MarketSource
MarketSource is a sales acceleration firm and Allegis Group subsidiary that operates managed field sales, retail associate, and customer engagement programs for enterprises across automotive, telecom, healthcare, retail, and technology verticals in North America.
- Company typePrivate
- Founded1983
- HeadquartersAlpharetta, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What MarketSource does
MarketSource is a sales acceleration company that designs and operates managed sales, retail associate, and customer engagement programs for enterprise clients in B2B and B2C environments. Operating as a subsidiary of Allegis Group and headquartered in Alpharetta, Georgia, the firm has been deploying field teams, call center associates, and brand implementation specialists for more than 30 years across verticals including technology, retail, healthcare, automotive, manufacturing, financial services, energy, government, and telecom. Operational footprint spans the United States, Canada, and Puerto Rico, with a demonstrated capability to mobilize 500+ resources rapidly and stage across more than 9 million square feet of workspace; the firm reports 3M+ annual diagnostic door knocks and 200K+ mobile repair events, and its recall program has scaled from its 2017 launch to six OEM partners.
The company's product surface combines services delivery with a proprietary technology stack built to manage and measure it. Core platforms include Lingua (speech analytics), the Super Associate patented handheld/agent interface, Sole Runner (business intelligence), Insights+ (reporting), and GIS-based mapping and deployment tooling, which together feed performance scoring, predictive analytics, and process automation. The company has deployed Microsoft Copilot across the workforce via Allegis Group and is in a mid-stage pilot with Salesforce AI / Agentforce to evaluate autonomous agent workflows inside its managed sales programs.
MarketSource earns revenue through long-term managed-services contracts in which it assumes responsibility for staffing, training, technology, and execution of client-defined sales, retail, recall, and customer engagement outcomes. Customer programs typically involve multi-year engagements with major OEMs, telecom carriers (including Apple retail and Ericsson partner sales), healthcare networks, and large retailers; pricing is contract-anchored and renewal-driven. In September 2023 the company extended its service line through the acquisition of Saleytics, adding inside sales and contact center capabilities aimed specifically at the B2B technology vertical.
MarketSource firmographics
Firmographics- Name
- MarketSource
- Legal name
- MarketSource, Inc.
- Website
- https://marketsource.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- MarketSource is a sales acceleration firm and Allegis Group subsidiary that operates managed field sales, retail associate, and customer engagement programs for enterprises across automotive, telecom, healthcare, retail, and technology verticals in North America.
- Ownership category
- akta.pro rank
MarketSource industry classification
Industry- Product category
- Sales Acceleration Services
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where MarketSource is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MarketSource business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Managed Sales Solutions: MarketSource designs and operationalizes managed sales and customer experience solutions for B2B and B2C environments. They deliver purpose-built, tech-enabled solutions that provide measurable improvements in business outcomes. As a managed services provider, they likely operate on contracted service fees with clients, providing dedicated sales teams and operational support.
- Customer Experience Services: Provides customer care, patient engagement, recall services, and contact center services. These are professional service engagements combining human teams with technology to deliver customer experience outcomes for clients across healthcare, automotive, financial services, and other industries.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
MarketSource product offering
Product offeringCore offering
MarketSource designs and operationalizes managed sales and customer experience solutions in B2B and B2C environments, acting as an extension of its clients' brands. It delivers these outcomes through purpose-built, tech-enabled sales teams across service lines including account management, channel sales, direct sales, field sales, inside sales, brand advocacy, customer care, patient engagement, vehicle recall completion, and retail sales. Programs are powered by a proprietary technology stack (custom Salesforce, Genesys Cloud, Lingua speech analytics, Super Associate, GIS location intelligence) and supported by dedicated talent acquisition, training, and analytics capabilities.
Product overview
MarketSource is a sales acceleration company that designs and operationalizes managed sales and customer experience solutions in B2B and B2C environments. Their offerings are purpose-built and tech-enabled, combining proprietary tools with leading platforms. The core portfolio includes their Sales Tech Stack (built on custom Salesforce instances and Genesys Cloud), Analytics, Customer Engagement Center, Innovation, Talent Development, Location Intelligence, and Talent Acquisition capabilities. Their proprietary technologies include Lingua for speech/sentiment analytics and Super Associate for productivity. The September 2023 acquisition of Saleytics added AI-supported contact center services, extending their customer experience capabilities into financial services and healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Account Management Managed account management services for B2B brands, providing dedicated teams to grow and retain enterprise client relationships on behalf of MarketSource customers.
- Auto F&I Development Specialized finance and insurance (F&I) development services for the automotive industry, deploying trained F&I resources within dealerships on behalf of OEMs and dealer groups.
- Channel Sales Managed channel sales services for B2B brands, building and operating partner/channel sales motions to drive indirect revenue and partner enablement.
- Direct Sales Direct sales outsourcing for B2B brands, deploying dedicated sellers who operate as an extension of the client's own sales organization.
- Field Sales Field-based sales team deployment for B2B and B2C brands, executing in-person selling, merchandising, and activation across retail, dealer, and event environments.
- Inside Sales Inside sales operations delivered from contact center facilities, providing remote sales, customer outreach, and account development for B2B and B2C clients.
- Brand Advocacy B2C brand advocacy services, deploying in-store and event-based teams who educate consumers, demonstrate products, and lift conversion for consumer brands.
- Customer Care Outsourced customer care services delivered through contact center operations, providing inbound and outbound support to consumers on behalf of brand clients.
- Patient Engagement HIPAA-compliant patient engagement services for pharmaceutical and medical device companies, deploying nurse educators, care teams, and advisors to guide patients through treatment journeys and connect them with physicians.
- Recall Completion Services Turnkey vehicle safety recall completion services for automotive OEMs, including multi-lingual field canvassing, door-to-door outreach, mobile repairs, dealership coordination, and NHTSA-compliant reporting.
- Retail Sales Assisted retail sales and brand activation services for consumer brands across tens of thousands of retail locations, driving sales lift, accessory attachment, and average sale price improvements.
Quantifiable outcome
- 87% Sales Lift in Covered vs. Uncovered Stores
- +14 more outcomes
Companies that use MarketSource
Customer profileNamed customers19 records
Segments13 records
Ideal customer profiles4 records
MarketSource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
MarketSource partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Salelytics, LLCcoreMarketSource acquired Salelytics, LLC, a contact center services provider, to enhance its sales and customer experience solutions. The integration combines Salelytics' contact center technology with MarketSource's sales operations to serve a broader range of clients and industries including financial services and healthcare. This strategic move strengthens MarketSource's customer engagement capabilities.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
MarketSource competitors and assessment
Company assessmentDirect peers
- Acosta Sales & Marketing: Acosta provides outsourced sales, marketing, and retail services for CPG brands across grocery, mass, and club channels. Its retail execution and brand advocacy services closely mirror MarketSource's B2C retail sales operations.
- Sales Partnerships: Sales Partnerships builds and manages outsourced B2B and B2C field sales teams for enterprises, with deep practices in direct sales, retail merchandising, and lead generation. It is one of the closest niche competitors to MarketSource's managed field/inside sales model.
- Harte Hanks: Harte Hanks provides end-to-end marketing, customer care, and data-driven CX services to enterprise clients across financial services, healthcare, and retail. It is comparable to MarketSource's inside sales and customer engagement center offerings at smaller scale.
- BDS Marketing: BDS Marketing provides retail merchandising, brand advocacy, and assisted sales services to consumer electronics and appliance brands. It directly parallels MarketSource's brand advocacy and retail sales execution capabilities.
- Advantage Solutions: Advantage Solutions is a sales and marketing agency providing outsourced sales, merchandising, and consumer engagement services to CPG and retail brands. It is highly comparable to MarketSource's retail execution and brand advocacy functions.
Broad incumbents
- Foundever (formerly Sitel/Sykes): Foundever is a global CX/BPO provider formed from Sitel and Sykes, serving clients across financial services, healthcare, retail, and tech. It overlaps directly with MarketSource's contact center and inside sales capabilities, particularly post-Saleytics.
- Teleperformance: Teleperformance is one of the world's largest BPO and CX outsourcers, offering omnichannel customer care, sales, and content moderation across 80+ countries. It directly overlaps MarketSource's inside sales, contact center, and customer engagement center offerings but at significantly greater global scale.
- Concentrix Corporation: Concentrix is a global CX/sales outsourcing firm providing customer experience, design, and sales services to Fortune 500 clients in technology, healthcare, automotive, and financial services. It competes head-on with MarketSource's managed sales and customer engagement center offerings and has similar vertical breadth.
- TTEC Holdings: TTEC is a digital customer experience technology and services company combining AI-enabled CX with managed services for enterprise clients. Like MarketSource, it bundles proprietary tech with delivery teams for sales, service, and customer engagement.
Emerging players
- Interactions Corporation: Interactions provides AI-powered virtual assistant and customer engagement solutions for enterprise contact centers. It represents an emerging AI-overlay competitor to MarketSource's Customer Engagement Center and Lingua speech analytics stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketSource social profiles
Digital presenceMarketSource compliance and trust
Trust signalCompliance2 records
MarketSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketSource leadership team
Management profileNumber of profiles
Profiles7 records
MarketSource subsidiaries and ownership
Company hierarchySubsidiaries1 record
MarketSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketSource M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketSource
What does MarketSource do?
MarketSource designs and operationalizes managed sales and customer experience solutions in B2B and B2C environments, acting as an extension of its clients' brands. It delivers these outcomes through purpose-built, tech-enabled sales teams across service lines including account management, channel sales, direct sales, field sales, inside sales, brand advocacy, customer care, patient engagement, vehicle recall completion, and retail sales. Programs are powered by a proprietary technology stack (custom Salesforce, Genesys Cloud, Lingua speech analytics, Super Associate, GIS location intelligence) and supported by dedicated talent acquisition, training, and analytics capabilities.
Is MarketSource a public or private company?
MarketSource is a private company. It is classified as corporate owned and is currently operating.
When was MarketSource founded?
MarketSource was founded in 1983. It employs 5,001 to 10,000 people.
Where is MarketSource based?
MarketSource is headquartered in Alpharetta, United States, in the North America region.
How does MarketSource make money?
Two revenue lines are on record. Managed Sales Solutions are the primary driver. The others are customer Experience Services.
Who are MarketSource's main competitors?
Direct peers on record are Acosta Sales & Marketing, Sales Partnerships, Harte Hanks, BDS Marketing and Advantage Solutions. Broad incumbents are Foundever (formerly Sitel/Sykes), Teleperformance, Concentrix Corporation and TTEC Holdings. Interactions Corporation is listed as an emerging player.
Does MarketSource have an API?
No public API is recorded for MarketSource.
What industry is MarketSource in?
MarketSource's product category is Sales Acceleration Services. Its primary akta.pro industry code is BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541511 and its SIC code is 8741.