Grays

What Grays does

Grays Inc Ltd is a Mauritian diversified Fast-Moving Consumer Goods (FMCG) company founded in 1931 as The Mauritius O.K. Distillery Company Limited and headquartered in Beau Plan, Pamplemousses. The company operates across three structurally distinct revenue pillars: (1) own-brand production of rum, cane spirit, and cider — including the award-winning New Grove line (Canne d'Or, World's Best Rum 2020), Lazy Dodo, Mauricia, Seven Seas, and Savanna — produced at New Grove Distillery with 30,000 litres daily capacity and 3.3 million bottles annually from 6,000 hectares of Terra Estate sugarcane; (2) wholesale distribution of imported international brands across wines and spirits (Dom Perignon, Moet et Chandon, Hennessy, Jack Daniel's, Glenfiddich), cosmetics (L'Occitane, M.A.C, Beauty Success, Cocoon, Bourjois), homecare (Harpic, Dettol, Vanish), food and consumer goods (Mentos, Jacobs, L'OR, Foster Clark's), and pharmaceuticals (Gaviscon, Strepsils, Nurofen) to pharmacies, supermarkets, and retail outlets across Mauritius and Rodrigues; and (3) direct-to-consumer retail through 22 owned boutiques including 20/Vin wine and spirits shops, L'Occitane en Provence, M.A.C Cosmetics, Beauty Success Paris, Cocoon, and COLORS at locations spanning Bagatelle Mall, Mahogany Shopping Promenade, Tribeca Mall, La Croisette, Cascavelle, Ruisseau Créole, Bo'Valon, Super U Flacq, Rodrigues, and others.

The business model combines transaction-fee wholesale distribution, retail margin on boutique sales, rum production margin on own brands, and a small but high-margin services layer (Beau Plan Cellars tropical barrel-aging for HNW clients with 800,000 litres capacity, Grays Coffee Service B2B equipment and training, 20/Vin Duty Free online for travelers, Grays Home Deliveries e-commerce). Go-to-market is multi-channel: owned retail, wholesale to trade, online (grayshomedeliveries.com, dutyfree.vsv.mu, mobile app on iOS and Android), social media, and brand-specific websites. Recent strategic investments include the 2025 launch of ecoSPIRITS reusable ecoTOTE sustainable spirits distribution technology (60-90% CO2 reduction, up to 100 reuses per container) deployed at Preskil and Solana Beach resorts, the 2021 AI optimization initiative, and a 2018 expansion into tropical aging services. The company employs 528 people (per company website) and disclosed MUR 59 million in turnover for FY2024, though this figure appears materially inconsistent with the operational footprint. Distell (South Africa) holds a 26% equity stake acquired in 2006.

Name

Grays

Legal name

Grays Inc. Ltd

Website

https://grays.mu

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

Grays Inc Ltd is a Mauritian diversified FMCG company (founded 1931) producing rum and cane spirits (New Grove, Lazy Dodo, Mauricia, Seven Seas), distributing international brands across cosmetics, homecare, food and pharmaceuticals, and operating 22 retail boutiques including 20/Vin, L'Occitane and M.A.C Cosmetics across Mauritius and Rodrigues.

Ownership category

akta.pro rank

Headquarters

HQ city

Pamplemousses

HQ country

Mauritius

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Rum Production and Sales: Production and sale of locally manufactured rums including New Grove, Lazy Dodo, Mauricia, and Seven Seas. These brands are produced from local sugarcane and distributed both domestically and internationally.
2. Retail Store Operations: Operation of 22 retail boutiques including 20/Vin wine and spirit shops, L'Occitane en Provence, M.A.C Cosmetics, Beauty Success Paris, Cocoon, and COLORS across Mauritius.
3. Wholesale Distribution: Distribution of imported international brands (spirits, cosmetics, homecare, food, pharmaceuticals) to retail pharmacies, supermarkets, and other outlets across Mauritius and Rodrigues.
4. Pharmaceutical Distribution: Distribution of branded, generic and over-the-counter pharmaceuticals to retail pharmacies, supermarkets and outlets. Grays is among leading companies in OTC products in Mauritius.
5. Duty Free Sales: Online duty-free shop (20/Vin Duty Free) serving local residents and international travelers with collection at MCCI Counter Airport of Mauritius.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Grays Inc Ltd is a Mauritian FMCG company that produces, distributes, and retails wines, spirits, cosmetics, pharmaceuticals, homecare, food, and consumer goods. It operates 22 owned retail boutiques across Mauritius and Rodrigues (20/Vin, L'Occitane en Provence, M.A.C Cosmetics, Beauty Success Paris, Cocoon, COLORS), manufactures its own rum brands (New Grove, Lazy Dodo, Mauricia, Seven Seas) from local sugarcane, and distributes international brands to pharmacies, supermarkets, and resorts.

Product overview

Grays Inc Ltd is a diversified Fast Moving Consumer Goods (FMCG) company established in 1931, operating as both a producer and distributor. The company operates multiple business units spanning wines & spirits (with its own rum brands New Grove, Lazy Dodo, Mauricia, Seven Seas, and Savanna), cosmetics retail (20/Vin shops, L'Occitane en Provence, M.A.C Cosmetics, Beauty Success Paris, Cocoon, COLORS), pharmaceuticals, homecare, food/consumer goods, and coffee products. The portfolio includes both own-produced brands and distributed international brands. The company serves the Mauritian market through a network of retail shops and the Grays Home Deliveries e-commerce platform, while exporting local rums internationally.

Differentiator

Problem solved

Functional benefit

Brands

• 20/Vin: Wine and spirits retail shops offering Art de vivre concept with wines, champagnes, and spirits from around the world
• 20/Vin Duty Free
• New Grove
• Lazy Dodo
• Mauricia
• Seven Seas
• 7Seas Mokoko
• Savanna
• Savanna Dry
• L'Occitane en Provence
• M.A.C Cosmetics
• Beauty Success Paris
• Cocoon - L'Atelier des Sens
• COLORS
• Okazion
• Jacobs
• L'OR Coffee
• Foster Clark's
• Grays Coffee Service

Products and services

• 20/Vin Wine and spirits retail boutique concept based on the 'Art de vivre' philosophy, offering wines, champagnes, and spirits from around the world through multiple locations in Mauritius and Rodrigues.
• 20/Vin Duty Free Online-based duty-free shopping platform offering premium beverages, wines, champagnes, spirits, and cigars free of duties, with airport counter collection for travelers.
• L'Occitane en Provence Operated retail stores in Mauritius offering natural beauty products from Provence including skincare, body care, hand care, fragrances, and home collection, with complimentary skin and scalp analysis services.
• M.A.C Cosmetics Operated retail stores in Mauritius offering professional quality cosmetics including makeup products for all ages, races, and genders, located at Bagatelle Mall, Mahogany Shopping Promenade, and Tribeca Mall.
• Beauty Success Paris Luxury perfumery and beauty institute offering international fragrances including Chanel, Gucci, Lacoste, and Lancome Paris, with beauty services and consultations at locations in Port-Louis.
• Cocoon - L'Atelier des Sens Luxury and designer fragrance boutique offering perfumes and colognes for men and women, featuring brands such as Boucheron Paris, Moschino, Cerruti, Lacoste, and Hugo Boss.
• COLORS Beauty, cosmetic, and personal care shop offering makeup, skincare, and personal care products from brands such as Bourjois, Erborian, Rimmel, Sally Hansen, and Max Factor.
• Okazion Retail outlet located in Floreal offering various consumer products with order and collect services and gift vouchers.
• New Grove Rum Award-winning 5-star Mauritian rum produced from local sugarcane, 100% Made in Moris, available locally and exported internationally.
• Lazy Dodo Rum Traditional Mauritian rum produced from sugarcane molasses, double matured and aged up to 10 years in French and American oak barrels, with proceeds supporting the Mauritius Wildlife Foundation.
• Mauricia Rum Pure sugar cane juice rum made in Mauritius from fresh sugarcane crops, pressed, fermented for 30 hours, and triple distilled; named after a northern plantation.
• Seven Seas Cane Spirit Crystal pure dry cane liquor launched in 1976 and triple distilled, the only vertically integrated cane spirit in Mauritius; includes the 7Seas Mokoko premium coconut liquor variant.
• Savanna Cider Crisp and refreshing cider available in regular and alcohol-free versions, with the alcohol-free variant de-alcoholised without compromising quality or taste.
• Pharmaceuticals Distribution Wholesale distribution of branded, generic, and over-the-counter pharmaceuticals to retail pharmacies, supermarkets, and outlets across Mauritius, including brands such as Gaviscon, Strepsils, Lemsip, Nurofen, Optrex, and Bonjela.
• Homecare Distribution Wholesale distribution of household cleaning brands including Harpic, Vanish, Dettol, Air Wick, and Mortein, supplying detergents, dishwashing liquid, soap, and home cleaning agents to retailers.
• Consumer Goods Distribution Distribution of branded consumer goods for supermarkets and retail outlets including Mentos, Frimax, SIBELL, and Foster Clark's, covering snacks, instant drinks, oats, and food products.
• Jacobs Coffee Distribution Distribution of leading German coffee brand Jacobs, including instant coffee, flavoured instant coffee, and coffee capsules compatible with modern coffee machines.
• L'OR Coffee Distribution Distribution of French coffee brand L'OR, offering premium coffee capsules from Rainforest Alliance Certified farms in single and double shot options, compatible with Nespresso machines.
• Grays Coffee Service B2B service providing coffee equipment, Jacobs and L'OR coffee products, equipment consultation, and professional barista training for businesses.
• Personal Care and Fragrances Distribution Distribution of personal care products and designer fragrances including Adidas, UDV, Bourjois, Evaflor, Jeanne Arthes, and Evoluderm, supplying body care products and perfumes for men and women.
• Grays Home Deliveries Online e-commerce platform for home delivery of Grays products including wines, spirits, cosmetics, and consumer goods across Mauritius.
• Beau Plan Cellars Premium tropical aging service offering private clients and investors personalized barrel storage with 800,000 litre capacity, positioning Grays as a tropical aging hub in the Indian Ocean.
• ecoSPIRITS Sustainable Spirits Distribution Sustainable spirits distribution technology using reusable ecoTOTE containers (4L/4.5L) that can be reused up to 100 times, reducing packaging and distribution CO2 emissions by 60-90% for hospitality partners.

Quantifiable outcome

• 60-90% reduction in CO2 emissions compared to traditional glass bottle distribution
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oxenham and ScottcoreStrategic or Co-development PartnerCollaboration on Proze Ver Initiative providing island-wide glass collection points to give bottles and jars a second life, creating a local circular economy and reducing landfill pressure.
• Preskil Beach ResortminorStrategic or Co-development PartnerecoSPIRITS sustainable hospitality partner implementing ecoTOTE spirits distribution to reduce environmental impact.
• Solana Beach ResortminorStrategic or Co-development PartnerecoSPIRITS sustainable hospitality partner implementing ecoTOTE spirits distribution to reduce environmental impact.
• Mauritian Wildlife FoundationminorStrategic or Co-development PartnerPartnership for Lazy Dodo rum tribute to the extinct Dodo bird, with the brand being Silver Species Champion of the Mauritius Olive White-eye conservation effort.

Scale indicators10 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Angostura Holdings Limited: Caribbean rum and bitters producer with own-brand manufacturing, global export, and B2B distribution — strong functional comparable for Grays' rum production and tropical aging businesses.
• IBL Ltd: Largest Mauritian conglomerate with diversified FMCG, retail, distribution, and consumer brands — most directly comparable diversified island conglomerate with similar portfolio breadth and family ownership roots.
• Berry Bros. & Rudd: UK specialist wine and spirits retailer with curated own-brand-adjacent portfolio and strong heritage — comparable business model to 20/Vin's Art de vivre specialty retail positioning.
• Phoenix Beverages Limited: Mauritius-based beverage producer and distributor (CBL, brands like Blue Marlin); directly comparable local beverage production + distribution + retail structure with overlapping brand portfolio and channels.

Broad incumbents

• Distell (now part of Heineken Beverages): South African wine/spirits major and 26% Grays shareholder; directly comparable premium wine/spirits portfolio, African/Indian Ocean distribution, and overlapping brand principals.
• Pernod Ricard: Global premium spirits major with multiple brand principals (e.g., Jameson, Chivas) routed through Grays in Mauritius; comparable for spirits distribution economics and emerging-market portfolio strategy.
• L'Oréal Groupe: Ultimate principal of L'Occitane retail operations distributed by Grays; comparable as the brand-owner counterparty in cosmetics specialty retail and a benchmark for category scale.
• Rémy Cointreau: Global premium spirits group focused on aged rums and cognacs; comparable as an aspirational model for tropical-aged rum export strategy and brand-led pricing.

Regional players

• Mauritius Breweries Limited: Domestic brewery with strong Horeca and retail presence; shares target customers, distribution infrastructure, and on-premise dependency with Grays' spirits business.

Others

• Compagnie Sucrière de Savannah (Terra Group): Mauritian sugarcane producer linked to Terra Estate that supplies Grays' distillery; upstream comparable and key supply-chain partner for rum production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=i9Dy4PXgOyI
• Xx.com/grays_inc
• Facebookfacebook.com/graysinc
• LinkedInlinkedin.com/company/grays-inc-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grays