NBC

What NBC does

NBC (Nagasaki Broadcasting Company) is a regional Japanese commercial broadcaster headquartered in Nagasaki, operating television and radio services across Nagasaki Prefecture and adjacent markets. Founded in 1991, the company delivers local news, weather, disaster preparedness information, regional programming, and community event coverage via traditional terrestrial broadcast, an NBC mobile app, and the nbc-nagasaki.co.jp digital platform. NBC also functions as a JNN-affiliated regional station carrying nationally distributed content and produces original regional documentaries on identity-defining topics including nuclear disarmament and hibakusha testimonies.

The company operates a multi-office footprint including its Nagasaki headquarters plus regional bureaus in Saga, Tokyo, Osaka, Fukuoka, and Sasebo. NBC generates revenue primarily through broadcast and digital advertising sales to regional clients, supplemented by event programming such as radio festivals, community seminars, and content sponsorships. Distribution channels include linear terrestrial TV, FM/AM radio, the NBC Radio platform (nbc-radio.jp), the NBC app, and cross-promotion through affiliated JNN programming. Pricing models are not publicly disclosed; the company operates as a for-profit private broadcaster with 11-50 employees.

Strategic positioning centers on regional identity content (notably nuclear-related journalism), community-facing programming (cooking segments, weather, local events), and public infrastructure partnerships. The most material recent initiative is the redevelopment of the former NBC headquarters site into a commercial complex with MaxValu Kyushu (an Aeon subsidiary), targeted for winter 2028, signaling diversification beyond pure broadcasting into real estate-linked revenue streams.

Name

NBC

Legal name

NBC (National Broadcasting Company)

Website

https://nbc-nagasaki.co.jp

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

NBC (Nagasaki Broadcasting Company) is a regional Japanese broadcaster headquartered in Nagasaki, providing television, radio, digital, and community programming across Nagasaki and adjacent prefectures since 1991.

Ownership category

akta.pro rank

Product category

Regional Broadcasting

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Regional broadcasting
• Television programming
• Radio broadcasting
• Local news coverage
• Documentary production

Headquarters

HQ city

Nagasaki

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcast and Cable Advertising: NBC generates the majority of its revenue from advertising on its broadcast network and cable channels (USA Network, CNBC, MSNBC), with premium rates charged for live sports events and prime-time entertainment programming. Sports properties command the highest ad rates, with Sunday Night Football averaging 23.5 million viewers.
2. Peacock Subscription Revenue: Peacock operates a hybrid subscription model with an ad-supported free tier and a premium tier (Peacock Premium). Exclusive sports content (NFL games, Premier League, WWE) serves as a key driver of premium subscription conversions.
3. Distribution and Carriage Fees: NBCUniversal earns fees from cable, satellite, and streaming distributors for the right to carry its channels, representing a recurring revenue stream independent of advertising. Deals are renegotiated periodically as part of the broader NBCUniversal-Comcast bundle.
4. Sports Media Rights Licensing: NBC licenses its sports broadcast rights across NBC, Peacock, and USA Network to reach the widest possible audience, generating revenue from both advertising against these rights and serving as a distribution platform for the leagues (WNBA, NBA, MLB, NFL via Peacock exclusive games).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nagasaki Broadcasting Company (NBC) operates regional television and radio broadcast channels producing local news, weather and disaster information, entertainment programming, drama, anime, and locally-produced documentaries for audiences in Nagasaki and Saga prefectures. The company also operates a mobile application for content access, publishes program guides online, and organizes or co-organizes community events including music festivals, marathons, and charity programs.

Product overview

NBC operates as a multi-platform broadcasting company offering traditional television network programming alongside its streaming platform Peacock. The core portfolio includes the NBC broadcast network delivering primetime entertainment and news, the Peacock streaming service with exclusive sports content, and NBC Sports covering major properties like NFL's Sunday Night Football, NBA, MLB, Premier League soccer, and horse racing events. The company is expanding into interactive entertainment with the upcoming Wordle game show.

Differentiator

Problem solved

Functional benefit

Products and services

• NBC Television Broadcasting Service NBC's regional television channel delivering entertainment, drama, anime, and locally-produced programming including documentaries on regional topics, broadcast over-the-air to viewers in Nagasaki and Saga prefectures.
• NBC Radio Broadcasting Service NBC's regional radio channel broadcasting music, talk shows, money seminars, and other programming to listeners in Nagasaki and Saga prefectures, with program schedules published on the NBC Radio website.
• NBC Local News Service Local and regional news service covering Nagasaki and Saga prefectures including atomic bomb legacy reporting, disaster information, weather updates, and local events, distributed across NBC's TV, radio, and online news channels.
• NBC Mobile Application Mobile application providing NBC Nagasaki content access including news, weather information, and program guides on smartphones and tablets.

Quantifiable outcome

• Sunday Night Football averages 23.5 million viewers, ranking as the top-rated program in Nielsen's 2025-26 season data
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• NFL (National Football League)coreStrategic or Co-development Partner · 1 May 2026NBC holds rights to Sunday Night Football (the NFL's premier primetime broadcast) and has expanded its NFL coverage through Peacock exclusive games. NBC secured an extra NFL game during Week 17 branded as an 'NFL Holiday Special' broadcast across NBC and Peacock, plus a 5th exclusive NFL game for Peacock overall. Mike Tomlin joined NBC's Football Night in America pregame show as analyst.
• Notre Dame Fighting Irish FootballcoreStrategic or Co-development Partner · 1 May 2026NBC and Peacock announced Notre Dame's 2026 football schedule, with all games available on both platforms. Notre Dame's first-ever game at Lambeau Field is scheduled for September 6, 2026. The partnership is expected to extend through 2032.
• The New York TimescoreStrategic or Co-development Partner · 1 January 2025NBC partnered with The New York Times to develop a primetime Wordle game show, hosted by Savannah Guthrie and produced by Jimmy Fallon. The New York Times acquired Wordle in early 2022, and users played over 11 billion puzzles across NYT Games division last year. Filming is set for Manchester, England, with a planned 2027 air date.
• WNBA (Women's National Basketball Association)coreStrategic or Co-development Partner · 1 May 2024NBC/Peacock secured a multi-year WNBA media rights deal worth approximately $3 billion over 10 years ($281M/year), including 50+ regular-season games, first-round playoff games, Conference Semifinals, and WNBA Finals series across Peacock, NBC, and USA Network. NBC debuted its new WNBA marketing campaign during the Kentucky Derby broadcast featuring star players A'ja Wilson, Sabrina Ionescu, and Paige Bueckers.
• NBAcoreStrategic or Co-development Partner · 1 May 2024NBC/Peacock holds an 11-year NBA media rights deal covering 28 playoff games in early rounds plus Conference Finals. The deal represents NBC's return to NBA broadcasting after 24 years on cable. Games are split among NBC, Peacock (primary streaming), and Amazon Prime Video.
• World Darts Championship / PDCminorChannel Partner/ Reseller/ Distributor · 1 May 2024NBC's acquisition of U.S. broadcast rights for the PDC World Darts Championship from DAZN is expected to expand the PDC's American audience. Sky Sports coverage peaked at 3.1 million viewers for the final, confirming darts as premium pay-TV content.
• Google (Pixel, Google Cloud, Google AI)moderateTechnology or Integration · 1 January 2024NBA renewed its multi-year partnership with Google, extending Pixel hardware integration, official search engine status, and Google Cloud-powered AI analytics. The expanded agreement includes over 50 live in-game integrations across broadcast platforms including NBC, Disney, and Amazon Prime Video, with Google AI search capabilities embedded into real-time fan engagement experiences.
• MLB (Major League Baseball)coreStrategic or Co-development Partner · 1 January 2023NBC signed a three-year MLB deal worth approximately $200 million per year, bringing baseball back to NBC for the first time since 2000. NBC directly produces select games (Mets-Braves, Padres-Dodgers) while local broadcast teams handle 10 others. All games on 'Star-Spangled Sunday' stream exclusively on Peacock.
• Churchill Downs / Kentucky DerbycoreStrategic or Co-development Partner · 1 January 2023NBC Sports maintains its broadcasting partnership with Churchill Downs, home of the Kentucky Derby, through 2032. NBC expanded its Kentucky Derby weekend coverage by airing the Kentucky Oaks in primetime for the first time in 2026, and deployed younger talent to appeal to Gen Z viewers.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TBS Holdings: Parent company of the TBS network, of which NBC Nagasaki is a regional JNN affiliate. Provides essential industry context for understanding network-affiliate economics, content supply arrangements, and revenue sharing models in Japanese broadcasting.
• Chubu-Nippon Broadcasting (CBC): JNN-affiliated regional broadcaster based in Nagoya with TV and radio operations serving the Chubu region. Larger than NBC but shares the JNN affiliate business model and multi-platform (TV + radio) operations structure.
• Mainichi Broadcasting System (MBS): JNN-affiliated regional broadcaster serving the Kansai region from Osaka. Larger and more established than NBC but shares the JNN affiliate business model, providing an upper-bound benchmark for what scaled-up JNN regional operations can achieve.

Regional players

• Saga Television Station (STS): FNN/Fuji TV-affiliated regional broadcaster covering Saga Prefecture. Overlaps with NBC's Saga bureau coverage area, creating partial competition for audience share and Saga-market advertising.

Direct peers

• Kumamoto Broadcasting System (RKK): JNN-affiliated regional broadcaster based in Kumamoto Prefecture, neighboring Nagasaki. Comparable JNN network affiliation, regional broadcasting model, and Kyushu regional market footprint make it a direct comparable peer.
• Tohoku Broadcasting Company (TBC): JNN-affiliated regional broadcaster serving the Tohoku region. Comparable JNN affiliate structure and regional broadcasting model provide a useful benchmark for small-scale JNN regional broadcasters outside Kyushu.
• Television Nagasaki (KTN): NNN/Nippon TV-affiliated regional broadcaster serving Nagasaki Prefecture. Another direct local competitor in the Nagasaki TV market with overlapping audience and advertiser base.
• RKB Mainichi Broadcasting System: JNN/TBS network affiliate based in Fukuoka operating TV and radio stations across northern Kyushu. Highly comparable to Nagasaki Broadcasting as a JNN-affiliated regional broadcaster with similar scale, multi-platform operations, and Kyushu market presence.
• Hokkaido Broadcasting Corporation (HBC): JNN-affiliated regional broadcaster serving Hokkaido. Another JNN network affiliate with established TV and radio operations comparable in business model to Nagasaki Broadcasting.
• Nagasaki Cultural Television (NIB): FNN/Fuji TV-affiliated regional broadcaster operating in Nagasaki Prefecture. Direct local competitor to NBC in the Nagasaki market, competing for the same viewer base and regional advertising spend.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/nbc_tv_nagasaki
• Facebookfacebook.com/nbc.tv.nagasaki

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC