FittingBox
FittingBox is a French AR virtual try-on technology provider serving eyewear e-commerce retailers, optical chains, and manufacturers with a proprietary VTO platform, the world's largest 3D frame database (195k+ references), and white-label integrations across major CMS and social platforms.
- Company typePrivate
- Founded2006
- HeadquartersLabège, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FittingBox does
FittingBox is a French augmented reality (AR) virtual try-on (VTO) technology provider founded in 2006 and headquartered in Labège, France, near Toulouse. The company operates a modular platform that enables eyewear e-commerce retailers, optical retail chains, and eyewear manufacturers to deploy real-time virtual try-on experiences for glasses and sunglasses. Its technology combines proprietary computer vision (face detection in under 400 milliseconds), 3D rendering, and what the company describes as the world's largest 3D frame database — 195,000+ references spanning 1,200+ brands — backed by 59 international patents accumulated over 20 years of category-specific R&D.
The product portfolio centers on a core VTO engine available in Advanced and Standard variants for website and in-store deployment, and extends through add-on modules including 3D Viewer, Frame Removal (Diminished Reality), Face Shape API, Lens Simulator, PD Measurement, Drive-to-Store, Premium Experience, Premium Hosting, and Social Media Filters for Instagram, Facebook, Snapchat, and TikTok. The platform integrates with Shopify, Magento, PrestaShop, WooCommerce, and Drupal, and provides an iOS SDK for native mobile integration. FittingBox monetizes through tiered subscription licensing of the VTO API/SDK (Starter, Essential, All Stars, Enterprise tiers), professional 3D digitization services via studios in France and the US, in-store plug-and-play solutions, and OEM/white-label licensing arrangements (e.g., powering HOYA LensPreview). Go-to-market combines direct enterprise sales, self-serve SMB adoption through the Shopify app, and channel partnerships with e-commerce platform marketplaces.
The company serves more than 4,000 customers globally — including Fielmann, Afflelou, Specsavers, De Rigo, Transitions Optical, SmartBuyGlasses, Eyerim, JINS, HOYA Vision Care, Marchon, LVMH, and Zeiss — and processes 300M+ virtual try-on sessions annually with 10M+ monthly users. Following the October 2023 acquisition of US-based Ditto Technologies and the November 2025 launch of Fittingbox Footwear, the company is extending its 3D technology platform into adjacent verticals, with footwear representing its first non-eyewear expansion.
FittingBox firmographics
Firmographics- Name
- FittingBox
- Legal name
- Fittingbox S.A.
- Website
- https://fittingbox.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FittingBox is a French AR virtual try-on technology provider serving eyewear e-commerce retailers, optical chains, and manufacturers with a proprietary VTO platform, the world's largest 3D frame database (195k+ references), and white-label integrations across major CMS and social platforms.
- Ownership category
- akta.pro rank
FittingBox industry classification
Industry- Product category
- Virtual Try-On Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where FittingBox is headquartered
LocationHeadquarters
- HQ city
- Labège
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
FittingBox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- VTO Technology Licensing: Licensing of virtual try-on technology to eyewear e-commerce sites, optical retailers, and manufacturers. Delivered via API with customization options and tiered pricing plans (Core, Essential, Plus).
- 3D Asset Production: Digitization of eyewear frames into 3D assets for digital use, including photostudio and 3D studio services.
- In-Store VTO Solutions: Plug-and-play software solutions for physical optical retail stores with customizable features and modules.
- OEM/White-label Partnerships: Embedding VTO technology into partner products (e.g., HOYA LensPreview), providing technology as a backend service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Core Features |
| Subscription | Annual | Essential - Core + 3 Modules |
| Subscription | Annual | All Stars - Core + 5 Modules |
| Subscription | Multi-year contract | Enterprise/Custom |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
FittingBox product offering
Product offeringCore offering
FittingBox develops and licenses augmented reality-based virtual try-on (VTO) software for the eyewear industry, delivered via API, SDK, plug-and-play modules, and the world's largest 3D glasses database (195k+ frames, 1,200+ brands). Offerings include website VTO (Advanced and Standard tiers), in-store VTO solutions, frame digitization services, and complementary modules such as Face Shape API, PD Measurement, Lens Simulator, and Frame Removal (Diminished Reality).
Product overview
Fittingbox is a digital eyewear company offering a modular platform of virtual try-on and 3D digitization solutions for the eyewear industry. The core offering is the Virtual Try-On technology (available as Advanced and Standard tiers for website and in-store deployment) complemented by 3D Viewer, Digital Frames Database, PD Measurement, and Lens Simulator modules. Additional advanced features include Frame Removal (Diminished Reality), Face Shape API, Drive-to-Store, Premium Experience, and Premium Hosting. The company also provides an iOS SDK for native mobile integration and Social Media Filters for Instagram, Facebook, Snapchat, and TikTok. In November 2025, Fittingbox launched Fittingbox Footwear to extend its technology to the footwear market. The platform integrates with major e-commerce platforms (Shopify, Magento, PrestaShop, WooCommerce, Drupal) and is powered by proprietary face detection and 3D rendering technology backed by 59 international patents.
Differentiator
Problem solved
Functional benefit
Brands
- Fittingbox Footwear: A new business unit launched in November 2025 extending FittingBox's virtual try-on and 3D digitization technology to the footwear industry, leveraging over 19 years of 3D expertise.
Products and services
- Virtual Try-On Advanced (Website) Premium virtual try-on solution for e-commerce websites with ultra-realistic 3D rendering, real-time face tracking, automatic size guarantee, and optional modules (Frame Removal, Lens Simulator, Face Shape API, 3D Viewer). Sold to online eyewear retailers.
- Virtual Try-On Standard (Website) Standard-tier virtual try-on for website integration providing core face detection and frame overlay capabilities for online eyewear retail.
- Virtual Try-On Standard (In-Store) Plug-and-play virtual try-on software for optical retail stores, compatible with tablets and in-store displays, enabling customers to try frames via live camera or uploaded photos.
- 3D Digitization Services Professional digitization of physical eyewear frames into ultra-realistic 3D digital assets, using proprietary photostudio technology. Studios located in France and the USA. Offered to eyewear brands and manufacturers.
- Fittingbox Footwear New business unit launched in November 2025 extending FittingBox's 3D digitization and virtual try-on technology to the footwear industry, leveraging 19+ years of 3D expertise.
- iOS SDK Native iOS SDK (Swift) for integrating Virtual Try-On functionality into mobile applications, enabling native iOS deployments of FittingBox VTO.
Quantifiable outcome
- 2-3x increase in e-commerce conversion rates for sunglasses with virtual try-on
- +7 more outcomes
Companies that use FittingBox
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
FittingBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature10 records
FittingBox partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HOYA Vision CarecoreFittingBox provides virtual try-on technology powering HOYA LensPreview, a real-time virtual try-on tool for photochromic, polarized, and mirror lenses integrated into the HOYA Hub ecosystem. Currently available in the US and Canada, offered free to HOYA Hub customers to help practices boost second-pair and sun lens sales.
- 3D4Mode (3D4Fashion)minorStrategic expansion into footwear digitization. FittingBox leverages over 19 years of 3D expertise to extend technology to footwear industry, with advances in footwear technology expected to reinforce core eyewear business.
- ShopifycoreDedicated Shopify app for virtual try-on integration, enabling easier adoption for Shopify merchants selling eyewear.
- Magento/Adobe CommercecorePlatform compatibility for VTO integration with Magento e-commerce platform.
- PrestaShopcorePlatform compatibility for VTO integration with PrestaShop e-commerce platform.
- WooCommercecorePlatform compatibility for VTO integration with WooCommerce e-commerce platform.
- DrupalcorePlatform compatibility for VTO integration with Drupal CMS platform.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
FittingBox competitors and assessment
Company assessmentDirect peers
- Vue.ai: AI platform for fashion and apparel retail offering virtual try-on, styling, and product tagging. Comparable to FittingBox as a B2B SaaS targeting e-commerce retailers and brands with computer-vision-based shopping experiences.
- Perfect Corp (YouCam): Provides AR and AI-powered virtual try-on technology across beauty, fashion, eyewear, and accessories via SDKs and APIs. Directly comparable to FittingBox in business model (B2B SaaS, API delivery, plug-and-play modules) and serves similar brand and retail customers.
- ModiFace (L'Oréal): Acquired by L'Oréal, ModiFace provides AR try-on technology primarily for beauty but also eyewear and skincare. Competes with FittingBox on AR face-tracking accuracy, integration depth, and enterprise customer base among large consumer brands.
- Threekit: 3D product visualization and configuration platform for commerce. Comparable to FittingBox's 3D Viewer and digital frame database, with overlapping enterprise customer base and SaaS/API delivery model.
- Avataar.me: AR/3D commerce platform enabling immersive product visualization and virtual try-on for e-commerce. Competes with FittingBox on AR try-on technology depth and serves similar retail and brand customers.
Broad incumbents
- Snap Inc. Operates Snapchat with native AR try-on lenses, including eyewear filters and shopping integrations. While not specialized in eyewear, Snap's platform-level AR tools compete with FittingBox for SMB and brand marketing use cases.
Emerging players
- Obsess: Virtual store and 3D/AR commerce platform for brands and retailers. Partial overlap with FittingBox in providing immersive e-commerce experiences, though focused more on virtual storefronts than product try-on.
- Augment: AR commerce and 3D product visualization tools for retail. Comparable to FittingBox's 3D Viewer and digital catalog capabilities, with similar SaaS/API delivery to brand and retail customers.
- Revieve: Beauty and skincare AR/AI platform offering virtual try-on and personalization. Adjacent to FittingBox in AR try-on technology and B2B SaaS model, focused on a different vertical but technically and commercially comparable.
- Banuba: AR SDK provider offering face-tracking, virtual try-on, and beautification technology for apps and commerce. Comparable to FittingBox as an underlying AR technology layer, though Banuba targets a broader set of verticals and platform developers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FittingBox social profiles
Digital presenceFittingBox compliance and trust
Trust signalCompliance3 records
FittingBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
FittingBox leadership team
Management profileNumber of profiles
Profiles5 records
FittingBox subsidiaries and ownership
Company hierarchySubsidiaries1 record
FittingBox funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FittingBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FittingBox
What does FittingBox do?
FittingBox develops and licenses augmented reality-based virtual try-on (VTO) software for the eyewear industry, delivered via API, SDK, plug-and-play modules, and the world's largest 3D glasses database (195k+ frames, 1,200+ brands). Offerings include website VTO (Advanced and Standard tiers), in-store VTO solutions, frame digitization services, and complementary modules such as Face Shape API, PD Measurement, Lens Simulator, and Frame Removal (Diminished Reality).
Is FittingBox a public or private company?
FittingBox is a private company. It is classified as venture growth investor backed and is currently operating.
When was FittingBox founded?
FittingBox was founded in 2006. It employs 101 to 250 people.
Where is FittingBox based?
FittingBox is headquartered in Labège, France, in the Europe region.
How does FittingBox make money?
Four revenue lines are on record. VTO Technology Licensing is the primary driver. The others are 3D Asset Production, in-Store VTO Solutions and OEM/White-label Partnerships.
Who are FittingBox's main competitors?
Direct peers on record are Vue.ai, Perfect Corp (YouCam), ModiFace (L'Oréal), Threekit and Avataar.me. Snap Inc. is listed as a broad incumbent. Emerging players are Obsess, Augment, Revieve and Banuba.
Does FittingBox have an API?
Yes. Fittingbox offers an API for Virtual Try-On integration. The technology is an API (application programming interface) that customers can easily integrate into their websites with full customization of the customer experience. API Reference documentation is available at https://www.fittingbox.com/en/resources/help-center/api-reference. Integration is supported via technical documentation and Customer Success team. Compatible with all platforms including Shopify, Magento, Drupal, PrestaShop, WooCommerce (except WIX). An iOS SDK is also available for native mobile app integration. Developer documentation is at www.fittingbox.com/en/resources/help-center/api-reference.
What industry is FittingBox in?
FittingBox's product category is Virtual Try-On Software. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning. Its SIC code is 7372.