Name

ARRMA

Legal name

Horizon Hobby Ltd.

Website

https://arrma-rc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

RC Vehicles and Hobby Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)

akta.pro secondary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Ready-to-run RC vehicles
• RC monster trucks
• RC buggies
• Brushless RC cars
• Hobby RC vehicles

Headquarters

HQ city

Moira

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. RC Vehicle Sales: ARRMA generates primary revenue through the sale of ready-to-run RC vehicles across multiple scale sizes (1/5 to 1/18 scale) and vehicle types including monster trucks, buggies, stadium trucks, stunt trucks, and street/all-road vehicles. Vehicles are sold as complete RTR packages with electronics included.
2. Parts and Accessories: Secondary revenue stream from replacement parts, upgrade components, bodies, electronics, wheels, tires, tools, and apparel. Extensive optional parts catalog supports customization and maintenance of existing vehicles.
3. Battery and Charger Bundles: Sale of Spektrum Smart batteries and chargers as add-on or replacement items, including Powerstage bundles that combine batteries with compatible chargers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ARRMA designs, manufactures, and sells Ready-to-Run (RTR) radio-controlled cars and trucks spanning 1/5 to 1/16 scales, including monster trucks, buggies, stadium trucks, stunt trucks, street/all-road trucks, and speed machines. Vehicles integrate Spektrum factory-installed electronics (transmitters, brushless motors, ESCs, servos, receivers) and proprietary stability systems (AVC, DSC) with power systems ranging from MEGA brushed to 8S brushless. The product ecosystem also includes replacement/upgrade parts, dBoots tires, and Smart G2 batteries and chargers.

Product overview

ARRMA is a brand specializing in high-performance RC (Radio Control) cars and trucks, designed with the tagline 'Designed Fast, Designed Tough.' The product portfolio centers on Ready-to-Run (RTR) vehicles across multiple scales (1/5, 1/7, 1/8, 1/10, 1/16) and vehicle types including Monster Trucks (GORGON, GRANITE, OUTCAST, NOTORIOUS), Speed Machines (LIMITLESS 120 reaching 120+ MPH), Street/All-Road Trucks (INFRACTION, FELONY), Short Course Trucks (SENTON, FURY), Buggies (TYPHON), Desert Trucks (MOJAVE), and Stadium Trucks (VORTEKS). The vehicles feature Spektrum factory-installed electronics including brushless motors, Smart ESCs, digital servos, and stability control systems. Power systems range from MEGA brushed (entry-level) to BLX brushless configurations from 3S to 8S. The ecosystem includes comprehensive parts support, dBoots tires, Smart G2 batteries and chargers, and body/shell options. Sold exclusively under Horizon Hobby as a trade name.

Differentiator

Problem solved

Functional benefit

Brands

• ARRMA: Brand of high-speed super-tough RC vehicles including trucks, buggies, and street machines

Products and services

• LIMITLESS 120 8S AVC 4X4 RTR Speed Machine Combo 1/7 scale high-speed RC street machine and the fastest production Ready-to-Run RC car available, capable of 120+ MPH with optional gearing. Features 8S brushless power, AVC stability control, and includes dual 4S Smart G2 batteries.
• TALION 6S EXB 4X4 RTR Brushless Speed Truck 1/7 scale 4X4 brushless speed truck with EXB (Extreme Bash) durability features. Capable of 75+ MPH speeds with 6S power, featuring 7075-T6 aluminum chassis and reinforced drivetrain.
• INFRACTION 223S DSC 4X4 RTR Brushless All-Road Street Bash Truck 1/8 scale all-road street bash RC truck with DSC (Dynamic Stability Control) for easy stunt action. Reaches 65+ MPH with 2S-3S power and features stronger drivetrain with metal internal differential gears.
• GORGON 223S 2WD RTR Brushless Monster Truck 1/10 scale 2WD brushless monster truck offering 50+ MPH performance with 2S-3S power options. Features iridescent body finishes and bottom-load battery system for fast pack swaps.
• MOJAVE GROM RC Desert Truck Ready-To-Assemble Kit 1/16 scale compact desert truck available in Ready-to-Run and Ready-to-Assemble kit formats. Includes battery and charger, designed for entry-level to intermediate users.
• GRANITE Monster Truck Family 4X4 and 4X2 monster truck family spanning multiple scales. Known for tough composite chassis and proven 4S brushless performance.
• KRATON 4X4 Truck Family 4X4 truck family designed for extreme bashing with powerful brushless systems and reinforced EXB components.
• TYPHON 4X4 Buggy Family 4X4 buggy family offering high-speed off-road performance with precision handling characteristics.
• OUTCAST 4X4 Stunt Truck Family 4X4 stunt truck family designed for performing aerial tricks and aggressive bashing. Features EXB reinforced components.
• NOTORIOUS 4X4 Stunt Truck Family 4X4 stunt truck family with inverted chassis design for ultimate trick performance.
• FELONY 1/7 4X4 Muscle Car RC Truck 4X4 muscle car style all-road street bash RC truck in 1/7 scale. Combines classic car aesthetics with 6S brushless performance.
• SENTON Short Course Truck Family 4X4 and 4X2 short course truck family offering versatile racing and bashing performance.
• BIG ROCK 4X4 Truck Family 4X4 truck family designed for rugged off-road performance and all-terrain capability.
• VORTEKS Stadium Truck Family 4X2 and 4X4 stadium truck family with responsive handling and competitive performance.
• FIRETEAM 4X4 Assault Vehicle Family 4X4 assault vehicle family designed for tactical-style RC action and aggressive terrain handling.
• VENDETTA Speed Vehicle Family Speed-focused RC vehicle family designed for maximum velocity and street performance.
• QUAKE 4X2 Monster Truck Family 4X2 monster truck family offering entry-level bashing fun with durable design.
• FURY 4X2 Short Course Truck Family 4X2 short course truck family designed for aggressive racing and bashing performance.
• GROM Small Scale Vehicle Family Small scale vehicle family designed for younger and entry-level RC enthusiasts.
• ARRMA Replacement and Optional Parts Catalog Extensive catalog of replacement and upgrade parts including bodies, gears, shocks, suspension components, wheel hexes, and body shells for all vehicle families.

Quantifiable outcome

• Vehicles capable of up to 120+ MPH speeds as production RTR models
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Horizon HobbycoreChannel Partner/ Reseller/ DistributorHorizon Hobby is the parent company and exclusive distributor for ARRMA products. ARRMA RC is a trade name of Horizon Hobby Ltd. UK. Horizon Hobby manages fulfillment, shipping, customer service, and warranty support for all ARRMA products through their US warehouse operations in Illinois and California.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Traxxas: Traxxas is the dominant US RC car/truck manufacturer and ARRMA's most direct competitor. Both brands compete in the 1/10 to 1/7 scale brushless performance segment with comparable top-speed claims, RTR packaging, and enthusiast-focused marketing.
• Team Associated: Team Associated is a long-established RC racing and bashing brand competing in the same 1/8 to 1/10 brushless buggy/truck categories as ARRMA. Both target enthusiast hobbyists with high-performance RTR and kit offerings.
• Losi: Losi is a sister brand to ARRMA under Horizon Hobby, competing directly in the RC buggy and truck market. Both share Horizon's distribution and Spektrum electronics but target overlapping enthusiast segments.
• Kyosho: Kyosho is a Japanese RC manufacturer competing in premium performance segments with similar scale offerings (buggies, trucks, racing models). Comparable to ARRMA in price tier and enthusiast positioning.
• Tamiya: Tamiya is a global RC and model manufacturer with extensive RC vehicle offerings in the same scales and price brackets as ARRMA. Both target hobby enthusiasts with assembly-required kits and RTR options.
• HPI Racing: HPI Racing is a direct competitor in the RC car/truck market with comparable 1/8 and 1/10 scale offerings, including monster trucks and stadium trucks that overlap with ARRMA's vehicle portfolio.
• Redcat Racing: Redcat Racing competes in the same RC vehicle market with a value-oriented positioning, offering comparable scales and vehicle types (monster trucks, buggies) at lower price points than ARRMA.

Emerging players

• Axial Racing: Axial specializes in RC crawlers and scale trail vehicles, partially overlapping ARRMA's off-road portfolio (BIG ROCK, MOJAVE). Both target the hobby off-road segment but Axial is more narrow (crawlers) while ARRMA spans broader categories.

Others

• Spektrum (Horizon Hobby): Spektrum is ARRMA's sister brand under Horizon Hobby providing the proprietary RC electronics (radios, receivers, ESCs, telemetry) integrated into ARRMA vehicles. Critical enabling supplier and ecosystem partner rather than competitor.

Regional players

• Maverick RC: Maverick RC distributes ARRMA products in certain international markets and also offers competing HPI-branded vehicles. Functions as both a regional channel partner and adjacent competitor in select geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ARRMARC
• Instagraminstagram.com/arrmarc
• LinkedInlinkedin.com/company/arrma-durango-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARRMA