Ben Sherman Limited
Ben Sherman Limited is a heritage British menswear brand founded in 1963, owned by Marquee Brands and operated by Crew Clothing, serving style-conscious men globally through six regional e-commerce sites, with US standalone retail stores planned for 2026.
- Company typePrivate
- Founded1963
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Ben Sherman Limited does
Ben Sherman Limited is a heritage British menswear brand founded in 1963, owned by Marquee Brands and operated under the Crew Clothing legal entity. Its core offering centers on men's apparel and accessories — shirts (Oxford, check, casual, printed), polo shirts, t-shirts, jackets and coats, knitwear, bottoms, and seasonal collections including SS26, Ivy Sports, and Icons. The brand serves style-conscious men seeking authentic British heritage fashion with versatile styling from casual to smart-casual, offering multiple proprietary fits (Mod/Slim, Carnaby/Regular, London/Relaxed, Overshirt) and sizes from XS to 5XL.
The business operates a direct-to-consumer model through six regional e-commerce storefronts (UK, DE, EU, US, AU, MX) with multi-currency pricing (£, €, $), free US shipping above $99, and integration of Klarna for buy-now-pay-later. Products are priced by unit, ranging from approximately £17 for t-shirts to £85 for knitted shirts, with seasonal promotions of up to 70% off and a current 30% summer shop discount. Marketing combines organic social (Facebook, Instagram, YouTube), email, and high-profile partnerships — most notably a four-consecutive-games Team GB Winter Olympics ceremony wear partnership and a December 2025 capsule with Olympic medalist Tom Daley.
The technology backbone is the Remarkable Commerce e-commerce platform, migrated from BigCommerce in a six-week project completed in October 2025 to enable scalability across global sites. The brand is also investing in omnichannel expansion, with standalone US retail stores planned for 2026 as a first physical retail push in North America. Operational footprint spans a UK headquarters in Kingston upon Thames and a US operational office in New York.
Ben Sherman Limited firmographics
Firmographics- Name
- Ben Sherman Limited
- Legal name
- Crew Clothing
- Website
- https://bensherman.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ben Sherman Limited is a heritage British menswear brand founded in 1963, owned by Marquee Brands and operated by Crew Clothing, serving style-conscious men globally through six regional e-commerce sites, with US standalone retail stores planned for 2026.
- Ownership category
- akta.pro rank
Ben Sherman Limited industry classification
Industry- Product category
- Men's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Hats, Caps & Headwear (CRAAAJAE)
Keywords
Where Ben Sherman Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ben Sherman Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Apparel and fashion product sales: Direct retail sales of heritage menswear including shirts, jackets, coats, tees, polos, sweaters, and bottoms through owned e-commerce platforms and physical retail locations. Revenue generated through one-time product transactions with pricing in GBP, EUR, and USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing with seasonal promotions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Ben Sherman Limited product offering
Product offeringCore offering
Ben Sherman Limited is a heritage British menswear brand founded in 1963 that designs and sells branded men's clothing — including Oxford and casual shirts, polos, T-shirts, jackets, knitwear, bottoms, and seasonal collections — through owned e-commerce platforms across multiple regional domains (UK, DE, EU, US, AU, MX) and planned standalone retail stores in the US.
Product overview
Ben Sherman is a heritage menswear brand founded in 1963, owned by Marquee Brands, offering a comprehensive portfolio of men's clothing and accessories. The core offering centers on shirts (Oxford, casual, printed varieties in multiple fits), polo shirts, t-shirts, jackets, knitwear, and bottoms. The brand organizes products into seasonal collections including the SS26 Spring Summer Collection and Summer Shop, plus specialty lines like Ivy Sports and Icons. Strategic collaborations include Team GB Olympic ceremony wear and Tom Daley knitted accessories. Products are available across multiple regional sites (UK, EU, US, AU, MX) with plans for stand-alone U.S. stores in 2026. The e-commerce platform is powered by Remarkable Commerce following a 2025 migration from BigCommerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Ben Sherman Shirts
- Polo Shirts
- T-Shirts
- Jackets and Coats
- Sweaters and Knitwear
- Bottoms
- Swimwear
- SS26 Collection (Spring Summer 2026)
- Summer Shop
- Ivy Sports Collection
- Icons Collection
- Tom Daley Knitted Accessories
- Online Exclusives
Companies that use Ben Sherman Limited
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Ben Sherman Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Ben Sherman Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Team GBflagshipBen Sherman named official ceremony wear supplier for Team GB at Winter Olympics Milano Cortina 2026, marking the fourth consecutive time the brand has outfitted the British Olympic delegation. This partnership provides high-profile brand visibility during major international sporting events.
- Tom DaleycoreCollaboration with five-time Olympic medalist Tom Daley on a line of hand-knitted scarves and hats featuring Union Jack designs inspired by the Dolomite Mountains. Retail capsule collection scheduled for release on December 8.
- Remarkable CommercecoreBen Sherman migrated its US website to the Remarkable Commerce platform from BigCommerce as part of a technology upgrade. The six-week project enabled greater flexibility, performance, and integration across global e-commerce sites.
- Marquee BrandsflagshipBen Sherman is a heritage menswear brand owned by Marquee Brands, a liability company operating BENSHERMAN.COM and its affiliates.
- DHLminorOrders dispatched via DHL for express delivery services. Standard delivery 5-9 working days, express delivery 2 working days (currently unavailable).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ben Sherman Limited competitors and assessment
Company assessmentDirect peers
- Ted Baker: British heritage menswear and womenswear brand with a similar mid-market positioning and global e-commerce footprint. Closely comparable to Ben Sherman in product mix (shirts, knitwear, accessories), price band, and target customer.
- Barbour: Iconic British heritage apparel brand (founded 1894) specializing in menswear and outerwear with global DTC and wholesale presence. Highly comparable to Ben Sherman on heritage positioning, customer demographic, and British style cues.
- Fred Perry: British heritage menswear brand with strong subcultural roots and global DTC footprint, selling shirts, knitwear, polos, and outerwear. Directly comparable to Ben Sherman on heritage positioning, mid-market price band, and menswear category focus.
- Lyle & Scott: British heritage menswear brand offering shirts, knitwear, polos, and outerwear across global e-commerce. Closely comparable to Ben Sherman on heritage positioning, menswear focus, and mid-market price points.
- Reiss: British contemporary menswear brand with global DTC and retail presence. Comparable to Ben Sherman on British heritage positioning, modern menswear product mix, and global e-commerce distribution, though positioned slightly more premium.
- Hawes & Curtis: British heritage shirtmaker and menswear retailer with strong formalwear and shirt heritage. Directly comparable to Ben Sherman on British heritage cues, shirt-led product mix, and mid-market price points.
- TM Lewin: British heritage menswear brand historically focused on shirts and formalwear, now repositioned around casual menswear. Closely comparable to Ben Sherman on British heritage positioning and shirt-led product offering.
- Boden: British heritage apparel brand with multi-category menswear offering sold primarily through DTC e-commerce. Comparable to Ben Sherman on British heritage, DTC-led model, and seasonal collection cadence.
Broad incumbents
- Marks & Spencer: Large British heritage multi-category retailer with a substantial menswear assortment. Comparable to Ben Sherman as a UK-headquartered incumbent with strong heritage and broad menswear distribution, though M&S operates at much larger scale across many categories.
Emerging players
- Orlebar Brown: British menswear brand focused on swim shorts, resort wear, and tailored casualwear, owned by a larger group. Comparable to Ben Sherman on British heritage positioning, menswear DTC model, and overlap in the summer/swimwear category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ben Sherman Limited social profiles
Digital presenceBen Sherman Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Sherman Limited leadership team
Management profileNumber of profiles
Ben Sherman Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Sherman Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Sherman Limited
What does Ben Sherman Limited do?
Ben Sherman Limited is a heritage British menswear brand founded in 1963 that designs and sells branded men's clothing — including Oxford and casual shirts, polos, T-shirts, jackets, knitwear, bottoms, and seasonal collections — through owned e-commerce platforms across multiple regional domains (UK, DE, EU, US, AU, MX) and planned standalone retail stores in the US.
Is Ben Sherman Limited a public or private company?
Ben Sherman Limited is a private company. It is classified as corporate owned and is currently operating.
When was Ben Sherman Limited founded?
Ben Sherman Limited was founded in 1963. It employs 501 to 1,000 people.
Where is Ben Sherman Limited based?
Ben Sherman Limited is headquartered in London, United Kingdom, in the Europe region.
How does Ben Sherman Limited make money?
One revenue line is on record: apparel and fashion product sales.
Who are Ben Sherman Limited's main competitors?
Direct peers on record are Ted Baker, Barbour, Fred Perry, Lyle & Scott, Reiss, Hawes & Curtis, TM Lewin and Boden. Marks & Spencer is listed as a broad incumbent. Orlebar Brown is listed as an emerging player.
Does Ben Sherman Limited have an API?
No public API is recorded for Ben Sherman Limited.
What industry is Ben Sherman Limited in?
Ben Sherman Limited's product category is Men's Apparel. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAJAE, Hats, Caps & Headwear. Its NAICS code is 458110 and its SIC code is 5600.