OnData
OnData is an Austin-based data security company providing patented runtime encryption and AI-assisted data protection across databases, files, and AI workflows for enterprise and Texas public-sector customers.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OnData does
OnData, Inc. is a privately held Austin, Texas-based data security company founded in 2021 that provides application-agnostic, data-centric protection for regulated data across databases, files, and AI workflows. The company's platform is built on a patented runtime encryption technology that protects sensitive data at the data layer and stays with the data as it moves across on-premises, cloud, and hybrid environments, complemented by AI-assisted discovery and classification, need-to-know policy-based access controls, centralized key management, and AES-256 format-preserving encryption. The platform is delivered as three SaaS products: SecureDB for structured databases (Oracle, SQL Server, MySQL, PostgreSQL, MongoDB, DB2, MariaDB, Snowflake), SecureFile for unstructured files across endpoints, file shares, and cloud storage, and SecureAI for protecting data across AI and analytics workflows including prompts, outputs, training data, and models.
The company operates a sales-led go-to-market combining direct enterprise field sales, a self-service trial and demo registration flow, and Texas Department of Information Resources cooperative contracts (DIR-CPO-6138 and DIR-CPO-5487) that serve Texas state agencies, higher education institutions, cities, counties, and school districts. Revenue streams consist of enterprise SaaS subscriptions on annual quote-based pricing and professional services including IT staff augmentation, business analysis, implementation, and training. The company reports 1-10 employees, has no disclosed funding rounds or institutional investors, and has received a USPTO patent for its runtime encryption technology.
OnData firmographics
Firmographics- Name
- OnData
- Legal name
- OnData, Inc.
- Website
- https://ondatahub.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OnData is an Austin-based data security company providing patented runtime encryption and AI-assisted data protection across databases, files, and AI workflows for enterprise and Texas public-sector customers.
- Ownership category
- akta.pro rank
OnData industry classification
Industry- Product category
- Data-Centric Security Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Encryption (Data-at-Rest / In-Transit / In-Use) (HDADAFAB)
Keywords
Where OnData is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OnData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Cloud-based software-as-a-service platform with subscription pricing model. Platform includes SecureDB, SecureFile, and SecureAI products with related professional services.
- Professional Services: Related services including business analysis, architecture and solution design, product configuration, system integration, implementation support, training and enablement, technical consulting, data security planning, and deployment support.
- IT Staff Augmentation: IT staffing services through Texas DIR contract for providing temporary IT staffing services including applications development, database administration, networking, security, project management, and technical services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
OnData product offering
Product offeringCore offering
OnData provides a data-centric security SaaS platform that protects sensitive data at the data layer using patented runtime encryption. The platform comprises three products—SecureDB for databases, SecureFile for unstructured files, and SecureAI for AI/analytics workflows—delivering persistent encryption, automated discovery and classification, need-to-know access control, and audit-ready controls across on-premises, cloud, and hybrid environments.
Product overview
OnData offers a unified data-centric security platform with three core products: SecureDB, SecureFile, and SecureAI. The platform provides persistent, policy-driven protection for sensitive data across structured databases (SecureDB), unstructured files and documents (SecureFile), and AI/analytics workflows (SecureAI). All three products share the OnData platform's patented runtime encryption technology, zero-trust architecture, need-to-know access controls, and automated discovery and classification capabilities. The platform is deployed as a SaaS solution supporting on-premises, cloud, and hybrid environments.
Differentiator
Problem solved
Functional benefit
Brands
- SecureAI: Protects sensitive data from ingestion to output across AI workflows—helping organizations innovate with AI without compromising security, privacy, or compliance.
- SecureDB
- SecureFile
Products and services
- SecureDB SecureDB delivers persistent, policy-driven protection for structured databases across on-premises, cloud, and hybrid environments. It uses runtime encryption to protect sensitive data while keeping authorized workflows operational and supports major databases including Oracle, SQL Server, MySQL, PostgreSQL, MongoDB, DB2, MariaDB, and Snowflake.
- SecureFile SecureFile protects files across endpoints, file shares, cloud storage, and collaboration platforms with persistent encryption and granular access controls. It uses AI-assisted discovery to automatically identify and classify sensitive documents, maintaining protection when files are copied, downloaded, or moved.
- SecureAI SecureAI protects sensitive data from ingestion to output across AI and analytics workflows. It classifies and protects data before it enters AI systems, enforces least-privilege access for users, applications, and AI agents, and monitors AI data interactions with comprehensive logging and audit-ready reporting.
- OnData Platform The OnData platform is a data-centric security platform that provides zero-trust, runtime encryption and access management for sensitive data across databases, files, and AI workflows, unifying the SecureDB, SecureFile, and SecureAI products.
Quantifiable outcome
- Sensitive data remains protected even if infrastructure or credentials are compromised
Companies that use OnData
Customer profileSegments3 records
Ideal customer profiles3 records
OnData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature5 records
OnData partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
OnData competitors and assessment
Company assessmentEmerging players
- Inpher: Inpher delivers privacy-preserving computation (secure multi-party computation and encrypted analytics) that lets organizations compute on encrypted data. It addresses a narrower but technically adjacent problem to OnData's runtime encryption approach for AI/analytics workloads.
- Cyera: Cyera is a venture-backed data security posture management (DSPM) and AI-security platform that automates data discovery, classification, and policy enforcement across cloud and AI workloads — adjacent to OnData but focused more on visibility/governance than runtime encryption.
- BigID: BigID offers data intelligence, classification, privacy, and security posture management, including AI-data governance. It overlaps with OnData's classification, access-control, and AI-protection capabilities but lacks runtime encryption as a core control.
Direct peers
- Securiti: Securiti provides a unified data security, privacy, and AI governance platform spanning data discovery, masking, access controls, and GenAI safeguards — directly comparable to OnData's combined SecureDB/SecureFile/SecureAI positioning with similar enterprise and AI-centric GTM.
- Protegrity: Protegrity provides data-centric protection (tokenization, encryption, masking) for databases, files, and analytics — including AI/ML pipelines — overlapping directly with OnData's three-product platform in regulated industries such as healthcare and financial services.
- Baffle: Baffle delivers record-level encryption and data-centric security for databases, data warehouses, and AI/ML pipelines. It is a close direct peer to OnData's SecureDB and SecureAI, including format-preserving encryption and zero-touch application integration.
- Vormetric Data Security (Thales): Vormetric (now part of Thales CipherTrust) pioneered transparent encryption for databases and files with centralized key management. It is one of the closest architectural ancestors to OnData's SecureDB/SecureFile and the benchmark runtime-encryption competitor.
Broad incumbents
- Microsoft Purview: Microsoft Purview combines data governance, DLP, and AI-aware controls (including Copilot data protections) across Microsoft 365, Azure, and SQL estates. It is the largest native incumbent that OnData must differentiate against, especially for AI-data controls in SecureAI's target use case.
- Thales (CipherTrust Data Security Platform): Thales sells CipherTrust (formerly Vormetric) — enterprise data-at-rest encryption, key management, and tokenization across databases, files, and cloud. It is the most direct broad incumbent to OnData's SecureDB/SecureFile positioning, with much larger scale and an established HSM/KMS ecosystem.
- IBM Guardium: IBM Guardium provides data security across databases, files, and cloud data stores, including discovery, classification, encryption, and activity monitoring. It overlaps with both OnData's data-classification capabilities and its DAM-style privileged access controls.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OnData social profiles
Digital presenceOnData financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnData leadership team
Management profileNumber of profiles
Profiles1 record
OnData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnData
What does OnData do?
OnData provides a data-centric security SaaS platform that protects sensitive data at the data layer using patented runtime encryption. The platform comprises three products—SecureDB for databases, SecureFile for unstructured files, and SecureAI for AI/analytics workflows—delivering persistent encryption, automated discovery and classification, need-to-know access control, and audit-ready controls across on-premises, cloud, and hybrid environments.
Is OnData a public or private company?
OnData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnData founded?
OnData was founded in 2021. It employs 1 to 10 people.
Where is OnData based?
OnData is headquartered in Austin, United States, in the North America region.
How does OnData make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and IT Staff Augmentation.
Who are OnData's main competitors?
Emerging players on record are Inpher, Cyera and BigID. Direct peers are Securiti, Protegrity, Baffle and Vormetric Data Security (Thales). Broad incumbents are Microsoft Purview, Thales (CipherTrust Data Security Platform) and IBM Guardium.
Does OnData have an API?
No public API is recorded for OnData.
What industry is OnData in?
OnData's product category is Data-Centric Security Software. Its primary akta.pro industry code is HDADAFAB, Encryption (Data-at-Rest / In-Transit / In-Use). Its NAICS code is 5182 and its SIC code is 7372.