RJL Real Estate Consultants

What RJL Real Estate Consultants does

RJL Real Estate Consultants is a privately-held commercial real estate brokerage and property management firm founded in 2000 and headquartered at 123 West Mills Avenue, El Paso, Texas. The firm provides brokerage and leasing services across all major commercial asset classes—retail, industrial, multi-family, office, and land—and additionally offers property management services encompassing tenant management, vendor coordination, and maintenance. It also operates a "land acquisitions and dispositions" practice covering both sales and ground leases. The business serves property owners, tenants, and buyers concentrated in the El Paso, Texas market and the surrounding region, with New Mexico referenced as a separate licensed jurisdiction.

The firm's operations are people-driven rather than technology-driven; source data explicitly notes it is "not a technology company." Its digital footprint consists of a marketing website that includes an online property search portal (spanning retail, medical, office, land, and industrial listings), a featured-projects showcase, and a tenant login and vendor portal supporting the property management arm. Notable managed and brokered assets include La Villita on Mesa (a 50,000 sq ft retail/office property anchored by Whole Foods, Lululemon, Capital Bank, La Madeleine, and Chipotle), West Towne Marketplace (anchored by Walmart, Cabela's, Ross, and TJMaxx/HomeGoods), the RJL-managed AFIC Building, and the SWC Vista Del Sol & Joe Battle land development site.

RJL monetizes through commercial real estate brokerage and leasing commissions—negotiated on a per-transaction basis and not publicly disclosed—supplemented by recurring property management fees. Go-to-market is direct: a team of named brokers and partners (including W. Claiborne Gallagher, Richard Amstater, John H. Folmer, Leo Scott, and Jack C. Duncan) source and execute transactions directly with clients. The firm operates as a single, independent entity with no identified parent, subsidiaries, outside institutional capital, or funding rounds, and appears founder- or partner-owned. Headcount is estimated at 11–50 employees.

Name

RJL Real Estate Consultants

Legal name

RJL Real Estate Consultants

Website

https://rjlrealestate.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

RJL Real Estate Consultants is an El Paso, Texas commercial real estate firm providing brokerage, leasing, and property management services across retail, industrial, multi-family, office, and land assets for regional property owners, tenants, and buyers.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAMAB

Commercial Real Estate Asset Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Asset & Portfolio Management

Keywords

• Commercial real estate brokerage
• Commercial property leasing
• Property management services
• Land acquisitions dispositions
• Retail industrial office leasing

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

RJL Real Estate Consultants provides commercial real estate brokerage and leasing services for retail, industrial, multi-family, office, and land properties, primarily in the El Paso, Texas market. The firm also offers professional property management services that include tenant management, vendor coordination, and maintenance for commercial properties, alongside land acquisition and disposition (sale and ground lease) advisory.

Product overview

RJL Real Estate Consultants operates as a single integrated platform offering commercial real estate brokerage and property management services. The company's core offering consists of brokerage and leasing services for retail, industrial, multi-family, office, and land properties, supplemented by comprehensive property management services. Featured properties are showcased as individual product listings including La Villita on Mesa, AFIC Building, West Towne Marketplace, and SWC Vista Del Sol & Joe Battle. A property search module provides online access to available listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage and Leasing Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• SRS Real Estate Partners: National commercial real estate brokerage firm specializing exclusively in retail services including leasing, investment sales, and management. Direct peer to RJL's retail brokerage and shopping center management specialization.
• NAI Global: Network of regional commercial real estate firms providing brokerage, property management, and advisory across retail, office, industrial, multifamily, and land. Highly comparable to RJL in service mix, scale, and regional owner-operated model.
• SVN International Corporation: Full-service commercial real estate brokerage franchise network providing sales, leasing, and property management for retail, office, industrial, multifamily, and land. Closely comparable to RJL in multi-sector regional CRE brokerage plus management model.
• Lee & Associates: Mid-market commercial real estate brokerage firm with offices across North America, specializing in office, industrial, retail, multifamily, and land transactions plus property management. Comparable to RJL in service breadth and regional brokerage focus.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm providing brokerage, property management, and advisory across office, retail, industrial, and multifamily. Overlaps with RJL across leasing, property management, and multi-sector coverage, but serves global enterprise clients.
• CBRE Group: World's largest commercial real estate services firm, offering brokerage, property management, valuation, and advisory. Directly comparable to RJL in core brokerage plus managed-services delivery model, at vastly larger scale and geographic reach.
• JLL: Global real estate services firm offering brokerage, property management, and advisory across all major CRE sectors including retail, industrial, office, and land. Comparable to RJL's full-service brokerage plus property management offering, scaled globally.
• Marcus & Millichap: National commercial real estate brokerage with concentration in retail, multifamily, and office investment sales. Comparable to RJL in retail and multi-family brokerage focus, but operates at significantly greater scale with hundreds of agents across the U.S.
• Newmark Group: Full-service commercial real estate advisory firm offering leasing, investment sales, property management, and consulting across all major asset classes. Comparable in service breadth to RJL's multi-sector brokerage and property management offering.
• Colliers International: Global commercial real estate services and investment firm operating across office, retail, industrial, and multifamily brokerage plus property management. Direct overlap with RJL in multi-sector CRE services delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rjl-real-estate-consultants-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RJL Real Estate Consultants