ASP

What ASP does

ASP, Inc. (Armament Systems and Procedures) is a privately held US manufacturer of law enforcement equipment founded in 1976 and headquartered in Appleton, Wisconsin. The company designs, manufactures, and distributes a portfolio of tactical tools organized around five core categories: expandable batons (Friction, Talon, Sentry, Protector, Agent), restraints (Ultra Plus chain/hinge/rigid handcuffs, transport systems, tri-fold restraints), tactical lighting (EDC, Duty, and Strategic flashlights including the Griffin-C at 3,000 lumens), Defender OC pepper spray and decontamination products, and knives/pocket tools. Underlying the portfolio is proprietary technology such as the patented Friction Loc baton mechanism, Ultra Plus Cuff keyless double-locking forged-alloy design, and the "ASP DNA" product development philosophy requiring rigorous lab and field testing before release. The company is ISO 9001:2015 certified (2025-2028).

ASP operates a multi-channel go-to-market combining direct e-commerce through asp-usa.com (free US ground shipping on orders $99+), an authorized dealer network with a "Become a Dealer" program, a dedicated GSA/government sales team, and international distribution covering 100+ countries. Revenue is generated primarily through hardware sales at unit price points ranging from approximately $18 for OC sprays to $247 for tactical flashlights, complemented by customization services (laser engraving, corporate custom orders) and some paid training. A strategically significant non-revenue activity is the underwriting of roughly $2 million per year in free law enforcement training (AIC classes, OC Instructor Certification, Trainer Talk blog, video library), which functions as a demand-generation and ecosystem-lock-in lever rather than a direct revenue stream. Customer segments are exclusively within law enforcement — police departments, sheriff's offices, federal agencies, and special police units — with named adoptions including the United States Capitol Police, Chicago PD, Seattle PD, London Metropolitan Police, Victoria Police, Australian Federal Police, and Madrid Municipal Police.

Name

ASP

Legal name

ASP, Inc.

Website

https://asp-usa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

ASP is a privately held US manufacturer, founded in 1976, that designs and sells batons, restraints, tactical lighting, OC pepper spray, and knives to law enforcement agencies worldwide through dealers, GSA contracts, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Law Enforcement Equipment

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

General Security Officer (Unarmed) Training & Certification (BPAKAOAA)

akta.pro secondary industry

Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)

Keywords

• Law enforcement equipment
• Expandable batons
• Police restraints
• Tactical flashlights
• Pepper spray products

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: ASP generates revenue primarily through the sale of law enforcement equipment including batons, restraints, tactical lighting, pepper spray, knives, and accessories. Products are sold through e-commerce, dealers, and government channels at unit pricing.
2. Training Programs: ASP provides law enforcement training programs including AIC classes, OC instructor certification (OCIC), and trainer development. While the company provides approximately $2 million worth of training annually at no cost, some training programs likely generate revenue.
3. Customization Services: ASP offers customization services including laser engraving and corporate custom orders for equipment personalization.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ASP (Armament Systems and Procedures) manufactures and markets law enforcement safety and tactical equipment, including expandable batons (Friction, Talon, Sentry, Protector, Agent), handcuffs and restraints (Chain, Hinge, Rigid, Transport, Tri-Fold), tactical flashlights (Every Day Carry, Duty, Strategic), Defender OC pepper spray, knives and pocket tools, Red Guns training firearms, and training gear. The company complements its equipment catalog with structured law enforcement training programs, including AIC classes and OC Instructor Certification (OCIC), and offers customization services such as laser engraving and corporate custom orders.

Product overview

ASP (Armament Systems and Procedures) is a law enforcement equipment manufacturer offering a comprehensive portfolio of safety and tactical tools. The core product lines include Batons (Friction, Talon, Sentry, Protector, Agent), Restraints (Chain/Hinge/Rigid Handcuffs, Transport System, Tri-Fold Restraints), Tactical Lighting (Every Day Carry, Duty, Strategic), Defender Pepper Spray, Knives/Pocket Tools, Red Guns (training firearms), Training Gear, and Lifestyle Gear. ASP also provides Training Programs and maintains a Factory Store for outlet/discounted products. The company emphasizes that all tools are designed and manufactured to be the gold standard in the industry, with products adopted by agencies in over 100 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Batons Expandable batons for law enforcement including Friction (with patented Friction Loc mechanism), Talon, Sentry, Protector, and Agent models, along with cases and accessories.
• Restraints (Handcuffs) Handcuffs and restraints including Chain Handcuffs, Hinge Handcuffs, Rigid Handcuffs, Transport System, and Tri-Fold Restraints, with supporting cases, keys, and accessories. Ultra Plus Cuffs feature keyless double locks and dual-sided keyways.
• Tactical Lighting (Flashlights) Flashlights and illumination tools for law enforcement across Every Day Carry, Duty, and Strategic product lines, with batteries, charging solutions, and accessories. Includes the Griffin-C high-output tactical flashlight.
• Defender Pepper Spray OC (Oleoresin Capsicum) pepper spray products for personal safety and law enforcement use, including gel and stream formulations with UV marking dye, plus Defender Decon relief product and accessories.
• Knives and Pocket Tools Law enforcement knives and pocket tools including the Police Duty Knife (PDK) series with push knives and other tactical tools.
• Red Guns (Training Firearms) Training firearms including Handguns, Long Guns, Enhanced (Drop-Mag) Red Guns, Magazines, and Training Accessories for realistic firearms training.
• Law Enforcement Training Programs Professional law enforcement training programs including AIC Class Schedule, OC Instructor Certification (OCIC), and Trainer Talk blog. ASP provides approximately $2 million worth of training annually to law enforcement at no cost.
• Pre-Configured Kits Pre-configured equipment kits combining multiple ASP products (such as batons, restraints, lighting) for specific law enforcement applications.

Quantifiable outcome

• Training adopted in over 100 countries worldwide
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• FBINAA (Federal Bureau of Investigation National Academy Associates)flagshipStrategic or Co-development Partner · 1 January 2026ASP maintains a Gold level strategic alliance partnership with FBINAA for 2026, positioning the company as a premier partner in law enforcement training and professional development initiatives.
• Concerns of Police Survivors (C.O.P.S.)coreOthersASP partners with C.O.P.S., an organization supporting families of fallen law enforcement officers, demonstrating commitment to the law enforcement community beyond product sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Safariland Group: Major manufacturer of law enforcement equipment including holsters, restraints, body armor, and less-lethal tools. Direct competitor to ASP across multiple product categories and a benchmark for the LE equipment space.
• Streamlight: Leading manufacturer of tactical and duty flashlights for law enforcement, military, and industrial markets. Direct competitor to ASP's tactical lighting line (Griffin, Scribe, Sentry).
• Pelican Products: Manufacturer of high-performance flashlights, tactical lights, and protective cases for law enforcement, military, and industrial users. Overlaps with ASP's tactical lighting and equipment protection categories.
• Monadnock: Manufacturer of batons and less-lethal impact weapons for law enforcement and corrections. Closest direct competitor to ASP's core expandable baton franchise (Friction, Talon, Sentry).
• Smith & Wesson (Handcuff & Restraints): Iconic firearms and restraints manufacturer whose handcuff line competes directly with ASP's Ultra Plus Cuffs. Brand heritage and procurement relationships overlap substantially with ASP's.
• SureFire: Premium tactical flashlight and weaponlight manufacturer serving law enforcement and military. Direct ASP competitor in the high-end tactical lighting segment.
• Blackhawk Products Group: Manufacturer of tactical gear, holsters, and duty equipment for law enforcement, military, and outdoor markets. Competes with ASP across accessories, training gear, and lifestyle categories.
• 5.11 Tactical: Tactical apparel, footwear, and gear brand serving law enforcement, military, and prepared civilians. Overlaps with ASP's Lifestyle Gear and training apparel SKUs and shares a similar LE-centric brand identity.
• Benchmade Knife Company: Premium tactical and duty knife manufacturer widely adopted by law enforcement and military. Direct competitor to ASP's Police Duty Knife (PDK) push knife and broader pocket-tools category.

Emerging players

• PepperBall: Manufacturer of less-lethal OC-based launchers and projectiles for law enforcement and security. Competes in adjacent less-lethal space with ASP's Defender OC spray line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/aspusa1
• Facebookfacebook.com/aspusa
• LinkedInlinkedin.com/company/asp-armament-systems-and-procedures-
• Instagraminstagram.com/aspusa
• Xx.com/aspusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASP