Exertis UK

What Exertis UK does

Exertis UK is a B2B technology distributor and specialist service provider operating as part of the Exertis Technology Group, serving channel partners — resellers, retailers, telcos, and IT businesses — across the United Kingdom and Ireland. Founded in 1980 and headquartered in Altham, UK, the company runs a multi-vertical distribution platform organized around six service pillars: Exertis Enterprise (complex enterprise solutions anchored by 20+ year partnerships with Cisco, Dell, and Lenovo), Exertis Consumer (retail and e-commerce electronics distribution), Exertis Cloud (cloud reseller enablement via a partner programme with Microsoft Azure and other platforms), Exertis Mobile (handset distribution and Device-as-a-Service offerings), Exertis Security & Networking, and Exertis Professional Services (white-label lifecycle management, staging, configuration, in-life support, and end-of-term sustainability).

The underlying technology stack consists of an authenticated B2B trade e-commerce platform (exertis.ie) with quick-order, configuration, and account-management functionality; a cloud distributor platform with partner billing; the Dell PowerQuote server configurator; Nettailer marketplace integration; and an internal digital marketing suite offered to vendors. Distribution is executed through three coordinated channels: a trade e-commerce storefront, enterprise field sales with dedicated account management, and a downstream reseller/retailer network. Revenue is generated through four streams: transactional distribution (take-rate on hardware and software resold to channel partners), recurring subscription revenue from cloud distribution, professional services fees for white-label lifecycle management delivered to enterprise, government, B2B, and telco end-customers, and managed-service revenue from mobile logistics, staging, and Device-as-a-Service programmes. Customer segmentation is vertical, spanning enterprise, consumer retail, cloud resellers, mobile/telco, and public sector/government, with pricing structured around quote-based trade-account terms visible only after authentication.

Name

Exertis UK

Legal name

Exertis Ireland Ltd

Website

https://exertis.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Exertis UK is a B2B technology distributor serving resellers, retailers, and telcos across the UK and Ireland, distributing enterprise IT, consumer electronics, cloud, mobile, and security products from vendors such as Cisco, Dell, and Lenovo, supplemented by value-added lifecycle and configuration services.

Ownership category

akta.pro rank

Product category

IT Distribution Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)

akta.pro secondary industry

Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)

Keywords

• IT distribution services
• B2B technology distribution
• Cloud reseller enablement
• Mobile device distribution
• Enterprise technology solutions

Headquarters

HQ city

Altham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IT Distribution: Traditional distribution of IT products including computing, mobile, audio visual, security, networking, print and scan equipment through channel partners including resellers, retailers, and IT businesses.
2. Cloud Reseller Services: Cloud distribution services through Exertis Cloud Partner Programme, enabling resellers to become cloud resellers with support, account management, and business growth services.
3. Value-Added Services: Services including pre-sales consultancy, staging/configuration, in-life support, repairs, end-of-term sustainability options, data wipe and renewal services delivered as white label to enterprise, government, B2B and telco markets.
4. Mobile Distribution Services: Specialist mobile distribution including customisation, product bundling, SIM pairing, consignment, staging/provisioning, end-user fulfilment, seeding/loan programmes, training & demos, second lifecycle/refurbishment, trade-in schemes and Device as a Service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Exertis UK is a B2B technology distribution company that aggregates IT products from global vendors and delivers them to resellers, retailers, IT businesses, telcos, and government customers across the UK and Ireland. Its offering spans enterprise IT (Cisco, Dell, Lenovo), consumer electronics, mobile devices and accessories, cloud services, security and networking, and value-added lifecycle services including pre-sales configuration, staging, repairs, and end-of-term sustainability. Revenue is generated through product resale margin, recurring cloud distribution, and professional services.

Product overview

Exertis is a B2B technology distribution company operating as a multi-segment platform that distributes consumer electronics, enterprise technology, cloud services, mobile devices, and networking/security products across retail, enterprise, and telco channels. The core portfolio consists of six integrated service pillars — Exertis Enterprise (serving Cisco, Dell, Lenovo partners), Exertis Consumer (retail and eCommerce distribution), Exertis Cloud (cloud reseller enablement), Exertis Mobile (handset distribution and Device as a Service), Exertis Security & Networking, and Exertis Professional Services (white-label lifecycle management) — supported by online platforms including the Exertis.ie B2B e-commerce site, Exertis Marketplace, and Dell PowerQuote configurator. The company acts as an intermediary distributor, aggregating products from vendor partners and delivering them to resellers, retailers, and operators, adding value through configuration, staging, fulfilment, billing, and digital marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Exertis Cloud: Cloud distribution services supporting resellers on their journey to becoming successful Cloud Resellers through a Cloud Partner Programme with dedicated account management and value-led services.
• Exertis Enterprise
• Exertis Mobile
• Exertis Consumer

Products and services

• Exertis Enterprise Enterprise technology distribution and value-added services covering pre-sales configuration, solution scoping, and order management for global vendor partners including Cisco, Dell, and Lenovo, serving enterprise, government, and B2B markets across the UK and Ireland.
• Exertis Consumer Consumer electronics distribution and retail services including category management, drop shipment, digital distribution, and eCommerce platform building for bricks-and-mortar retail, telecoms channels, and online retailers in the UK and Ireland.
• Exertis Cloud Cloud distribution platform enabling channel partners to become cloud resellers through a partner programme with dedicated account management, billing capabilities, and value-led services supporting Microsoft Azure and other cloud platforms across the UK and Ireland.
• Exertis Mobile Specialist mobile device distribution and services for retailers, telcos, mobile dealers, and IT resellers across the UK and Ireland, offering customisation, SIM pairing, product bundling, consignment, staging, provisioning, end-user fulfilment, trade-in, and Device as a Service managed offerings.
• Exertis Security & Networking Security and networking distribution covering pre-sales, post-sales, and technical expertise for vendors and customers across Europe, including internal digital marketing, billing, install services, and data-driven market analytics.
• Exertis Professional Services White-label technical services for enterprise, government, B2B, and telco markets including pre-sales consultancy, staging and configuration, in-life support, repairs, and end-of-term sustainability options including data wipe and renewal services.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• CiscocoreTechnology or IntegrationGlobal technology partner for over 20 years. Exertis Enterprise works with Cisco for complex solutions ranging in complexity. Cisco 360 programme partner with dedicated programme support.
• Dell TechnologiescoreTechnology or IntegrationGlobal partner for over 20 years. Exertis offers Dell ISG (Infrastructure Solutions Group) and CSG (Client Solutions Group) products. Features Dell PowerQuote server configurator tool and Dell Apex services.
• LenovocoreTechnology or IntegrationLong-standing global partner for over 20 years, providing enterprise technology solutions through Exertis enterprise channel.
• FortinetstrategicTechnology or IntegrationSecurity and networking partner. Exertis hosts Fortinet promotions and the Fortinet Advocate Loyalty Programme for partners, offering rewards for engagement.
• VodafonestrategicChannel Partner/ Reseller/ DistributorMobile network operator partner for mobile distribution services. Exertis provides Vodafone TV and related mobile services through consumer and mobile channels.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Northamber: UK-focused AV and IT distributor competing with Exertis in audio-visual, collaboration, and unified communications categories across the UK channel.
• CMS Distribution: UK and Ireland IT distributor with overlapping consumer electronics, gaming, networking, and storage categories against Exertis's UK and Ireland operations.

Direct peers

• ALSO Group: Pan-European IT distribution platform merging with Westcoast; competes with Exertis in cloud, enterprise, and consumer distribution across multiple European markets.
• Ingram Micro: Global broadline IT distributor with significant UK and European operations, overlapping directly with Exertis across computing, mobile, networking, and value-added services.
• ScanSource: Specialty technology distributor serving reseller and integrator channels with communications, networking, and modern endpoint solutions, comparable to Exertis's enterprise and security portfolio.
• TD SYNNEX: One of the world's largest IT distributors and a direct competitor to Exertis across enterprise, consumer, mobile, and cloud distribution in the UK and Europe following the Tech Data merger.
• Exclusive Networks: Specialist cybersecurity distributor overlapping with Exertis Security & Networking in vendor relationships (e.g., Fortinet) and channel partner enablement across EMEA.
• Datech (a Scansource company): European software and cloud distribution specialist covering Autodesk and similar vendors; comparable to Exertis Cloud's role enabling resellers to monetise cloud and subscription platforms.
• Westcoast: Largest UK-focused IT distributor and named Exertis peer; the recently announced Westcoast/ALSO merger creates a ~€15bn entity that is reshaping UK distribution competitive dynamics.

Broad incumbents

• Arrow Electronics: Global enterprise technology distributor with significant overlap to Exertis Enterprise in networking, servers, and security across European enterprise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exertisit
• LinkedInlinkedin.com/company/exertis
• Facebookfacebook.com/exertis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exertis UK