Planted Detroit

What Planted Detroit does

Planted Detroit is a privately held vertical farming company founded in 2018 that operates a 20,000 sq ft indoor farm in Detroit's Islandview neighborhood, producing microgreens, herbs, baby greens, edible flowers, and ready-to-eat salads. The company runs a Controlled Environment Agriculture (CEA) hydroponic operation using Pipp Horticulture flood-and-drain systems, Philips dynamic spectrum LEDs, BIOS full spectrum lights, and a proprietary automated racking system (PARS), supported by strict biosecurity protocols and HGAP+ food safety certification. Its core product line is the Fab Five of ready-to-eat salad bowls (Sweet & Savory, Pearled Couscous, Protein Fusion, Blueberry & Walnut, Creamy Pistachio), sold individually, in bundles of 5/10/20, or through subscription at $10.50 per bowl.

The company monetizes through a hybrid distribution model: a direct-to-consumer subscription with weekly or biweekly Metro Detroit delivery (5% subscriber discount), retail listings at Meijer, Plum Market, Parkway Foods and Freda's In The Market, wholesale supply to restaurants and food businesses through distributors including Sysco, Frog Holler, La Grasso, Lipari Foods, Tom Maceri & Sons and Van Eerden, and on-demand delivery via DoorDash, Instacart, MarketWagon and EzCater. Enterprise customers include Ford Motor Company corporate dining and Meijer. Add-on revenue streams include microgreens (20+ varieties), edible flowers, grilled chicken protein, and $50-$250 digital gift cards.

The company is led by founder and CEO Tom Adamczyk, operates with an 11-50 employee base routed through Forge Industrial Staffing, and reports no parent company, venture funding rounds, or institutional investors in the available data. Customer segments span Metro Detroit health-conscious consumers (primary), grocery retail partners, and restaurants/food service, with secondary community and education partnerships (Detroit Public Schools, Wayne State University, Detroit Academy of Arts & Sciences, Food Rescue US Detroit) supporting brand and ESG positioning. The company does not disclose revenue or financials, and is concentrated in a single facility serving a single metropolitan market.

Name

Planted Detroit

Legal name

Planted Detroit

Website

https://planteddetroit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Planted Detroit is a privately held vertical farm founded in 2018 operating a 20,000 sq ft indoor CEA facility in Detroit, producing ready-to-eat salads, microgreens, herbs, and edible flowers for Metro Detroit consumers, restaurants, and retail partners via DTC subscription, wholesale, and delivery platforms.

Ownership category

akta.pro rank

Product category

Vertical Farming / Indoor Agriculture

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Fresh Herbs & Microgreens Wholesale (AFAIACAC)

Keywords

• Vertical farming
• Microgreens production
• Hydroponic agriculture
• Fresh salad delivery
• Controlled environment agriculture

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Direct-to-Consumer Salad Subscription: Recurring subscription model for weekly or bi-weekly delivery of salad bundles. One-time purchases also available. Delivered in insulated tote bags with text updates on delivery day.
2. Wholesale to Food Businesses: Bulk sales to restaurants, cafes, and food businesses with products including lettuce, herbs, microgreens, edible flowers, and salad bowls. Custom quotes available.
3. Retail Distribution: Products sold through retail partners including Meijer, Plum Market, Parkway Foods, and Freda's In The Market.
4. Marketplace Delivery: Products available through third-party delivery platforms including DoorDash, Instacart, and MarketWagon.
5. Gift Cards: Digital gift cards sold in denominations of $50, $100, and $250 for Metro Detroit delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Planted Detroit operates Michigan's largest indoor vertical farm in Detroit's Islandview neighborhood, growing microgreens (20+ varieties), herbs, edible flowers, baby greens, and a signature line of five ready-to-eat salad bowls (the Fab Five). Output is sold direct-to-consumer via weekly/biweekly subscription and one-time bundle delivery across Metro Detroit, wholesale to restaurants and food service operators, and through retail grocery partners including Meijer, Plum Market, Parkway Foods, and Freda's In The Market.

Product overview

Planted Detroit is a vertical farming company operating Michigan's largest indoor vertical farm in Detroit's Islandview neighborhood. The company's core product is its line of five signature Fab Five Salad Bowls (Sweet & Savory, Pearled Couscous, Protein Fusion, Blueberry & Walnut, and Creamy Pistachio), sold individually or as curated bundles (5 Salad Sampler, 10 Salad Bundle, 20 Salad Party Pack). The product portfolio extends to add-on modules including microgreens (20+ varieties), edible flowers, baby greens mixes, protein add-ons (grilled chicken), and specialty bundles (Ultimate Green Bundle, Healthy Pack). Products are offered via direct-to-consumer subscription delivery (with 5% subscriber discount), wholesale to restaurants and food businesses, and through retail partners including Meijer, Plum Market, and Parkway Foods. The company grows year-round using controlled environment agriculture with 95% less water than traditional farming, no pesticides or herbicides, in a 20,000 sq ft facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Fab Five Salad Bowls

Quantifiable outcome

• 95% less water usage compared to traditional outdoor farming
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Frog HollercoreChannel Partner/ Reseller/ DistributorRegional food distributor partner for Planted Detroit's wholesale distribution network in the Metro Detroit area.
• La GrassocoreChannel Partner/ Reseller/ DistributorRegional food distributor partner for Planted Detroit's wholesale distribution network.
• Lipari FoodscoreChannel Partner/ Reseller/ DistributorRegional food distributor partner for Planted Detroit's wholesale distribution network.
• Tom Maceri & SonscoreChannel Partner/ Reseller/ DistributorRegional food distributor partner for Planted Detroit's wholesale distribution network.
• SyscocoreChannel Partner/ Reseller/ DistributorNational food service distribution partner for Planted Detroit's wholesale products.
• Van EerdencoreChannel Partner/ Reseller/ DistributorRegional food distributor partner for Planted Detroit's wholesale distribution network.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorPlanted Detroit greens are served at Ford Motor Company locations, supporting their commitment to healthy food access for employees.
• Freda's In The MarketminorChannel Partner/ Reseller/ DistributorPremium local pickup point conveniently located for city residents to collect orders.
• Detroit Academy of Arts & SciencecoreStrategic or Co-development PartnerEducational partnership including Hydroponics Club support, classroom growing systems installations, and field trips to the world-class facility.
• Wayne State UniversitycoreStrategic or Co-development PartnerEducational partnership with university for agricultural education and community engagement programs.
• Food Rescue US DetroitcoreStrategic or Co-development PartnerWeekly partnership to fight food insecurity by donating nutrient-dense produce and ready-to-eat salads to those in need.
• Project Healthy CommunityminorStrategic or Co-development PartnerPartnership focused on food security innovation and community health initiatives.
• Detroit Public SchoolsminorStrategic or Co-development PartnerEducational partnerships supplying fresh produce and growing systems to schools.
• Lincoln Park Public SchoolsminorStrategic or Co-development PartnerEducational partnerships supplying fresh produce and growing systems to schools.
• Avondale Public SchoolsminorStrategic or Co-development PartnerEducational partnerships supplying fresh produce and growing systems to schools.
• Church of the MessiahminorStrategic or Co-development PartnerCommunity partner for food donations and neighborhood food security initiatives.
• Veggie VanminorStrategic or Co-development PartnerPartner in food security innovation and mobile produce distribution.
• MeijercoreChannel Partner/ Reseller/ DistributorMajor grocery retail partner for Planted Detroit products across Metro Detroit stores.
• Plum MarketminorChannel Partner/ Reseller/ DistributorPremium grocery retail partner for Planted Detroit products.
• Parkway FoodsminorChannel Partner/ Reseller/ DistributorLocal grocery retail partner for Planted Detroit products.
• DoorDashcoreChannel Partner/ Reseller/ DistributorOn-demand delivery platform partner for direct consumer ordering.
• InstacartcoreChannel Partner/ Reseller/ DistributorGrocery delivery platform partner for direct consumer ordering.
• MarketWagonminorChannel Partner/ Reseller/ DistributorLocal market delivery platform partner for direct consumer ordering.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/planteddetroit
• Facebookfacebook.com/planted.detroit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planted Detroit