VistaXM
VistaXM provides CX-as-a-Service for B2B mid-market and enterprise companies, combining its proprietary SIREN methodology and CXOps platform with Qualtrics to deliver fully managed customer experience subscriptions starting at $92,000 per year, with specialized modules for OEM channels (PartnerPulse) and insurance carriers (BrokerPulse).
- Company typePrivate
- Founded2024
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VistaXM does
VistaXM is a Salt Lake City-headquartered CX-as-a-Service (CXaaS) provider founded in 2024 that operates a fully managed customer experience program for B2B companies. Rather than selling software, VistaXM runs CX end-to-end on behalf of clients, handling program design, platform implementation (configured on top of Qualtrics and similar platforms), Voice of Customer (VoC) strategy, analysis, executive reporting, and ongoing optimization as an annual subscription starting at $92,000 per year for mid-market accounts. The firm's core intellectual property is the SIREN methodology (Signals, Insights, Ranking, Execution, Net Benefits) layered onto its CXOps platform, which aggregates customer feedback across surveys, CRM, voice, email, and third-party tools, prioritizes actions using predictive scoring, and links CX interventions to retention, churn reduction, and customer lifetime value metrics.
The company targets three primary customer segments: mid-market and enterprise B2B companies seeking to replace or augment in-house CX functions; OEMs and brands with channel-partner ecosystems (served via the PartnerPulse module); and insurance carriers (served via BrokerPulse/Broker Experience Management). Distribution combines direct enterprise field sales to C-suite buyers (CROs, VPs of CX, SVPs of Services) with a channel motion through IT solution providers (notably ePlus), supported by a content-led demand engine including an ROI calculator, CX Maturity Assessment tool, white papers, and earned media in publications such as CRN and CX Current. Revenue mechanics are entirely subscription-based with annual billing, and case-study outcomes cited include 20%+ churn reduction within 90 days, >40% cost savings versus in-house CX teams, and 3x faster time to insight compared with DIY programs.
Operationally, VistaXM is a privately held Utah corporation (VistaXM, Inc.) with 11-50 employees and an executive team led by CEO Erik Vogel, COO Alexey Gerasimov, CRO Paul Barr, CTO/CPTO Nilesh Savkoor, and CLO Candice Vogel, augmented by advisors from firms including Rocket Software and Personify Health. The company has no disclosed funding rounds, no disclosed revenue, and has launched four products/modules in late 2025, indicating an early-stage company in active commercial buildout rather than a scaled operation.
VistaXM firmographics
Firmographics- Name
- VistaXM
- Legal name
- VistaXM, Inc.
- Website
- https://vistaxm.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VistaXM provides CX-as-a-Service for B2B mid-market and enterprise companies, combining its proprietary SIREN methodology and CXOps platform with Qualtrics to deliver fully managed customer experience subscriptions starting at $92,000 per year, with specialized modules for OEM channels (PartnerPulse) and insurance carriers (BrokerPulse).
- Ownership category
- akta.pro rank
VistaXM industry classification
Industry- Product category
- Customer Experience Management Services
- NAICS
- Management Consulting Services (54161), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Journey Strategy (MPAAAFAI)
Keywords
Where VistaXM is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VistaXM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CX-as-a-Service Subscription: Fully managed customer experience program delivered as a subscription service. Includes custom setup, platform management, VoC strategy, analysis, reporting, and ongoing optimization. Pricing starts at $92,000 per year for mid-market companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CX-as-a-Service (CXaaS) - Mid-Market |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
VistaXM product offering
Product offeringCore offering
VistaXM provides CX-as-a-Service (CXaaS), a fully managed customer experience program that replaces in-house CX teams by delivering program design, platform implementation, VoC strategy, analysis, executive reporting, and ongoing optimization. The service runs on the proprietary CXOps platform and SIREN methodology (Signals, Insights, Ranking, Execution, Net Benefits), combining human expertise with technology platforms like Qualtrics. Specialized module offerings include PartnerPulse for OEMs and Broker Experience Management (BXM) for insurance carriers.
Product overview
VistaXM is a customer experience platform provider offering a unified CX-as-a-Service (CXaaS) model — a fully managed program that replaces in-house CX teams by delivering setup, analysis, reporting, and ongoing optimization as a subscription service. The core CXaaS platform runs on VistaXM's CXOps platform and SIREN methodology (Signals, Insights, Ranking, Execution, Net Benefits), combining human expertise with technology platforms like Qualtrics. Specialized module add-ons address specific channel ecosystems: PartnerPulse™ extends CX measurement into OEM/partner channels, and Broker Experience Management (BXM) serves insurance carriers with broker relationship analytics. Supporting tools include an ROI Calculator and a CX Maturity Assessment, enabling prospects and clients to self-evaluate before engaging the managed service.
Differentiator
Problem solved
Functional benefit
Brands
- PartnerPulse: A CXaaS solution designed to provide OEMs with insights into the customer experience delivered through channel partners, offering benchmarking, data privacy, and analytics to improve partner relationships and performance.
- BrokerPulse
Products and services
- CX-as-a-Service (CXaaS) VistaXM's flagship managed customer experience program that runs CX initiatives end-to-end on behalf of mid-market and enterprise clients. Replaces in-house CX teams by handling program design, platform implementation, VoC strategy, analysis, executive reporting, and ongoing optimization. Pricing starts at $92,000 per year.
- PartnerPulse Specialized CXaaS solution designed for Original Equipment Manufacturers (OEMs) to provide insights into customer experience delivered through channel partners. Offers benchmarking, data privacy, and analytics to improve partner relationships and performance, addressing the gap in visibility into partner-delivered customer experiences.
- Broker Experience Management (BXM) Specialized CXaaS solution for insurance carriers that manages the broker relationship as a performance asset. Includes BrokerPulse branding and tools to measure broker loyalty and retention, linking broker sentiment to business outcomes and guiding operational actions to improve broker relationships.
Quantifiable outcome
- 20%+ reduction in customer churn in the first 90 days
- +4 more outcomes
Companies that use VistaXM
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
VistaXM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
VistaXM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ePluscoreSolution provider partnership where ePlus collaborates with VistaXM to help enhance customer retention, generate revenue growth, and identify risks in customer relationships for their shared customers in the IT services channel.
- QualtricscorePlatform partnership where VistaXM integrates with Qualtrics as part of its CX technology stack. VistaXM combines behavioral insight with powerful platforms like Qualtrics to deliver customer experience solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
VistaXM competitors and assessment
Company assessmentDirect peers
- MaritzCX: CX research and managed services firm that designs and operates end-to-end VoC programs for enterprises; very close analog to VistaXM's CXaaS outsourcing-style model.
- Medallia: Enterprise VoC and CX analytics platform with professional services; competes head-to-head for the same CXaaS-style managed engagements and customer insights use cases VistaXM targets.
- Forsta: VoC and customer experience research platform offering enterprise feedback programs with services; overlaps with VistaXM in delivering end-to-end VoC programs for B2B clients.
- InMoment: CX intelligence platform combining surveys, text, and operational data with advisory services; serves the same enterprise and mid-market CX program buyers with a comparable 'insights-to-action' model.
Broad incumbents
- TTEC: Large digital CX and customer care outsourcer combining contact center operations with analytics and design services; competes for enterprise CX transformation mandates.
- Qualtrics: Largest pure-play experience management platform with broad XM and VoC capabilities; directly comparable as both VistaXM's technology partner and a potential substitute for its managed CXaaS offering.
- Bain & Company (Customer Strategy Practice): Top-tier management consultancy with a Net Promoter System and CX practice; overlaps with VistaXM in delivering CX strategy and measurable customer outcomes for large enterprises.
- Concentrix: Global CX and BPO major offering design, analytics, and managed customer experience services at scale; overlaps with VistaXM's managed CXaaS positioning across enterprise buyers.
- Slalom (CX Consulting): Consulting firm with a strong customer experience and digital transformation practice; competes for the same mid-market and enterprise CX program design and delivery engagements.
- Kantar (CX Practice): Global research and consulting firm with a dedicated CX and experience practice, offering VoC and customer strategy services comparable to VistaXM's CXaaS methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VistaXM social profiles
Digital presenceVistaXM financial estimates
Financial estimateRevenue estimate
Valuation estimate
VistaXM leadership team
Management profileNumber of profiles
Profiles1 record
VistaXM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VistaXM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VistaXM
What does VistaXM do?
VistaXM provides CX-as-a-Service (CXaaS), a fully managed customer experience program that replaces in-house CX teams by delivering program design, platform implementation, VoC strategy, analysis, executive reporting, and ongoing optimization. The service runs on the proprietary CXOps platform and SIREN methodology (Signals, Insights, Ranking, Execution, Net Benefits), combining human expertise with technology platforms like Qualtrics. Specialized module offerings include PartnerPulse for OEMs and Broker Experience Management (BXM) for insurance carriers.
Is VistaXM a public or private company?
VistaXM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VistaXM founded?
VistaXM was founded in 2024. It employs 11 to 50 people.
Where is VistaXM based?
VistaXM is headquartered in Salt Lake City, United States, in the North America region.
How does VistaXM make money?
One revenue line is on record: CX-as-a-Service Subscription.
Who are VistaXM's main competitors?
Direct peers on record are MaritzCX, Medallia, Forsta and InMoment. Broad incumbents are TTEC, Qualtrics, Bain & Company (Customer Strategy Practice), Concentrix, Slalom (CX Consulting) and Kantar (CX Practice).
Does VistaXM have an API?
No public API is recorded for VistaXM.
What industry is VistaXM in?
VistaXM's product category is Customer Experience Management Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics. Its NAICS code is 54161 and its SIC code is 8742.