What Warner Bros. Studio Tour Hollywood does

Warner Bros. Studio Tour Hollywood operates a tiered, ticketed guided-attraction business on the working Warner Bros. studio lot at 3400 Warner Blvd., Burbank, California. The company runs visitors through the 110-acre backlot and ten purpose-built backlot streets (including Brownstone, Midwest, and New York Streets), Stage 48: Script to Screen interactive soundstage, and the Storytelling Showcase covering over 100 years of Warner Bros. history. Product tiers span the $79 Studio Tour, $99 TCM Classic Films Tour (with hosted content from Turner Classic Movies), $160 Studio Tour Plus with extended guide time and refreshments, and the $330 six-hour Deluxe Tour with Property Department access and Commissary fine dining. The Superman Experience: Defenders Unite, launched April 2026, adds an interactive motion-simulator attraction priced at $39 standalone or bundled at $99/$79 with the Studio Tour.

Revenue is generated through ticket sales across the tour tiers, on-site retail (the publicly accessible Warner Bros. Studio Store, Friends Boutique, exclusive DC/Harry Potter merchandise, and co-branded products such as Scotty P's Big Mug Gilmore Girls coffee), food and beverage (Central Perk Café, Starbucks at Welcome Center, Commissary Fine Dining), and parking at $15 per vehicle. The company operates 501–1,000 employees and is a division of WB Studio Enterprises Inc., itself a wholly-owned subsidiary of Warner Bros. Discovery (NASDAQ: WBD); segment-level revenue is not publicly disclosed.

Distribution is multi-channel: direct-to-consumer booking via wbstudiotour.com with support for nine languages, telephone booking lines, authorized third-party sellers (Starline Tours, Fever), a travel trade program serving tour operators, wholesalers, and OTAs, and dedicated group/youth booking operations. The customer base is fragmented across film and TV enthusiasts, tourists, families, educational/youth groups, corporate groups, and travel trade channels, with no enterprise anchor contracts. Competitive position rests on the Warner Bros. content library (DC, Harry Potter/Wizarding World, Friends, The Big Bang Theory, Gilmore Girls, classic Hollywood), the brand, the physical 110-acre asset, and rotating seasonal exhibits tied to WBD's release calendar — all of which make this a capital-intensive IP-licensed attraction rather than a software- or AI-driven business.

Name

Warner Bros. Studio Tour Hollywood

Legal name

Warner Bros. Studio Operations (a division of WB Studio Enterprises Inc.)

Website

https://wbstudiotour.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Warner Bros. Studio Tour Hollywood operates a tiered ticketed guided attraction on the 110-acre Warner Bros. studio lot in Burbank, CA, offering Studio Tour, TCM, Deluxe, and Superman Experience products to film/TV fans, tourists, families, school groups, and travel trade partners.

Ownership category

akta.pro rank

Product category

Studio Tour Attractions

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Studio Tours & Visitor Experiences (MPADAIAL)

akta.pro secondary industry

Literary, Film & Pop-Culture Location Tours (THAJAAAL)

Keywords

• Studio tour experiences
• Entertainment tourism
• Behind-the-scenes tours
• Interactive exhibits
• Theme park attractions

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Studio Tour Tickets: Primary revenue stream from selling tickets to various tour experiences including Studio Tour, TCM Classic Films Tour, Studio Tour Plus, and Deluxe Tour. Tickets are sold online with allocated entry times.
2. Superman Experience: Additional ticket revenue from the Superman Experience interactive attraction, available as standalone or bundled with studio tour tickets.
3. Warner Bros. Studio Store Retail: On-site retail store open to the public without requiring a tour ticket, selling exclusive merchandise including apparel, collectibles, souvenirs, and co-branded products (Gilmore Girls coffee, Friends merchandise, DC comics, Harry Potter items).
4. Food and Beverage: Central Perk Café serving New York deli-inspired menu and beverages within recreated Friends sets, and Starbucks at Welcome Center. Commissary Fine Dining available for Deluxe Tour guests.
5. Parking Fees: Covered parking at Tour Center for $15 per vehicle, with EV charging stations available.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Warner Bros. Studio Tour Hollywood operates guided behind-the-scenes tours of its 110-acre working film and television studio lot in Burbank, California, offering visitors access to historic backlots, soundstages, recreated sets, and authentic props from over 100 years of Warner Bros. entertainment. The business sells tiered tour tickets (Studio Tour, TCM Classic Films Tour, Studio Tour Plus, Deluxe Tour) and add-on interactive experiences such as the Superman Experience, alongside on-site retail merchandise and themed dining venues.

Product overview

Warner Bros. Studio Tour Hollywood operates a tiered physical attractions business with multiple tour products: the core Studio Tour ($79), TCM Classic Films Tour ($99), extended Studio Tour Plus ($160), and premium Deluxe Tour ($330). Add-on experiences include the Superman Experience: Defenders Unite interactive adventure ($39 standalone or $99 bundle). Supporting retail operations include the public Warner Bros. Studio Store and the Friends Boutique & Café within Stage 48. Dining venues feature Central Perk Café and Starbucks at Welcome Center. The 110-acre working studio backlot hosts exhibits including DC Universe (Action and Magic Made Here) and Harry Potter/Fantastic Beasts. Backlot sets include Brownstone Street, Midwest Street, New York Street, and the Friends Fountain.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Tour: The standard behind-the-scenes tour of the Warner Bros. lot, exploring iconic backlots, sets, and production areas.
• TCM Classic Films Tour
• Studio Tour Plus
• Deluxe Tour
• Superman Experience: Defenders Unite
• Warner Bros. Studio Store
• Friends Boutique & Café

Products and services

• Studio Tour The standard behind-the-scenes tour of Warner Bros. Studios featuring the Storytelling Showcase, 110-acre backlot exploration with 10 backlots, Stage 48: Script to Screen self-guided experience, DC Super Heroes exhibit, and Harry Potter/Fantastic Beasts exhibits. Approximately 3 hours total. Priced from $79 per person.
• TCM Classic Films Tour Specialized tour focused on classic Hollywood films and television, featuring curated videos with Turner Classic Movies hosts Ben Mankiewicz, Eddie Muller, Jacqueline Stewart, Alicia Malone, and Dave Karger. Priced at $99 per person.
• Studio Tour Plus Extended tour experience with additional time with an expert guide, complimentary beverages and pastries in the Deluxe Lounge, and all standard Studio Tour elements. Priced at $160 per person.
• Deluxe Tour The ultimate six-hour Hollywood experience including 3-hour guided tour, Property Department access, fine dining lunch at the Commissary, beverage and snack at Central Perk Café, and 2 hours self-guided. Available Monday-Friday only. Priced at $330 per adult (ages 11+) and $285 per child (ages 5-10).
• Superman Experience: Defenders Unite Interactive Superman adventure combining immersive gameplay (approximately 25 minutes), 3D video, motion simulation, sound with physical props, puzzles, and audio-animatronic technology. Guests become the hero and visit the Fortress of Solitude. Whole experience lasts approximately 1 hour. Available standalone at $39 per person or bundled with Studio Tour at $99 adult/$79 child. Ages 5+. Closed Tuesday-Wednesday.
• Warner Bros. Studio Store Public retail store open without requiring a tour ticket, featuring exclusive Warner Bros. merchandise including animation, DC Comics, Hollywood classics, and themed departments with personalized souvenir options. Hours: 8:30 AM - 7:00 PM.
• Friends Boutique & Café Friends-themed boutique and café located within Stage 48, accessible with a Studio Tour ticket. Features exclusive Friends merchandise, Central Perk Café with a New York deli-inspired menu, and dining in recreated sets including Central Perk, Chandler & Joey's apartment, and Monica's apartment.
• Group and Youth Tours Group and youth educational tour bookings for parties of 15+ with 14 days advance notice, plus youth discounts requiring minimum 13 students (18 years or younger). Booked via [email protected] or +1 (818) 977-1943.

Quantifiable outcome

• TripAdvisor Travelers' Choice Award recipient and Top 25 Attraction in the United States recognition
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• TargetminorGTM or Marketing Partner · 7 May 2026Retail partner for Space Jam 30th anniversary merchandise collaborations as part of Warner Bros. Discovery's year-long celebration.
• Kohl'sminorGTM or Marketing Partner · 7 May 2026Retail partner for Space Jam 30th anniversary merchandise collaborations as part of Warner Bros. Discovery's year-long celebration.
• Pizza HutminorGTM or Marketing Partner · 7 May 2026Food service partner for Space Jam 30th anniversary merchandise collaborations and promotional tie-ins.
• Turner Classic Movies (TCM)minorGTM or Marketing PartnerTCM provides hosted videos featuring TCM hosts Ben Mankiewicz, Eddie Muller, Jacqueline Stewart, Alicia Malone, and Dave Karger during the TCM Classic Films Tour. Videos highlight classic stops of the tour with curated introduction content and on-cart clips.
• Starline ToursminorChannel Partner/ Reseller/ DistributorAuthorized third-party ticket seller for Warner Bros. Studio Tour Hollywood. Legal contract is between customer and Starline Tours subject to their terms and conditions.
• FeverminorChannel Partner/ Reseller/ DistributorAuthorized third-party ticket seller for Warner Bros. Studio Tour Hollywood, including Superman Experience tickets. Legal contract is between customer and Fever subject to their terms and conditions.
• Scotty P's Big Mug CoffeeminorGTM or Marketing PartnerCo-branded Gilmore Girls coffee product with actor Scott Patterson (Luke Danes). Five blends available in light, medium, and dark roasts exclusively sold at Warner Bros. Studio Store and online store.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Universal Studios Hollywood: Direct competitor offering the iconic Studio Tour alongside a full theme park on a working studio lot in Universal City, CA. Closest direct peer due to overlapping working-studio tour format, LA geography, and similar target audience of film/TV tourists.
• Warner Bros. Studio Tour Tokyo / Leavesden: Warner Bros.' sister tour operation at Leavesden Studios (UK) and Tokyo, offering comparable Harry Potter-focused behind-the-scenes experiences under the same corporate umbrella. Direct peer because of identical parent, identical business model, and overlapping content library.
• NBC Tours / 30 Rock Experience: NBC's guided tour of 30 Rockefeller Plaza in New York, offering behind-the-scenes access to network television production facilities. Direct peer in the broadcast/TV studio tour category, though geographically New York-based.
• Paramount Pictures Studio Tour: Paramount's guided walking tour of its Hollywood lot, offering behind-the-scenes access to active production facilities and historic backlots. Direct peer with shared working-studio tour format and LA geography.
• Sony Pictures Studios Tour: Sony's 2-hour walking tour of its historic Culver City lot, including soundstages featured in Spider-Man, Breaking Bad, and Jeopardy!. Direct peer with same studio-tour business model and LA working-studio positioning.

Broad incumbents

• Walt Disney Studios Tour (Disneyland / Hollywood Studios): Disney's broader theme-park and studio experience portfolio anchored by Disney's Hollywood Studios at Walt Disney World and the Disneyland Resort. Broad incumbent offering studio-themed experiences as part of a much wider IP portfolio and theme-park ecosystem.

Others

• Big Bus Tours Los Angeles: Hop-on/hop-off sightseeing operator serving LA's major attractions including Warner Bros. Studio Tour as a packaged stop. Adjacent channel partner/distributor enabling combined LA tourism experiences.

Regional players

• The Real Hollywood Tour: Los Angeles sightseeing tour operator covering celebrity homes and iconic Hollywood locations. Regional peer overlapping on LA-tourist GTM motion and celebrity/IP-driven narrative.
• Starline Tours of Hollywood: LA-based tour operator serving Hollywood sightseeing routes and an authorized third-party seller of Warner Bros. Studio Tour tickets. Regional player that overlaps in guided Hollywood tourism but does not own studio content.

Emerging players

• Madame Tussauds Hollywood: Celebrity wax museum and visitor attraction on Hollywood Boulevard with IP-driven exhibit model. Emerging player that overlaps on IP-themed ticketed attractions and Hollywood tourist foot traffic, but without a working-studio component.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wbtourhollywood
• Instagraminstagram.com/wbtourhollywood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warner Bros. Studio Tour Hollywood