RYZE Superfoods
RYZE Superfoods is a Boston-based direct-to-consumer functional beverage company selling mushroom-infused coffee, matcha, cocoa, chai, and chicory products built around its proprietary SUPER6 adaptogenic mushroom blend, serving health-conscious consumers primarily through subscription-based e-commerce.
- Company typePrivate
- Founded2020
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What RYZE Superfoods does
RYZE Superfoods is a Boston-based direct-to-consumer functional beverage company operating as Ryze, Inc., a privately held Massachusetts corporation founded in 2020 by Harvard graduates Andrée and Rashad Hossain. The company sells a portfolio of mushroom-based drink mixes built around its proprietary SUPER6 blend, which combines six organic adaptogenic mushrooms (Cordyceps, Lion's Mane, Reishi, Turkey Tail, Shiitake, King Trumpet) with coffee, matcha, chai, cocoa, or chicory bases. Products are manufactured as instant powders using spray-drying technology on shade-grown organic Arabica coffee, and include add-ons such as Superfood Creamer with probiotics and Mushroom Overnight Oats. Certifications include USDA Organic on the mushroom and fiber blends, with gluten-free and vegan certifications reportedly in progress.
The company's business model centers on Shopify-powered DTC e-commerce with subscription auto-ship as the primary revenue mechanism, offering flexible 30-, 45-, 60-, and 90-120 day cadences at $27-$45 per bag. Revenue is supplemented by one-time purchases, gift subscriptions, bundles, and Walmart marketplace distribution, with a cafe partnership program extending reach into on-premise consumption. Go-to-market combines product-led growth with community-led and ambassador-driven acquisition through the Brand Ambassador Program managed on AspireIQ, the How I RYZE Facebook community group, a referral program ($10 per successful referral), and content marketing. The company reports a customer base of 170,000+ with 210,860+ cited reviews and ships domestically to the US and Canada, with stated intent to expand globally. RYZE has raised approximately $2.15M across three funding rounds (2021, 2022, 2023) and operates with 11-50 employees across offices in Boston and Austin, with production in Georgia and primary fulfillment from Texas.
RYZE Superfoods firmographics
Firmographics- Name
- RYZE Superfoods
- Legal name
- Ryze, Inc.
- Website
- https://www.ryzesuperfoods.com/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RYZE Superfoods is a Boston-based direct-to-consumer functional beverage company selling mushroom-infused coffee, matcha, cocoa, chai, and chicory products built around its proprietary SUPER6 adaptogenic mushroom blend, serving health-conscious consumers primarily through subscription-based e-commerce.
- Ownership category
- akta.pro rank
RYZE Superfoods industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Frozen Specialty Food Manufacturing (311412), All Other Specialty Food Retailers (445298)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
- akta.pro secondary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where RYZE Superfoods is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
RYZE Superfoods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Subscription/Auto-Ship Revenue: Recurring monthly (30-day), 45-day, 60-day, or 90-120 day subscription shipments billed automatically to credit card. Primary revenue driver with discounted pricing and free gifts to incentivize subscription enrollment.
- One-Time Product Sales: Single-bag purchases at full or promotional prices. Also includes bundles and gift sets at various price points.
- Marketplace Sales: Products sold through third-party retailers including Walmart, with standard retail pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mushroom Coffee (30 Servings) - Medium Roast |
| Subscription | Monthly | Mushroom Matcha (30 Servings) |
| Subscription | Monthly | Mushroom Hot Cocoa (20 Servings) |
| Unit Pricing | Monthly | Mushroom Coffee Dark Roast (30 Servings) |
| Unit Pricing | Monthly | Mushroom Chai (20 Servings) |
| Unit Pricing | Monthly | Mushroom Chicory (30 Servings) - Caffeine-Free |
| Unit Pricing | Monthly | Superfood Creamer (30 Servings) |
| Subscription | Monthly | Bundle and Gift Sets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
RYZE Superfoods product offering
Product offeringCore offering
RYZE Superfoods manufactures and sells instant functional beverages built around a proprietary SUPER6™ mushroom blend, with Mushroom Coffee (Medium and Dark Roast) as the flagship. Products are sold direct-to-consumer through a Shopify-powered subscription storefront (auto-ship every 30-120 days) plus one-time purchases, bundles, and gift sets, with secondary distribution via Walmart and cafe partners. The line also includes Mushroom Matcha, Mushroom Hot Cocoa, Mushroom Chai, Mushroom Chicory, Superfood Creamer, and Mushroom Overnight Oats.
Product overview
RYZE Superfoods is a direct-to-consumer functional beverage company offering a portfolio of mushroom-based drink products centered around their proprietary SUPER6 mushroom blend (Cordyceps, Lion's Mane, Reishi, Shiitake, Turkey Tail, King Trumpet). The core product line consists of Mushroom Coffee (available in Medium Roast and Dark Roast varieties), Mushroom Matcha, Mushroom Hot Cocoa, Mushroom Chai, and Mushroom Chicory. Add-on products include Superfood Creamer and Mushroom Overnight Oats. The company also provides complementary platforms including a free Mindfulness App for subscribers and a Brand Ambassador Program for influencer marketing. Products are sold primarily through their Shopify-powered e-commerce site via one-time purchases and subscription plans delivering 30-day supplies.
Differentiator
Problem solved
Functional benefit
Brands
- SUPER6™ Mushroom Blend: Proprietary blend of six functional mushrooms (Cordyceps, Lion's Mane, Reishi, Shiitake, Turkey Tail, King Trumpet) used across RYZE coffee, matcha, chai, chicory, and creamer products.
- RYZE Mushroom Matcha
- RYZE Mushroom Coffee Dark Roast
- RYZE Mushroom Hot Cocoa
- RYZE Mushroom Chicory
- RYZE Mushroom Chai
- RYZE Superfood Creamer
- RYZE Mindfulness App
Products and services
- Mushroom Coffee (Medium Roast) Original 30-serving powdered instant coffee alternative infused with the SUPER6™ six-mushroom blend (Cordyceps, Lion's Mane, Reishi, Turkey Tail, Shiitake, King Trumpet) plus a prebiotic fiber blend; delivers 48mg caffeine per serving (about half of regular coffee) and is marketed for jitter-free energy, focus, gut health, and immunity.
- Mushroom Coffee Dark Roast Higher-caffeine (80-90mg per serving) dark roast instant coffee variant blended with the SUPER6™ mushroom blend and prebiotic fiber, marketed as a premium coffee-house-style experience with whole-body functional benefits.
- Mushroom Matcha 30-serving ceremonial-grade Japanese matcha infused with the SUPER6™ mushroom blend, delivering around 30mg caffeine (about one-third of regular coffee) and positioned for zen-like focus and mental clarity.
- Mushroom Hot Cocoa 20-serving nighttime hot cocoa combining coconut milk powder, organic cacao, Reishi extract, glycine, L-theanine, zinc citrate, and melatonin to support relaxation and restful sleep.
- Mushroom Chai 20-serving adaptogenic chai blend combining black tea and the SUPER6™ mushroom blend with Ayurvedic spices (cardamom, ginger, cinnamon, nutmeg, clove, star anise), delivering 30-50mg caffeine for warming, steady energy and immune support.
- Mushroom Chicory 30-serving caffeine-free coffee alternative made from roasted chicory root combined with the SUPER6™ mushroom blend, positioned for gut health support and stable energy without caffeine.
- Superfood Creamer Gut-friendly dairy-free creamer available in vanilla and caramel flavors, containing the SUPER6™ mushroom blend, coconut water, and 1 billion CFU Bacillus Coagulans probiotics, designed to make functional lattes.
- Mushroom Overnight Oats Breakfast product incorporating functional mushrooms for sustained energy and gut health support as an extension of the RYZE beverage range.
- Limited Edition Merchandise Limited-edition branded accessories and confections including Mushroom Chocolates, the Feel Alive Mug, the Feel Better Every Day Mug, the Good Vibes Mug, and Cozy Socks, sold as ancillary items to the core beverage line.
Quantifiable outcome
- 48mg caffeine per medium roast serving (vs 95-200mg in regular coffee)
- +3 more outcomes
Companies that use RYZE Superfoods
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
RYZE Superfoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
RYZE Superfoods partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Mindfulness FirstminorNonprofit partnership supporting children, educators, and communities with programs based in trauma-informed Mindful Awareness and Social-Emotional Learning. RYZE contributes by offering mindfulness resources and community support.
- Cafe PartnerscoreCoffee shop partnership program allowing cafes to serve RYZE products. Applications processed through website form. Expands distribution to on-premise consumption occasions.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
RYZE Superfoods competitors and assessment
Company assessmentDirect peers
- Four Sigmatic: Four Sigmatic is the most direct competitor to RYZE Superfoods, offering a broad portfolio of functional mushroom coffees, elixirs, and hot cocoa that overlaps nearly SKU-for-SKU with RYZE's product line and targets the same health-conscious, caffeine-sensitive consumers.
- MUD\WTR: MUD\WTR is a leading mushroom-based coffee alternative brand selling direct-to-consumer with a subscription model and a similar adaptogenic positioning, competing head-to-head with RYZE for the same wellness-focused morning beverage consumer.
- Rasa: Rasa sells adaptogenic coffee alternatives with herbal and mushroom ingredients through a DTC subscription model, targeting health-conscious consumers seeking lower-caffeine, functional morning beverages similar to RYZE's core buyer.
- Clevr Blends: Clevr Blends offers functional mushroom lattes and instant coffee alternatives with adaptogens and probiotics, sold primarily DTC and overlapping directly with RYZE's SUPER6-blended instant coffee and creamer products.
- Laird Superfood: Laird Superfood markets functional coffee creamers, instant coffee, and superfood blends through DTC and retail channels with a wellness positioning closely aligned to RYZE's functional creamer and mushroom coffee portfolio.
- Sunwink: Sunwink produces superfood-driven functional drink mixes and wellness shots that compete with RYZE for the same health-conscious, plant-forward consumer seeking functional benefits in their daily beverages.
Broad incumbents
- La Colombe: La Colombe is an established specialty coffee roaster and RTD coffee brand that overlaps with RYZE's premium instant coffee category, bringing significant scale, retail distribution, and foodservice relationships that dwarf RYZE's current footprint.
- Nescafé (Nestlé): Nescafé is the global instant coffee category leader and represents the broad incumbent benchmark for RYZE's spray-dried instant coffee format, with vastly greater distribution and marketing firepower if it chooses to enter the functional mushroom subcategory.
- Keurig Dr Pepper: Keurig Dr Pepper is a major coffee and beverage incumbent with established at-home single-serve distribution; it competes broadly with RYZE for the morning-beverage occasion and could leverage scale to enter functional mushroom coffee at any time.
Emerging players
- Cometeer: Cometeer specializes in flash-frozen premium coffee concentrates sold DTC and through specialty retail, intersecting with RYZE's instant/spray-dried coffee format and competing for the same premium-at-home coffee occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RYZE Superfoods social profiles
Digital presenceRYZE Superfoods compliance and trust
Trust signalCompliance3 records
RYZE Superfoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
RYZE Superfoods leadership team
Management profileNumber of profiles
Profiles5 records
RYZE Superfoods funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RYZE Superfoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RYZE Superfoods
What does RYZE Superfoods do?
RYZE Superfoods manufactures and sells instant functional beverages built around a proprietary SUPER6™ mushroom blend, with Mushroom Coffee (Medium and Dark Roast) as the flagship. Products are sold direct-to-consumer through a Shopify-powered subscription storefront (auto-ship every 30-120 days) plus one-time purchases, bundles, and gift sets, with secondary distribution via Walmart and cafe partners. The line also includes Mushroom Matcha, Mushroom Hot Cocoa, Mushroom Chai, Mushroom Chicory, Superfood Creamer, and Mushroom Overnight Oats.
Is RYZE Superfoods a public or private company?
RYZE Superfoods is a private company. It is classified as venture growth investor backed and is currently operating.
When was RYZE Superfoods founded?
RYZE Superfoods was founded in 2020. It employs 11 to 50 people.
Where is RYZE Superfoods based?
RYZE Superfoods is headquartered in Boston, United States, in the North America region.
How does RYZE Superfoods make money?
Three revenue lines are on record. Subscription/Auto-Ship Revenue is the primary driver. The others are one-Time Product Sales and marketplace Sales.
Who are RYZE Superfoods's main competitors?
Direct peers on record are Four Sigmatic, MUD\WTR, Rasa, Clevr Blends, Laird Superfood and Sunwink. Broad incumbents are La Colombe, Nescafé (Nestlé) and Keurig Dr Pepper. Cometeer is listed as an emerging player.
Does RYZE Superfoods have an API?
No public API is recorded for RYZE Superfoods.
What industry is RYZE Superfoods in?
RYZE Superfoods's product category is Functional Beverages. Its primary akta.pro industry code is CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites), with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 311412 and its SIC code is 2090.