Aura Genetics
Aura Genetics is a high-complexity diagnostic laboratory offering clinical and molecular testing services to D2C consumers, wellness brands, telehealth companies, health spas, and rural health programs, distinguished by its runway-adjacent Louisville facility and UPS Healthcare partnership enabling same-morning test result delivery.
- Company typePrivate
- Founded2022
- HeadquartersYoungstown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Aura Genetics does
Aura Genetics is a privately held, high-complexity clinical diagnostic laboratory founded in 2022 and headquartered in Louisville, Kentucky, with its original facility in Youngstown, Ohio. The company operates a portfolio of at-home and direct-to-consumer clinical testing services spanning hormone testing, weight loss diagnostics, longevity and anti-aging panels, hair rejuvenation DNA testing, pharmacogenomic (PGx) medication optimization, food sensitivity, paternity, chemistry and bloodwork, STI, and UTI/vaginosis testing. Its core technical proposition combines a CLIA-certified, CAP-accredited laboratory platform with sophisticated robotics, chain-of-custody automation, and validated processing of samples collected via the Tasso upper-arm capillary device. The company's commercial model is a hybrid B2B and D2C structure: B2B partnerships with wellness brands, telehealth companies, and health spas for outsourced testing on usage-based monthly billing, paired with direct consumer ordering (e.g., PGx) through its website.
Aura's most distinctive strategic asset is its partnership with UPS Healthcare to build a new automated laboratory at the end of the runway at Louisville airport, adjacent to UPS's busiest shipping hub. This co-location enables inbound sample packages offloaded from UPS aircraft just after midnight to be processed by 8 a.m., supporting a same-morning test result delivery service marketed as "VIP Results by Breakfast." The company has also expanded into healthcare facility and rural health segments through a strategic partnership with O'Ryan Health for at-home pediatric capillary blood testing in support of Rural Health Transformation Programs. Management consists of CEO Jim Thompson and COO Anthony Nuccio, and the company holds state accreditations in Rhode Island, Maryland, California, and Pennsylvania, in addition to its CLIA and CAP credentials. No funding rounds, revenue figures, or institutional investors are disclosed in the available source material.
Aura Genetics firmographics
Firmographics- Name
- Aura Genetics
- Legal name
- Aura Genetics
- Website
- https://auragenetics.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aura Genetics is a high-complexity diagnostic laboratory offering clinical and molecular testing services to D2C consumers, wellness brands, telehealth companies, health spas, and rural health programs, distinguished by its runway-adjacent Louisville facility and UPS Healthcare partnership enabling same-morning test result delivery.
- Ownership category
- akta.pro rank
Aura Genetics industry classification
Industry- Product category
- Clinical Laboratory Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Molecular Diagnostics & Genomics Laboratories (HLAFAMAE)
- akta.pro secondary industry
- Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)
Keywords
Where Aura Genetics is headquartered
LocationHeadquarters
- HQ city
- Youngstown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aura Genetics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Clinical Laboratory Testing Services: B2B laboratory testing services for wellness brands, telehealth companies, and health spas that outsource their testing. Services include hormone testing, weight loss tests, longevity testing, hair rejuvenation, PGx, food sensitivity, paternity, chemistry, STI, and UTI testing.
- D2C Wellness Brand Partnerships: Partnership services including gold standard lab testing, VIP results shipping discounts, 503A and 503B pharmacy relationships, telehealth integration, and at-home test kits for wellness brands.
- Healthcare Facility Testing: Testing services for healthcare facilities including pediatric diagnostic testing through strategic partnerships with organizations like O'Ryan Health for rural health transformation programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PGx Test ordering available through website |
| Usage-based | Monthly | B2B Laboratory Services Partnership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Aura Genetics product offering
Product offeringCore offering
Aura Genetics is a high-complexity diagnostic laboratory that provides clinical testing services across hormone, weight loss, longevity, hair rejuvenation, pharmacogenomic (PGx), food sensitivity, paternity, chemistry, STI, and UTI categories. The company serves B2B wellness brands, telehealth companies, and health spas through outsourced lab testing, while also offering direct-to-consumer test ordering (e.g., PGx) via its website. Its flagship differentiator is the 'VIP Results by Breakfast' same-morning delivery service enabled by its runway-adjacent lab at UPS Healthcare's busiest Louisville hub.
Product overview
Aura Genetics is a high-complexity diagnostic laboratory offering a portfolio of at-home and direct-to-consumer clinical testing services. The company's offerings include Hormone Testing, Weight Loss Tests and Supporting Services, Longevity & Anti-Aging Testing, Hair Rejuvenation Testing, Medication Optimization Service (PGx), Food Sensitivity Testing, Paternity Testing, Chemistry and Bloodwork Testing, STI Testing, and UTI and Vaginosis Testing. Aura Genetics positions itself as Healthcare 3.0, leveraging a partnership with UPS Healthcare and runway-adjacent logistics in Louisville, Kentucky to deliver same-morning test results. The company operates testing facilities in Youngstown, Ohio and Louisville, Kentucky, with services targeted at wellness brands, telehealth providers, health spas, and direct consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Hormone Testing Advanced hormone diagnostics delivering precise results to address symptoms such as fatigue and mood swings, used by wellness brands to build personalized treatment plans for patients.
- Weight Loss Tests and Supporting Services Comprehensive tests offering insights into metabolic function and hormone levels for personalized weight loss plans, complemented by diet planning and recipe system subscriptions.
- Longevity & Anti-Aging Testing State-of-the-art testing of critical biomarkers, oxidative stress markers, and hormone levels to provide actionable guidance for healthy aging programs.
- Hair Rejuvenation Testing DNA lab test for hair rejuvenation therapy that pinpoints hair health markers and genetic predispositions to hair loss for targeted treatments.
- Medication Optimization Service (PGx) Pharmacogenomic testing combined with a proprietary decision support tool that integrates drug-drug interactions, drug-lifestyle interactions, and anticholinergic burden risks for comprehensive medication optimization; available via the Aura website for direct-to-consumer ordering.
- Food Sensitivity Testing Comprehensive food sensitivity testing that provides insights into how foods affect patients, enabling personalized dietary plans for wellness brand partners.
- Paternity Testing Reliable and confidential paternity testing delivering precise results for determining biological relationships.
- Chemistry and Bloodwork Testing Advanced blood tests providing insights into biomarkers including liver, kidney and thyroid function, electrolyte balance, and lipid profiles.
- STI Testing Comprehensive STI testing with quick results covering a wide range of sexually transmitted infections for thorough screening.
- UTI and Vaginosis Testing Specialized UTI and vaginosis testing offering precise results for identifying root causes and prescribing effective treatments.
- D2C Wellness Brands Partnership Services White-label support for direct-to-consumer wellness brands, including gold standard lab testing, VIP 'Results by Breakfast' shipping, 503A and 503B pharmacy relationships, telehealth integration, and at-home test kits.
Quantifiable outcome
- Same-morning test results delivery before other labs receive their deliveries
- +1 more outcomes
Companies that use Aura Genetics
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Aura Genetics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aura Genetics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- O'Ryan HealthcoreStrategic partnership to deliver at-home pediatric capillary blood testing for Rural Health Transformation Programs, supporting rural and underserved communities in the US. Leverages O'Ryan Health's Artemis Platform logistics infrastructure and Aura Genetics' CLIA-certified automated testing facility.
- UPS HealthcarecoreStrategic partnership with UPS Healthcare for building Aura's new CLIA-certified facility at the end of the runway at Louisville airport. UPS Healthcare provides logistics infrastructure, shipping resources, and access to their busiest hub for unprecedented same-morning result delivery capability.
- 503A and 503B PharmaciesminorPharmacy relationships for D2C Wellness Brand partners, providing integrated medication and testing solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Aura Genetics competitors and assessment
Company assessmentDirect peers
- BioIQ: Health testing platform offering lab-based screening programs through employer, health plan, and provider partners. Comparable in selling outsourced lab testing services through enterprise channel partners rather than direct to consumers.
- myLAB Box: At-home diagnostic testing company offering STI, fertility, and wellness panels shipped directly to consumers. Comparable in at-home sample collection, broad infectious disease and wellness menu, and direct consumer ordering model.
- Viome: D2C at-home testing company offering microbiome and molecular wellness panels with personalized nutrition recommendations. Comparable in at-home sample collection, D2C wellness positioning, and recurring personalized insight model.
- Thorne: D2C wellness brand offering supplements alongside at-home diagnostic testing and personalized health insights. Comparable in pairing a consumer wellness brand with diagnostic testing services for hormone, longevity, and metabolic markers.
- InsideTracker: D2C blood testing and biomarker analysis platform targeting longevity, performance, and wellness optimization. Directly comparable in product category (wellness bloodwork and biomarker interpretation) and target customer.
- Marek Health: D2C diagnostic lab specializing in hormone, TRT, and men's wellness testing with a B2B partner program for telehealth clinics. Highly comparable to Aura's hormone, weight loss, and longevity testing offered through similar wellness and telehealth channels.
- LetsGetChecked: At-home diagnostic testing company offering a broad menu including hormone, STI, and wellness panels with telehealth integration. Comparable in at-home sample collection, broad test menu, and D2C/telehealth GTM.
- Function Health: Premium direct-to-consumer preventive diagnostics platform offering broad blood biomarker and longevity panels. Comparable in offering a comprehensive, consumer-facing lab menu marketed to proactive wellness buyers.
Broad incumbents
- Quest Diagnostics: Largest U.S. clinical laboratory offering the full menu of molecular, PGx, hormone, infectious disease, and routine testing with national logistics infrastructure. Comparable as the incumbent reference set for any clinical lab, though Quest lacks Aura's runway-adjacent speed positioning.
- Labcorp: Major U.S. clinical laboratory network providing routine and specialty diagnostics including molecular and PGx testing with broad payer and provider relationships. Comparable incumbent reference for clinical lab scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aura Genetics social profiles
Digital presenceAura Genetics compliance and trust
Trust signalCompliance6 records
Aura Genetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aura Genetics leadership team
Management profileNumber of profiles
Profiles2 records
Aura Genetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aura Genetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aura Genetics
What does Aura Genetics do?
Aura Genetics is a high-complexity diagnostic laboratory that provides clinical testing services across hormone, weight loss, longevity, hair rejuvenation, pharmacogenomic (PGx), food sensitivity, paternity, chemistry, STI, and UTI categories. The company serves B2B wellness brands, telehealth companies, and health spas through outsourced lab testing, while also offering direct-to-consumer test ordering (e.g., PGx) via its website. Its flagship differentiator is the 'VIP Results by Breakfast' same-morning delivery service enabled by its runway-adjacent lab at UPS Healthcare's busiest Louisville hub.
Is Aura Genetics a public or private company?
Aura Genetics is a private company. It is classified as unknown and is currently operating.
When was Aura Genetics founded?
Aura Genetics was founded in 2022. It employs 11 to 50 people.
Where is Aura Genetics based?
Aura Genetics is headquartered in Youngstown, United States, in the North America region.
How does Aura Genetics make money?
Three revenue lines are on record. Clinical Laboratory Testing Services are the primary driver. The others are D2C Wellness Brand Partnerships and healthcare Facility Testing.
Who are Aura Genetics's main competitors?
Direct peers on record are BioIQ, myLAB Box, Viome, Thorne, InsideTracker, Marek Health, LetsGetChecked and Function Health. Broad incumbents are Quest Diagnostics and Labcorp.
Does Aura Genetics have an API?
No public API is recorded for Aura Genetics.
What industry is Aura Genetics in?
Aura Genetics's product category is Clinical Laboratory Services. Its primary akta.pro industry code is HLAFAMAE, Molecular Diagnostics & Genomics Laboratories, with a secondary code of HLAGAEAB, Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry). Its NAICS code is 621511 and its SIC code is 8071.