What Saga Television Station does

Saga Television Station Co., Ltd. (サガテレビ / Saga TV) is a regional commercial television broadcaster headquartered at 1-6-10 Jonai, Saga City, Saga Prefecture, Japan, and incorporated in 1969 (operations commenced April 1, 1969). It is the sole private broadcaster licensed to serve Saga Prefecture and is a network affiliate of FNS (Fuji Network System), the Fuji Television network. Through Channel 44 digital terrestrial broadcasting from its main transmitter on 九千部山 (Kujūdōyama) and the Imari station on 八幡岳 (Happōgatake), supported by 22-23 relay stations, it delivers local news (かちかちLIVE/かちかちPress, FNN・SAGATV Live News), regional documentaries (ドキュメント九州 as part of the FNS Kyushu/Okinawa block), lifestyle programming, weather, community coverage, and emergency broadcasts under Japan's Civil Protection Act.

The broadcast platform is complemented by a multi-channel digital footprint — official website (sagatv.co.jp), iOS/Android mobile app (サガテレビアプリ), Facebook, Twitter (@sagatv_3), LINE official account, and YouTube (STSsagatv). The company also operates three wholly-owned group subsidiaries: Enter-I Co., Ltd. (advertising agency, event production, media planning), S Project Co., Ltd. (broadcast program/CM production, CG, DVD production), and B+/Beplast Co., Ltd. (consulting, IT systems, digital content, staffing). Designated ancillary ventures include JONAI SQUARE (real estate), エディターズ佐賀 (regional media), 家図鑑 (housing portal), and キャリロク (HR site), extending the broadcast brand into adjacent local services.

The business model is an advertising-supported free-to-air terrestrial broadcast monetization. Revenue is generated primarily through local and regional spot ad time sales on かちかちLIVE, FNN news inventory, and program sponsorships, with downstream ad-agency, production, and consulting revenue captured internally via the Enter-I, S Project, and Beplast subsidiaries. Customer concentration is in local Saga and Kyushu-region advertisers seeking regional audience reach. No public listing, parent company, external controlling shareholder, or revenue disclosure is identified in the source material.

Name

Saga Television Station

Legal name

Saga Television Station Co., Ltd.

Website

https://sagatv.co.jp

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Saga Television Station (サガテレビ) is the sole private regional commercial broadcaster serving Saga Prefecture, Japan. Affiliated with FNS (Fuji Network System), it operates Channel 44 digital terrestrial broadcasting, local news, weather, and community programming, supported by three wholly-owned subsidiaries in advertising, production, and consulting.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Regional television broadcasting
• Local news programming
• Digital terrestrial broadcasting
• Commercial advertising sales
• Community media services

Headquarters

HQ city

Saga

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

Saga Television Station operates as a regional commercial television broadcaster delivering free-to-air digital terrestrial programming on Channel 44 across Saga Prefecture, Japan. The company produces and broadcasts local news, weather, sports, community, and cultural programming, complemented by FNS national network content distribution. It also provides advertising services, broadcast production, and event management through its three wholly-owned subsidiaries (Enter-I, S-Project, B+++).

Product overview

Saga Television Station (サガテレビ) is a regional commercial television broadcaster headquartered in Saga City, Saga Prefecture, Japan, and a member of the FNS (Fuji Network System). The company operates a single unified broadcast platform — a television station with local programming, news, and digital media properties. Its product portfolio centers on live broadcast programming (かちかちLIVE/Press, FNN news programs, ドキュメント九州 documentaries, and special event broadcasts), a consumer mobile app (サガテレビアプリ), and group subsidiary services in advertising, production, and consulting. The station's broadcast infrastructure includes 23 digital relay stations across Saga Prefecture operating on channel 44 (main) and secondary channels.

Differentiator

Problem solved

Functional benefit

Products and services

• かちかちLIVE (Kachi Kachi LIVE) Flagship daily local afternoon/evening information program featuring local news, weather, community segments, and lifestyle content covering Saga Prefecture. Aired Monday through Friday at 15:15, rebranded from かちかちPress in April 2024.
• FNN・SAGATV Live News イット！ News programs including FNN・SAGATV Live News days (late morning/daytime) and Live News イット！ (evening), providing local and national news coverage to Saga Prefecture viewers.
• ドキュメント九州 (Document Kyushu) Weekly documentary series (part of FNS九州・沖縄 block network) profiling people, traditions, and local stories from the Saga region and greater Kyushu area.
• サガテレビアプリ (Saga TV App) Mobile application for iOS/Android providing access to broadcast content, program schedules, news, and push notifications for Saga Television programming.
• サガテレビ寺子屋 (Saga TV Terakoya) Educational summer program initiative inviting children to experience television production and learn about broadcasting, part of community outreach activities.
• Enter-I Co., Ltd. (株式会社エンターアイ) Advertising Agency Services Advertising agency services, event production, television/radio media planning, program production and sales, CM production, promotional video production, printing design, housing exhibition management (PATIO), and marketing research services.
• S-Project Co., Ltd. (株式会社エスプロジェクト) Broadcast Production Services Broadcasting program and CM production; program planning, production and sales, video pack planning and production, TV CM planning and production, VTR editing, special video effects, CG production, DVD production, and staff dispatch services.
• Beeplast Co., Ltd. (株式会社ビープラスト) Consulting and IT Services Management consulting, HR/accounting/legal outsourcing, business consulting, marketing research, event planning, computer system development and sales, digital content production, and staffing services.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• FNS (Fuji Network System)coreChannel Partner/ Reseller/ DistributorFNS network affiliation providing access to national news programming, FNS Documentary Awards, and shared content across 26+ affiliated stations in Japan. Saga TV participates in FNS charity campaigns and coordinated broadcasting initiatives.
• 株式会社エンターアイ (Enter-I Co., Ltd.)coreOthersSubsidiary company providing advertising agency services, event production, television/radio media planning, program production and sales, CM production, promotional video production, printing design, housing exhibition management (PATIO), and marketing research services.
• 株式会社エスプロジェクト (S Project Co., Ltd.)coreOthersSubsidiary company specializing in broadcasting program and CM production. Handles program planning, production and sales, video pack planning and production, TV CM planning and production, VTR editing, special video effects, CG production, DVD production, and staff dispatch services.
• 株式会社ビープラスト (BPLUST Co., Ltd.)coreOthersSubsidiary company providing management consulting, HR/accounting/legal outsourcing, business consulting, marketing research, event planning, computer system development and sales, digital content production, and staffing services.
• NHK (Japan Broadcasting Corporation)minorStrategic or Co-development PartnerCollaborative initiatives with NHK Saga on news coverage and programming as noted in program committee discussions.

Recent moves6 records

Expansion highlights4 records

Direct peers

• TV Hokkaido (THK): THK is the regional FNS-affiliated broadcaster in Hokkaido — a single-prefecture commercial TV station with similar FNS network affiliation and small-market, free-to-air profile to Saga TV, despite the larger population scale.
• Niigata Television Network (TVN / NST): TVN is the FNS-affiliated commercial broadcaster in Niigata Prefecture, providing another directly comparable peer for a single-prefecture, advertising-supported FNS affiliate TV station.
• Fukui Television Broadcasting (FTB): FTB is the FNS-affiliated regional TV broadcaster in Fukui Prefecture — another small-market, single-prefecture FNS affiliate with a directly comparable local monopoly broadcast model.
• TV Oita (TOS): TOS is the FNS-affiliated commercial TV broadcaster for Oita Prefecture — structurally identical to Saga TV as a regional FNS affiliate operating a single local station with a small-market, advertising-supported model. Closest direct peer given neighboring Kyushu geography.
• TV Kumamoto (TKU): TKU is the FNS-affiliated commercial TV station in Kumamoto Prefecture, providing a directly comparable peer in terms of regional scale, FNS network positioning, and free-to-air advertising-supported economics in the Kyushu region.
• Kagoshima Television Station (KTS): KTS is the FNS-affiliated regional broadcaster in Kagoshima Prefecture, sharing the same network affiliation, sole-private-broadcaster regional monopoly profile, and small-market economics as Saga TV, making it one of the most directly comparable peers.
• Kansai Television (KTV): KTV is the largest regional FNS affiliate serving the Kansai region — same network affiliation and free-to-air local broadcast model as Saga TV, but at materially greater scale, providing a useful upper-bound benchmark on regional FNS affiliate economics.
• TV Miyazaki (UMK): UMK is the FNS-affiliated commercial broadcaster in Miyazaki Prefecture — another Kyushu regional FNS affiliate with the same local-monopoly broadcast business model as Saga TV.

Broad incumbents

• NHK (Japan Broadcasting Corporation): NHK is Japan's public broadcaster operating NHK Saga in the same territory as Saga TV, providing direct audience competition for local news, weather, and emergency broadcast viewership in Saga Prefecture despite a different funding model.
• Fuji Television Network: Fuji Television is the flagship station of the FNS network to which Saga TV is affiliated — provides national programming, FNN news feeds, and cross-station initiatives that underpin Saga TV's content pipeline, making it the most relevant broad incumbent for benchmarking scale and network economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sagatv_3
• YouTubeyoutube.com/user/STSsagatv
• Facebookfacebook.com/sagatelevision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saga Television Station