Name

Rodd & Gunn

Website

https://roddandgunn.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Premium Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Menswear (CRAAAFAF), Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Premium menswear apparel
• Men's clothing retail
• Footwear accessories brand
• Hospitality restaurant venues
• E-commerce fashion retail

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel and accessories sales: Core revenue from premium menswear including clothing, footwear, and accessories sold through owned retail stores, e-commerce, and department store partnerships.
2. Hospitality - The Lodge Group: Restaurant and hospitality operations under The Lodge Group brand, operating establishments in Queenstown, Auckland, Brisbane, and Melbourne with dining, bar, and event services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Rodd & Gunn designs, brands, and retails premium menswear including clothing (shirts, jackets, sweaters, polos, pants, jeans, suits), footwear, and accessories, sold through owned retail stores, its global e-commerce platform, and department store partnerships. The company also operates The Lodge Group hospitality arm (restaurants and bars in New Zealand and Australia) and offers bespoke services including The Gunn Suit tailoring program and Corporate Uniforms for businesses.

Product overview

Rodd & Gunn is a New Zealand-founded premium menswear brand offering a unified product portfolio centered on high-quality clothing, footwear, and accessories for men. The core offering spans shirts, jackets, sweaters, polos, pants, jeans, shorts, and suits, supported by complementary footwear and accessories collections. Key sub-brands include Gunn Multi Buys (value-focused everyday essentials) and featured collections like ZQRX Merino Wool and Good Earth Cotton. The brand operates The Lodge Group hospitality arm with restaurants in Australia and New Zealand, and maintains a global flagship combining retail and dining at 280 Little Collins Street, Melbourne. E-commerce operations serve customers in the US, Canada, UK, Europe, and Australia, with physical retail presence across both hemispheres.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing Core clothing assortment for men — shirts, jackets and coats, sweaters, polos, sweatshirts, pants, jeans, T-shirts, shorts, linen pieces, suits, and underwear — sold through roddandgunn.com, owned boutiques, and department store partners.
• Men's Footwear Men's footwear assortment including boots, sneakers, casual shoes, boat shoes, dress shoes, and sandals, sold alongside clothing through retail stores, e-commerce, and department store partners.
• Men's Accessories Men's accessories including bags, luggage, wallets, hats, belts, and socks, sold as standalone or wardrobe-complement items across retail stores, e-commerce, and department store partners.
• The Gunn Suit (Bespoke Tailoring) Bespoke custom-made suiting program offered as a standalone tailoring service for individual customers within the broader menswear assortment.
• Corporate Uniforms Bespoke corporate uniform programs for businesses requiring branded workwear, engaged directly through Rodd & Gunn's contact channel.
• The Lodge Group (Hospitality Restaurants and Bars) Hospitality arm operating restaurants and bars in Queenstown, Auckland, Brisbane, and Melbourne, offering dining, bar service, and event spaces — integrated with flagship retail locations such as 280 Little Collins Street, Melbourne.
• eGift Cards Digital gift cards sold on the roddandgunn.com e-commerce platform as a standalone gift product redeemable against the brand's assortment.
• AFL Capsule Collection Limited-edition AFL capsule collection featuring 18 teams across two designs (Foresters Peak sweat and Otago Sweatshirt), crafted from Australian-grown Good Earth Cotton and sold exclusively through MYER and Rodd & Gunn boutiques.

Quantifiable outcome

• 18 AFL teams represented in limited-edition capsule collection
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• MYERminorChannel Partner/ Reseller/ Distributor · 25 June 2026MYER department stores serve as exclusive retail partner for Rodd & Gunn's limited-edition AFL capsule collection featuring 18 teams across two designs (Foresters Peak sweat and Otago Sweatshirt). Collection available exclusively through MYER and Rodd & Gunn boutiques from 1st July.
• The Thoughtful AgencycoreGTM or Marketing Partner · 9 April 2026Full-service digital performance partnership covering both e-commerce operations and hospitality arm (The Lodge Group). Enables integrated digital, retail, and experiential marketing across multiple touchpoints. Supports continued expansion in Australia including recently launched flagship and hospitality space in Melbourne.
• Cribbs Mall (Sovereign Centros by CBRE)coreChannel Partner/ Reseller/ DistributorCribbs Mall in Bristol, UK has welcomed Rodd & Gunn as a 2,563 sq ft standalone store tenant. Sovereign Centros by CBRE, providing asset management services for the centre on behalf of M&G Real Estate, highlighted the store as evidence of Cribbs Mall's appeal as a destination for fashion brands. Brand appeals to younger shoppers.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ralph Lauren: Global heritage-lifestyle brand spanning menswear, hospitality (Ralph's Coffee, RL Restaurant), and DTC retail — directly comparable to Rodd & Gunn's integrated retail-hospitality model and global DTC ambition, but at significantly larger scale.
• Country Road: ANZ-headquartered premium apparel retailer with shared heritage positioning, multi-channel retail, and overlapping menswear customer. Comparable in ANZ retail positioning and price band, though broader (womenswear, home) than Rodd & Gunn.
• Hugo Boss: Global premium/luxury menswear incumbent with a vastly larger store network, marketing spend, and brand equity. Comparable on customer segment and retail format but operates at significantly greater scale and broader price ladder than Rodd & Gunn.

Direct peers

• Ted Baker: UK-founded premium menswear and lifestyle brand with similar price points, multi-channel retail, and 80+ standalone stores plus concessions. Rodd & Gunn's UK shift from John Lewis to standalone stores puts it in direct retail format competition with Ted Baker.
• Paul Smith: British heritage premium menswear brand with strong tailoring and lifestyle credentials; comparable to Rodd & Gunn on 'heritage + global retail + premium price' axis, with similar UK and international standalone-store strategy.
• M.J. Bale: Australian-owned premium menswear and suiting specialist competing directly with Rodd & Gunn for the same customer via owned retail and bespoke tailoring programs. Highly comparable on positioning, price tier, and target demographic.
• Trenery: Country Road Group's premium menswear label, similar in aesthetic and price band to Rodd & Gunn, distributed through department stores (MYER, David Jones) and standalone boutiques across ANZ. Competes in the same menswear-trunkshow channel.
• RM Williams: Australian heritage menswear and footwear brand with a comparable positioning to Rodd & Gunn, focused on premium natural materials, owned retail, and a trans-Tasman/lifestyle brand story. Closest direct comp in ANZ heritage premium menswear.
• Ben Sherman: UK-rooted menswear brand playing in a similar premium-but-accessible price band, distributing through department stores, standalone retail, and e-commerce; comparable mid-market menswear positioning.

Regional players

• Barkers (Menswear): New Zealand heritage menswear retailer that historically competed head-to-head with Rodd & Gunn in NZ for premium menswear shelf space in department stores and standalone stores; comparable in customer profile and price band but NZ-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC470DVN3F9FLKY4blsqFtTA
• Facebookfacebook.com/roddandgunn
• LinkedInau.linkedin.com/company/rodd-&-gunn
• Instagraminstagram.com/roddandgunn
• Xx.com/roddandgunn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodd & Gunn