What King Kong Digital does

King Kong Digital Ltd is a privately held, bootstrapped digital marketing agency incorporated in Scotland (company number SC606235) and operating from bases in Coatbridge and Glasgow. The firm employs approximately six people and serves small and medium-sized local businesses across Scotland and the wider United Kingdom, with a stated focus on the Central Belt of Scotland (Glasgow, Edinburgh, Lanarkshire, Falkirk, Stirling, West Lothian) and growing activity in England. Founded in 2016, the company trades under the King Kong Digital® mark and the "#ruleyourjungle" tagline.

The company sells a portfolio of digital marketing services — responsive website design on a CMS platform, on-page and off-page SEO with local Google Maps optimisation, Google-certified paid search (PPC), Facebook and Instagram advertising, and Google Display Network retargeting. At the centre of its technology stack is a proprietary platform named 'Rule Your Jungle', an end-to-end marketing and customer experience software system that consolidates lead capture (from website forms, landing pages, Facebook Messenger and Google My Business), CRM pipeline management, two-way SMS and email automation, phone dialling, voicemail automation, web chat, a Google AI-powered calendar-booking chatbot, review collection, reputation management, payment requests and analytics in a single dashboard. Integration touchpoints include Google Ads, Facebook Ads, Facebook Conversions API, Google My Business and Facebook Messenger.

The revenue model mixes one-time website design project fees (with domain registration, hosting and maintenance) and recurring monthly retainers for SEO, PPC, Facebook Ads and platform access. Pricing is quote-based and tailored per client with free 30-minute strategy sessions as the primary lead-generation mechanism, delivered via a sales-led, inside-sales motion using a toll-free number (0800 802 1526) and an online survey-based consultation booking system. The client base is broadly distributed across trades (joinery, electrical, removals), automotive services, retail, construction, energy, bridal, and local professional services, with no disclosed anchor enterprise contracts and a clear horizontal segmentation strategy targeting SMBs in multiple verticals.

Name

King Kong Digital

Legal name

King Kong Digital Ltd

Website

https://kingkongdigital.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

King Kong Digital is a bootstrapped Scottish digital marketing agency serving SMBs and local service businesses with responsive website design, SEO, Google PPC, Facebook Ads, retargeting, and its proprietary 'Rule Your Jungle' CRM and marketing automation platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Digital marketing agency
• Website design services
• Search engine optimisation
• Paid search advertising
• Lead generation system

Headquarters

HQ city

Coatbridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Project-based and retainer arrangements for website design, SEO services, Google Ads management, Facebook Ads, and retargeting services. Services are customized per client with monthly reporting and live dashboard access.
2. Website Design & Development: One-time website design projects including domain registration, hosting, and ongoing website maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

King Kong Digital is a Scotland-based digital marketing agency that designs responsive CMS websites and delivers SEO, Google Maps optimization, Google AdWords (PPC), Facebook/Instagram Ads, and retargeting services to small and medium UK businesses. The firm also offers a proprietary end-to-end marketing automation platform called Rule Your Jungle, which combines CRM, lead capture, SMS/email automation, phone dialer, web chat, Google AI chatbot, review management, and analytics into a unified lead and sales system.

Product overview

King Kong Digital is a digital marketing agency offering a portfolio of services including Website Design, SEO & Google Maps, Paid Search (Google AdWords/PPC), Facebook Ads, Retargeting, and their proprietary end-to-end marketing platform called Rule Your Jungle. Rule Your Jungle is a unified CRM and marketing automation system that captures leads from multiple channels and provides tools for pipeline management, communication automation (SMS, email, phone, Facebook Messenger), appointment booking, review management, and sales reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Rule Your Jungle: An end-to-end marketing and customer experience software platform for small businesses, featuring lead capture, CRM, marketing automation, texting, phone dialer, voicemails, calendar booking, and various integrations.

Products and services

• Website Design Professional responsive website design built on a CMS platform, search-engine friendly, optimised for performance across desktop, tablet and mobile, with optional full website management. Designed for SMEs in Scotland and across the UK needing a professional online presence.
• SEO & Google Maps On-page and off-page search engine optimisation including local SEO, Google Maps optimisation, content writing, infographics and video marketing. Targeted at UK SMEs seeking higher organic rankings and local search visibility.
• Paid Search (Google AdWords/PPC) Google-certified Pay Per Click campaign management covering keyword research, ad design, split testing, conversion tracking, device and geographic targeting. Includes live client dashboard for budget transparency.
• Facebook Ads Targeted Facebook and Instagram advertising using platform targeting, sales funnels, landing pages and Facebook Conversions API integration to address iOS 14 pixel-blocking limitations.
• Retargeting Google Display Network retargeting ads reaching over 90% of internet users across 2 million+ sites to re-engage previous website visitors and drive conversions.
• Rule Your Jungle (Leads & Sales System) Proprietary end-to-end marketing automation platform for small businesses combining unified CRM, lead capture from web/ads/landing pages/Facebook Messenger/Google My Business, sales pipeline management, SMS and email automation, phone dialer, voicemail automation, web chat, Google AI chatbot, calendar booking, review collection, payment requests, landing pages, funnels, and analytics dashboard.

Quantifiable outcome

• Over 2000% increase in page one rankings in Google for some clients, resulting in more traffic and enquiries
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pole Star Digital: UK digital marketing agency offering SEO, paid media and web development, overlapping directly with King Kong Digital's service mix and SME focus.
• Evoluted: UK-based digital marketing agency offering SEO, PPC, web design and CRO services to SMEs and mid-market clients, closely matching King Kong Digital's full-funnel service portfolio and target customer profile.
• Exposure Ninja: UK SEO and digital marketing agency focused on measurable ROI for SMEs, offering similar SEO, content, and paid media services to a comparable client base.
• BrightLocal: Specialises in local SEO and Google Maps optimisation tools and services, overlapping with King Kong Digital's core local SEO and Google Maps offering for SME clients.
• Wildish & Co: Boutique UK digital marketing agency providing web design, SEO and social media services to local SMEs, structurally similar to King Kong Digital in scale and positioning.
• Click Intelligence: UK digital marketing agency specialising in SEO, link building, PPC and content marketing, competing for the same SME clients seeking lead generation services.
• The Evergreen Agency: Digital marketing agency serving UK SMEs with SEO, paid media and web design, comparable to King Kong Digital's service stack and customer segmentation.

Broad incumbents

• ActiveCampaign: Established marketing automation and CRM platform providing email automation, CRM and messaging features that overlap with Rule Your Jungle's functionality.
• SEMrush: Leading SEO and digital marketing platform that agencies and SMEs use to perform keyword research, SEO audits and competitor analysis, competing with King Kong Digital's SEO service offering via in-house tooling.
• HubSpot: Major marketing automation and CRM platform whose offerings compete directly with King Kong Digital's Rule Your Jungle platform, while also serving as an alternative that SMEs could adopt in-house.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kingkongdigital
• LinkedInlinkedin.com/company/kingkongdigitaluk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Kong Digital