealer and RIA serving 279 affiliated financial professionals across 33 U.S. states with $19.45B AUA, offering multi-custodian technology, in-house asset management, and a tiered payout grid of up to 97%.

Ownership category

akta.pro rank

Product category

Broker-Dealer and Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421), Finance and Insurance (52)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

akta.pro secondary industries

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG), Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Broker-dealer services
• Investment advisory
• Asset management
• Financial advisor platform
• Compliance support

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Broker-Dealer and RIA Affiliation Fees: IFP generates revenue as a registered broker-dealer (IFP Securities, LLC) and investment advisor (IFP Advisors, LLC). Financial professionals join the network and pay affiliation fees in exchange for compliance support, technology, operational infrastructure, and access to custodians. The payout grid (up to 97% to advisors) indicates the firm retains a portion of advisor-generated revenue.
2. Insurance and Annuity Products: IFP Insurance Group LLC, a licensed insurance agency and wholly owned subsidiary, offers fixed insurance products. Insurance and annuity products are offered alongside securities and investment advisory services.
3. Asset Management (IFPAM): IFP Asset Management (IFPAM) provides model portfolios and discretionary investment management to affiliated advisors. Revenue is generated through advisory fees on managed assets, with the multi-credentialed investment team acting as an extension of advisor practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Independent Financial Partners operates as a registered broker-dealer (IFP Securities, LLC) and registered investment adviser (IFP Advisors, LLC) that provides compliance, technology, custodial access, asset management, marketing, and operational infrastructure to independent financial advisors. The firm also distributes fixed insurance and annuity products through its wholly owned subsidiary IFP Insurance Group LLC and offers discretionary investment management via its in-house asset management team (IFPAM).

Differentiator

Problem solved

Functional benefit

Brands

• IFP Asset Management (IFPAM): In-house asset management team offering model portfolios and discretionary portfolio management services for financial professionals.
• IFP Design Group

Products and services

• IFP Securities Broker-Dealer Services Registered broker-dealer services for independent financial advisors, providing clearing through BNY Pershing, supervisory and compliance infrastructure, and trade execution support.
• IFP Advisors Investment Advisory Services Registered investment advisory services delivered through IFP Advisors, LLC, a Registered Investment Adviser providing advisory solutions to clients of affiliated financial professionals.
• IFP Asset Management (IFPAM) Model Portfolios and Discretionary Management Model portfolios and discretionary investment management provided to affiliated advisors, including proprietary quantitative strategies (Protective, Vigilant, Adaptive, Robust Asset Allocation) and the proprietary Battle Royale machine learning algorithm. IFPAM's multi-credentialed team (CFAs, CFPs, CMTs) handles portfolio management, trading, and rebalancing on behalf of affiliated advisors.
• IFP Insurance Group Insurance and Annuity Products Fixed insurance and annuity products offered through IFP Insurance Group LLC, a licensed insurance agency and wholly owned subsidiary of Independent Financial Partners.
• Advisor[X] Proprietary Digital Platform Proprietary all-in-one account management platform for affiliated financial professionals, integrating CRM, custodian connections, form automation, client communication workflows, a support ticketing system, and a Knowledgebase.
• IFP Design Group (Marketing and Branding Services) In-house design team providing branding, logo creation, style guides, business cards, letterhead, and website development to affiliated advisors at no cost for new advisors.
• Virtual Admin / Client Services Experienced Client Services team providing part-time and full-time virtual administrative support to handle client servicing, scheduling, and back-office tasks for affiliated advisors.
• Business Solutions (Employer Services and Retirement Plans) Resources centered on employer services including retirement planning, qualified plans, non-qualified plans, and succession planning for affiliated advisors serving business clients.
• M&A Strategies Advisory M&A advisory services for practice acquisitions, sales, and succession planning for affiliated financial advisors and advisory firms.
• Business Coaching and Practice Management Business coaching, practice management support, and access to a library of growth resources tailored to the different phases of practice expansion for affiliated financial professionals.
• Risk Management Services Risk management services and resources supporting affiliated advisors' compliance, supervisory, and operational risk functions.
• Transitions Program (90-Day Transition Support) Structured 90-day transition program with a dedicated personal liaison, transition dollars, and a custom transition package to onboard advisors and teams moving from other broker-dealers.
• Enhanced Advanced Strategies Platform (Employee Advisor Division) Enhanced platform and expanded Employee Advisor Division at IFP following the acquisition of Advanced Strategies Group (ASG), offering a multidisciplinary advisory offering to clients served by employee advisors.

Quantifiable outcome

• Advisors can earn up to 97% payout on their GDC, among the highest in the independent channel
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• JumpcoreTechnology or Integration · 1 October 2025Strategic partnership with Jump, an industry-leading AI platform built specifically for financial advisors. IFP offers Jump as an approved technology partner to its network, providing AI-assisted meeting notes, CRM integration, and workflow automation.
• Dimensional Fund Advisors (DFA)coreTechnology or IntegrationDFA is a flagship third-party model provider within IFPAM's model portfolio platform. Multiple DFA model variants are offered across income, growth, and tax-sensitive strategies.
• First TrustcoreTechnology or IntegrationFirst Trust Strategic Focus and Strategic Risk Model Portfolios are available through IFPAM. Multiple model variants offered covering equities, fixed income, alternatives, and risk profiles.
• Capital Group / American FundscoreTechnology or IntegrationPure American Funds model portfolios are available through IFPAM, covering conservative income, growth, retirement income, and tax-aware strategies.
• SEIcoreTechnology or IntegrationSEI serves as one of four custodian options available to IFP advisors for advisory business. Also a partner page listing.
• BNY PershingcoreTechnology or IntegrationPrimary clearing firm for IFP's broker-dealer business. Also one of four custodian options for advisory assets, with no additional admin fees.
• Charles SchwabcoreTechnology or IntegrationCustodian option available to IFP advisors for advisory business, at no additional admin fees.
• Fidelity InvestmentscoreTechnology or IntegrationCustodian option available to IFP advisors for advisory business, at no additional admin fees.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Commonwealth Financial Network: Privately held IBD and RIA serving independent financial advisors nationwide. Directly comparable to IFP in business model (broker-dealer + RIA + insurance) and target customer. IFP explicitly recruited the $700M+ CenterBridge team away from Commonwealth in December 2025.
• Kestra Financial: Wealth management platform serving independent financial advisors and RIAs with broker-dealer, RIA, and insurance services. Closely comparable in business model to IFP — both compete to recruit independent advisors from wirehouses and smaller broker-dealers.
• LPL Financial: The largest independent broker-dealer in the U.S. LPL serves independent financial advisors with brokerage, RIA custody, and technology platforms — the same core offering as IFP, but at materially greater scale. LPL is the primary structural competitor for transitioning wirehouse and IBD advisors.
• Sanctuary Wealth: Independent wealth platform serving high-end independent advisors and advisor teams with broker-dealer and RIA services. Comparable to IFP in targeting established advisor teams transitioning from larger firms while preserving brand autonomy.
• Osaic (formerly Advisor Group): Large IBD platform serving independent advisors through multiple subsidiary brands (FSC Securities, Royal Alliance, SagePoint, etc.). Direct competitor for transitioning advisors with similar broker-dealer + RIA + insurance service bundles.
• Cetera Financial Group: Multi-channel independent broker-dealer serving independent financial advisors through multiple brand subsidiaries. Directly comparable to IFP in business model and advisor services offering, though Cetera operates at significantly greater scale and is PE-backed.
• Cambridge Investment Research: Large privately held independent broker-dealer serving independent financial advisors with a similar advisor-affiliation business model. Competes directly for transitioning advisors and offers comparable payout, technology, and compliance support services.

Broad incumbents

• Raymond James Financial Services: Large diversified financial services firm with a financial advisor channel that competes for transitioning advisors. Broader and more diversified than IFP (includes capital markets, asset management, and bank), but overlaps directly in the independent advisor recruitment market.
• Ameriprise Financial: Diversified financial services company with a large independent advisor channel. While much broader than IFP (including wealth management, asset management, and insurance), its franchise financial advisor program competes for the same independent advisor pool.

Others

• BNY Pershing: Primary clearing firm and custodian for IFP's broker-dealer business and one of four custodian options for advisory assets. Pershing is a partner and infrastructure provider to IFP rather than a competitor, but comparable as a B2B platform serving independent advisors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgu4ytNGtcABftx2pnBirLQ
• Facebookfacebook.com/IndependentFinancialPartners
• LinkedInlinkedin.com/company/ifpartners
• Instagraminstagram.com/if_partners
• Xx.com/IF_Partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Financial Partners