Winston-Salem Regional Association of Realtors

What Winston-Salem Regional Association of Realtors does

Winston-Salem Regional Association of REALTORS (WSRAR) is a private non-profit trade association founded in 1917, serving real estate professionals across Davidson, Davie, Forsyth, Stokes, Surry, Wilkes, and Yadkin counties in the North Carolina Piedmont Triad region. The organization is a chartered local chapter of the National Association of REALTORS (NAR), the largest trade association in the world, and is affiliated with North Carolina REALTORS at the state level. WSRAR provides a bundled membership platform comprising REALTOR® and Affiliate memberships, access to the Triad MLS (which spans a broader 12-county Piedmont Triad region), continuing education courses, professional standards enforcement, and government affairs advocacy coordinated by a dedicated Government Affairs Director.

The association generates revenue primarily through recurring annual membership dues (full-year January applications total $1,057, declining on a prorated basis), one-time application fees ($500 REALTOR, $400 MLS Principal, $200 RCA, $25 PMD), division-specific dues for the REALTORS Commercial Alliance and Property Management Division, sponsorships, and ancillary revenue from an online REALTOR® Shop selling riders, signs, brochures, decals, and SentriLock electronic keyboxes. Distribution occurs through three physical offices (Winston-Salem headquarters, North Wilkesboro, and Lexington) plus the Triad MLS Matrix portal. Leadership consists of a CEO, Amanda Hobbs, supported by Directors of Finance, Professional Standards, Chapter Operations, and Government Affairs, with a 2026 Board of Directors drawn from member brokerages.

Name

Winston-Salem Regional Association of Realtors

Legal name

Winston-Salem Regional Association of REALTORS, Inc.

Website

https://wsrar.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WSRAR is a 1917-founded non-profit trade association serving over 2,500 real estate professionals across a 7-county North Carolina Piedmont region, providing REALTOR memberships, Triad MLS access, continuing education, advocacy, and division services under NAR affiliation.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Real estate trade association
• MLS services
• Continuing education
• Professional advocacy
• REALTOR membership

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Dues: Annual membership dues with prorated schedule based on application month. Includes local, state, and national dues components.
2. Application Fees: One-time application fees: $500 for REALTOR® membership, $400 for MLS Principal Membership, $200 for RCA membership, $25 for Property Management Division.
3. REALTOR® Shop Sales: Sales of riders, signs, brochures, key boxes, decals, and information tools. Products include riders at $4.50, signs $7-$12.50, SentriLock boxes $35-$37, brochures $0.35-$2.25.
4. Division Memberships: REALTORS Commercial Alliance (RCA) quarterly dues of $45; Property Management Division (PMD) semi-annual dues of $75.
5. Sponsorships: Event sponsorships providing opportunities for members and affiliate members to support association activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

WSRAR is a non-profit trade association serving licensed real estate professionals across seven counties in North Carolina's Piedmont Triad region. It provides REALTOR® and Affiliate memberships with access to the Triad MLS (12-county Multiple Listing Service), continuing education courses, professional standards enforcement, government affairs advocacy, and specialized divisions for commercial (RCA) and property management (PMD) professionals.

Product overview

Winston-Salem Regional Association of REALTORS is a trade association serving real estate professionals across 7 counties in the Piedmont Triad region of North Carolina. The organization offers a unified membership platform providing core services including REALTOR and Affiliate memberships, access to the Triad MLS listing service, continuing education courses, and specialized divisions for commercial real estate (RCA) and property management (PMD). Additional offerings include local chapter offices in Lexington/Davidson County, Wilkes County, and Surry County, advocacy and government affairs services, and a physical product shop selling real estate riders, signs, brochures, and keyboxes. The association also provides professional standards enforcement, ethics training, and community outreach programs.

Differentiator

Problem solved

Functional benefit

Brands

• Property Management Division (PMD): Division promoting professional standards and cooperation between professional property managers, providing educational and networking opportunities, and keeping members informed of landlord and tenant law changes
• REALTOR Commercial Alliance (RCA)
• Triad MLS

Products and services

• REALTOR Membership Primary membership for licensed real estate professionals providing MLS access, continuing education, ethics training, advocacy support, networking, and a network of over 2,500 professionals across the 7-county Piedmont Triad region.
• Affiliate Membership Membership for non-licensed industry professionals including lenders, attorneys, appraisers, and home inspectors, providing access to the real estate network, legislative representation, and educational opportunities.
• Triad MLS (Multiple Listing Service) Multiple listing service providing property listings, Matrix portal, and SentriLock electronic keybox services for REALTOR® members across the 12-county Piedmont Triad region including Alamance, Caswell, Davidson, Davie, Forsyth, Guilford, Randolph, Rockingham, Stokes, Surry, Wilkes, and Yadkin Counties.
• Continuing Education Courses Continuing education courses for real estate licensees including mandatory ethics training (2.5 hours every 3 years), orientation courses for new members, and specialty designations.
• REALTORS Commercial Alliance (RCA) Division uniting commercial real estate professionals engaged in buying, selling, leasing, and appraising commercial, industrial, and investment properties, with networking and specialized advocacy.
• Property Management Division (PMD) Division promoting professional standards for property managers, providing education, networking opportunities, and updates on landlord-tenant law changes.
• Advocacy & Government Affairs Services Political advocacy services including RPAC fundraising, legislative tracking, candidate engagement, and partnerships with local governments and nonprofits across seven counties.
• WSRAR REALTOR Shop Online shop selling real estate signage products including property riders, open house signs, informational brochures, decals, and SentriLock electronic keyboxes for pickup at WSRAR offices.

Quantifiable outcome

• Access to 12-county Piedmont Triad MLS region
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, key and minor.

• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerWSRAR is a local association of NAR, the world's largest trade association. Membership in WSRAR includes membership in NAR, providing access to national resources, Code of Ethics standards, and nationwide networking.
• North Carolina REALTORS® (NCR)coreStrategic or Co-development PartnerWSRAR membership includes membership in NCR, providing state-level advocacy, legal resources, training, and RPAC coordination. WSRAR is connected to a statewide network of local associations through NCR.
• Homebuilders Association of Winston-SalemcoreStrategic or Co-development PartnerLong-standing Partners in Housing collaboration since 1994, working jointly on governmental issues affecting housing and real estate industries in Davidson, Davie, Forsyth, Stokes, Wilkes & Yadkin counties.
• Habitat for HumanitykeyGTM or Marketing PartnerPartnership supporting homeownership readiness and affordable housing initiatives in the WSRAR service area.
• Financial Pathways of the PiedmontkeyGTM or Marketing PartnerPartnership providing financial education and homeownership readiness support for community members.
• Local and Regional Chambers of CommerceminorGTM or Marketing PartnerPartnerships with Chambers for coordinated messaging, data sharing, and advocacy alignment across business and civic sectors.
• Partners in HomeownershipkeyStrategic or Co-development PartnerInitiative addressing the real estate transaction and financing ecosystem, supporting REALTOR priorities for expanding housing supply and improving homeownership access.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canopy MLS: Regional MLS serving the Charlotte region across multiple counties, structurally and operationally similar to the Triad MLS that WSRAR operates. Comparable in MLS platform, member services, and geographic scope.
• Raleigh Regional Association of REALTORS: Regional REALTOR association serving the Raleigh-Durham area with MLS, education, advocacy, and division services parallel to WSRAR's offerings. Comparable in scale, structure, and the integrated Triangle MLS.
• North Carolina REALTORS: State-level REALTOR association that WSRAR automatically joins through its membership. Provides state advocacy, legal resources, and training, and operates the same dues/advocacy model. Direct peer in structure, mission, and revenue model.
• Charlotte Regional Realtor Association: Another North Carolina-based regional REALTOR association offering MLS access, CE courses, advocacy, and chapter structure comparable to WSRAR. Closely comparable in offerings and member-facing services.
• Triangle MLS: Regional Multiple Listing Service for the Raleigh-Durham-Chapel Hill area providing listing infrastructure, Matrix-style portals, and electronic keybox systems analogous to Triad MLS. Direct technology and service peer.

Regional players

• Greater Nashville REALTORS: Regional REALTOR association providing MLS, advocacy, education, and chapter services to middle-Tennessee real estate professionals. Comparable in scope, multi-county MLS operation, and member-services model.
• Houston Association of REALTORS: One of the largest US regional REALTOR associations, operating MLS (HAR.com), continuing education, advocacy, and HAR.shop-style branded product sales comparable to WSRAR Shop. Functions as a scaled-up analog in the same trade-association category.
• Greater Atlanta REALTORS: Large regional REALTOR association operating MLS, advocacy, education, and division services in metro Atlanta. Comparable in mission and offerings though serving a different geography and at larger scale.
• Carolinas MLS: Multi-county MLS serving parts of the Carolinas with property listing and broker tools comparable to Triad MLS. Similar in coverage breadth and platform model.

Broad incumbents

• National Association of REALTORS (NAR): Parent trade body of which WSRAR is a local association. NAR is the largest trade association in the world and provides the national brand, Code of Ethics, and RPAC infrastructure that WSRAR's local membership inherits. Directly comparable in membership/advocacy model but operates at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WSRAR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winston-Salem Regional Association of Realtors