What Ampro Industries does

Ampro Industries, Inc. is a Memphis, Tennessee-based private consumer packaged goods company founded in 1947 by Irvin Lansky. The company manufactures and distributes hair care and skin care products under a portfolio of established brands, most prominently Shine 'n Jam, Ampro Pro Styl, Clear Ice, Long Aid, U R Curly, and Ultra Glow. Its product range spans conditioning styling gels in multiple hold strengths (regular, extra, supreme), edge control formulations, braiding gels, setting mousses, finishing sheens, curl activators, scalp treatments, and ancillary skin care including cocoa butter lotions, solid butters, and bath bars. Core product technology is rooted in formulation know-how that combines functional styling polymers with conditioning ingredients such as Olive Oil, Silk Protein, Shea Butter, Honey Extract, Coconut Oil, Jamaican Black Castor Oil, Flaxseed Oil, and Abyssinian Oil; most products are positioned as free of alcohol, parabens, petrolatum, and wax. The Magic Fingers Collection was co-developed with celebrity braider Stasha Harris of Magic Fingers Studio to bring professional-grade performance to the consumer and stylist channel.

The company operates a multi-tier B2B2C/B2C distribution model. Revenue is generated through one-time product sales distributed via regional master distributors (covering the Eastern Coast, Southeast, Midwest, Southwest, and West Coast regions of the United States), mass merchandise retailers (Walmart, Walgreens, CVS, Family Dollar, Dollar General), beauty supply stores, salons and professional stylists, and direct-to-consumer e-commerce on the company website and Amazon Brand Shop. Direct distributor relationships require a minimum purchase of approximately USD 100,000 with a 50 SKU assortment, while downstream smaller retailers transact with distributors at lower minimums around USD 1,000. Primary customer segments are consumers with textured or natural hair seeking protective styling and edge control, professional stylists and braiders, and pre-teens aged 12 and up served by the Rainbow Edges line.

Marketing and brand-building are anchored by heavy earned-media coverage (Vogue, Allure, Cosmopolitan, Elle, InStyle, Marie Claire, Refinery29, The Root, Vanity Fair, New York Magazine, Buzzfeed) and cultural credibility placements such as the use of Shine 'n Jam Magic Fingers Edge Control by the lead hairstylist of Marvel Studios' Black Panther: Wakanda Forever. The company maintains an active content marketing program (a blog publishing seasonal styling guides dated through 2026), a social presence (the Magic Fingers Studio Instagram account), and accessibility compliance (WCAG 2.1 AA via UsableNet). The company is privately held with no disclosed revenue, funding, or external ownership structure beyond the founding family legacy.

Name

Ampro Industries

Legal name

Ampro Industries, Inc.

Website

https://amprogel.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Ampro Industries, founded in 1947 in Memphis, manufactures and distributes hair care and skin care products under multiple brands via national retailers, beauty supply stores, and e-commerce, serving consumers with textured/natural hair and professional stylists.

Ownership category

akta.pro rank

Product category

Hair care products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Hair styling products
• Edge control gel
• Natural hair care
• Protective styling gel
• Curl activator gel

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Hair Care Products: Ampro Industries generates revenue through the manufacture and sale of hair care products including styling gels, edge controls, conditioners, and hair treatments. Products are sold through a multi-tier distribution network including regional distributors, retail stores (mass merchandise, drug, grocery, dollar stores), e-commerce, and professional salon channels.
2. Distribution to Retail Partners: Products distributed through major retail chains including Walmart, Walgreens, CVS, Family Dollar, Dollar General, and beauty supply stores nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ampro Industries manufactures and distributes a portfolio of branded hair care and skin care products, including styling gels, edge controls, braiding gels, setting mousses, curl activators, scalp treatments, and cocoa butter skin care. The company sells primarily through regional master distributors, major retail chains, its own e-commerce site, and Amazon, with brands including Shine 'n Jam, Ampro Pro Styl, Clear Ice, Long Aid, U R Curly, and Ultra Glow.

Product overview

Ampro Industries is a consumer hair care and skin care products company offering a portfolio of branded products. The core hair care portfolio includes Shine 'n Jam® (premium styling gels, edge controls, and braiding products including the Magic Fingers™ sub-line developed with celebrity braider Stasha Harris), Ampro Pro Styl® (protein styling gels, curl enhancers, and sheen products), Clear Ice® (styling gels with coconut oil and aloe), Long Aid® (curl activators and scalp care including K7 line), and U R Curly® (curl enhancers and shampoos). The company also offers skin care under the Ultra Glow® brand (cocoa butter lotions, solid butters, and soap bars). Products range from conditioning styling gels, edge controls, braiding gels, setting mousses, finishing sheens, curl activators, to scalp treatments and skin moisturizers. The company distributes nationally through beauty supply stores, mass merchandise, drug stores, grocery stores, and dollar stores, with e-commerce available through their Shopify-hosted website.

Differentiator

Problem solved

Functional benefit

Brands

• Shine 'n Jam: Premium styling gel brand offering conditioning gels, edge controls, and braiding products for natural hair care.
• Ampro Pro Styl
• Clear Ice
• Long Aid
• Ultra Glow
• U R Curly

Products and services

• Shine 'n Jam Conditioning Gel | Extra Hold Moisturizing styling gel with firm, non-greasy hold, enhanced with Honey Extract to strengthen hair. Designed for soft waves, braids, locs, twists, and smoothing edges.
• Shine 'n Jam Conditioning Gel | Regular Hold Styling gel with firm hold, enhanced with Echinacea to help promote hair growth. Used for finger waves, braids, locs, coils, twists, and thermal styling protection.
• Shine 'n Jam Conditioning Gel | Supreme Hold Fortified with Silk Protein and Olive Oil, providing the firmest hold in the Shine 'n Jam line for resistant hair textures requiring extreme hold.
• Shine 'n Jam Magic Fingers Edge Magic Weighted formula edge gel with Abyssinian Oil and Silk Protein for detailed edge design and styling. Provides extreme hold without greasiness for braids, ponytails, locs, twists, and edges.
• Shine 'n Jam Magic Fingers For Braiders Professional performance braiding gel developed with Stasha Harris. Provides non-greasy shine with Olive Oil and Silk Protein for smooth, superior hold. Vegan formula free of alcohol, wax, parabens, and petrolatum.
• Shine 'n Jam Magic Fingers Setting Mousse Alcohol-free setting mousse with Wheat Protein and Avocado to strengthen hair, and Jojoba Oil to keep hair soft and conditioned. Provides extra firm hold to set braids and prolong braid style life.
• Shine 'n Jam Magic Fingers Finishing Sheen Finishing oil sheen with Safflower Oil and Argan Oil to keep braids conditioned. Light blend of oils helps prolong the life of braids, reduce shedding, and add natural-looking shine. Non-greasy formula free of alcohol and parabens.
• Shine 'n Jam Shea Edges Edge control gel enhanced with Shea Butter and Silk Protein. Provides firm hold with non-greasy shine that does not run under heat. Moisturizes hair while providing smooth, natural hold for edges, ponytails, and up-dos.
• Shine 'n Jam Silk Edges Edge control gel enhanced with Olive Oil and Silk Protein. Provides extreme hold with non-greasy shine that does not run under heat. Keeps hair looking healthy while providing sleek, sophisticated hold.
• Shine 'n Jam Black Castor & Flaxseed Oil Styler DIY-inspired styling formula with Jamaican Black Castor Oil, Flaxseed Oil, and Vitamin E. Keratin Protein and Omega 3, 6, 9 provide strength. Free of alcohol and parabens. Silicone free with firm, flexible hold.
• Ampro Pro Styl Protein Styling Gel | Super Hold Legendary alcohol-free styling gel enriched with Soy Protein. Provides extra hard, crisp hold with healthy-looking shine. Vegan formula great for molding, sculpting, and protective styles. Available in sizes from 1.75 oz to 5 lb.
• Ampro Pro Styl Protein Styling Gel | Regular Hold Fastest selling protein styling gel in America. Alcohol-free formula with Soy Protein for firm hold and healthy shine. Non-flaking, non-greasy for molding, sculpting, and protective styles.
• Ampro Pro Styl Olive Oil Styling Gel Firm, flexible hold styling gel enhanced with Olive Oil for conditioning. Moisturizes hair without flaking. Vegan formula free of alcohol and parabens. Non-greasy hold.
• Ampro Pro Styl Argan Oil Styling Gel Firm, no-crunch, non-greasy hold styling gel enhanced with Argan Oil. Moisturizes hair and does not flake when used properly.
• Ampro Pro Styl Curl Enhancer | Extra Dry Moisturizes and controls thirsty curls and waves with Aloe and Olive Oil. Protects and hydrates the hair shaft. Formulated for extra dry hair textures.
• Ampro Pro Styl Curl Enhancer | Regular Moisturizes and revives thirsty curls and waves with Coconut Oil, Aloe, and Vitamin E. Hydrates the hair shaft for curly, wavy, or kinky hair textures.
• Clear Ice Coconut Oil Styling Gel Moisturizing styling gel enhanced with Coconut Oil. Non-flaking, alcohol-free formula provides firm hold for natural or chemically treated hair. Vegan, non-greasy formula adds natural shine.
• Clear Ice Aloe Styler Styler for controlled hair with Aloe for soothing and hydration. Soft, firm hold adds body, manageability, and shine to all hair textures. Free of alcohol, parabens, protein, and dyes. Vegan formula.
• Clear Ice Protein Styling Gel | Ultra Hold Protein-rich, alcohol-free styling gel with Soy Protein for extra firm hold. Crystal clear gel ideal for all hair textures and colors including light, grey, or chemically lightened hair. New non-flaking, vegan formula.
• Long Aid Curl Activator Gel | Regular Formula Curl activator gel enriched with Aloe Vera, Protein, and Vitamin B Complex. Restores moisture to dry hair, controls frizz, and defines natural curls and waves. Gentle formula recommended for daily maintenance.
• Long Aid K7 Hair & Scalp Conditioner Rich conditioner with natural emollients and Collagen. Provides longer and stronger looking hair, protects against humidity, and deeply moisturizes scalp. Free of alcohol, proteins, gluten, and dyes.
• Long Aid K7 Stimulating Scalp Care Moisture retention formula with Tea Tree Oil and Castor Oil nourishes dry scalps. Menthol provides cooling sensation to soothe and stimulate scalp for healthy hair goals.
• U R Curly Tight Curl Enhancer Weightless curl enhancer gel activator formula rejuvenates curls and waves while defining shape, controlling frizz, and leaving hair shiny and soft.
• Ultra Glow Cocoa Butter Lotion Body lotion infused with Shea and Cocoa Butters, Castor Oil, Vitamins D and E. Rich formula moisturizes skin providing fast relief to dry, sensitive skin. Suitable for all skin types head-to-toe.
• Ultra Glow Solid Cocoa Butter Rich cocoa butter solid with Cocoa Butter, Aloe Vera, and Coconut Oil. Softens and smoothes all skin types. Gentle enough for daily application. Restores moisture to dry, rough skin.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Stasha Harris / Magic Fingers StudiocoreStrategic or Co-development PartnerAmpro partnered with internationally recognized braider Stasha Harris, owner of Magic Fingers Studio in Brooklyn, NY, to co-develop the Shine 'n Jam Magic Fingers Collection. The collection includes Edge Magic, For Braiders gel, Setting Mousse, and Finishing Sheen. This is a product co-development partnership that leverages Harris's professional expertise to create professional-grade styling products.
• St. Jude Children's Research HospitalminorOthersAmpro Pro Styl has partnered with St. Jude Children's Research Hospital to bring awareness to childhood cancer and other life-threatening diseases. The partnership is mentioned on product packaging and is part of the company's corporate social responsibility initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Softsheen-Carson: L'Oréal-owned hair care brand focused on textured and multicultural consumers, with overlapping edge control, styling gel, and curl activator product lines sold through similar mass and beauty supply channels.
• Carol's Daughter: Founded to serve the textured-hair care market with styling, conditioning, and scalp products; targets the same multicultural consumer base and is sold across mass retail and beauty specialty stores.
• Mielle Organics: Rapidly growing textured-hair care brand with styling, edge control, and curl care products that compete directly with Shine 'n Jam and Ampro Pro Styl at mass, drug, and beauty supply retailers.
• Cantu Beauty: Direct competitor in the textured and curly hair care space with overlapping styling gel, edge control, and conditioning products sold through the same Walmart, Walgreens, and Target distribution channels.
• Design Essentials: Professional textured-hair care brand offering styling gels, edge controls, and scalp care products through beauty supply stores and salons, mirroring Ampro's professional stylist channel strategy.
• As I Am: Curly and coily hair care brand with styling, conditioning, and curl-defining products targeting the same multicultural consumer base across beauty supply, mass, and e-commerce channels.
• Dark & Lovely: Iconic textured-hair care brand by Softsheen-Carson (L'Oréal) with edge control, relaxer, and styling gel products sold through the same mass and drug retail channels as Ampro.

Emerging players

• Pattern Beauty: Tracee Ellis Ross-founded textured-hair care brand with edge control, styling, and curl care products, overlapping with Ampro's Magic Fingers and Shine 'n Jam franchises in mid-tier and premium retail channels.
• TGIN (Thank God It's Natural): Natural hair care brand with curl activators, styling products, and scalp treatments overlapping Ampro's Long Aid and U R Curly product lines, sold through Target, Sally Beauty, and Amazon.
• Mixed Chicks: Hair care brand focused on multi-textural hair, with styling and conditioning products that overlap Ampro's Ampro Pro Styl and Long Aid lines in beauty supply and professional salon channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amprogel
• Facebookfacebook.com/amprogel
• LinkedInlinkedin.com/company/ampro-industries-incorporated

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ampro Industries