Twin Cities In Motion

What Twin Cities In Motion does

Twin Cities In Motion (TCM) is a 501(c)(3) nonprofit organization founded in 1982 and headquartered at 355 Randolph Ave, Saint Paul, Minnesota, that organizes world-class running events across the Minneapolis-St. Paul metropolitan area. The organization operates a portfolio of six marquee annual events — the Medtronic Twin Cities Marathon Weekend (full marathon, half, 10-mile, 10K, 5K, plus challenge and family races), Hot Dash (winter), Get in Gear (spring), PNC Women Run the Cities, Turkey Day 5K, and the Double Play 5K (partnered with the St. Paul Saints) — and supports them with a calendar-spanning community programming layer including TC Kids Run Free (free registration for under-18 youth, serving 25,000+ kids since 2022), Equity in Motion (50% discounted entries for qualifying participants), the Runtourage (back-of-pack support), the High School Running Shoe Program, and the Motion Center community hub.

TCM's technology stack is intentionally lean and third-party-dependent: race registration and timing run on the Race Roster platform, the TCM website is built on Wix, merchandise is sold via a Shopify storefront, and the proprietary element is the TCM mobile app (presented by Medtronic, available on Apple App Store and Google Play) delivering real-time race alerts, event updates, and participant milestones. The organization pairs this with organic community channels including Facebook, Instagram, LinkedIn, Strava, and a text club, plus media partnerships with iHeartMedia, Kare 11, and Star Tribune.

The business model combines five revenue streams: transaction-based event registration fees (with tiered, time-stepped pricing), multi-tier corporate sponsorship (Medtronic as title sponsor of the flagship marathon and app, PNC title for Women Run the Cities, Summit Brewing for Hot Dash, Storm Creek for apparel, plus 10+ supporting sponsors), tax-deductible donations and an annual TCM Sustaining Membership (subscription recurring), charity fundraising partnerships (with the Raise the Community Pace initiative targeting $1M to $2.62M by 2028), and event merchandise. End customers include general community runners across all ages and abilities (primary segment), competitive and elite runners, youth and families, corporate teams and charity fundraisers, and women-focused running communities — all served within a single regional geography.

Name

Twin Cities In Motion

Legal name

Twin Cities In Motion

Website

https://tcmevents.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Twin Cities In Motion is a 501(c)(3) nonprofit that organizes a portfolio of world-class running events — including the Medtronic Twin Cities Marathon Weekend — and inclusive community programming for runners of all ages and abilities across the Minneapolis-St. Paul metropolitan area.

Ownership category

akta.pro rank

Product category

Running Event Organization

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Running event management
• Marathon race organization
• Community running programs
• Youth fitness initiatives
• Charity fundraising events

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Revenue generated from participant registration fees across all TCM race events including the Medtronic Twin Cities Marathon Weekend, Hot Dash, Get in Gear, PNC Women Run the Cities, Turkey Day 5K, and Double Play 5K. Pricing varies by event and distance, with prices increasing as event dates approach.
2. Corporate Sponsorship: Revenue and in-kind support from corporate sponsors at multiple tiers (title, presenting, official, supporting). Key sponsors include Medtronic (title sponsor of Twin Cities Marathon Weekend), PNC (title sponsor of Women Run the Cities), Summit Brewing (Hot Dash), and many official and supporting sponsors across individual events.
3. Donations and Membership: Tax-deductible donations from supporters and a TCM Sustaining Membership program that provides registration perks and preferred pricing in exchange for annual membership contributions. Membership supports nonprofit mission programs including TC Kids Run Free, Equity in Motion, Motion Center Community Programs, and The Runtourage.
4. Charity Fundraising: Charity teams and individual participants raise funds for causes through TCM events. The 'Raise the Community Pace' initiative aims to grow annual charity fundraising from $1 million to $2.62 million by 2028, with fundraising participants growing from 800 to 3,000.
5. Event Merchandise and Shop: Sale of TCM merchandise through the organization's Shopify storefront (twin-cities-in-motion.myshopify.com), including event-specific apparel and gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Twin Cities In Motion is a nonprofit event organization that produces mass-participation road running events in the Minneapolis-St. Paul metro area, anchored by the Medtronic Twin Cities Marathon Weekend and a calendar of supporting races. It sells race registrations, annual sustaining memberships, and corporate team entries, while operating community programs (TC Kids Run Free, Equity in Motion, The Runtourage, High School Running Shoe Program) and the Motion Center facility to broaden access to running.

Product overview

Twin Cities In Motion operates a multi-event running organization hosting world-class running events in the Minneapolis-St. Paul area. The portfolio includes signature events like the Medtronic Twin Cities Marathon Weekend (featuring marathon, half marathon, 10-mile, 10K, 5K, and challenge options), seasonal races (Hot Dash in March, Get in Gear in April, PNC Women Run the Cities in May, Turkey Day 5K in November), and community-focused programs including TC Kids Run Free (free youth participation), The Runtourage (back-of-pack support), Equity in Motion (50% fee reduction for accessibility), and the Motion Center (community facility). The organization also manages a charity fundraising program and provides a mobile app for event information.

Differentiator

Problem solved

Functional benefit

Brands

• Medtronic Twin Cities Marathon Weekend: The flagship multi-day marathon event featuring marathon, half marathon, 10-mile, 10K, 5K, and family races
• Hot Dash
• Get in Gear
• PNC Women Run the Cities
• Turkey Day 5K
• TC Kids Run Free
• The Motion Center

Products and services

• Medtronic Twin Cities Marathon Weekend A multi-day marquee road running festival featuring marathon, 10-mile, 10K, 5K, and youth races; designed for adult competitive and recreational runners in the Twin Cities metro and beyond.
• Hot Dash An early-season road race event for adult runners in the Twin Cities area, used as a spring kickoff on the TCM calendar.
• Get in Gear A spring road race event (10K and 2-mile distances) for adult runners in the Twin Cities metropolitan area.
• PNC Women Run the Cities A women-centered road race event (10K and 5K distances) with branded event identity for female participants and the broader women's running community.
• Turkey Day 5K A Thanksgiving Day 5K road race designed for runners and families looking for a holiday-season community race in the Twin Cities.
• Double Play 5K A summer-season 5K road race for adult runners and families in the Twin Cities area.
• TCM Sustaining Membership An annual subscription membership for runners and supporters that provides ongoing engagement benefits with Twin Cities In Motion and supports the organization's mission.
• Corporate Team Challenge A B2B group-registration offering that lets local employers register workplace teams into TCM races as an employee engagement and wellness activity.
• Charity Program A fundraising program that lets nonprofits and individual fundraisers receive race entries in exchange for committing to raise funds for partner charitable organizations.
• Equity in Motion A discounted race-registration program offering 50% off race entries to runners from underrepresented or lower-income communities to broaden access to TCM events.
• TC Kids Run Free A free youth running program that removes cost barriers and introduces K-12 children in the Twin Cities to running through TCM events and community programming.
• The Runtourage A community-runner program that provides ongoing training, encouragement, and engagement support for participants in TCM events outside of race day.
• High School Running Shoe Program A community program that supplies running shoes to high school runners, removing equipment-cost barriers to participation in school running.
• Twin Cities In Motion Mobile App A proprietary mobile application used by TCM participants for race information, results, and event-day engagement with Twin Cities In Motion events.
• Motion Center A physical community facility operated by Twin Cities In Motion in Minneapolis that serves as a gathering and engagement hub for the local running community.

Quantifiable outcome

• 98% ideal race conditions (white/green flags) from Oct 11-20 vs. 85% from Oct 1-10, informing marathon date change for 2027
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and supporting.

• MedtroniccoreGTM or Marketing PartnerMedtronic is the title sponsor of the Medtronic Twin Cities Marathon Weekend, TCM's flagship event. The company also sponsors the Get in Gear Medtronic Half Marathon and is the presenting sponsor of the TCM mobile app. As title sponsor, Medtronic receives naming rights, prominent branding across all marathon weekend materials, and access to a large participant audience of 35,000+ weekend entrants.
• PNC Financial ServicescoreGTM or Marketing PartnerPNC is the title sponsor of PNC Women Run the Cities, a women-focused race event featuring 5K, 10K, and 10 Mile distances. The partnership enables TCM to reach women runners and families through PNC's financial services customer base and co-marketing activities.
• Summit Brewing Co.coreGTM or Marketing PartnerSummit Brewing Co. is the presenting sponsor of the Hot Dash event (a winter running celebration). This partnership leverages Summit's brand identity with Minnesota's craft beer culture and the outdoor-loving Minnesotan community that embraces winter running.
• Storm CreekcoreGTM or Marketing PartnerStorm Creek is the presenting sponsor of PNC Women Run the Cities, providing participant shirts and merchandise for the women-focused event. The partnership supports TCM's inclusive approach to women's running with apparel sponsorship.
• St. Paul SaintsminorStrategic or Co-development PartnerThe St. Paul Saints professional baseball team partners with TCM on the Double Play 5K event, combining running with the baseball fan community. The partnership creates a unique cross-promotional event with the minor league sports team.
• Metro TransitminorGTM or Marketing PartnerMetro Transit provides free bus and light rail access to all registered TCM event participants and volunteers on race days. This sustainable transportation partnership reduces the environmental footprint of events and improves participant accessibility.
• Brave Like GabeminorStrategic or Co-development PartnerBrave Like Gabe is a co-located partner at the Twin Cities Motion Center. The organization focuses on colon cancer research and awareness and shares the Motion Center community space with TCM and other partners.
• Mile in My ShoesminorStrategic or Co-development PartnerMile in My Shoes is a co-located partner at the Twin Cities Motion Center, sharing the community hub with TCM and other running-related organizations to provide access, support, and education for the Twin Cities running community.
• Girls on the Run MinnesotaminorStrategic or Co-development PartnerGirls on the Run Minnesota is a co-located partner at the Twin Cities Motion Center. The youth development organization combines running with character-building curriculum for girls and operates from the shared community space.
• Old Dutch (Little Chippers)supportingGTM or Marketing PartnerOld Dutch (Little Chippers) sponsors multiple TCM kids events including the Tater Trot (Hot Dash), Kids Run the Cities (PNC Women Run the Cities), Sprocket Scamper (Get in Gear), and Kids events at Marathon Weekend, providing race merchandise and support for youth participants.
• Hiccup Reusable CupssupportingTechnology or IntegrationHiccup provides reusable silicon cups for fluid stations at Get in Gear and PNC Women Run the Cities events as part of TCM's sustainability initiative to reduce single-use waste.
• iHeartMediasupportingGTM or Marketing PartneriHeartMedia serves as a media partner across TCM events, providing radio broadcast coverage and promotional airtime in exchange for event sponsorship exposure.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marine Corps Marathon: The Marine Corps Marathon is organized by the Marine Corps Marathon Organization, hosting one of the largest marathons in the U.S. with comparable nonprofit-style operational model, multi-distance event portfolio, and significant title/presenting sponsor relationships.
• TrackTown USA (Eugene Marathon): TrackTown USA organizes the Eugene Marathon and associated running events in Oregon, with a focus on elite and mass-participation racing. Comparable as a nonprofit regional race organizer hosting a multi-distance marathon portfolio, with similar mix of competitive and community runners.
• Grandma's Marathon: Grandma's Marathon is a Duluth, Minnesota-based nonprofit that organizes the Grandma's Marathon weekend, which sold out all 9,500 entries in a record 12 hours in 2025. Closest regional peer operating in the same Minnesota running market with comparable mid-size marathon scale and nonprofit community-driven model.
• Boston Athletic Association (B.A.A.): The B.A.A. organizes the Boston Marathon, B.A.A. 5K, B.A.A. Half Marathon, and other distance events. Direct peer as a nonprofit race organizer running a flagship marathon plus multi-distance community event portfolio, with comparable reliance on title sponsors and volunteer-driven operations.
• Cincinnati Flying Pig Marathon: The Flying Pig Marathon is a nonprofit-organized, mid-size U.S. marathon weekend with a portfolio of race distances and community-driven programming. Closely comparable as a regional nonprofit mass-participation race operator with multi-distance weekend format and similar scale to TCM's portfolio.

Broad incumbents

• Bank of America Chicago Marathon (CARA): The Bank of America Chicago Marathon is one of the six World Marathon Majors, run by a nonprofit organization. Comparable as a large nonprofit marquee marathon, though at materially larger entrant scale and with global brand recognition beyond TCM's regional footprint.
• IRONMAN: IRONMAN (now owned by Advance Publications) operates a global portfolio of endurance events including the Rock 'n' Roll Marathon Series, marathons, triathlons, and other mass-participation races. Comparable as a mass participation endurance event organizer with multi-event portfolio and corporate sponsorship infrastructure, but operates for-profit and at much larger scale.
• New York Road Runners (NYRR): NYRR operates the TCS New York City Marathon and a portfolio of community running events and youth programs. Comparable as a large nonprofit race organizer with a flagship marathon, year-round community programming, and youth/free-run initiatives, though at significantly larger scale than TCM.

Others

• Running USA: Running USA is the national trade association for the U.S. running industry, providing industry research and reporting (cited in TCM data for top-100 race finishers totaling ~1.5M). Adjacent peer as a nonprofit industry body that benchmarks TCM's events and serves as a knowledge-sharing and benchmarking ecosystem for race organizers.

Emerging players

• Girls on the Run (international): Girls on the Run is a youth-development nonprofit combining running with character-building curriculum. The Minnesota chapter (Girls on the Run Minnesota) is a co-located Motion Center partner, making the national organization a programmatic peer in the youth-running and inclusive-event space TCM increasingly serves through TC Kids Run Free and Equity in Motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tcmarathon
• Facebookfacebook.com/TwinCitiesInMotion
• LinkedInlinkedin.com/company/twin-cities-in-motion
• Instagraminstagram.com/twincitiesinmotion

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twin Cities In Motion