Magento Association
The Magento Association is a nonprofit trade association that serves as the neutral stewardship body for the global Magento open source e-commerce community, organizing the Meet Magento event series, the Ambassador Program, and educational resources for developers, merchants, agencies, and technology partners worldwide.
- Company typePrivate
- Founded2018
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Magento Association does
The Magento Association is an independent nonprofit trade association, organized under Illinois law and headquartered in Springfield, Illinois. Founded in 2018, the association serves as the neutral community stewardship body for the global Magento open source e-commerce ecosystem, operating independently from Adobe Inc., which holds the underlying Magento trademark under license. Its mission is to advance and empower the Magento community through open collaboration, education, and thought leadership.
The association does not build or sell commercial software products. Its core 'products' are community programs and events: the Meet Magento conference series held in 10+ countries annually, the Magento Ambassador Program, podcasts, webinars, blog content, and a member hub platform (hub.magentoassociation.org). It serves four primary constituency segments — Magento developers, e-commerce merchants, agencies/service providers, and technology partners — and claims to engage with 'millions of people using Magento' globally.
The business model is a subscription-recurring membership fee structure, with tiered partnerships (e.g., Gold members like Jetrails) and event-driven revenue from the Meet Magento conference series. The organization is currently in a restructuring and professionalization phase, with active hiring for an Executive Director, Global Community Director, Operations & Membership Coordinator, and Bookkeeper, alongside annual board elections (most recently in 2025). It is not venture-backed and funds operations through membership contributions and partnership revenue.
Magento Association firmographics
Firmographics- Name
- Magento Association
- Legal name
- Magento Association
- Website
- https://magentoassociation.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Magento Association is a nonprofit trade association that serves as the neutral stewardship body for the global Magento open source e-commerce community, organizing the Meet Magento event series, the Ambassador Program, and educational resources for developers, merchants, agencies, and technology partners worldwide.
- Ownership category
- akta.pro rank
Magento Association industry classification
Industry- Product category
- Open Source Community Association
- NAICS
- Business Associations (813910), Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industry
- Small Business & Entrepreneurship Community Education (EDAAAFAK)
Keywords
Where Magento Association is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magento Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: The Magento Association generates revenue through membership fees. The organization offers membership with benefits including a public profile entry on the membership page, access to the member hub, and participation in association activities.
Go-to-market motion2 records
Marketing channels7 records
Magento Association product offering
Product offeringCore offering
The Magento Association is a nonprofit trade association that advances and empowers the global Magento and Adobe Commerce community through open collaboration, education, and thought leadership. It operates Meet Magento conferences across multiple countries, runs the Magento Ambassador Program, publishes educational blog and podcast content, hosts webinars, and provides member services through hub.magentoassociation.org including self-service member profiles and community resources.
Product overview
The Magento Association is a community organization — not a product company — focused on advancing and empowering the global Magento community and commerce ecosystem through open collaboration, education, and thought leadership. It does not offer commercial products, software platforms, or SaaS offerings. Its activities include organizing events (Meet Magento conferences globally), managing community programs (Ambassador Program), hosting podcasts, publishing educational blog content, and providing member services through its hub platform (hub.magentoassociation.org). The association collaborates with but does not produce the Magento open-source e-commerce platform itself, which is owned by Adobe.
Differentiator
Problem solved
Functional benefit
Products and services
- Magento Association Membership
- Meet Magento Events
- Magento Ambassador Program
- Member Hub
Quantifiable outcome
- Meet Magento events organized in multiple countries including Netherlands, Germany, Czech Republic, Ukraine, UK, India, Florida, France, Italy, and Brasil
Companies that use Magento Association
Customer profileSegments5 records
Ideal customer profiles4 records
Magento Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magento Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JetrailsminorJetrails is mentioned as a Gold member of the Magento Association. The partnership involves content collaboration, with Jetrails providing guest expertise on Magento hosting optimization topics for the association's blog. Jetrails provides infrastructure and hosting solutions for Magento stores.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Magento Association competitors and assessment
Company assessmentDirect peers
- Mage-OS: Mage-OS is a Magento Open Source fork community and the most direct peer; it organizes its own events and competes for the same developer and merchant mindshare that the Magento Association serves. The association itself references Mage-OS alongside Magento and Hyvä in its German event listing.
- Drupal Association: The Drupal Association is a nonprofit that stewards the Drupal open-source CMS community through memberships, events (DrupalCon), and educational programs — structurally analogous to the Magento Association for an adjacent open-source web technology ecosystem.
- Symfony Association: The Symfony Association is a nonprofit supporting the PHP Symfony framework community via membership dues, sponsorships, and event organization — directly comparable in mission, funding model, and PHP ecosystem overlap with the Magento Association.
- PHP Foundation: The PHP Foundation is a nonprofit dedicated to funding and supporting the PHP language core team. As Magento is built on PHP, the foundation addresses an adjacent tier of the same technology stack and operates a comparable nonprofit-membership funding model.
- PrestaShop Association: PrestaShop is an open-source e-commerce platform with a community/association governance model and global meetup events. It is highly comparable to the Magento Association as a parallel open-source e-commerce community organization.
Broad incumbents
- WordPress.org Community / WordPress Foundation: The WordPress Foundation supports the broader WordPress open-source community, including WordCamp events globally. It is a broader incumbent with a much larger scale but operates an analogous nonprofit-community-stewardship model for an open-source web ecosystem.
- OpenJS Foundation: OpenJS Foundation is a major open-source foundation stewarding JavaScript projects with corporate member sponsorship and global events. It is comparable as a nonprofit member-supported foundation for open-source web technology communities.
- Cloud Native Computing Foundation (CNCF): CNCF is a large-scale nonprofit foundation stewarding open-source cloud-native projects via memberships, global events (KubeCon), and training programs. It represents a scaled-up analog of the Magento Association's nonprofit community-stewardship model.
- WooCommerce Community (Automattic): WooCommerce is the dominant open-source e-commerce platform with a large community of developers, agencies, and merchants. While organized by Automattic rather than an independent nonprofit, it represents the largest competing open-source e-commerce community for the same merchant/developer segments.
Others
- Shopify Partners: Shopify Partners is a vendor-run ecosystem program for agencies and developers building on Shopify. It is not a nonprofit peer but competes for the same merchant and developer attention the Magento Association serves, representing a commercial alternative to community-led stewardship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Magento Association social profiles
Digital presenceMagento Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magento Association leadership team
Management profileNumber of profiles
Profiles1 record
Magento Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magento Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magento Association
What does Magento Association do?
The Magento Association is a nonprofit trade association that advances and empowers the global Magento and Adobe Commerce community through open collaboration, education, and thought leadership. It operates Meet Magento conferences across multiple countries, runs the Magento Ambassador Program, publishes educational blog and podcast content, hosts webinars, and provides member services through hub.magentoassociation.org including self-service member profiles and community resources.
Is Magento Association a public or private company?
Magento Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Magento Association founded?
Magento Association was founded in 2018. It employs 11 to 50 people.
Where is Magento Association based?
Magento Association is headquartered in Springfield, United States, in the North America region.
How does Magento Association make money?
One revenue line is on record: membership Fees.
Who are Magento Association's main competitors?
Direct peers on record are Mage-OS, Drupal Association, Symfony Association, PHP Foundation and PrestaShop Association. Broad incumbents are WordPress.org Community / WordPress Foundation, OpenJS Foundation, Cloud Native Computing Foundation (CNCF) and WooCommerce Community (Automattic). Shopify Partners is listed as an others.
Does Magento Association have an API?
No public API is recorded for Magento Association.
What industry is Magento Association in?
Magento Association's product category is Open Source Community Association. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of EDAAAFAK, Small Business & Entrepreneurship Community Education. Its NAICS code is 813910 and its SIC code is 8600.