Reepay A/S
Frisbii is a Denmark-based recurring billing and payment platform, formed from the 2025 consolidation of Billwerk+, plenigo, and Sofacto. It serves European SaaS, media, retail, and eCommerce businesses with subscription management, 50+ payment methods, Salesforce-integrated billing, and revenue analytics.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reepay A/S does
Reepay A/S operates commercially as Frisbii, a Denmark-domiciled recurring billing and payment platform that emerged from the 2025 consolidation of three European billing brands (Billwerk+, plenigo, and Sofacto). The platform combines four integrated modules — Subscription Management, Payment Gateway (supporting more than 50 one-time and recurring payment methods), App for Salesforce (deep CRM-embedded billing automation), and Revenue Insights (predictive analytics on subscription and payment data) — together with E-invoicing, targeting SaaS & Tech, Media & Entertainment, and Retail & eCommerce businesses across Denmark, Germany, the UK, and France.
The underlying technology stack is positioned around European localization: multi-language and multi-currency support, European-based servers, and compliance with GDPR, PCI DSS, and the German GoBD accounting standard. The Salesforce integration is engineered to live inside the customer's CRM rather than as a standalone silo, enabling automated dunning and cash collection. Revenue Insights processes historical billing and payment data to surface forecasts, churn patterns, and budget-planning inputs, though the platform is not natively AI-first.
Frisbii runs a hybrid go-to-market motion: enterprise field sales with 'Book a Demo' CTAs for larger accounts (Boozt, Axel Springer, RTL, Der Spiegel, Isispharma) and a self-serve free-trial signup for SMB and mid-market customers. Pricing is quote-based and not publicly disclosed. Revenue is generated through recurring subscription fees on the billing platform plus transaction-based revenue from payment processing. The company is private, with no disclosed funding rounds or parent company in the source data.
Reepay A/S firmographics
Firmographics- Name
- Reepay A/S
- Legal name
- Frisbii
- Website
- https://reepay.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frisbii is a Denmark-based recurring billing and payment platform, formed from the 2025 consolidation of Billwerk+, plenigo, and Sofacto. It serves European SaaS, media, retail, and eCommerce businesses with subscription management, 50+ payment methods, Salesforce-integrated billing, and revenue analytics.
- Ownership category
- akta.pro rank
Reepay A/S industry classification
Industry- Product category
- Subscription Billing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Recurring Billing & AutoPay Management (FSAMAJAE)
- akta.pro secondary industries
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Biller Direct EBPP Platforms (FSAMAJAA)
Keywords
Where Reepay A/S is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Reepay A/S business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription/Billing Platform Services: Frisbii provides recurring billing platform services including subscription management, payment processing, and revenue analytics. The company generates revenue through subscription-based pricing models for its billing and payment platform services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing for billing platform services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Reepay A/S product offering
Product offeringCore offering
Reepay A/S, operating as Frisbii, provides a unified recurring billing and payment platform for European subscription-based businesses. Its offering combines subscription management, a payment gateway supporting more than 50 payment methods, automated dunning and cash collection, revenue analytics with predictive forecasting, and a native Salesforce integration, all delivered on PCI DSS, GDPR, and GoBD compliant infrastructure with European-based servers.
Product overview
Frisbii operates as a unified recurring billing platform combining previously separate products (Billwerk+, plenigo, and Sofacto). The platform consists of a core recurring billing engine with four integrated modules: Subscription Management for plan and pricing creation, Payment Gateway for processing 50+ payment methods, App for Salesforce for CRM-integrated billing automation, and Revenue Insights for analytics and predictive forecasting. The platform is designed for SaaS, media, retail, and eCommerce companies requiring subscription billing, dunning management, and revenue optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Frisbii Recurring Billing Platform Unified recurring billing platform that streamlines subscription management, payment processing, and revenue analytics for European businesses with recurring revenue models.
- Subscription Management Module enabling creation and management of subscription plans, pricing models, billing cycles, and customer communication for businesses with recurring revenue.
- Payment Gateway Payment processing module supporting more than 50 one-time and recurring payment options with customizable payment windows and plugins for web environment integration.
- App for Salesforce Native Salesforce CRM integration enabling automated billing, subscription management, dunning, and cash collection centralized within the Salesforce platform.
- Revenue Insights Analytics module providing detailed insights into revenue, subscription, and payment data with predictive capabilities for planning and market change awareness.
- E-invoicing Electronic invoicing capability for subscription and recurring billing customers operating in European markets.
Quantifiable outcome
- 50% of time saved on data entry (Isispharma case study)
- +3 more outcomes
Companies that use Reepay A/S
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Reepay A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Reepay A/S partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Playboy Germany / Kouneli MediacoreDigital subscription management partnership for Playboy Germany's digital-first subscription approach, implemented by Kouneli Media
- BooztcorePayment gateway partnership with Boozt fashion eCommerce platform for reliable payment processing with lower fees
- Axel SpringercoreSubscription billing partnership with Axel Springer, one of Europe's largest digital publishing houses
- RTLcorePayment processing integration with RTL, major European media group for subscription management
- Der SpiegelcoreSubscription billing integration with Der Spiegel, prominent German news magazine
- Happy HelpercoreSubscription billing partnership with Happy Helper food delivery platform, utilizing lower transaction fees compared to Stripe
- SalesforcecoreDeep integration with Salesforce CRM through dedicated App for Salesforce, enabling automated billing, subscription management, dunning, and cash collection within Salesforce
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Reepay A/S competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payments platform offering subscription billing (Stripe Billing), payment gateway, and developer tools. Directly compared to Frisbii by customers like Happy Helper and Boozt on fees and reliability.
- Zuora: Enterprise subscription management and billing platform serving large media, telecom, and SaaS companies. Competes with Frisbii at the upper end of the subscription management market.
- Adyen: European-headquartered global payment processor offering unified commerce, recurring payments, and local payment method support. Overlaps with Frisbii's payment gateway capabilities across European markets.
- Bambora (Worldline): European payment service provider under Worldline offering acquiring, gateways, and recurring payment infrastructure. Competes with Frisbii's payment gateway for European enterprise merchants and subscription businesses.
Direct peers
- Paddle: Merchant-of-record payment and subscription billing platform for SaaS companies handling global tax, compliance, and recurring billing — overlapping with Frisbii's SaaS & Tech vertical and revenue insights capabilities.
- Chargebee: Subscription billing and revenue management platform serving SaaS, eCommerce, and media companies with recurring revenue models — the same verticals Frisbii targets. Closest head-to-head competitor in subscription management.
- Recurly: Subscription management and recurring billing platform with dunning, analytics, and global payment method support. Directly competes for the same SaaS and media subscription billing RFPs as Frisbii.
- GoCardless: European A2A/recurring payments platform specializing in direct debit and Variable Recurring Payments (VRP) for subscription billing. Competes with Frisbii for European recurring-billing customers, especially in the UK.
- Mollie: European payment service provider focused on SMBs and mid-market with subscription/recurring payment support and 25+ local payment methods. Directly competes for the same European SMB and mid-market customers as Frisbii.
Regional players
- SumUp: European payment service provider with merchant acquiring and online payment solutions serving SMBs. Adjacent competitor for European SMB payment processing and subscription commerce customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Reepay A/S social profiles
Digital presenceReepay A/S compliance and trust
Trust signalCompliance3 records
Reepay A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reepay A/S leadership team
Management profileNumber of profiles
Reepay A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reepay A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reepay A/S
What does Reepay A/S do?
Reepay A/S, operating as Frisbii, provides a unified recurring billing and payment platform for European subscription-based businesses. Its offering combines subscription management, a payment gateway supporting more than 50 payment methods, automated dunning and cash collection, revenue analytics with predictive forecasting, and a native Salesforce integration, all delivered on PCI DSS, GDPR, and GoBD compliant infrastructure with European-based servers.
Is Reepay A/S a public or private company?
Reepay A/S is a private company. It is classified as unknown and is currently operating.
When was Reepay A/S founded?
Reepay A/S was founded in 2015. It employs 1 to 10 people.
Where is Reepay A/S based?
Reepay A/S is headquartered in Copenhagen, Denmark, in the Europe region.
How does Reepay A/S make money?
One revenue line is on record: subscription/Billing Platform Services.
Who are Reepay A/S's main competitors?
Broad incumbents on record are Stripe, Zuora, Adyen and Bambora (Worldline). Direct peers are Paddle, Chargebee, Recurly, GoCardless and Mollie. SumUp is listed as a regional player.
Does Reepay A/S have an API?
No public API is recorded for Reepay A/S.
What industry is Reepay A/S in?
Reepay A/S's product category is Subscription Billing Software. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 522320 and its SIC code is 7370.