Lifeboost Coffee

What Lifeboost Coffee does

Lifeboost Coffee, operating as Lifeboost Group Inc., is a US-based direct-to-consumer specialty coffee company founded in 2015 by Dr. Charles Livingston and headquartered in Carmel, Indiana. The company sells single-origin, USDA-organic, low-acid coffee across whole bean, ground, K-Cup compatible pods, decaf, and flavored varieties, alongside adjacent health-forward products including EverLo electrolyte coffee drops, Cognition Mushroom Coffee, Mito Creamer, and the Lifeboost Tea herbal blend collection. Its core differentiation rests on a trademarked TrustPure 15-step farm-to-cup process that incorporates shade-grown high-altitude cultivation (above 5,700 feet), hand-picking, spring-water washing, sun drying, and third-party laboratory testing for 450+ toxins including mycotoxins, heavy metals, pesticides, and glyphosate. The company claims pH testing showing up to 27.7% lower acidity than common store-bought coffee.

The business runs a multi-channel DTC model: a Shopify storefront (lifeboostcoffee.com) ships to the US and Canada, with a Subscribe & Save subscription program offering up to 48% savings and a four-tier VIP loyalty program (VIP, VIP GOLD, VIP BLACK, Subscription Platinum). Pricing spans roughly $19–$149 across SKUs, with premium SKUs like EverLo at $26.96 per bottle. A wholesale channel (lifeboostcoffeewholesale.myshopify.com) extends reach to mid-market retailers, and a Bundle Builder platform (LifeboostBox) supports curated subscription boxes. The brand claims 45,118+ verified reviews averaging 4.74 stars, an "Ambassadors of Health" program with 100+ medical professionals, features in 75+ health publications, and Inc. 5000 recognition.

Lifeboost targets health-conscious consumers, particularly those with digestive sensitivities, using doctor-endorsement positioning and content marketing across blog, email (Brewsletter), and social channels (Instagram, TikTok, Facebook). The company is privately held with no disclosed funding rounds, no parent company, and an estimated 11–50 employees. Revenue is not publicly disclosed.

Name

Lifeboost Coffee

Legal name

Lifeboost Group Inc.

Website

https://lifeboostcoffee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifeboost Coffee is a US direct-to-consumer specialty coffee company that sells single-origin, organic, low-acid, third-party-tested coffee (beans, pods, decaf, flavored) plus adjacent health products like EverLo electrolyte drops and mushroom coffee, targeting health-conscious consumers via DTC e-commerce, subscription, and a wholesale program.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Caffeinated Functional Beverage Production (Non-Energy) (AFAFAFAG)

Keywords

• Specialty coffee
• Organic coffee
• Low-acid coffee
• Single-origin coffee
• Coffee subscription

Headquarters

HQ city

Burke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases of coffee products (beans, ground, pods) and accessories through the company website. Products sold in various formats and sizes ranging from single bags to bulk bundles.
2. Subscription (Subscribe & Save): Recurring subscription model offering up to 48% savings. Customers select products and delivery frequency. Subscribers earn perks 4x faster in the loyalty program.
3. Gift Cards: Digital gift cards sold in denominations of $25, $50, and $100. Delivered via email with no expiration or fees.
4. Health Supplements: EverLo Coffee Drops - electrolyte supplement drops for coffee, sold as unit ($26.96) or subscription with 10-30% savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lifeboost Coffee sells doctor-crafted, organic, single-origin, low-acid specialty coffee through its own D2C e-commerce website. Its core range covers whole-bean, ground, and K-Cup compatible pod formats across light, medium, dark, espresso, decaf, half-caff, and flavored varieties, supplemented by Cognition Mushroom Coffee, EverLo Coffee Drops, Mito Creamer, herbal teas, gift cards, and subscriptions. Products are third-party lab tested for 450+ toxins and positioned for health-conscious consumers with sensitive stomachs.

Product overview

Lifeboost Coffee is a doctor-crafted, health-focused specialty coffee company offering single-origin, organic, low-acid coffee products. The core portfolio centers on whole bean and ground coffees in Light Roast (Optimist), Medium Roast (Grata), Dark Roast (Embolden), and Espresso varieties, available as regular or decaf options. The product line extends to K-Cup compatible single-serve pods, over 20 flavored coffee varieties (including French Vanilla, Caramel Macchiato, Crème Brulee, Pumpkin Spice, and seasonal Fresh Brew flavors), and health-focused beverages such as Cognition Mushroom Coffee and Tea. Health booster products include EverLo Coffee Drops (electrolyte mineral supplement) and Mito Creamer. The company differentiates through its proprietary TrustPure™ 15-step process that includes third-party testing for 450+ toxins, high-altitude shade-grown beans from Central America, and doctor endorsement. Supplementary services include a multi-tiered VIP loyalty program, Subscribe & Save subscription with up to 48% savings, and Digital Gift Cards. The company maintains a 30-day money-back guarantee and free shipping on orders over $50.

Differentiator

Problem solved

Functional benefit

Brands

• LifeboostBox: Bundle Builder platform allowing customers to build custom coffee boxes with subscription options.
• EverLo
• Lifeboost Tea

Products and services

• Grata Medium Roast Coffee Signature single-origin Arabica medium roast coffee sold as whole bean and ground, certified organic, low-acid, hand-picked, spring water washed, sun dried, and small-batch roasted; third-party tested for mycotoxins, heavy metals, pesticides, and 450+ toxins. Targeted at health-conscious coffee drinkers seeking clean everyday coffee.
• Embolden Dark Roast Coffee Dark roast (French/Italian style) single-origin Arabica coffee sold as whole bean and ground; organic, low-acid, grown at high altitude in shade for a bold, rich flavor; third-party tested for 450+ toxins.
• Optimist Light Roast Coffee Light roast (Blonde/Light City) single-origin Arabica coffee sold as whole bean and ground; low-acid, organic, with bright citrus notes and a soft cocoa finish; third-party tested for 450+ toxins.
• Espresso Roast Coffee Single-origin Arabica espresso roast sold as whole bean and ground; organic and low-acid with a velvety texture; third-party tested for 450+ toxins.
• Midnight Roast Coffee Bold dark roast single-origin Arabica coffee with a smoky, rich profile; organic, low-acid, grown at high altitude; third-party tested.
• Highlander Grogg Coffee Medium roast single-origin Arabica coffee with rich flavor and butterscotch notes; organic, low-acid, sourced from Central American high-altitude farms.
• Half Caff Coffee Blend of regular and decaffeinated single-origin Arabica beans offering reduced caffeine content via a chemical-free decaffeination process; organic, low-acid.
• Decaf Coffee Line Decaffeinated single-origin Arabica coffee in multiple roast levels (light, medium, dark) and flavors (Highlander Grogg, Caramel Macchiato, French Vanilla, Hazelnut, Crème Brulee, Smoky Butterscotch, Toasted Coconut, Double Dark Mocha) using a chemical-free decaffeination process; organic and low-acid.
• Flavored Coffee Line Naturally and artificially flavored coffee varieties including French Vanilla, Crème Brulee, Caramel Macchiato, Pumpkin Spice, Pineapple Upside-Down Cake, Smores, Birthday Batter, Frosted Cinnamon Roll, Smoky Butterscotch, and Toasted Chestnut; made from low-acid, organic, single-origin beans.
• K-Cup Compatible Coffee Pods Single-serve coffee pods compatible with K-Cup brewers across multiple roasts and flavors (medium, dark, light, half-caff, decaf, French vanilla, hazelnut, crème brulee), pH tested to be up to 27.7% less acidic than common store-bought coffee.
• Cognition Mushroom Coffee Health-booster coffee blending Lifeboost's low-acid organic beans with mushroom nootropics (and optional French vanilla flavoring) for brain-boosting mental clarity; available in ground coffee and K-Cup pod formats including a decaf option.
• EverLo Coffee Drops Concentrated electrolyte supplement drops added to coffee to rehydrate, replenish minerals, support gut health, reduce acidity, cut bitterness, and enhance flavor; contains magnesium, potassium, sodium, chloride, and 79 trace minerals, available as one-time purchase or subscription.
• Mito Creamer Coffee creamer supplement formulated to support mitochondrial function and energy, designed to be paired with Lifeboost coffee in latte recipes.
• Lifeboost Tea Collection Organic herbal tea line including World Explorer Tea Trio bundle, Crimson Hibiscus Infusion, Empire State Sunrise, Champagne Bliss, and Golden Sand Serenity; caffeine-free or herbal blends positioned alongside the coffee portfolio.
• Digital Gift Card Email-delivered digital gift cards available in $25, $50, and $100 denominations with no fees and no expiration, redeemable on the Lifeboost Coffee website.
• Lifeboost VIP Loyalty Program Multi-tier loyalty program (VIP, VIP GOLD, VIP BLACK, and Subscription Platinum) where members earn perks for purchases, birthdays, and social engagement and redeem them for discounts and free products.
• Subscribe & Save Subscription Recurring auto-delivery subscription across the coffee, pod, tea, and supplement lines with up to 48% savings versus one-time purchase, flexible delivery cadence (2, 4, 6, or 8 week intervals), and accelerated loyalty perk earning.

Quantifiable outcome

• pH tested to be up to 27.7% less acidic than common store-bought coffee
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Stumptown Coffee Roasters: Stumptown is an established specialty coffee roaster owned by a major CPG parent, selling direct-trade coffee through DTC, grocery, and wholesale. It is a broader incumbent in the premium specialty coffee category Lifeboost operates in.

Direct peers

• Volcanica Coffee: Volcanica is a specialty DTC coffee roaster emphasizing single-origin, high-elevation, often organic beans. It overlaps with Lifeboost on single-origin Arabica sourcing and DTC premium coffee positioning.
• Counter Culture Coffee: Counter Culture is a specialty coffee roaster with strong sustainability and direct-trade credentials sold through DTC, foodservice, and wholesale. It is comparable to Lifeboost on single-origin sourcing and specialty-coffee quality positioning.
• Four Sigmatic: Four Sigmatic is a functional coffee and mushroom coffee brand selling ground coffee, pods, and instant mushroom blends through DTC and retail. It overlaps directly with Lifeboost's Cognition Mushroom Coffee line and its health/nootropic positioning.
• Kicking Horse Coffee: Kicking Horse is an organic, fair-trade specialty coffee roaster sold through grocery and DTC. It competes with Lifeboost in the organic, premium-coffee segment with a comparable price-to-quality positioning.
• Purity Coffee: Purity Coffee is a DTC specialty coffee brand built around mold-free, toxin-tested, health-focused coffee. It is the closest direct peer to Lifeboost given the overlapping 'clean coffee' testing claims, doctor endorsements, and premium DTC positioning.
• Ryze Superfoods: Ryze is a mushroom coffee brand sold primarily through DTC subscription, targeting health-conscious consumers with adaptogenic and functional claims. It is a direct functional-coffee peer and competes for the same premium mushroom-coffee customer.
• Trade Coffee: Trade is a curated DTC coffee subscription platform offering specialty roasts from multiple roasters. It competes for the same online coffee subscriber and overlaps with Lifeboost's Subscribe & Save model.

Broad incumbents

• Blue Bottle Coffee: Blue Bottle is a large, well-funded premium specialty coffee brand with DTC e-commerce, subscriptions, pods, and retail cafés. It is a broader incumbent competing for the premium DTC coffee customer Lifeboost targets.

Emerging players

• MUD\WTR: MUD\WTR is a coffee-alternative functional beverage brand positioned around mushrooms, adaptogens, and lower caffeine. It targets the same health-conscious consumer as Lifeboost's mushroom line and competes for functional-beverage share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifeboost-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeboost Coffee