PrimeSouth Bank

Name

PrimeSouth Bank

Legal name

PrimeSouth Bank

Website

https://primesouth.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Blackshear

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Primary revenue stream from interest earned on loans including mortgages, commercial loans, agricultural loans, personal loans, and credit cards. The bank offers various lending products including SBA loans as a Preferred Lender.
2. Deposit Account Fees: Monthly service charges, overdraft fees ($35 per item), NSF fees, dormant account fees, ATM replacement card fees, stop payment fees ($32), account research fees ($20/hour), and other account maintenance charges.
3. Merchant Services Revenue: Fees collected from business customers for processing credit and debit card transactions
4. Insurance Commission Revenue: PrimeSouth Insurance subsidiary generates revenue through insurance product commissions for home, auto, life, and other insurance products from over 40 carrier partners

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

PrimeSouth Bank is a full-service community bank chartered in 1891 providing personal and business banking products including checking accounts, savings products, mortgages, home equity loans, auto loans, SBA loans, commercial real estate loans, agriculture loans, treasury management, merchant card services, and insurance products through its PrimeSouth Insurance subsidiary. The bank operates 8 branches across Georgia and Florida, leveraging local decision-making authority and 135+ years of community banking heritage to serve consumers and small-to-medium businesses.

Product overview

PrimeSouth Bank offers a comprehensive community banking platform with personal and business checking/savings accounts, loans, credit cards, digital banking, and treasury management services. Core products include Prime Interest Checking (high-yield), Prime Rewards Checking (cash-back), and Prime Savings for personal banking; Commercial Checking and Bonus Bearing Checking for business. The bank provides full lending capabilities including home mortgages, SBA loans (as Preferred Lender), commercial real estate, agriculture, and personal loans. Digital services include mobile banking, Zelle P2P payments, AutoBooks invoicing, and 24/7 technical support. PrimeSouth Insurance offers bundled coverage from 40+ carriers. The bank operates 8 branches in Georgia and Florida with assets of $700 million, serving customers since 1891.

Differentiator

Problem solved

Functional benefit

Brands

• PrimeSouth Insurance: Insurance subsidiary offering home, auto, life, and additional coverage options through over 40 carrier partners.

Products and services

• Prime Interest Checking High-interest personal checking account offering up to 4.07% APY on balances up to $25,000 for individual consumers who meet monthly enrollment, e-statement, and debit transaction requirements.
• Prime Rewards Checking Cash-back personal checking account earning up to $9 monthly based on POS debit card purchases for individual consumers, with ATM fee refunds and ACH transaction requirements.
• Choice Checking Basic personal checking account for individual consumers requiring direct deposit, with unlimited monthly transactions and no monthly service charge.
• Prime Senior Checking Personal checking account for customers 50 years or older, with monthly compounded interest, free basic checks, online and mobile banking, and Mastercard debit card.
• Prime Savings High-yield personal savings account offering 0.50% APY on balances up to $50,000 when linked to a Prime Interest or Prime Rewards Checking account, with no monthly maintenance fees.
• Statement Savings Basic personal savings account offering competitive interest on the entire balance, with a $3 monthly fee waived with $100 minimum daily balance.
• Youth Savings Savings account for children up to 13 years old, with interest compounded and credited quarterly and no minimum balance requirements, designed to teach budgeting habits.
• Christmas Club Account Personal savings account dedicated to holiday expenses, with automatic fund release via check in November and a $25 fee for excessive debit activity.
• Prime Yield Money Market Tiered-rate personal money market account earning competitive rates on balances of $2,500 or more, with direct check writing capability for enhanced fund access.
• Certificate of Deposit (CDs) Fixed-rate personal Certificates of Deposit with terms ranging from 91 days to 60 months, FDIC-insured with penalty for early withdrawal.
• Individual Retirement Accounts (IRAs) Retirement savings accounts available in Traditional and Roth options for individual consumers, with no setup or monthly fees, allowing funds to purchase CDs within the IRA.
• Health Savings Accounts (HSAs) Tax-advantaged health expense savings account with competitive interest rates, no monthly service charge or minimum balance, and $100 minimum to open.
• Home Mortgage Loans Residential mortgages for individual consumers including conventional, jumbo, USDA, FHA, and VA loans, with one-time close construction/perm options, fixed and adjustable rates, and terms from 10 to 30 years.
• Construction Loans Home construction financing for primary residences or second homes, with interest-only payments during the construction phase and draws based on work completed.
• Home Improvement Loans Competitive-rate loans for major home renovation projects, with repayment terms tailored to accommodate individual borrower budgets.
• Home Equity Loans Lump sum loans and lines of credit using home equity as collateral for individual consumers, with competitive rates for major life events, medical emergencies, and debt consolidation; HELOC available with variable rates.
• Auto and Recreational Loans Vehicle financing for cars, ATVs, boats, and RVs for individual consumers, with fixed and variable rate options for new or used vehicles and refinance availability.
• Personal Term Loans Unsecured personal loans for individual consumers for vehicle repairs, vacations, and personal projects, with competitive rates and customized repayment terms; CD and savings secured options available.
• Personal Lines of Credit Revolving personal credit for ongoing needs, with funds available via automatic transfers and in-person withdrawals and payroll deduction or automatic payment options.
• Commercial Checking Business checking account for SMB customers with $1,500 minimum daily balance to waive the $5 monthly fee, unlimited transactions when balance maintained, and $25 minimum opening deposit.
• Bonus Bearing Checking Interest-earning business checking account for SMB customers with tiered interest rates, $1,000 minimum opening deposit, and $10 monthly fee if balance falls below minimum.
• Business Savings Account Business savings account offering competitive interest on the entire balance for SMB customers, with $25 monthly fee waived with $100 minimum daily balance and $25 minimum deposit to open.
• Business Money Market Account Tiered-rate business money market account for SMB customers with competitive rates on $2,500+ balances, direct check writing included, and $10 monthly fee waived with $2,500 minimum.
• Business Certificates of Deposit Business Certificates of Deposit for SMB customers with terms from 91 days to 60 months, fixed rates, $500 minimum deposit, and early withdrawal penalties.
• Treasury Management Comprehensive business cash management suite for SMB customers including Bill Pay, ACH origination, Positive Pay fraud detection, remote deposit capture, wire transfers, balance reporting, QuickBooks integration, vault services, and courier service.
• Merchant Card Services Payment processing services enabling business customers to accept major credit and debit cards, reducing processing time and human error.
• Positive Pay Fraud detection service for business customers that monitors checks and ACH transactions against authorized records, alerting on mismatches with decision authority for approval.
• SBA Loans Small Business Administration guaranteed loans for SMB customers including SBA 7a, SBA 504, and USDA B&I programs; as an SBA Preferred Lender, PrimeSouth offers faster approvals and streamlined processing, with terms from 10 to 25 years.
• Agriculture Loans Agribusiness financing for farmers and agribusiness operations covering working capital, equipment, livestock, inventory, vehicles, real estate, and irrigation systems, with competitive rates and customized repayment terms.
• Commercial Real Estate Loans Commercial property financing for purchase, refinance, or construction, available for owner-occupied or investment properties for SMB customers.
• Business Term Loans Business installment loans for SMB customers covering machinery and facility improvements, with competitive rates and customized repayment terms.

Quantifiable outcome

• BauerFinancial 5-star rating (highest rating) - one of the strongest banks in the country
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• FIS (Financial Industry Solutions)coreTechnology or IntegrationFIS provides core banking technology including the Digital One platform, Origenate Anywhere loan origination system, and digital banking infrastructure. This is a critical technology partnership powering PrimeSouth's online and mobile banking capabilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ameris Bancorp: Georgia-headquartered community bank operating across the Southeast with comparable community-banking model, full-service personal and business offerings, and SBA Preferred Lender positioning. Closest scale and geographic overlap to PrimeSouth's footprint.
• United Community Banks: Georgia-based regional community bank with deep Southeast US presence, offering similar full-service consumer and commercial banking, mortgage, and treasury management. Comparable relationship-banking positioning in overlapping markets.
• Colony Bankcorp: Georgia-headquartered community bank with branches throughout South and Middle Georgia. Operates a similar community banking model targeting consumers, SMBs, and agriculture - directly comparable scale and value proposition to PrimeSouth.
• Capital City Bank Group: Florida-based community bank operating in North Florida and South Georgia with overlapping branch geography in markets such as Waycross and Fernandina Beach. Directly comparable full-service community banking model.
• Seacoast Banking Corporation of Florida: Florida-headquartered community bank serving similar customer segments with full-service personal, business, and wealth offerings. Comparable community-focused model across coastal Florida where PrimeSouth is expanding.

Broad incumbents

• Synovus Financial: Large Georgia-headquartered regional bank with significant Atlanta and Southeast presence, broader product suite, and substantially larger asset base. Competes with PrimeSouth for commercial and retail customers across Georgia but at much greater scale.
• Cadence Bank: Mississippi-headquartered regional bank with significant Houston, Texas, and Southeast presence including Florida. Competes for commercial and consumer banking relationships in Florida and broader Southeast; much larger scale than PrimeSouth.
• Truist Financial Corporation: Large Southeast-anchored regional bank formed from BB&T and SunTrust merger with dense footprint across Georgia, Florida, and the Carolinas. Competes broadly with PrimeSouth on consumer and business banking but at vastly greater scale.

Regional players

• ServisFirst Bancshares: Alabama-based super-regional community bank with Florida (including Jacksonville) and other Southeast presence. Comparable relationship-driven commercial banking model targeting SMBs in similar Southeast markets.

Others

• FIS (Fidelity National Information Services): Critical technology infrastructure partner providing the Digital One platform, Origenate Anywhere loan origination, and digital banking stack that powers PrimeSouth's online and mobile channels. Enabling/ecosystem relationship rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrimeSouthBank
• YouTubeyoutube.com/channel/UCjwMnUgNgDt2Z78JvSH7mTQ
• Facebookfacebook.com/PrimeSouthBank
• LinkedInlinkedin.com/company/primesouth-bank-ga
• Instagraminstagram.com/primesouthbank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeSouth Bank