Würth Modyf Germany

What Würth Modyf Germany does

Würth MODYF GmbH & Co. KG is a German specialist retailer and manufacturer of professional workwear, safety footwear, and personal protective equipment, headquartered in Künzelsau-Gaisbach and operating as a wholly-owned subsidiary of the Würth Group for over 25 years. Its product portfolio is organised across four core categories — Arbeitskleidung (workwear), Sicherheitsschuhe (safety shoes), Wetterschutzkleidung (weather protection), and Arbeitsschutz Zubehör (PPE accessories, including socks, insoles, cooling textiles) — spanning more than a dozen proprietary collections such as Stretch X, Job+, Performance Hi-Vis, Cetus, Nature, and Caracas. Differentiating fabric technologies include E-Care (99% EMF shielding), ODOURSTOP (antibacterial), Seamless construction, ESD protection, and metal-free toe caps, all backed by EN ISO 20345, EN 14058, EN 342, DGUV 112-191, and OEKO-TEX STANDARD 100 certifications.

The business operates a dual-channel go-to-market combining a direct e-commerce storefront (modyf.de, plus country-specific sites in Austria, France, Italy, Spain, Portugal, and Norway) with physical retail through the Würth branch network in cities including Heilbronn, Stuttgart, Nürnberg, München, Köln, Hamburg, and Berlin. Revenue is generated primarily through one-time product sales (safety boots at €50–€200, jackets at €40–€150, thermo underwear at €20–€70) with a dedicated Großkunden (key-account) service handling enterprise bulk orders under multi-year contracts, complemented by a logo/embroidery customisation service. Marketing reaches both B2B and B2C audiences through an Aboutwork content blog, broad social presence (Facebook, Instagram, YouTube, LinkedIn, TikTok), and lifestyle sponsorships including Wacken Open Air, European Athletics, Snowboard Germany, and PLYRS United.

Leadership comprises CEO Claudio Corrias, Managing Director Melanie Röger, CFO Marius Friedl, Head of Sales David Seiffer, Head of E-Commerce Florian Kasten, Head of HR Jens Steinke, Sustainability Manager Veronika Kromm, plus dedicated Textile and Shoe Experts. The company carries the German Design Award and Dualis apprenticeship certification; revenue figures and funding history are not publicly disclosed, consistent with its position as a wholly-group-financed subsidiary that reinvests through the Würth corporate structure rather than external capital markets.

Name

Würth Modyf Germany

Legal name

Würth MODYF GmbH & Co. KG

Website

https://modyf.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Würth MODYF is a German specialist retailer and subsidiary of the Würth Group selling professional workwear, safety footwear, weather-protection clothing, and PPE accessories to tradespeople, industrial buyers, and consumers across seven European countries via e-commerce, Würth branches, and a key-account B2B service.

Ownership category

akta.pro rank

Product category

Workwear and Safety Footwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Footwear Manufacturing (3162), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Performance Outerwear & Technical Apparel (CRAAAEAB), Compression, Base Layers & Thermals (CRAAAEAH), Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)

Keywords

• Professional workwear
• Safety footwear
• Occupational clothing
• Personal protective equipment
• Workwear retail

Headquarters

HQ city

Künzelsau

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Workwear: One-time sale of workwear products including trousers, jackets, shirts, and accessories. Revenue generated through e-commerce and Würth branch network.
2. Product Sales - Safety Footwear: One-time sale of safety shoes and boots. Products sold through e-commerce platform and physical Würth branches.
3. Logo/P customization Service: Logo service for personalizing workwear with company logos, names, and designs. Additional service offered for product customization.
4. Bulk/Corporate Orders: Dedicated service for large commercial customers (Großkunden) requiring bulk purchases of workwear and safety equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Würth MODYF manufactures, sources, and retails professional workwear (Arbeitskleidung), safety footwear (Sicherheitsschuhe), weather protection clothing (Wetterschutzkleidung), and work protection accessories through its own e-commerce platform, the Würth branch network across Germany, and a dedicated key-account service for corporate bulk buyers. The product range is organised across 18+ clothing collections (Stretch X, Job+, Fusion, Cetus, Nature, Urban, Nordic, Performance, etc.) and 11+ shoe collections (Caracas, Corvus, Cronos, Cruise, Jogger, etc.) and is certified to EN ISO 20345, EN 14058, EN 342, DGUV 112-191, and OEKO-TEX STANDARD 100.

Product overview

Würth MODYF is a specialist retailer and online shop for professional workwear and safety footwear, operating for over 25 years as a subsidiary of the Würth Group. The product portfolio is organised across four main categories: (1) Arbeitskleidung — workwear including work pants (bundhosen, arbeitsjeans, latzhosen, kurze hosen/shorts), work jackets (bundjacken, fleecejacken, softshell/hardshell, parka, sweatjacken), work shirts (T-shirts, poloshirts, pullover), overalls, and work vests, spanning multiple named collections (Stretch X, Job+, Fusion, Cetus, Nature, Urban, Nordic, Fluo, Neon, Performance, Star CP, Star Cotton, X-Finity, One, Temper, Evolution, Cooling); (2) Sicherheitsschuhe — safety footwear including half-shoes, boots, sneakers, rubber boots, winter boots, and sandals across collections (Caracas, Cetus, Corvus, Cronos, Cruise, Daily Race, EcoFresh, Jogger, Nature, Sport Crux, Stretch X) and norms (SB, S1, S1P, S2, S3, S5, S7, ESD, HI, HRO); (3) Wetterschutzkleidung — weather protection including winter jackets, thermal underwear, rain clothing, winter vests, and fleece; (4) Arbeitsschutz Zubehör — accessories including work socks, caps, belts, bags, shoe care, insoles, knee pads, and cooling products. Customers can personalise items via a Logoservice. Products are available through the online shop (modyf.de), at Würth branches nationwide, and via key account services.

Differentiator

Problem solved

Functional benefit

Brands

• Job+: Workwear collection for professionals
• Stretch X
• Cetus
• Nature
• Nordic
• Urban
• Performance
• Performance Hi-Vis
• Fusion
• Star Cotton
• Star CP
• Cooling
• X-Finity
• Evolution
• Fluo
• Neon
• Temper
• Apus
• Classic
• Caracas
• Corvus
• Cronos
• Cruise
• Daily Race
• EcoFresh
• Jogger
• Sport Crux
• One
• Wacken

Products and services

• Arbeitskleidung (Workwear)

Quantifiable outcome

• Fast delivery within 48 hours
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Würth-Gruppe (Adolf Würth GmbH & Co. KG)coreOthersWürth MODYF is a subsidiary of the Würth Group. The company works closely with Adolf Würth GmbH & Co. KG. Würth MODYF combines the strength of Würth with the creativity of MODYF, leveraging the global Würth distribution network and brand recognition.
• Wacken Open AirminorGTM or Marketing PartnerSponsorship partnership with the Wacken Open Air heavy metal music festival. Exclusive festival collection offered featuring branded workwear items.
• PLYRS UnitedminorGTM or Marketing PartnerSports sponsorship partnership with PLYRS United esports team.
• European AthleticsminorGTM or Marketing PartnerSports sponsorship partnership with European Athletics federation.
• Snowboard GermanyminorGTM or Marketing PartnerSports sponsorship partnership with Snowboard Germany national team.
• SecosolminorStrategic or Co-development PartnerPartnership for orthopaedic insole provision. Secosol works with orthopedic shoemakers to provide custom insoles for DGUV 112-191 certified safety shoes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mascot International: Danish workwear manufacturer with a broad trouser, jacket, and safety footwear assortment sold across Europe. Comparable in scale, B2B orientation, multi-collection product architecture, and certification-led positioning to Würth MODYF.
• Uvex Safety Group: German-based PPE specialist with strong safety footwear, workwear, and hand protection ranges. Competes head-to-head with MODYF in safety shoes meeting EN ISO 20345 and serves many of the same industrial and craft customers across Europe.
• Snickers Workwear (Hultafors Group): European workwear brand within the Hultafors Group offering trousers, jackets, and accessories for professional craftsmen. Highly comparable customer base and product structure to MODYF, with overlapping presence in DACH and Northern European markets.
• Engelbert Strauss: German family-owned workwear and safety footwear specialist with a comparable product portfolio spanning trousers, jackets, and Sicherheitsschuhe. Direct overlap in target tradesperson customer base, German-speaking core market, and similar B2B/B2C dual-channel model.
• Elten Safety Shoes: German manufacturer of safety footwear offering a comparable range from S1 to S3 norms with ESD, metal-free, and orthopedic variants. Closely overlaps MODYF's Sicherheitsschuhe category and targets the same tradesperson and Großkunden buyers.
• Cofra Workwear & Safety Shoes: Italian manufacturer of safety footwear and workwear with a comparable EN ISO 20345 product range and European distribution footprint. Direct overlap in target segments such as construction, industry, and logistics.
• Dassy Professional Workwear: Belgian workwear specialist producing trousers, jackets, and accessories for tradespeople across Europe. Comparable mid-market positioning, multi-channel distribution, and product architecture to MODYF's Arbeitskleidung range.

Regional players

• Bekleidungswerk GmbH (BPW Group workwear): Germany-focused workwear and corporate clothing specialist serving B2B Großkunden with custom logo service. Comparable in its enterprise orientation, customization services, and German customer base to MODYF's Großkunden business.

Broad incumbents

• Adolf Würth GmbH & Co. KG: Parent company of Würth MODYF and a global trade conglomerate in fastening and assembly materials. Würth's own operations in workwear-adjacent categories and its branch network form both the platform for MODYF and a partially overlapping distribution channel.
• Helly Hansen Workwear: Norwegian-origin workwear and PPE brand with broader portfolio spanning safety footwear, outerwear, and base layers. Comparable to MODYF in safety shoes and weather protection categories and present across the same European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ModyfWuerth
• Facebookfacebook.com/modyf.germany
• LinkedInlinkedin.com/company/wuerth-modyf-germany
• Instagraminstagram.com/wuerthmodyf_germany
• TikToktiktok.com/@wuerthmodyf_germany
• Xx.com/wuerth_modyf

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth Modyf Germany