Top On Web

What Top On Web does

Top On Web SA is a privately held Belgian digital agency headquartered in Nivelles, founded circa 2009, with a team of 22 specialists delivering custom website creation, e-commerce implementations, and digital marketing services to Belgian SMEs and liberal professionals. The agency's core offer spans three pillars: website creation (showcase sites, custom development, and e-commerce platforms on PrestaShop, Odoo, and Shopify), visibility and communication services (SEO, GEO for AI search, SEA/Google Ads, and social media management), and supplementary services (marketing strategy, web design, copywriting, photo/video production, performance analytics, and marketing automation). It is certified as a Google Partner and holds PrestaShop, Odoo, and Shopify partner status, and has developed proprietary PrestaShop add-ons including a Peppol e-invoicing module (via Digiteal) and a Sendcloud carrier management module.

The business model is predominantly professional services: project-based website builds and ongoing retainers for SEO/SEA/social, with pricing quote-based and not publicly disclosed. The Peppol module introduces a small but distinct productized software line sold at €400 one-time plus a €295 HTVA/year Digiteal subscription. Go-to-market is sales-led and consultative, anchored in a dedicated account manager, an active content/SEO-driven website, LinkedIn presence, and a 2026 strategic partnership with Digital Leader to broaden SME reach. The agency has completed 1,800+ projects, holds a 4.7/5 Google rating, and retains clients dating back to 2010, with operations concentrated in Wallonia and Brussels.

Name

Top On Web

Legal name

Top On Web SA

Website

https://toponweb.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Top On Web is a Belgian digital agency in Nivelles with 22 specialists that builds custom websites, e-commerce platforms (PrestaShop, Odoo, Shopify), and provides SEO, SEA, GEO, and social media services to SMEs and liberal professionals across Belgium.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAFAJAE

E-commerce SEO (Category/Product SEO, Merchant Feeds)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYBPAMAAAD

Vertical/Specialty Search (e.g., jobs, real estate, travel, products)

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Web design services
• Digital marketing agency
• E-commerce development
• Search engine optimization
• Custom web development

Headquarters

HQ city

Nivelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & Design Services: Professional services revenue from creating custom websites, e-commerce platforms, and web redesign projects. Includes web design, custom web development, and ongoing site management.
2. Digital Marketing Services: Revenue from SEO (natural referencing), SEA (paid search campaigns including Google Ads), GEO (AI search engine referencing), social media management, marketing strategy, and marketing automation services.
3. Software Module Sales (Peppol Module): One-time module purchase (400€) plus variable installation fees and annual Digiteal subscription (295€ HTVA/year) for Peppol e-invoicing module.
4. Content & Photography Services: Revenue from copywriting and translation, photography and video production services.
5. Performance Analysis Services: Website performance analytics and monitoring services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Top On Web is a Belgian digital agency that designs and develops custom websites (showcase and e-commerce) and delivers digital marketing services including SEO, GEO (AI search optimization), SEA (Google Ads), and social media management. The agency also provides supplementary services such as marketing strategy, web design, custom development, copywriting, photo/video, performance analytics, and marketing automation, and develops proprietary PrestaShop add-on modules (Peppol e-invoicing, Sendcloud carrier management).

Product overview

Top On Web is a full-service Belgian digital agency offering an integrated portfolio of web creation, digital marketing, and e-commerce services. The offering is structured around three core pillars: (1) website creation — split into showcase sites (sites vitrines), e-commerce platforms, and custom web development; (2) visibility and communication — encompassing organic SEO, GEO (AI-engine optimization), paid search (Google Ads/SEA), and social media management; and (3) supplementary services including marketing strategy, web design, copywriting, photo/video production, performance analytics, and marketing automation. The agency holds platform specializations as a PrestaShop Expert, Odoo Partner, and Shopify Partner, and develops proprietary PrestaShop add-on modules such as the Peppol e-invoicing module and the Sendcloud carrier management module. Services are delivered by a team of 22 experts based in Nivelles, Belgium, with over 16 years of experience and more than 1,800 web projects completed.

Differentiator

Problem solved

Functional benefit

Products and services

• Showcase Website Creation (Sites vitrines)
• E-commerce Website Creation (Sites e-commerces)
• PrestaShop E-commerce Implementation
• PrestaShop Store Creation and Migration
• Custom PrestaShop Module Development
• Odoo E-commerce Implementation
• Shopify E-commerce Setup and Development
• Custom Web Development
• Web Design
• SEO (Natural Referencing)
• GEO (Generative Engine Optimization)
• SEA (Paid Search / Google Ads)
• Social Media Management
• Marketing Strategy
• Marketing Automation
• Copywriting and Translation
• Photography and Video Production
• Performance Analytics
• Peppol PrestaShop Module
• Sendcloud PrestaShop Module

Quantifiable outcome

• 1.8K web projects completed
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Digital LeadercoreStrategic or Co-development PartnerDigital Leader and Top On Web have united their forces to accelerate the digital growth of Belgian SMEs. This is a strategic partnership aimed at combining Top On Web's web development and SEO expertise with Digital Leader's capabilities to provide a more comprehensive digital offering to small and medium-sized businesses in Belgium.
• GooglecoreTechnology or IntegrationTop On Web holds Google Partner, Google Prestashop Partner, Google Odoo Partner, and Google Shopify Partner certifications, indicating expertise and partnership status with Google's advertising and e-commerce ecosystem.
• PrestaShopcoreTechnology or IntegrationTop On Web is a PrestaShop partner with expertise in e-commerce platform creation, migration, and custom module development. The agency developed a proprietary Peppol module specifically for PrestaShop.
• DigitealcoreTechnology or IntegrationDigiteal serves as the Access Point operator for the Peppol network in the agency's proprietary Peppol PrestaShop module. Digiteal is the technical intermediary that transmits UBL-formatted invoices to the Peppol network and validates receipt.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Eskimoz: France-based specialist SEO agency with a Benelux-adjacent footprint. Comparable to Top On Web's organic search practice but narrower in scope (SEO-led) and primarily serving the French market rather than Belgium.
• Converteo: France-based digital marketing and analytics consultancy covering SEO, SEA, analytics, and marketing automation. Comparable to Top On Web's SEO/SEA and performance analytics offerings, but operating in the French market and at a larger scale.

Broad incumbents

• Emakina: Belgium's largest independent digital agency, offering end-to-end strategy, web, e-commerce, SEO/SEA, and content services. Comparable to Top On Web across the full digital-services stack but operating at significantly larger scale across multiple geographies and enterprise accounts.
• iO: Benelux-headquartered digital agency (formed from the merger of Intracto and other agencies) delivering strategy, web, e-commerce, content, and marketing services. Overlaps with Top On Web's full-service SME offering but at materially greater scale and with a stronger enterprise tilt.

Direct peers

• Bagaar: Belgian digital agency delivering web design, custom development, SEO, and digital marketing for SMEs and mid-market clients. Closely comparable in service portfolio and target customer, competing in the same Belgian SME market.
• Pledge: Belgian digital agency offering web design, development, SEO, SEA, social media, and content services to SMEs and mid-market clients. Directly comparable in service mix and Belgian customer focus, with overlapping certification partnerships.
• Elium: Belgian digital agency offering web, content, and digital marketing services. Comparable in target market and service scope, with similar SME orientation in Belgium.
• The Reference: Belgian digital design and technology agency providing web, e-commerce, SEO, and digital strategy services. Comparable to Top On Web in scope and Belgian SME/mid-market positioning, with a stronger design-led brand.
• Wexperience: Belgian digital agency focused on web design, web development, SEO/SEA, and digital strategy for SMEs. Closest head-to-head competitor to Top On Web in the Wallonia/Brussels SME market, with similar service breadth and customer profile.
• Elan: Belgian marketing and digital communications agency offering web, content, social, and digital strategy services. Comparable to Top On Web's full-service digital offering for Belgian SMEs, with a stronger creative/communications heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/top-on-web
• Xx.com/top_on_web

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top On Web