What IDZ Digital Private Limited does

IDZ Digital Private Limited, now operating under the legal name KIDLOLAND KIDS & TODDLER GAMES PRIVATE LIMITED, is a Mumbai-headquartered mobile application studio that develops and publishes educational and entertainment apps for children. Founded in 2005, the company has built a portfolio of 150+ applications distributed across Apple App Store, Google Play, and Amazon Appstore, reaching 170+ countries and accumulating 400+ million downloads. The portfolio is organized around three sub-brands: KidloLand, a flagship educational platform offering 3,000+ songs, nursery rhymes, games, and storybooks for children aged 1-8; Tizi Town, a pretend-play app series with touch, drag, and explore mechanics; and Dino Games, a preschool series covering ABCs, numbers, shapes, coloring, tracing, sorting, and shadow matching. The company is led by founders and directors Nishant Mohatta and Aditya Mohatta, and operates from a registered headquarters in Borivali (West), Mumbai with a secondary office in Thane. It is self-attested COPPA-compliant and does not knowingly collect personal information from users under 13.

The underlying technology stack spans Unity (2D/3D with C#), Unreal Engine, Godot, Flutter, ActionScript 3.0/Flash, and native mobile technologies, enabling the company to ship across iOS, Android, and Amazon platforms. The company's go-to-market is product-led growth through app stores, supported by app store optimization, organic social presence (Facebook, LinkedIn, YouTube, Instagram, Twitter), paid user acquisition through advertising networks, and word-of-mouth referrals. Revenue is generated through three streams: in-app purchases for individual content packs, recurring subscriptions (weekly, monthly, half-yearly, and yearly) billed through Apple, Google, and Amazon, and advertising in free versions of apps (displayed only to non-EU users) via Google AdMob, Google AdX, Facebook Audience Network, AdColony, AddApptr, MoPub, and Amazon Ads. Analytics and attribution are handled through AppsFlyer, Firebase, and Crashlytics. The company has no disclosed funding rounds, no acquisitions, and no M&A activity in the source material, and operates as a privately held entity. In 2025 it rebranded its legal entity from IDZ Digital Private Limited to KIDLOLAND KIDS & TODDLER GAMES PRIVATE LIMITED, aligning the corporate name with the flagship consumer brand.

Name

IDZ Digital Private Limited

Legal name

KIDLOLAND KIDS & TODDLER GAMES PRIVATE LIMITED

Website

https://idzdigital.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

IDZ Digital (now KIDLOLAND) is a Mumbai-based mobile app studio that has built 150+ educational and entertainment apps for children aged 1-8 since 2005, reaching 400+ million downloads across 170+ countries via iOS, Google Play, and Amazon Appstore, monetized through subscriptions, in-app purchases, and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-App Purchases: Users can purchase additional content packs within apps. Pricing varies by pack and can be changed at company's discretion. Billing handled through Apple App Store, Google Play Store, or Amazon Appstore.
2. Subscription Services: Weekly, monthly, half-yearly, and yearly subscription plans provide complete access to app content. Subscriptions auto-renew and are billed through Apple, Google, or Amazon platforms. Different apps may have their own subscription services.
3. Advertising Revenue: Personalized advertisements displayed in free versions of apps (except for EU users). Uses multiple ad providers including Google AdMob, Facebook Audience Network, AdColony, AddApptr, MoPub, and Amazon Ads. Revenue generated from ad impressions and clicks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IDZ Digital Private Limited (now operating as KidloLand Kids & Toddler Games Private Limited) develops and publishes educational mobile applications and games for children ages 1-8 years. The company operates a portfolio of over 150 apps across iOS, Android, and Amazon platforms, anchored by three flagship brands: KidloLand (educational songs, nursery rhymes, games, and storybooks), Tizi Town (pretend play apps), and Dino Games (toddler learning games covering ABCs, numbers, shapes, coloring, and tracing). The company monetizes through freemium downloads, in-app purchases, auto-renewing subscriptions, and advertising in free versions.

Product overview

IDZ Digital Private Limited (now operating as KidloLand Kids & Toddler Games Private Limited) is an award-winning kids app and games studio that creates joyful and thoughtful educational video games and applications. The company operates a portfolio of over 150 mobile applications across iOS, Android, and Amazon platforms. The product portfolio centers around three main brands: KidloLand (flagship educational app for children 1-8 years with songs, nursery rhymes, games, and storybooks), Tizi Town/Tizi World (pretend play apps for creative storytelling), and Dino Games/Preschool Apps (educational toddler games focusing on early learning skills). Since inception in 2005, the company has achieved over 400 million downloads across all platforms with presence in 170+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• KidloLand: Award-winning educational app for kids (1-8 years) featuring 3000+ educational songs, nursery rhymes, games, and storybooks
• Tizi Town
• Dino Games

Products and services

• KidloLand
• Tizi Town (Tizi World)
• Dino Games (Preschool Apps) Educational toddler games featuring adorable dinosaur characters and interactive activities for early learning, including ABCs, numbers, shapes, coloring, tracing, sorting, and shadow matching. Designed to develop color sense, hand-eye coordination, fine motor skills, and cognitive skills; available on iOS, Android, and Amazon platforms.

Quantifiable outcome

• 400+ million app downloads across all platforms
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Apple App StorecoreChannel Partner/ Reseller/ DistributorPrimary distribution channel for iOS applications. Handles subscription billing and in-app purchase processing for Apple users. KidloLand apps are available for download on the Apple App Store.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorPrimary distribution channel for Android applications. Handles subscription billing and in-app purchase processing. Featured as 'Best App for Kids' in 2016.
• Amazon AppstorecoreChannel Partner/ Reseller/ DistributorDistribution channel for Amazon devices including Fire tablets. Handles billing and in-app purchases for Amazon ecosystem users.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toca Boca (Sago Mini by Spin Master): Toca Boca / Sago Mini (owned by Spin Master) is one of the leading kids' pretend-play and educational app studios globally, with hundreds of millions of cumulative downloads. Closely comparable to IDZ's Tizi Town pretend-play franchise and KidloLand preschool range in product category, target audience (ages 1–8), and freemium/subscription monetization through Apple and Google app stores.
• Khan Academy Kids: Khan Academy Kids is a free, foundation-supported early-childhood educational app covering ages 2–8 with literacy, numeracy, and socio-emotional content. Directly comparable to KidloLand in target audience (1–8), content scope (songs, stories, early academics), platform (iOS/Android/Amazon), and freemium distribution model — though Khan Academy is non-commercial and competes on trust and curriculum credibility.
• Age of Learning (ABCmouse): Age of Learning operates ABCmouse, the largest subscription-based early-childhood educational app in the U.S. with significant international expansion. Directly comparable to KidloLand in age band (2–8), curriculum-led content, subscription monetization, and multi-platform (iOS/Android/Amazon) distribution. ABCmouse adds institutional (school) channels that IDZ has not yet pursued.
• BabyBus: BabyBus is a Chinese kids' educational app and animation studio with thousands of apps across iOS, Android, and global Android stores — one of the largest by cumulative downloads in the early-childhood category. Directly comparable to KidloLand in age band (0–8), content type (nursery rhymes, songs, cognitive games), multi-language strategy, freemium + ad monetization, and global footprint.
• Lingokids: Lingokids is a subscription-led English-language and educational app for ages 2–8 with raised venture backing. Comparable to KidloLand in target age, subscription-first revenue model, multi-platform distribution, and content-led brand building (Lingokids has expanded into OTT, podcasts, and consumer products pursuing similar cross-surface strategy).
• TinyTap (by Talis): TinyTap is an educational app and teacher-content marketplace for kids 2–8, with a large library of interactive games and lessons. Comparable to KidloLand and Dino Games in subject-matter coverage (literacy, math, cognitive skills), age range, and freemium/subscription monetization on iOS and Android.
• StoryToys: StoryToys is an Irish kids interactive book and educational app studio with well-known franchises (e.g., Disney storybook apps, Eric Carle). Directly comparable to IDZ's KidloLand nursery-rhyme and storybook verticals in product format, premium-IAP monetization, and global app-store distribution.
• Pepi Play: Pepi Play is an indie kids' educational app studio with pretend-play, doctor, and city-life titles that overlap directly with Tizi Town's pretend-play mechanics. Comparable to IDZ in audience (3–8), play-pattern design (open-ended sandbox), and freemium app-store monetization on iOS and Android.

Broad incumbents

• PBS KIDS: PBS KIDS operates a portfolio of free, curriculum-aligned educational apps spanning ages 2–8, backed by U.S. public broadcasting. Comparable to KidloLand in audience (early childhood), educational scope, and multi-platform distribution, though PBS is structurally non-commercial and competes primarily on trust, curriculum authority, and brand rather than ad/subscription monetization.

Emerging players

• Yateland (Yatelo / Moko): Yateland is a children's educational app developer focused on early-childhood math, language, and cognitive games distributed via iOS, Google Play, and Amazon. Comparable to IDZ's Dino Games and KidloLand portfolio in scope, audience (2–8), and global app-store-led distribution with ad + IAP monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kidloland
• YouTubeyoutube.com/channel/UCk648MRsOAP7uzD1HEqPC5g
• Facebookfacebook.com/kidloland
• LinkedInlinkedin.com/company/idzdigital
• Instagraminstagram.com/idzdigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDZ Digital Private Limited