Girls On The Run Minnesota

What Girls On The Run Minnesota does

Girls on the Run Minnesota is a 501(c)(3) non-profit organization operating as a local council of the national Girls on the Run movement, founded in 2011 to deliver evidence-based youth development programs combining physical activity with social-emotional learning to girls in Minnesota. The core offerings span four program lines: Girls on the Run for 3rd-5th grade girls, Heart & Sole for 6th-8th grade girls, Camp GOTR for summer programming, and a Junior Coach leadership track for high school girls aged 16-18. Programs are structured around the proprietary FivePlusOneCs life skills framework (Confidence, Character, Care, Connection, Competence, plus Contribution) and use a refreshed curriculum suite: Hello, Superstar! (Spring 2024), Hello, Mountain Mover! (Spring 2025), and Hello, Bold Heart! (Spring 2026), each co-developed with industry experts, caregivers, coaches, and councils.

The organization delivers programming through a volunteer-driven, community-led model at 200+ school and community sites statewide, with nearly 900 trained volunteer coaches running 8-week seasons that culminate in three regional 5K celebration events (Twin Cities, Rochester, Duluth) drawing 10,000+ participants. The operating model is a hybrid monetization stack: pay-what-you-can program and 5K registration fees (with automatic financial aid), individual donations, the SustainHer monthly recurring giving program, multi-year corporate sponsorships (notably KGPCo's 4-year 5K title sponsorship 2024-2027 and Optum as a presenting luncheon sponsor), event-based fundraising (the Limitless Potential Luncheon raised more than $145,000 in 2023), grants (Susan Crown Exchange for the Million Coaches Challenge; KAHR Foundation for the new curriculum), and fundraising programs like SoleMates. Approximately one-third of participants receive gear (shoes, pants, sports hijabs) at no cost, and partnerships with NCHPAD deliver disability inclusion adaptations while a partnership with IndigeFit Kids extends programming to Native communities across the state.

Name

Girls On The Run Minnesota

Legal name

Girls on the Run Minnesota

Website

https://gotrmn.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls on the Run Minnesota is a 501(c)(3) non-profit delivering evidence-based social-emotional learning and physical activity programs to girls in grades 3-8 across Minnesota through 200+ school and community sites, supported by nearly 900 volunteer coaches and a multi-stream donation, sponsorship, and event fundraising model.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Extended Learning Time Programs (After-School/Summer Intervention) (EDAJAGAK), Summer School & Extended-Year Academic Catch-Up (EDANAJAH)

Keywords

• Youth development programs
• Social emotional learning
• After school programs
• Girls empowerment programs
• Physical activity programs

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Financial Gifts: Individual donors make financial gifts to support the organization. Donations help ensure no girl is turned away due to financial hardship and cover program costs including financial aid, running gear, and 5K transportation.
2. Sponsorships and Corporate Partnerships: Corporate sponsors provide multi-year and annual sponsorships. Examples include KGPCo's four-year 5K title sponsorship (2024-2027), presenting sponsorships of the Limitless Potential Luncheon, and gear/event sponsorships from local businesses.
3. Event Revenue: Registration fees for 5K end-of-season events (Twin Cities, Rochester, Duluth) generate revenue. Pay-what-you-can model applied. Also includes tickets for the No Man's Land Film Festival.
4. Pay-What-You-Can Registration Fees: Program registration fees use a pay-what-you-can model where families choose what they can pay (including $0) at checkout. Financial aid is automatically applied as needed. This is both a revenue source and an access mechanism.
5. Monthly Giving (SustainHer): SustainHer monthly giving program allows recurring donations from supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Girls on the Run Minnesota delivers after-school youth development programs for girls in grades 3-8 that integrate physical activity (running and warm-up games) with a research-based social-emotional learning curriculum. Programs run twice weekly for 8-week seasons, are led by trained volunteer coaches at schools and community sites, and culminate in a community impact project and a celebratory 5K event. The organization supplements core programs with summer camp, a Junior Coach leadership track, and a refreshed curriculum suite (Hello, Superstar!, Hello, Mountain Mover!, Hello, Bold Heart!).

Product overview

Girls on the Run Minnesota offers a portfolio of evidence-based youth development programs centered on building confidence, social-emotional skills, and physical activity in girls. The core offerings include: Girls on the Run (3rd-5th grade) and Heart & Sole (6th-8th grade) which blend running with life skills curricula; Camp GOTR for summer programming; and Junior Coach for high school leadership development. The programs are complemented by seasonal 5K celebration events in Twin Cities, Rochester, and Duluth, plus fundraising initiatives like SoleMates and the Limitless Potential Luncheon. The organization operates the FivePlusOneCs curriculum framework emphasizing Confidence, Character, Care, Connection, Competence, and Contribution. Recent curriculum updates include Hello, Superstar! (2024), Hello, Mountain Mover! (2025), and Hello, Bold Heart! (2026).

Differentiator

Problem solved

Functional benefit

Brands

• Girls on the Run: Program for 3rd-5th grade girls that blends physical activity with life skill development including managing emotions, fostering friendships, and expressing empathy. Culminates in a Community Impact Project and 5K.
• Heart & Sole
• Camp GOTR
• Junior Coach
• SoleMates
• SustainHer Monthly Giving

Products and services

• Girls on the Run (3rd-5th Grade Program) Research-based after-school program for 3rd-5th grade girls blending physical activity with life skill development including managing emotions, fostering friendships, and expressing empathy. Teams complete a Community Impact Project and a celebratory 5K.
• Heart & Sole (6th-8th Grade Program) Middle school after-school program for girls in grades 6-8 designed to meet the unique needs of the whole person—body, brain, heart, spirit, and social connection. Offers an inclusive place of belonging with lessons on emotional health, empathy, and physical activity, culminating in a 5K.
• Camp GOTR Summer camp program providing girls of all abilities with an opportunity to develop self-confidence and learn life skills in a fun, collaborative environment through interactive games, physical activities, arts and crafts, and storytelling.
• Junior Coach Program Leadership program for high school girls aged 16-18 who serve as role models for younger participants while gaining leadership skills and service credits.
• IndigeFit Kids Partnership Program Partnership program with Shakopee Mdewakanton Sioux Community to bring Girls on the Run programming to Native girls across Minnesota, centering, celebrating, and improving the health of Native youth.
• Twin Cities 5K End-of-season celebratory 5K event held at the Minnesota State Fairgrounds, open to all program participants, 5K buddies, families, and community members.
• Rochester 5K Regional end-of-season celebratory 5K event held at St. Mary's University in Rochester, open to program participants and community.
• Duluth 5K Regional end-of-season celebratory 5K event held at Leif Erikson Park in Duluth, open to program participants and community.
• SoleMates Fundraising Program Fundraising program where participants train for a race while raising money for Girls on the Run Minnesota.

Quantifiable outcome

• 95% of GOTR alums reported that the program influenced their ability to appreciate diversity.
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• IndigeFit KidsflagshipStrategic or Co-development Partner · 17 June 2025Part of the Shakopee Mdewakanton Sioux Community's broader work to center, celebrate, and improve the health of Native youth. New partnership allows hundreds of Native girls across Minnesota to experience GOTR programming. Over a three-year period, more Native girls across Minnesota will have access to GOTR's joy and impact.
• KGPCocoreGTM or Marketing Partner · 29 February 2024Woman-owned business based in Faribault, MN. Multi-year 5K title sponsorship through 2027 as part of a four-year commitment. The end-of-season 5K celebration is called the 'KGPCo Girls on the Run Minnesota 5K'. Their financial support ensures GOTR programming remains accessible to participants across the state. GOTR MN expects to reach more than 5,000 girls in 2024 with this support.
• YWCA MankatocoreChannel Partner/ Reseller/ Distributor · 2 January 2024Former program provider of GOTR programs in Greater Mankato community since 2009. Over 3,000 Mankato girls participated in GOTR through YWCA. In 2024, GOTR programming in Mankato transitioned to direct GOTR Minnesota operations, welcoming the community into the statewide organization.
• OptumflagshipGTM or Marketing Partner · 2 May 2023Presenting sponsor of the 2023 Limitless Potential Luncheon. Believes in the power of Minnesota girls and provided support that helped raise more than $145,000 at the event.
• AdidascoreGTM or Marketing PartnerNational partner of Girls on the Run International. Listed as a national partner on the website alongside Gamma Phi Beta, BAND, and Rowan.
• RBC Wealth ManagementflagshipGTM or Marketing PartnerPremier sponsor of the No Man's Land Film Festival. Long-term supporter of GOTR Minnesota as shown by logo placement among top sponsors on the website.
• National Center on Health, Physical Activity & Disability (NCHPAD)coreTechnology or IntegrationPartnered with GOTR to develop specific lesson adaptations for girls with physical, sensory, and intellectual disabilities, ensuring inclusive programming for all participants.
• True CitrusminorGTM or Marketing PartnerAll-natural, low-sugar drink mix partnership. True Citrus provides drink mixes for girls to add flavor to water, referenced in health and wellness content.
• Minnesota VikingscoreGTM or Marketing PartnerInspiration sponsor of the 2023 Limitless Potential Luncheon. Listed among top sponsors including Bally Sports North, Foundation X, Horwitz, Minneapolis Foundation, Minnesota United FC, Minnesota Timberwolves and Lynx, Minnesota Twins, MT Sustainability, Stonebridge Capital Advisors, Twin Cities in Motion, and Wolters Kluwer.
• Trivia MafiaminorGTM or Marketing PartnerTrivia event partner hosting women's history-themed trivia nights at Tilda's Pizzeria in Rochester to raise funds for GOTR Minnesota.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Boys & Girls Clubs of America: Large national youth-development network providing after-school programming combining physical activity, life skills, and academic support at local club sites. Comparable after-school delivery model and youth-development mission, with deeper national infrastructure.
• Girl Scouts of the USA: Largest girl-serving youth organization in the U.S., focused on confidence, character, and community engagement via troop-based programming. Comparable demographic and youth-development mission, though broader in scope and more established.
• Girls on the Run International: National parent organization that founded the Girls on the Run movement in 1996 and now supports 2.25M+ participants across North America. Comparable because GOTR Minnesota is an affiliated local council using the same national curriculum framework and brand.

Direct peers

• Girls Inc. National non-profit delivering girl-focused youth development programs (inspiration, education, advocacy) at local affiliates nationwide. Directly comparable in mission, demographic (girls), and program structure (after-school, life-skills focus).
• Playworks: Non-profit that places trained coaches in low-income elementary schools to run recess and physical-activity programs that build social-emotional skills. Comparable model combining trained adult coaches, school-site delivery, and physical activity as a vehicle for SEL.
• 4-H (National 4-H Council): U.S. youth development non-profit delivered through clubs, after-school programs, and camps with a strong volunteer-coach model and life-skills curriculum. Closely comparable volunteer-driven, research-based youth development model.
• Camp Fire (formerly Camp Fire USA): National youth development non-profit offering inclusive programs including camp and after-school programming focused on confidence, social skills, and community engagement. Comparable mission and youth-development framework.
• YWCA USA: National non-profit network providing youth programming, life-skills education, and empowerment for women and girls. Comparable mission; GOTR MN previously partnered with YWCA Mankato to deliver programming in Greater Mankato before assuming direct operations.

Emerging players

• Girls Who Code: Non-profit focused on closing the gender gap in tech through girl-focused after-school and summer programs. Comparable demographic (girls 8-18) and youth-development framing, but distinct STEM/tech subject matter.
• Black Girls RUN!: National running community aimed at African-American women, blending physical activity with community and empowerment. Comparable focus on girls/women, running-centric delivery, and physical activity as a confidence-building vehicle.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GOTRMinnesota
• Instagraminstagram.com/gotrminnesota
• LinkedInlinkedin.com/company/girls-on-the-run-twin-cities

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls On The Run Minnesota