PromoPharma

What PromoPharma does

PromoPharma S.p.A. is a privately-held nutraceutical and phytotherapy company founded in 1998 and headquartered in Acquaviva, San Marino, operating as a vertically integrated manufacturer with its own laboratories and production facilities producing 100% Made in Italy formulations. The company sells approximately 389 products across 30+ lines spanning liposomal supplements (CoQ10, NAD+, Resveratrol, Melatonin, Glutathione, Iron, Calcium, Vitamin D3+K2, and others in pocket formats), the proprietary OsmoComplex-based Xanadren draining range, the Liped-Kontrol lipedema line, the Dimagra ketogenic VLCD weight-management method with associated dren and alkalizing products, Nutritask meal replacements, phytotherapeutics, and medical devices. Technical differentiation rests on liposomal encapsulation technology, the OsmoComplex molecular complex for osmotic fluid drainage, and the Metodo Dimagra ketogenic protocol developed with doctors and nutritionists.

The business operates a hybrid B2C/B2B model: direct-to-consumer sales through a Shopify-based storefront (shop.promopharma.it) with Stripe, PayPal, and cash-on-delivery checkout, GLS/BRT shipping with free delivery over €40, and unit pricing of €12.90-€72.50; concurrently, B2B wholesale is executed through Italian pharmacies, parapharmacies, and herbalists via the wholly-owned distribution subsidiary PromoPharma Med S.r.l., with a Salute 4.0 qualified-retail program and the PromoPharma Academy training pharmacists and herbalists. Customer segments are individual Italian wellness consumers (covering mood/sleep, weight, gastrointestinal, immune, cardiovascular, respiratory, skin/hair/nail, bone/joint/muscle, and urinary health needs) and healthcare professional buyers. Marketing is multi-channel, combining a content-driven PromoPharma Magazine, organic social on Facebook/Instagram/LinkedIn, Klaviyo email, paid Meta/TikTok/Google Ads, and trade show participation. The company is led by President Filippo Borsani, has 51-100 employees, and discloses no external funding, parent company, or M&A activity, consistent with a bootstrapped, family-controlled mid-market operator.

Name

PromoPharma

Legal name

PromoPharma S.p.A.

Website

https://promopharma.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

PromoPharma is a privately-held San Marino-based nutraceutical manufacturer founded in 1998 that develops and sells 389 Made-in-Italy dietary supplements, liposomal products, and phytotherapeutics directly to Italian consumers and through pharmacies, parapharmacies, and herbalists.

Ownership category

akta.pro rank

Product category

Nutraceuticals and Dietary Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Multivitamins & Daily Packs (CRADAGAC), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Natural dietary supplements
• Phytotherapy products
• Liposomal supplements
• Nutraceutical formulations
• Medical devices

Headquarters

HQ city

Acquaviva

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of nutritional supplements, phytotherapeutics, medical devices, protein foods, and dietary products through their Shopify-based e-commerce platform to end consumers
2. B2B Wholesale to Professional Retailers: Wholesale distribution of products through pharmacies, parapharmacies, and herbalists including dedicated points of sale participating in the Salute 4.0 project with qualified staff providing personalized consultations
3. Professional Services and Training: Academy training programs dedicated to pharmacists and herbalists, providing ongoing education and professional development

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PromoPharma develops, manufactures, and distributes approximately 389 natural dietary supplements, phytotherapeutic products, liposomal pocket supplements, medical devices, and protein/dietary foods across 30+ product lines, all formulated and produced in its own laboratories in San Marino (100% Made in Italy). Products address sleep/stress, weight control (Dimagra® ketogenic protocol), gastrointestinal wellness, fatigue/energy, respiratory and immune support, cardiovascular health, lipedema (Liped-Kontrol®), and bone/joint/muscle/skin needs, sold through direct e-commerce and professional retail channels in Italy.

Product overview

PromoPharma is an Italian company specializing in natural dietary supplements, phytotherapy, and nutraceuticals developed entirely in their own laboratories. The product portfolio includes approximately 389 products across multiple categories: Integratori per Umore, Sonno e Relax (mood, sleep and relaxation supplements); Integratori per Controllo del Peso including the Dimagra® ketogenic method sub-brand with products like Dimagra® Dren and Dimagra® Xalifom® Alkalin; Integratori per il Benessere Gastrointestinale; Integratori Ricostituenti e Tonici; Integratori per Vie Respiratorie; Integratori per Sistema Immunitario; and Integratori Cardiovascolari. Key products include Liped-Kontrol® for lipedema treatment, the Xanadren® draining line, and the Liposomiali (Liposomal) pocket supplement line featuring Coenzyme Q10, Resveratrol, Quercetin, NAD+, Multivitamin, Vitamin C, Melatonin, Glutathione, Iron, Calcium, Vitamin D3+K2, and Vitamin C+Zn. The company also offers Nutritask® meal replacement products, Collagen Bioactive Peptides, and Protisprint Nutrition for medical nutrition. All products are 100% Made in Italy with continuous scientific research and cutting-edge technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Dimagra®: Weight control method based on ketogenic protocol (VLCD) with supplements, protein snacks, and meal replacements
• Liped-Kontrol®
• Xana®
• Xanacid®
• Nutritask®
• Lattoferrina 200 Immuno
• Promolase 1000®
• PropolAC®
• Re-Collagen®
• Liposomiali
• Omega RX3® 1200
• Meristemo
• Biotivis®
• Eco-Biopomate
• High Protein Food
• Aloe Più
• Steriman®
• Lichensed®

Products and services

• Dimagra® Ketogenic Weight-Control Method Three-step ketogenic Very Low Calorie Diet (VLCD) protocol developed with doctors and nutritionists for body weight control and fat loss while preserving lean mass; combines dietary supplements (Dimagra® Dren, Dimagra® Xalifom® Alkalin), protein snacks and meal replacements sold to Italian consumers seeking structured weight loss.
• Liped-Kontrol® All-in-one dietary supplement formulated to counteract leg heaviness and improve microcirculation, specifically indicated for lipedema treatment by promoting microcirculation, lymphatic drainage, and reducing inflammation in adults with lipedema or fluid retention; sold to consumers via direct e-commerce and through pharmacies, parapharmacies and herbalists.
• Liped-Kontrol Linfodren Stick-format dietary supplement supporting lymphatic drainage and peripheral well-being, designed to complement Liped-Kontrol® in lipedema management protocols; targeted at consumers seeking lymphatic drainage support.
• Xanadren Flacone (Orange) 300 ml draining dietary supplement in orange flavor built on Birch, Hawkweed, Horsetail, Manna and Nettle extracts, incorporating the proprietary OsmoComplex® molecular complex to drain excess body fluids; for adults bothered by water retention and swollen legs.
• Nutritask® Functional Shots Functional shot beverages for on-the-go consumption, part of the registered Nutritask® meal replacement and functional drink brand; intended for consumers seeking convenient nutrient support and meal replacement options.
• Mood, Sleep and Relaxation Supplements Category offering of dietary supplements for anxiety, stress and sleep disorders, including the liposomal Melatonin pocket supplement for sleep-wake cycle regulation; targeted at individual Italian consumers seeking mood and sleep support.
• Gastrointestinal Wellness Supplements Category offering of lactic ferments and natural supplements targeting stomach and intestinal well-being, including Xanacid® for gastric acidity and reflux and Biotivis® probiotic for diarrhea; for consumers with digestive discomfort.
• Tonics and Restorative Supplements Category offering of natural-origin tonics, including Promolase 1000®, designed to combat fatigue and restore energy; targeted at consumers experiencing physical or mental tiredness.
• Respiratory Health Supplements and Medical Devices Category offering of natural remedies and medical devices for nose, throat and respiratory tract, addressing colds, cough and flu, including the Xana® product line and Steriman® hygiene products; for consumers with seasonal respiratory symptoms.
• Immune System Supplements Category offering of dietary supplements designed to support natural immune defenses, including Lattoferrina 200 Immuno and the liposomal Vitamin C+Zn pocket supplement for colds and sinusitis; aimed at consumers seeking immune support.
• Cardiovascular Health Supplements Category offering of natural supplements supporting heart health and blood circulation, including Omega RX3® 1200 omega-3 supplements; for consumers seeking cardiovascular and circulatory support.
• Collagen Bioactive Peptides (Protisprint line) Hydrolyzed and active collagen peptides with synergistic active ingredients for skin beauty, part of the broader Protisprint line including Protisprint Nutrition food for special medical purposes based on proteins, vitamins, CoQ10 and myo-inositol for treatment of malnutrition; for consumers seeking beauty-from-within and medical nutrition.
• PromoPharma Academy Training Program Professional education service dedicated to pharmacists and herbalists, providing ongoing training on PromoPharma products, personalized customer consultation techniques, and product recommendation; delivered via the B2B professional area of the PromoPharma website to channel partners.

Quantifiable outcome

• 389 products across 30+ specialized product lines
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• PromoPharma Med S.r.l.coreOthersPromoPharma Med S.r.l. is the designated distributor operating on behalf of PromoPharma S.p.A. Handles order processing, payment collection via Stripe, packaging with custom boxes and protective materials, and coordinates delivery through GLS and BRT couriers within Italy.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Solgar: Global premium vitamin, mineral, and specialty supplement brand sold through pharmacies and health food channels. Larger incumbent operating in the same shelf category as PromoPharma.
• Bayer Consumer Health: Multinational consumer health division offering vitamins, supplements, and self-care products across global pharmacy channels. Broad incumbent competing for the same Italian pharmacy shelf space as PromoPharma.

Direct peers

• Santiveri: European natural supplements and dietetic products company with presence in Spain and Italy. Comparable in botanical/dietetic supplements and herbalist/pharmacy distribution model.
• Dr. Giorgini: Italian supplements manufacturer focused on natural and herbal products sold through pharmacies, herbalists, and e-commerce. Comparable in Made-in-Italy positioning, phytotherapy focus, and multi-channel distribution.
• Aboca: Italian company specializing in phytotherapy and natural health products for consumer and professional pharmacy channels. Closest direct peer to PromoPharma in Made-in-Italy botanical philosophy, multi-channel pharmacy/herbalist distribution, and condition-specific product positioning.
• PharmaNutra: Listed Italian nutraceutical company (Euronext Growth Milan) with branded supplement lines sold through pharmacies and proprietary iron-based formulations. Comparable in target market (Italian pharmacy), business model, and nutraceutical focus — but larger and public.
• Specchiasol: Italian herbal medicine and phytotherapy brand with broad portfolio sold through pharmacies and herbalists. Highly comparable channel strategy and phytotherapy positioning to PromoPharma.
• Zuccari: Italian natural supplements brand with strong pharmacy, parapharmacy, and herbalist presence, offering products across wellness categories. Comparable channel footprint and product breadth.
• ESI s.r.l. Italian dietary supplement manufacturer with broad portfolio sold across European pharmacies and health food stores. Comparable formulation breadth and supplement positioning, with broader geographic footprint.
• NAMED (Named Sport): Italian nutraceutical company offering supplements, sports nutrition, and natural health products through pharmacy and specialized retail. Comparable product mix and Italian pharmacy channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Promopharma
• LinkedInlinkedin.com/company/promopharma
• Instagraminstagram.com/promo.pharma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoPharma