PT. Eigerindo Multi Produk Industri

What PT. Eigerindo Multi Produk Industri does

PT. Eigerindo Multi Produk Industri, operating under the brand Eiger Adventure, is an Indonesian outdoor activity equipment and apparel company founded in 1989 and headquartered in Bandung. The company designs, distributes, and retails outdoor gear — including backpacks, apparel, footwear, headwear, accessories, and technical equipment such as tents, sleeping bags, and climbing gear — organized under three core sub-brands: EIGER Mountaineering (climbing/mountaineering), EIGER Riding (motorcycle exploration), and EIGER 1989 (classic lifestyle). The men's category alone lists over 6,341 SKUs, signaling a deep catalog across technical and lifestyle segments. Eiger also serves as the authorized Indonesian distributor for international outdoor brands including Osprey, Sea to Summit, and Gregory.

The company's go-to-market is a direct-to-consumer omnichannel model combining its own e-commerce storefront (eigeradventure.com), iOS and Android mobile applications, a network of physical retail stores across Indonesia, WhatsApp-based shopping, and a dedicated corporate order program for bulk/B2B purchases. Products are priced individually in Indonesian Rupiah across a broad range — from Rp 3,000 paper bags to Rp 5,959,000 premium backpacks — with frequent discounting up to 70%. Customer segments are horizontal and consumer-led, split across men, women, children, and corporate buyers, with use cases spanning mountaineering, hiking, camping, trail running, motorcycle riding, travel, tactical, cycling, and climbing.

Revenue is generated almost entirely through one-time product sales. The company is privately held, has no disclosed external funding rounds, no parent company, and no M&A history in the available data. Headcount of 1,001–5,000 and 35+ years of operating history indicate a mature, scaled Indonesian consumer brand rather than an early-stage venture. The underlying technology stack is not publicly disclosed; the company does not disclose APIs, AI capabilities, or proprietary platforms beyond its commerce stack.

Name

PT. Eigerindo Multi Produk Industri

Legal name

Eigerindo Multi Produk Industri, Inc.

Website

https://eigeradventure.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eiger Adventure is an Indonesian outdoor equipment and apparel brand founded in 1989, selling backpacks, clothing, footwear, and gear through its e-commerce platform, mobile apps, and retail stores across Indonesia, while also distributing Osprey, Sea to Summit, and Gregory.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacking & Trekking Gear Retail (CRAMAAAA)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Camping & Overlanding Equipment Retail (CRAMAAAC), Hiking & Trail Accessories Retail (CRAMAAAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Trekking, Hiking Poles & Trail Accessories Retail (CRAMAMAJ)

Keywords

• Outdoor apparel
• Mountaineering equipment
• Hiking gear
• Backpacks accessories
• Camping equipment

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Eiger generates revenue through the direct sale of outdoor activity equipment, apparel, bags, footwear, accessories, and equipment to consumers. Products are sold through their e-commerce platform, mobile app, and physical retail stores across Indonesia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PT. Eigerindo Multi Produk Industri designs, manufactures, and retails outdoor activity equipment and apparel under the EIGER Adventure brand for Indonesian and Southeast Asian consumers. The product range spans bags (backpacks, pouches, motorcycle bags), apparel, footwear, headwear, accessories (watches, wallets, sunglasses), and technical outdoor equipment (tents, sleeping bags, climbing gear), organized across three activity-focused sub-brands: EIGER Mountaineering, EIGER Riding, and EIGER 1989. The company also serves as the authorized Indonesian distributor for international outdoor brands including Osprey, Sea to Summit, and Gregory.

Product overview

PT. Eigerindo Multi Produk Industri operates EIGER Adventure, an Indonesian outdoor activity equipment brand founded in 1989. The company offers over 6,000 products organized into three main sub-brands: EIGER Mountaineering (climbing gear), EIGER Riding (motorcycle exploration gear), and EIGER 1989 (classic adventure lifestyle). The product portfolio spans Bags (backpacks, pouches, shoulder bags, waist bags), Apparel (tops, jackets, pants, shorts, rainwear), Footwear (shoes, sandals, boots), Headwear (caps, beanies, hats), Accessories (watches, wallets, sunglasses), and Equipment (tents, sleeping bags, climbing gear). The company also resells international outdoor brands including Osprey, Sea to Summit, and Gregory. Products are available through the eigeradventure.com e-commerce platform, a mobile app (iOS/Android), physical retail stores, WhatsApp shopping, and corporate ordering.

Differentiator

Problem solved

Functional benefit

Brands

• EIGER Mountaineering: Product line oriented towards mountaineering activities
• EIGER Riding
• EIGER 1989
• EIGER 1989
• VERT
• RETRO REPLAY
• Prusik Collection
• Tiger Claw
• Nature Observer
• Essential First
• Essential Hiking
• Essential Hiking Capsule A
• Essential Hiking Capsule B
• Essentials For Daily Commute
• RAIN ESSENTIAL KIT
• Osprey
• Sea to Summit
• Gregory
• X-TAC
• X-VAULT
• X-VIAJE
• X-MARKET
• EVREDAIT
• VERT89

Products and services

• EIGER Bags
• EIGER Apparel
• EIGER Footwear
• EIGER Headwear
• EIGER Accessories
• EIGER Outdoor Equipment
• International Brand Distribution (Osprey, Sea to Summit, Gregory)
• Corporate Order Program

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• OspreyminorChannel Partner/ Reseller/ DistributorOsprey is distributed by Eiger Adventure in Indonesia. Eiger serves as the authorized distributor for Osprey backpacks and outdoor gear products in the Indonesian market.
• Sea to SummitminorChannel Partner/ Reseller/ DistributorSea to Summit outdoor and travel gear products are distributed by Eiger Adventure in Indonesia. Eiger serves as the authorized distributor for this Australian outdoor brand.
• GregoryminorChannel Partner/ Reseller/ DistributorGregory backpacks and outdoor equipment are distributed by Eiger Adventure in Indonesia. Eiger serves as the authorized distributor for this American backpack brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Patagonia: Premium outdoor apparel and gear brand with strong sustainability positioning and direct-to-consumer global distribution. Comparable to Eiger's upper-tier lines (EIGER Mountaineering, X-TAC) and competes in the same premium outdoor consumer segment.
• Decathlon: Global sporting goods retailer with a major Indonesian footprint offering apparel, footwear, and equipment across outdoor categories at scale. Comparable to Eiger as a multi-category outdoor retailer, though Decathlon competes primarily on breadth and price while Eiger emphasizes tropical-climate specialization and Indonesian heritage.
• Columbia Sportswear: US-based outdoor apparel and footwear brand with broad multi-category outdoor offerings. Comparable to Eiger in serving outdoor enthusiasts across hiking, trail, and casual outdoor use, with overlapping apparel and footwear product lines.
• Arc'teryx: Premium technical outdoor brand specializing in mountaineering, climbing, and trail apparel and gear. Direct overlap with Eiger's Mountaineering sub-brand and competes at the high end of the Indonesian outdoor market.
• The North Face: Premium global outdoor brand with strong presence across apparel, footwear, and equipment for mountaineering, hiking, and trail activities. Overlaps directly with Eiger's Mountaineering and hiking product lines and competes for the same Indonesian outdoor consumer.
• REI Co-op: US outdoor cooperative retailer offering a wide assortment of outdoor gear, apparel, and equipment alongside its own private-label brand. Comparable to Eiger in combining multi-brand retail with own-brand product, though primarily serving the US market.

Direct peers

• Consina: Indonesian outdoor brand specializing in backpacks, apparel, and equipment for outdoor activities in tropical climates. Direct domestic competitor to Eiger, mirroring its tropical-climate positioning and Indonesian heritage, and competing for the same mountaineering and hiking segment.
• Kathmandu: Outdoor brand originating from Australia/New Zealand offering apparel, equipment, and travel gear for outdoor and adventure lifestyles. Closely analogous to Eiger in heritage positioning (regional outdoor brand), multi-category assortment (bags, apparel, equipment), and tropical/Southern-Hemisphere consumer focus.

Others

• Osprey: US-based premium backpack and travel gear brand whose products Eiger distributes in Indonesia. Listed as a peer because Eiger serves as its authorized local distributor; the brand relationship also makes Osprey a potential future competitor if it enters Indonesia directly.
• Gregory (Mountain Sports): American backpack and outdoor equipment brand distributed by Eiger in Indonesia. Comparable to Eiger's core bag category, and a distribution relationship that could become a competitive threat if direct entry occurs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eigeradventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Eigerindo Multi Produk Industri