Mage-OS
Mage-OS is a community-owned, non-profit e-commerce platform association distributing open-source software built on Magento Open Source 2.4.9 to SMB and enterprise merchants, agencies, and developers, funded via membership fees and partner contributions through Open Collective.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mage-OS does
Mage-OS is a non-profit association founded in 2022 in Poznan, Poland, that distributes a community-owned e-commerce platform built on Magento Open Source 2.4.9. The software is released under OSL 3.0/AFL 3.0 with zero licensing fees and is installed via Composer from repo.mage-os.org. The distribution includes the Hyvä frontend theme (Alpine.js, Tailwind CSS, twind) replacing the legacy Luma stack, Typesense/OpenSearch search, and integration with Redis, RabbitMQ, Varnish, MariaDB/MySQL, and Nginx. It supports PHP 8.1-8.4 and exposes REST, SOAP, and GraphQL APIs.
The organization serves three primary customer groups: SMB-to-enterprise merchants seeking open-source alternatives to SaaS platforms, e-commerce agencies and system integrators that implement and support stores on Mage-OS, and Magento developers who contribute code to the platform. Featured modules include M137 (admin theme), WidgetKit (Hyvä-compatible Page Builder widgets), AdvancedWidget, and PageBuilder Template Import/Export, plus Mage-OS Lab innovations such as PCI DSS 4.0 compliance, AI-powered translation, AI product data enrichment, natural-language reporting, and an agentic admin proof-of-concept.
Revenue is generated entirely through community/professional membership fees (Community €10/year, Professional €100/year) and organizational partner contributions (Bronze €1,250, Silver €4,000, Gold €10,000, Platinum €25,000 per year), all managed transparently via Open Collective. Total cumulative contributions exceed €151K from 208+ financial contributors. The organization has 17 employees, a 1,350+ member Discord community, 8 local chapters across NL/DE/FR/IT/PL/UK/US/IN, and runs a twice-yearly release cadence with partners delivering implementation, hosting, and deployment services worldwide.
Mage-OS firmographics
Firmographics- Name
- Mage-OS
- Legal name
- Mage-OS Association
- Website
- https://mage-os.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mage-OS is a community-owned, non-profit e-commerce platform association distributing open-source software built on Magento Open Source 2.4.9 to SMB and enterprise merchants, agencies, and developers, funded via membership fees and partner contributions through Open Collective.
- Ownership category
- akta.pro rank
Mage-OS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Individual and professional members pay annual fees (Community €10/yr, Professional €100/yr) which fund the non-profit association's operations, development, security, documentation, and community events. Not a commercial revenue stream but financial contributions sustaining the platform.
- Partner Program Contributions: Organizational partners (Bronze €1,250/yr, Silver €4,000/yr, Gold €10,000/yr, Platinum €25,000/yr) provide financial support in exchange for visibility, governance input, event recognition, and grant eligibility. All contributions managed transparently through Open Collective.
- Community Grants (funded by membership/contributions): Partners and members can apply for development grants to fund work on platform improvements. Grant programs funded by membership contributions, not a direct revenue source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Community Member — €10/year |
| Subscription | Annual | Professional Member — €100/year |
| Subscription | Annual | Bronze Partner — €1,250/year |
| Subscription | Annual | Silver Partner — €4,000/year |
| Subscription | Annual | Gold Partner — €10,000/year |
| Subscription | Annual | Platinum Partner — €25,000/year |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Mage-OS product offering
Product offeringCore offering
Mage-OS distributes a community-owned, fully open-source e-commerce platform built on Magento Open Source 2.4.9, offering merchants full catalog, cart, checkout, search, SEO, and AI-powered admin capabilities on infrastructure they control. The distribution adds PCI DSS 4.0 compliance, the Hyvä-compatible frontend, and Mage-OS Lab innovations on top of upstream Magento, available free of charge under OSL 3.0/AFL 3.0 licensing via Composer. Implementation, customization, and support services are delivered exclusively through a global network of certified partner agencies.
Product overview
Mage-OS is a community-owned e-commerce platform distribution built on Magento Open Source, governed by the non-profit Mage-OS Association. The core offering is the Mage-OS Distribution, which provides a fully open-source alternative with community-developed enhancements. The platform architecture includes the core distribution plus ecosystem modules: the M137 Admin Theme provides a modern backend interface, while Hyvä frontend theme integration delivers significantly faster storefront performance. The Mage-OS WidgetKit suite extends Page Builder capabilities with Hyvä-compatible widgets (Slideshow, Slider, Product slider, Grid, Product grid), and the AdvancedWidget module enables structured reusable configurations. Developer Documentation (DevDocs) provides comprehensive guidance, and the Mage-OS Mirror Service offers Magento installation via community infrastructure. All development is transparent and governed democratically through the association.
Differentiator
Problem solved
Functional benefit
Products and services
- Mage-OS Distribution Community-owned e-commerce platform distribution built on Magento Open Source 2.4.9, fully open source (OSL 3.0/AFL 3.0), with PCI DSS 4.0 compliance, AI-powered features, and seamless Magento migration for merchants seeking full data ownership without SaaS lock-in.
- Mage-OS WidgetKit Suite of prebuilt CMS widgets for Magento's Page Builder designed for Hyvä compatibility, enabling content teams to build storefront layouts with accurate live previews.
- Mage-OS AdvancedWidget Companion module to WidgetKit that enables structured, reusable widget configurations including repeatable fields, media inputs, and product selections, freeing content editors from developer dependency.
- Mage-OS PageBuilder Template Import/Export Module enabling import/export of Page Builder templates and CMS blocks across development, staging, and production environments for predictable content deployment.
- Mage-OS Developer Documentation (DevDocs) Comprehensive developer documentation at devdocs.mage-os.org covering installation, configuration, architecture, APIs, testing, security, performance, and deployment workflows for Mage-OS implementations.
- Mage-OS Mirror Service Composer repository mirror providing alternative infrastructure for installing Magento Open Source and Mage-OS distributions via Mage-OS community-managed systems.
Quantifiable outcome
- 5.2x faster p50 response time (201ms vs 1,040ms) and 42% higher throughput (+42% req/s) vs Magento + Luma in controlled benchmark
- +4 more outcomes
Companies that use Mage-OS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Mage-OS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature10 records
Mage-OS partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- JHcoreSilver partner since May 2026. Forward-thinking eCommerce agency for growth-minded brands, specializing in Magento Open Source + Adobe Commerce.
- Bulldog MediaminorBronze partner since May 2026. Digital agency providing website design and marketing services for Magento merchants.
- InchoominorBronze partner since April 2026. Croatian Magento agency known as 'Merchants' Best Friend', providing implementation and consulting services.
- DevelominorBronze partner since July 2024. UK-based Magento design and development agency (develodesign.co.uk).
- JetRailsminorBronze partner since March 2024. Optimized eCommerce hosting provider enhancing performance and security for the Magento platform.
- integer_netminorBronze partner since December 2023. German Magento agency providing development and consulting services.
- VendiccoreSilver partner since November 2023. Dutch Magento 2 agency building webshops and supporting the Mage-OS ecosystem.
- HyväcoreSilver partner since November 2023. Hyvä provides the modern frontend theme (Alpine.js, Tailwind CSS) that is a key differentiator for Mage-OS. Products help build the fastest Magento stores while reducing cost and time to market.
- ParadoxLabscoreSilver partner since October 2023. Magento development and support experts providing implementation and ongoing services for Mage-OS merchants.
- FindCanaryminorBronze partner since October 2023. Helping people do better each day with Magento tools and services.
- Foundation CommerceminorUK-based agency (foundationcommerce.co.uk) supporting Online Spy Shop with Hyvä implementations and innovative Magento technologies. Featured as agency partner in case study.
- AmastyminorExtension vendor and Magento optimization specialist (amasty.com) that developed over 80% of extensions used by Titan Rig case study customer. Provides 'repair shop' services for Magento performance optimization, including Algolia search integration.
- MDOQcoreGold partner. Co-founded by Arron Moss. Provides intelligent Magento deployment pipeline compatible with AWS and any hosting. Slashe development costs even when deploying multiple times per day. Recommended for achieving zero-downtime Magento deployments.
- Interactiv4minorSpanish Magento agency (interactiv4.com) whose CEO Ignacio Riesco is quoted as actively shaping the Mage-OS ecosystem for their clients.
- HyväcoreFrontend theme (hyva.io) used by Online Spy Shop for improved Core Web Vitals, SERP ranking, and faster browsing experience. Core technology partner for Mage-OS performance differentiation.
- TypesensecoreOpen-source search engine (typesense.org) integrated via mage-os-typesense module, replacing OpenSearch for storefront queries. Foundation for RAG-based AI features. Part of Mage-OS core.
- Meet Magento EventscoreGlobal conference series (meet-magento.com) with local chapters in Czech Republic, Ukraine, Germany, and more. Mage-OS community participates, presents, and sponsors these events worldwide.
- Mage-OS Local Chapters (NL, DE, FR, IT, PL, UK, US, IN)core8 formally organized local communities (Netherlands, Germany, France, Italy, Poland, UK & Ireland, USA, India) with dedicated Discord channels and national meetup programs. First formally founded: Netherlands chapter.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Mage-OS competitors and assessment
Company assessmentDirect peers
- PrestaShop: Open-source PHP e-commerce platform with a foundation-driven governance model similar in spirit to Mage-OS's non-profit structure. Targets SMB merchants globally with downloadable software and partner-driven implementations.
- WooCommerce: The largest open-source e-commerce platform globally, built on WordPress. Competes with Mage-OS for SMB and mid-market merchants seeking open-source, self-hosted commerce without SaaS vendor lock-in.
- Sylius: Modern open-source e-commerce framework built on Symfony/PHP, competing in the same developer-led open-source commerce segment as Mage-OS. Targets mid-market merchants wanting flexibility and modern tech stacks.
- Shopware: German-origin open-source e-commerce platform (Community Edition) with a similar open-source, community- and partner-driven model. Competes for the same open-source merchants and agency partners across Europe.
- Magento Open Source: The open-source commerce platform on which Mage-OS is directly built. Mage-OS is a community-governed distribution of Magento Open Source 2.4.9 with community enhancements; the two are technically interoperable and target the same merchant base.
- OroCommerce: Open-source B2B e-commerce platform built on Symfony/PHP with similar architectural roots. Competes in the same open-source commerce segment with a B2B-specific focus.
Broad incumbents
- Shopify: The dominant SaaS commerce platform. The 900-person German publisher loss to Mage-OS shows Shopify is a direct competitor at enterprise merchants concerned with data ownership and AI capabilities.
- BigCommerce: SaaS commerce platform offering headless and enterprise commerce capabilities. Competes with Mage-OS for merchants weighing open-source vs SaaS trade-offs, particularly at mid-market and enterprise scale.
- commercetools: Enterprise headless commerce platform. While API-first rather than open-source, it competes with Mage-OS for enterprise merchants prioritizing flexibility, modern architecture, and integration capabilities over SaaS simplicity.
- Adobe Commerce: Adobe's paid, enterprise commerce platform built on the same Magento codebase that Mage-OS extends. Competes with Mage-OS for enterprise merchants willing to pay for support, and whose strategic direction influences Mage-OS's upstream foundation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Mage-OS social profiles
Digital presenceMage-OS compliance and trust
Trust signalCompliance1 record
Mage-OS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mage-OS leadership team
Management profileNumber of profiles
Profiles1 record
Mage-OS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mage-OS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mage-OS
What does Mage-OS do?
Mage-OS distributes a community-owned, fully open-source e-commerce platform built on Magento Open Source 2.4.9, offering merchants full catalog, cart, checkout, search, SEO, and AI-powered admin capabilities on infrastructure they control. The distribution adds PCI DSS 4.0 compliance, the Hyvä-compatible frontend, and Mage-OS Lab innovations on top of upstream Magento, available free of charge under OSL 3.0/AFL 3.0 licensing via Composer. Implementation, customization, and support services are delivered exclusively through a global network of certified partner agencies.
Is Mage-OS a public or private company?
Mage-OS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mage-OS founded?
Mage-OS was founded in 2022. It employs 11 to 50 people.
How does Mage-OS make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are partner Program Contributions and community Grants (funded by membership/contributions).
Who are Mage-OS's main competitors?
Direct peers on record are PrestaShop, WooCommerce, Sylius, Shopware, Magento Open Source and OroCommerce. Broad incumbents are Shopify, BigCommerce, commercetools and Adobe Commerce.
Does Mage-OS have an API?
Yes. Mage-OS provides a comprehensive REST and GraphQL API framework inherited from Magento Open Source. The platform supports REST APIs, SOAP APIs, and GraphQL APIs. Developers can extend these APIs through webapi.xml configuration. The platform includes Web APIs for frontend and backend integrations, with support for token-based and OAuth authentication. Developer documentation is at devdocs.mage-os.org/docs/main/overview-of-magento-2-apis.