Traxxas
- Company typePrivate
- Founded1986
- HeadquartersMckinney, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Traxxas firmographics
Firmographics- Name
- Traxxas
- Legal name
- Traxxas L.P.
- Website
- https://traxxas.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Traxxas industry classification
Industry- Product category
- Radio Control Vehicles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)
- akta.pro secondary industry
- Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Traxxas is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Traxxas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- RC Vehicle Sales: Primary revenue from selling complete radio control vehicles including monster trucks, stadium trucks, crawlers, on-road cars, and marine/watercraft products. Vehicles are sold at various price points from under $200 to over $1,000.
- Parts and Accessories: Extensive catalog of replacement parts, upgrades, and accessories including bodies, chassis, electronics, motors, ESCs, radio systems, servos, tires, wheels, tools, and maintenance supplies.
- Gift Cards: E-gift cards sold in denominations from $50 to $500, accepted at traxxas.com and select retailers.
- Batteries and Chargers: LiPo batteries, NiMH batteries, and battery chargers sold as completer packs or individual items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry Level ($Under $200) |
| Unit Pricing | Pay-as-you-go | Mid Range ($200-$600) |
| Unit Pricing | Pay-as-you-go | Premium ($600-$1000) |
| Unit Pricing | Pay-as-you-go | Ultra Premium (Above $1000) |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Traxxas product offering
Product offeringCore offering
Traxxas designs, manufactures, and sells radio control (RC) vehicles and accessories under its own Traxxas and LaTrax brands. The product portfolio spans monster trucks, stadium trucks, short-course trucks, scale and trail crawlers, on-road/drift cars, and marine watercraft, complemented by an extensive catalog of replacement parts, batteries, chargers, and the Velineon brushless power systems. Vehicles are sold direct-to-consumer through traxxas.com and through a nationwide authorized dealer and retail network.
Product overview
Traxxas offers a comprehensive portfolio of radio control vehicles across multiple categories: Monster Trucks (X-Maxx, XRT, Sledge, Stampede), Short-Course Trucks (Slash series), Stadium Trucks (Rustler series), Scale & Trail Crawlers (TRX-4 and TRX-6 vehicles with licensed bodies), On-Road/Drift cars (XO-1 Supercar, 4-Tec, Drag Slash), Marine vessels (Spartan SR, DCB-M41, Blast), and Nitro vehicles (Revo 3.3, T-Maxx, Nitro Slash). The product line spans scales from Mini/1/18 to 1/7 and power options from Brushed Motor through 8S Brushless and Nitro Engine. Complementary products include the Velineon 3s Brushless Power System, Traxxas Link app with wireless module for telemetry, and EZ-Peak Live battery chargers. Traxxas maintains an extensive parts ecosystem and the LaTrax sub-brand for entry-level mini vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- LaTrax: Sub-brand focused on entry-level RC vehicles and toys for hobbyists, including models like LaTrax Teton, LaTrax Rally, and LaTrax Desert Prerunner.
Products and services
- X-Maxx Large-scale brushless 8s-powered monster truck RC vehicle engineered for extreme high-speed off-road performance and durability. Targeted at serious hobbyists seeking top-tier performance.
- XRT High-performance brushless monster truck featuring advanced suspension for competitive racing applications. Designed for enthusiasts pursuing track and off-road racing performance.
- Sledge Premium brushed monster truck with rugged construction designed for durable off-road performance in demanding terrain.
- Slash Short-course race truck available in 2WD and 4WD configurations with brushed, BL-2s, brushless, and VXL power options for varied skill and performance levels.
- Rustler Stadium truck offered in 2WD and 4WD versions with power options ranging from XL-5 brushed to VX3 brushless systems.
- Stampede Monster truck available in 2WD and 4WD configurations with brushed and brushless power options for entry to mid-tier hobbyists.
- TRX-4 Scale and trail crawler with detailed scale looks, 4WD system, and various licensed body options including Ford F-150, Bronco, Chevrolet K10, Blazer, and Land Rover Defender.
- TRX-6 Six-wheel drive crawler vehicle featuring extreme capability and various accessory configurations including flatbed hauler with winch.
- Revo 3.3 Nitro-powered 3.3 engine monster truck featuring Traxxas' most advanced suspension technology for professional-level performance.
- XO-1 Supercar High-speed on-road vehicle capable of speeds over 100 mph, representing Traxxas' fastest production RC car.
- Funco Pro Scale Replica Sand car style vehicle designed for high-speed desert running with realistic scale appearance.
Quantifiable outcome
- Industry benchmark status in RC performance
Companies that use Traxxas
Customer profileSegments2 records
Ideal customer profiles2 records
Traxxas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Traxxas partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Traxxas competitors and assessment
Company assessmentDirect peers
- Team Associated: Team Associated is a leading manufacturer of competition-grade RC vehicles, with strong presence in RC racing (buggies, touring cars, short-course trucks). Comparable to Traxxas in serving the serious hobbyist and competitive racing customer base with high-performance vehicles.
- HPI Racing: HPI Racing manufactures hobby-grade RC cars, trucks, and buggies with brushed and brushless power systems. Competes directly with Traxxas in the on-road, off-road, and drift RC vehicle segments targeting similar enthusiast and racer customer segments.
- Kyosho: Kyosho is a Japanese manufacturer of high-quality RC vehicles including on-road, off-road, and drift cars. Competes with Traxxas in the premium hobby-grade RC segment with strong brand recognition among serious enthusiasts and racers globally.
- Tamiya: Tamiya is a Japanese manufacturer famous for unassembled RC model kits and ready-to-run RC vehicles. Comparable to Traxxas in the hobby-grade RC market, particularly in the scale model and crawler segments where detailed scale appearance matters.
- Redcat Racing: Redcat Racing manufactures hobby-grade RC vehicles (monster trucks, buggies, on-road, crawlers) at competitive price points. Competes with Traxxas in the entry-level to mid-range hobbyist segment with similar brushed and brushless RC vehicle offerings.
- Losi: Losi (owned by Horizon Hobby) produces high-performance RC vehicles including buggies, trucks, and on-road cars with strong racing pedigree. Directly comparable to Traxxas in the competitive racing and high-performance RC vehicle market.
- Axial Racing: Axial Racing specializes in scale and trail crawlers, rock racers, and off-road RC vehicles with detailed scale bodies. Directly competes with Traxxas's TRX-4 and TRX-6 crawler lines in the scale trail/crawler enthusiast segment.
- ARRMA: ARRMA manufactures high-performance hobby-grade RC vehicles (monster trucks, short-course, buggies) with brushless power systems. Now owned by Horizon Hobby, ARRMA is one of Traxxas's most direct competitors in the performance RC truck and buggy segment with overlapping price points and customer profiles.
Emerging players
- Maverick RC: Maverick RC is a Hong Kong-based manufacturer of hobby-grade RC vehicles distributed globally. Comparable to Traxxas as a manufacturer of complete RC vehicles, though Maverick typically competes in the mid-range price segment with slightly lower positioning than Traxxas's premium offerings.
Broad incumbents
- Horizon Hobby: Horizon Hobby is the largest U.S. RC hobby distributor and owns multiple RC vehicle brands (Losi, Axial, ECX, ARRMA, Spektrum). Directly comparable to Traxxas as the dominant player in the U.S. hobby-grade RC market with similar product categories, dealer network, and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Traxxas social profiles
Digital presenceTraxxas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traxxas leadership team
Management profileNumber of profiles
Profiles4 records
Traxxas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Traxxas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traxxas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traxxas
What does Traxxas do?
Traxxas designs, manufactures, and sells radio control (RC) vehicles and accessories under its own Traxxas and LaTrax brands. The product portfolio spans monster trucks, stadium trucks, short-course trucks, scale and trail crawlers, on-road/drift cars, and marine watercraft, complemented by an extensive catalog of replacement parts, batteries, chargers, and the Velineon brushless power systems. Vehicles are sold direct-to-consumer through traxxas.com and through a nationwide authorized dealer and retail network.
Is Traxxas a public or private company?
Traxxas is a private company. It is classified as family owned and is currently operating.
When was Traxxas founded?
Traxxas was founded in 1986. It employs 501 to 1,000 people.
Where is Traxxas based?
Traxxas is headquartered in Mckinney, United States, in the North America region.
How does Traxxas make money?
Four revenue lines are on record. RC Vehicle Sales are the primary driver. The others are parts and Accessories, gift Cards and batteries and Chargers.
Who are Traxxas's main competitors?
Direct peers on record are Team Associated, HPI Racing, Kyosho, Tamiya, Redcat Racing, Losi, Axial Racing and ARRMA. Maverick RC is listed as an emerging player. Horizon Hobby is listed as a broad incumbent.
Does Traxxas have an API?
No public API is recorded for Traxxas.
What industry is Traxxas in?
Traxxas's product category is Radio Control Vehicles. Its primary akta.pro industry code is CRALAKAI, RC Model Kits & Parts (Cars, Drones, Boats, Planes), with a secondary code of CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 336991 and its SIC code is 3944.