Magento Association

What Magento Association does

The Magento Association is an independent nonprofit trade association, organized under Illinois law and headquartered in Springfield, Illinois. Founded in 2018, the association serves as the neutral community stewardship body for the global Magento open source e-commerce ecosystem, operating independently from Adobe Inc., which holds the underlying Magento trademark under license. Its mission is to advance and empower the Magento community through open collaboration, education, and thought leadership.

The association does not build or sell commercial software products. Its core 'products' are community programs and events: the Meet Magento conference series held in 10+ countries annually, the Magento Ambassador Program, podcasts, webinars, blog content, and a member hub platform (hub.magentoassociation.org). It serves four primary constituency segments — Magento developers, e-commerce merchants, agencies/service providers, and technology partners — and claims to engage with 'millions of people using Magento' globally.

The business model is a subscription-recurring membership fee structure, with tiered partnerships (e.g., Gold members like Jetrails) and event-driven revenue from the Meet Magento conference series. The organization is currently in a restructuring and professionalization phase, with active hiring for an Executive Director, Global Community Director, Operations & Membership Coordinator, and Bookkeeper, alongside annual board elections (most recently in 2025). It is not venture-backed and funds operations through membership contributions and partnership revenue.

Name

Magento Association

Legal name

Magento Association

Website

https://magentoassociation.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Magento Association is a nonprofit trade association that serves as the neutral stewardship body for the global Magento open source e-commerce community, organizing the Meet Magento event series, the Ambassador Program, and educational resources for developers, merchants, agencies, and technology partners worldwide.

Ownership category

akta.pro rank

Product category

Open Source Community Association

NAICS

Business Associations (813910), Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Open source community
• E-commerce events
• Merchant networking
• Developer education
• Trade association

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The Magento Association generates revenue through membership fees. The organization offers membership with benefits including a public profile entry on the membership page, access to the member hub, and participation in association activities.

Go-to-market motion2 records

Marketing channels7 records

Core offering

The Magento Association is a nonprofit trade association that advances and empowers the global Magento and Adobe Commerce community through open collaboration, education, and thought leadership. It operates Meet Magento conferences across multiple countries, runs the Magento Ambassador Program, publishes educational blog and podcast content, hosts webinars, and provides member services through hub.magentoassociation.org including self-service member profiles and community resources.

Product overview

The Magento Association is a community organization — not a product company — focused on advancing and empowering the global Magento community and commerce ecosystem through open collaboration, education, and thought leadership. It does not offer commercial products, software platforms, or SaaS offerings. Its activities include organizing events (Meet Magento conferences globally), managing community programs (Ambassador Program), hosting podcasts, publishing educational blog content, and providing member services through its hub platform (hub.magentoassociation.org). The association collaborates with but does not produce the Magento open-source e-commerce platform itself, which is owned by Adobe.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Association Membership
• Meet Magento Events
• Magento Ambassador Program
• Member Hub

Quantifiable outcome

• Meet Magento events organized in multiple countries including Netherlands, Germany, Czech Republic, Ukraine, UK, India, Florida, France, Italy, and Brasil

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JetrailsminorOthersJetrails is mentioned as a Gold member of the Magento Association. The partnership involves content collaboration, with Jetrails providing guest expertise on Magento hosting optimization topics for the association's blog. Jetrails provides infrastructure and hosting solutions for Magento stores.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mage-OS: Mage-OS is a Magento Open Source fork community and the most direct peer; it organizes its own events and competes for the same developer and merchant mindshare that the Magento Association serves. The association itself references Mage-OS alongside Magento and Hyvä in its German event listing.
• Drupal Association: The Drupal Association is a nonprofit that stewards the Drupal open-source CMS community through memberships, events (DrupalCon), and educational programs — structurally analogous to the Magento Association for an adjacent open-source web technology ecosystem.
• Symfony Association: The Symfony Association is a nonprofit supporting the PHP Symfony framework community via membership dues, sponsorships, and event organization — directly comparable in mission, funding model, and PHP ecosystem overlap with the Magento Association.
• PHP Foundation: The PHP Foundation is a nonprofit dedicated to funding and supporting the PHP language core team. As Magento is built on PHP, the foundation addresses an adjacent tier of the same technology stack and operates a comparable nonprofit-membership funding model.
• PrestaShop Association: PrestaShop is an open-source e-commerce platform with a community/association governance model and global meetup events. It is highly comparable to the Magento Association as a parallel open-source e-commerce community organization.

Broad incumbents

• WordPress.org Community / WordPress Foundation: The WordPress Foundation supports the broader WordPress open-source community, including WordCamp events globally. It is a broader incumbent with a much larger scale but operates an analogous nonprofit-community-stewardship model for an open-source web ecosystem.
• OpenJS Foundation: OpenJS Foundation is a major open-source foundation stewarding JavaScript projects with corporate member sponsorship and global events. It is comparable as a nonprofit member-supported foundation for open-source web technology communities.
• Cloud Native Computing Foundation (CNCF): CNCF is a large-scale nonprofit foundation stewarding open-source cloud-native projects via memberships, global events (KubeCon), and training programs. It represents a scaled-up analog of the Magento Association's nonprofit community-stewardship model.
• WooCommerce Community (Automattic): WooCommerce is the dominant open-source e-commerce platform with a large community of developers, agencies, and merchants. While organized by Automattic rather than an independent nonprofit, it represents the largest competing open-source e-commerce community for the same merchant/developer segments.

Others

• Shopify Partners: Shopify Partners is a vendor-run ecosystem program for agencies and developers building on Shopify. It is not a nonprofit peer but competes for the same merchant and developer attention the Magento Association serves, representing a commercial alternative to community-led stewardship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MagentoAssoc
• YouTubeyoutube.com/user/magentoassociation
• Facebookfacebook.com/magentoassociation
• LinkedInlinkedin.com/company/magentoassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magento Association