What Zib Digital does

Zib Digital is an Australian digital marketing agency founded in 2009 and headquartered in South Melbourne, with regional offices across Sydney, Brisbane, Adelaide, Gold Coast, Geelong, Canberra, and Auckland, New Zealand. The company serves more than 800 Australian brands, ranging from local trades and SMBs to ASX-listed enterprises (Puma, Harcourts, Liberty Financial, Haileybury, Netball Australia, Morphy Richards, Thirsty Camel, Muk Haircare), with a stated 97% year-on-year client retention rate and 8:1 average ROAS on paid retainers in 2025. Distribution is via a franchise/partner model in which regional growth partners own client relationships and P&Ls while a central 100+ specialist production team handles delivery.

The core service offering spans SEO, Google Ads (as a Google Premier Partner in the top 3% of Australian agencies), paid social (Meta Business Partner, TikTok Marketing Partner), web and graphic design, content marketing, and Shopify Plus development. In 2024-2025 the company rebuilt the agency around a "Hybrid Agent" model, layering proprietary AI agents (paid search, paid social, ecommerce/SEO, creative, reporting, lead-qualification, review monitoring) on top of third-party foundation models (Anthropic Claude, OpenAI, Google Gemini). This is productised in two ways: Managed AI, a done-for-you retainer in which Zib operates the agents in its own environment, and AI Partner, a tiered build-it-with-you subscription ($1,500-$3,000/month plus setup) in which agents are installed inside the client's CMS, CRM and orchestration stack with the client owning the code and data. The proprietary ZiB OS platform bundles the internal agent stack with public free tools (AI Site Audit, AI Growth Simulator, ROI Calculator, AI Readiness, Automation Map, Meta Ads Lab, Google Ads Lab) used for both lead generation and client delivery.

Revenue is generated through monthly retainers ($5K-$15K media spend plus management fees), AI Partner subscription tiers, setup fees, and franchise partner revenue share. The company is privately held, founder-led by CEO Chris Knights, with no external institutional funding and no disclosed revenue.

Name

Zib Digital

Legal name

Zib Digital Pty Ltd

Website

https://zibdigital.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Zib Digital is an Australian digital marketing agency, founded 2009 and based in Melbourne, that serves 800-plus brands through a partner network across Australia and New Zealand, delivering SEO, Google Ads, paid social, web design and AI-agent marketing under a hybrid human-plus-AI operating model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Web design development
• AI marketing platform

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Retainers: Monthly retainer-based digital marketing services including SEO, Google Ads, social media, web design and development, and content marketing. Retainers range from approximately $5K-$15K monthly media spend plus management fees.
2. Managed AI Services: Done-for-you AI marketing where Zib builds and runs agents across channels, tied to commercial outcomes. Retainer-based with faster time to commercial signal (~4 weeks).
3. AI Partner (Build-it-with-you): Zib builds marketing agents inside client businesses, connected to their tools and data. One-time setup fee plus flat monthly support. Clients own the agents.
4. Franchise Partnership Revenue: Growth partners share in upfront sales revenue and recurring monthly billing for the life of each client. Recurring revenue compounds as partner's book of clients grows.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zib Digital is an Australian digital marketing agency providing full-service digital marketing including SEO, Google Ads, paid social media, web design and development, and content marketing. The agency operates a "Hybrid Agent Model" that combines senior human strategists with proprietary AI tooling (ZiB OS) to execute and optimize campaigns, with reporting tied to revenue metrics (leads, sales, revenue, ROAS) rather than activity. Services are delivered through a mix of direct senior strategist engagement and a franchise/partner network covering major Australian cities.

Product overview

Zib Digital is an Australian digital marketing agency operating since 2009, rebuilt in 2025 around a 'Hybrid Agent Agency' model that pairs senior human strategists with AI agents. The core offering is full-service digital marketing — SEO, Google Ads (Premier Partner), social media (Meta Business Partner), web design/development, content marketing, and AI services — run as one integrated commercial system reporting in leads, revenue, and ROAS rather than activity metrics. The product portfolio consists of a core digital marketing service broken into named channel disciplines (SEO, Google Ads, Social Media, Web & Design, Content Marketing, AI Services), a proprietary AI operating platform called ZiB OS that bundles free diagnostic and planning tools (AI Site Audit, AI Growth Simulator, ROI Calculator, AI Readiness, Automation Map, Meta Ads Lab, Google Ads Lab), and two distinct AI service tiers: Managed AI (Zib runs agents in its own environment, 'do it for me') and AI Partner (Zib builds and hands over AI agents into the client's own stack, 'do it with me'). Supporting specialist offerings cover Shopify SEO, eCommerce SEO, WooCommerce SEO, Google Shopping, LinkedIn/Facebook/Instagram Marketing, Email Marketing, Shopify Development, Real Estate Digital Marketing, and a franchise/partner program. The unified architecture is anchored by the ZiB OS platform and powered by a hybrid of senior human judgment and AI agent execution across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• ZiB OS: An operating system for business growth - a commercial-intelligence suite including AI site audit, growth simulator, ROI calculator, automation map, and ad labs tools.
• Managed AI
• AI Partner

Products and services

• Digital Marketing (Full-Service) Zib Digital's flagship full-service digital marketing offering that combines SEO, Google Ads, paid social, web design, content marketing, and AI services into one integrated commercial system. Designed for Australian businesses from local trades to ASX-listed brands, with reporting in leads, revenue, and ROAS.
• SEO Technical, content, and authority SEO work that ranks and sells. AI-accelerated audits and content production at scale with senior human strategy oversight. Includes Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for Google AI Overviews, ChatGPT Search, and Perplexity.
• Google Ads Premier Google Partner PPC management covering Search, Display, Shopping, and Performance Max campaigns. Campaigns are optimized daily by Zib's AI agent stack, not monthly by a junior, and reported in ROAS and cost per acquisition.
• Social Media Marketing Paid and organic social media management across Meta, Instagram, TikTok, LinkedIn, and Pinterest. Creative iterations generated at platform speed with AI, scaled by what converts, including Meta Business Partner certified management.
• Web & Graphic Design Conversion-first website design and graphic design service. Builds on Shopify, WordPress, Webflow, or custom platforms, designed to rank, convert, and reflect the client's business.
• Website Development Fast, conversion-first website development on Shopify, WordPress, or custom platforms with SEO-ready structure, page speed, and Core Web Vitals built in from day one.
• Content Marketing Content that earns rankings and moves buyers to act. Strategy, creation, and distribution across channels, tied to commercial outcomes.
• AI Services AI-augmented execution across every channel, encompassing Managed AI (where Zib runs agents in its own environment) and AI Partner (where Zib builds agents inside the client's own stack). Includes SEO, Google Ads, Social Ads, Lead-qualification, Reporting, Review & reputation, Competitor-watch, and Content agents.
• ZiB OS Platform Proprietary commercial-intelligence suite and operating platform that bundles AI Site Audit, AI Growth Simulator, ROI Calculator, AI Readiness assessment, Automation Map, Meta Ads Lab, and Google Ads Lab in one hub. Used internally and made available to clients and prospects.
• AI Site Audit Free 30-second website audit tool that performs a 10-page crawl, Lighthouse scoring (performance, accessibility, best practices, SEO), and delivers a senior strategist read on positioning, AEO/GEO readiness, and sample creative.
• AI Growth Simulator Interactive tool that models 12-month revenue, profit, ROI, and payback by comparing current business metrics against AI-optimized projections, with drag-and-drop sliders for lead volume, conversion rate, costs, and hours saved.
• ROI Calculator Calculator that projects monthly leads, revenue, and ROI across SEO, Google Ads, and paid social channels based on the client's product margins and a customizable campaign plan.
• Automation Map Interactive tool where users tick tasks across sales, marketing, operations, and admin, set hours per week and blended hourly cost, generating a ranked automation opportunity map with estimated hours and dollars reclaimed.
• Meta Ads Lab Free tool that crawls a brand's site, maps 3-5 customer segments, and generates 12 Meta ad concepts across feed, story, reel, and carousel formats with AI sanity-check and audience brief.
• Google Ads Lab Free tool that reads a brand's existing Google Ads via the Transparency Center, crawls the site, and generates a Responsive Search Ad, keyword themes, and a Performance Max asset group with images.
• Managed AI (Do It For Me) Full-service AI-augmented marketing where Zib builds and runs AI agents (paid search, paid social, ecommerce/SEO, creative generation) in Zib's own environment. Senior strategist oversees all agent activity. Retainer model, ~4 weeks to first commercial signal.
• AI Partner (Do It With Me)
• Partner Program / Franchise Zib Digital franchise/partner program offering digital marketing business ownership. Partners secure client relationships; Zib delivers the work via a 100+ specialist team. Revenue model includes upfront share and recurring monthly billing for the life of each client.

Quantifiable outcome

• 8:1 average ROAS across paid retainers in 2025
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status (top 3% of agencies). Certified expertise in Google Ads including Search, Display, Shopping, and Performance Max. Premier Partner status requires meeting performance benchmarks and certification requirements.
• MetacoreTechnology or IntegrationMeta Business Partner for Facebook and Instagram advertising. Certified for managing advertising campaigns across Meta's platforms including advanced targeting and creative capabilities.
• TikTokcoreTechnology or IntegrationTikTok Marketing Partner for video advertising and content marketing on TikTok platform.
• ShopifycoreTechnology or IntegrationShopify Plus Partner for ecommerce website development, SEO, and optimization on Shopify platform. Specialized services including Shopify development, Shopify SEO, and Shopify-specific integrations.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• King Kong: King Kong is an Australian digital marketing agency specializing in SEO, Google Ads, and Facebook Ads for SMBs. Directly comparable to Zib in target market (Australian SMBs and ecommerce), service mix (paid acquisition + SEO), and outcome-based positioning.
• Supple Digital: Supple is an Australian digital agency offering SEO, Google Ads, web design, and conversion rate optimization. Directly comparable to Zib across service portfolio, Australian SMB-to-mid-market positioning, and conversion-focused delivery model.
• Reload Media: Reload Media is an Australian performance marketing agency focused on SEO, paid media, and conversion optimization. Closely comparable to Zib in Australian market focus, performance-led value proposition, and SMB-to-enterprise client mix.
• WebFX: WebFX is a large US-based digital marketing agency offering SEO, PPC, social, web design, and AI-powered marketing services. Comparable to Zib in full-service digital marketing scope, proprietary technology platform (MarketingCloudFX), and outcome-based positioning across SMB-to-mid-market.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, web design, and ecommerce marketing. Comparable to Zib in service breadth, multi-channel integration approach, and SMB-to-enterprise client focus across English-speaking markets.
• Ignite Visibility: Ignite Visibility is a US-based digital marketing agency specializing in SEO, paid media, social media, and email marketing. Comparable to Zib in performance-driven service model, multi-channel integration, and senior-led client engagement approach.
• Directive: Directive is a B2B digital marketing agency specializing in SEO, PPC, and content marketing for SaaS and enterprise clients. Comparable to Zib in performance marketing focus, data-driven reporting, and tech-enabled delivery model.

Broad incumbents

• dentsu: dentsu is one of the largest global advertising holding companies with deep digital, media, and creative capabilities. Comparable to Zib as a broader incumbent offering overlapping paid media, SEO, and digital transformation services across global markets, though Zib specializes in SMB-to-mid-market Australian clients.
• WPP: WPP is the world's largest advertising holding company with agencies including Ogilvy and GroupM. Comparable to Zib as a broad incumbent offering integrated digital marketing services at global scale, though Zib's franchise/partner model and Australian SMB focus differ structurally.
• Publicis Groupe: Publicis Groupe is a global advertising holding company with strong digital and data capabilities (Publicis Sapient, Digitas). Comparable to Zib in offering integrated digital marketing and transformation services, though at vastly greater scale and with enterprise-only positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Zibdigital
• LinkedInlinkedin.com/company/zib-digital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zib Digital