Patta

What Patta does

Patta is a privately held Amsterdam-headquartered streetwear brand founded in 2004 by Guillaume Schmidt and Edson Sabajo, operating as a direct-to-consumer retailer of branded apparel, footwear, and accessories. Its core product catalog spans T-shirts, basics, tops, sports jerseys, knitwear, outerwear, bottoms, shorts, denim, headwear, and accessories, priced from €4 (lighters) to €1,595 (premium outerwear), with footwear at €120–€220 and outerwear at €198–€498. The business is built around two reinforcing pillars: a proprietary apparel line released in seasonal collections (Spring Summer, Autumn Winter), and a high-visibility collaboration pipeline with global sportswear brands including Nike, adidas, New Balance, Joe Freshgoods, Rapha, Havaianas, Alpha Industries, Avirex, and Converse.

Distribution is entirely direct: owned e-commerce at patta.nl with global shipping via UPS, complemented by four physical retail locations in Amsterdam (headquarters), London, Lagos (Lekki, opened 2025), and Milano. City-specific "Chapter" collections are sold exclusively in-store to drive physical footfall, while limited sneaker drops are allocated via raffle systems to manage demand and scarcity. Patta extends its commercial footprint through community programs (Patta Running, Patta Cycling, Patta Soundsystem), a foundation, a magazine, and a digital wallet powered by Novel that supports loyalty and exclusive drop access.

The revenue model is one-time direct product sales across consumer segments, with no subscription or licensing tiers disclosed. Patta's pricing is full-price, premium-positioned, and per-unit. The company targets fashion-conscious consumers interested in streetwear and football/sports culture, with marketing conducted through organic social (Instagram, Facebook, YouTube), email newsletters, and a mobile app rather than paid advertising. There is no public financial disclosure, no parent company, and no institutional funding evident in the available data; the company is founder-controlled and privately held, with 11–50 employees.

Name

Patta

Legal name

Patta

Website

https://patta.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Patta is an Amsterdam-based private streetwear brand founded in 2004, selling premium apparel, footwear, and accessories direct-to-consumer via patta.nl and four flagship stores in Amsterdam, London, Lagos, and Milano, targeting fashion-conscious consumers interested in streetwear and football culture through branded collections and collaborations with Nike, adidas, and New Balance.

Ownership category

akta.pro rank

Product category

Streetwear Apparel and Footwear

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industry

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Streetwear apparel
• Sneaker collaborations
• Fashion footwear
• Premium sportswear
• Limited-edition apparel

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Patta generates revenue through the direct sale of its branded apparel, footwear, and accessories via its e-commerce platform (patta.nl) and physical retail locations. The business model is primarily DTC (direct-to-consumer) with no intermediary distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Patta is a direct-to-consumer streetwear brand that designs, produces, and sells its own branded apparel, footwear, and accessories through its e-commerce platform patta.nl and physical retail stores in Amsterdam, London, Lagos, and Milano. Its product range spans t-shirts, sports jerseys, knitwear, outerwear, bottoms, denim, headwear, and accessories, complemented by high-profile limited-edition collaborations with Nike, adidas, New Balance, Joe Freshgoods, Rapha, Havaianas, Alpha Industries, Avirex, and Converse distributed via raffle-based exclusive drops.

Product overview

Patta is a fashion-forward clothing brand offering a comprehensive apparel and footwear portfolio centered around streetwear aesthetics and football culture. The core offering spans T-shirts, tops, jerseys, knitwear, outerwear, bottoms, shorts, denim, headwear, and accessories, complemented by an exclusive sneaker business and numerous high-profile brand collaborations. Patta maintains a multi-category structure including its own branded products, collaborative collections (notably with Nike, Joe Freshgoods, Rapha, Havaianas, Alpha Industries, Avirex, and Converse), and community-focused lifestyle initiatives including Patta Running, Patta Cycling, Patta Soundsystem, and Patta Foundation. The brand operates across seasonal collections (Spring Summer, Autumn Winter) and features both online and physical retail presence in major cities including Amsterdam, London, Milan, and Lagos.

Differentiator

Problem solved

Functional benefit

Brands

• Patta Running: Community running program
• Patta Cycling
• Patta Soundsystem
• Patta Foundation
• Patta Magazine
• Patta x JFG
• Patta x Nike
• Patta x Rapha
• Patta x Havaianas
• Patta x Joe Freshgoods

Products and services

• Patta Footwear Branded and collaborative footwear offerings including Nike, adidas, and New Balance collaborations, featuring exclusive sneaker drops and limited editions.
• Patta T-Shirts Graphic and logo t-shirts in various styles including Victory, DJ Skully, Bike Chain, Protect Yourself, Croco, Dogs, and Logo Tail designs.
• Patta Basic Collection Essential wardrobe staples including hooded sweaters, jogging pants, t-shirts, socks, underwear, and accessories in classic fits.
• Patta Sports Jerseys Football and sports-inspired jerseys including Sponsor, American Football, Jacquard Striped, Legacy, and All Star designs.
• Patta Outerwear Outerwear including varsity jackets, bomber jackets, leather jackets, rain jackets, puffer jackets, and collaborative pieces with Alpha Industries, Avirex, and Converse.
• Patta Bottoms Lower body apparel including jogging pants, track pants, denim pants, cargo pants, and Muay Thai shorts in various chapter city editions.
• Patta Curated Denim Premium denim collection featuring laserprint, whiskers, and dirty wash treatments in various fits.
• Patta Accessories Lifestyle accessories including rolling trays, ashtrays, mugs, water bottles, travel pouches, duffle bags, jewelry, and collaborative lifestyle products.
• Patta x Nike Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• NikecoreStrategic or Co-development PartnerNike partnered with Patta alongside designers Jacquemus, Palace, and NOCTA to create football culture collections for the 2026 World Cup. The collaboration represents Nike's cultural approach to global sporting events, positioning Patta as a key player in the fashion-football intersection. Patta has multiple Nike collaborations including Air Max 1, Air Max 90, and NRG track jackets.
• Joe FreshgoodscoreStrategic or Co-development PartnerOngoing collaboration with Chicago-based designer Joe Freshgoods, featuring denim, varsity jackets, and New Balance footwear. The Patta x JFG collection represents a key pillar of exclusive releases.
• RaphaminorStrategic or Co-development PartnerPatta x Rapha collaboration on cycling caps and apparel, aligning with Patta's cycling community initiative.
• Alpha IndustriesminorStrategic or Co-development PartnerPatta x Alpha Industries collaboration on MA-1 bomber jackets, combining streetwear aesthetics with military heritage outerwear.
• AvirexminorStrategic or Co-development PartnerPatta x Avirex collaboration on premium icon jackets, leveraging Avirex's aviation heritage.
• ConverseminorStrategic or Co-development PartnerPatta x Converse collaboration on coaches jackets, bringing streetwear sensibility to classic footwear brand's apparel line.
• HavaianasminorStrategic or Co-development PartnerPatta x Havaianas collaboration on flip-flops/sandals, extending Patta's brand into summer footwear category.
• Willy ChavarriaminorStrategic or Co-development Partneradidas Originals x Willy Chavarria collaboration featuring World Cup-themed apparel and footwear, with Patta partnering on related collections through adidas distribution.
• FairtexminorStrategic or Co-development PartnerPatta x Fairtex Homecoming 2025 collaboration on Muay Thai shorts, celebrating combat sports culture.
• Chavarria (adidas)minorStrategic or Co-development Partneradidas x Chavarria Megaride collaboration featuring footwear with unique design language, sold through Patta's platform.
• AdidascoreStrategic or Co-development PartnerAdidas partners with Patta for exclusive footwear and apparel releases, including collaborations with Willy Chavarria and other designers. The partnership is part of Adidas Originals' cultural programming.
• New BalancecoreStrategic or Co-development PartnerPatta collaborates with New Balance on footwear, including the Joe Freshgoods Abzorb 1890 collaboration, expanding Patta's premium sneaker portfolio.
• MascotteminorStrategic or Co-development PartnerPatta x Mascotte collaboration on rolling accessories, reflecting Patta's lifestyle brand positioning.
• SiggminorStrategic or Co-development PartnerPatta x Sigg collaboration on water bottles, extending into sustainable lifestyle accessories.
• New EraminorStrategic or Co-development PartnerPatta x Joe Freshgoods New Era collaboration on fitted caps, including Chicago White Sox themed designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Patta_NL
• YouTubeyoutube.com/@pattaoriginalclothing
• Facebookfacebook.com/patta.nl
• LinkedInlinkedin.com/company/patta-exclusive-sneakers-bv
• Instagraminstagram.com/patta_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patta