Wood Ranch

Casual Dining Restaurantswoodranch.com

Wood Ranch BBQ & Grill is a privately held chain of 18–19 founder-owned, wood-fired barbecue restaurants across Southern California, serving tri tip, brisket, ribs, steaks, and full bar, with direct online ordering, DoorDash delivery, gift cards, and a catering division for events of 30 to 10,000 guests.

Company typePrivate
Founded1992
HeadquartersMoorpark, United States
Headcount251–500
GTM typeB2C
OfferingServices

What Wood Ranch does

Wood Ranch BBQ & Grill is a privately held, founder-operated chain of full-service barbecue restaurants founded in 1992 by Ofer Shemtov and Eric Anders in Moorpark, California. The company owns and operates 18–19 locations across Southern California, spanning Los Angeles, Orange, Ventura, San Diego, and the Inland Empire, with corporate headquarters in Westlake Village. Its core offering is a wood-fired oak-grilled barbecue menu centered on tri tip, brisket, ribs, chicken, and salmon, supplemented by steaks, burgers, salads, a full bar, and house-made sides, with many items prepared gluten-friendly. Beyond dine-in service, the company runs direct online ordering with curbside pickup, a DoorDash third-party delivery partnership, gift card sales, and a Shopify-powered branded merchandise store.

Wood Ranch generates revenue primarily through dine-in and takeout restaurant sales, with a secondary catering and events business under the Wood Ranch Catering & Events sub-brand capable of serving groups of 30 to 10,000 guests. Catering packages are priced per guest between $20 and $33, with full-service catering requiring a 40-guest minimum and drop-off catering requiring a $400 order minimum. Happy hour drink specials run Monday through Friday from 3pm to 6pm. Marketing channels include the company website, email newsletter, Instagram organic social, and earned media coverage in outlets including The Wall Street Journal, Los Angeles Times, HuffPost, and Consumer Reports. The technology stack is operational rather than AI-driven: GetWisely for table reservations, Shopify for merchandise, Google Analytics for site reporting, and DoorDash for delivery. The company is bootstrapped, holds no outside investors, and does not franchise.

Wood Ranch firmographics

Firmographics

Name: Wood Ranch
Legal name: Wood Ranch BBQ & Grill, Inc.
Website: https://woodranch.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 251–500 employees
Short description: Wood Ranch BBQ & Grill is a privately held chain of 18–19 founder-owned, wood-fired barbecue restaurants across Southern California, serving tri tip, brisket, ribs, steaks, and full bar, with direct online ordering, DoorDash delivery, gift cards, and a catering division for events of 30 to 10,000 guests.
Ownership category
akta.pro rank

Wood Ranch industry classification

Industry

Product category: Casual Dining Restaurants
akta.pro primary industry: BBQ & Smokehouse Fast Casual (THAFABAH)
akta.pro secondary industries: Farm-to-Table & Contemporary American Restaurants (THAFACAF), Steakhouses & Seafood Restaurants (THAFACAE), Neighborhood & Sports Bars (THAFAEAA)

Keywords

Barbecue restaurants
Wood-fired grilling
Event catering services
Southern California dining
Casual dining chain

Where Wood Ranch is headquartered

Location

Headquarters

HQ city: Moorpark
HQ country: United States
HQ region: North America

Offices19 records

Markets served

Wood Ranch business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

Dine-in Restaurant Sales: Full-service restaurant operations at 18-19 Southern California locations offering wood-fired BBQ, steaks, seafood, salads, and drinks with table service and bar.
Online Ordering and Takeout: Direct online ordering for take-out and curbside pickup through company website and order portal.
Third-Party Delivery: DoorDash delivery partnership for food delivery services.
Catering Services: Full-service and drop-off catering for events from 30 to 10,000 guests, including custom menus and professional service.
Gift Cards: Physical gift cards sold in-restaurant and online with holiday promotional bonus card offers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Catering Package 1
Unit Pricing	Pay-as-you-go	Catering Package 2
Unit Pricing	Pay-as-you-go	Catering Package 3
Unit Pricing	Pay-as-you-go	Catering Package 4
Unit Pricing	Pay-as-you-go	Happy Hour Drink Specials
Unit Pricing	One time/ perpetual license	Gift Card Promotion

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Wood Ranch product offering

Product offering

Core offering

Wood Ranch owns and operates a chain of 18-19 full-service barbecue restaurants across Southern California, featuring wood-fired oak grilling of meats including tri tip, brisket, ribs, and chicken, alongside steaks, seafood, salads, burgers, sandwiches, and a full bar. The company also operates a catering and events division serving groups of 30 to 10,000 guests with custom menus, drop-off and full-service options, complemented by direct online ordering for takeout and curbside pickup, gift cards, and a branded merchandise store.

Product overview

Wood Ranch BBQ & Grill operates as a unified restaurant brand consisting of 18 full-service barbecue restaurant locations across Southern California, with an integrated suite of dining services including dine-in, take-out, curbside pickup via their online ordering system, and comprehensive catering & events services for events ranging from 30 to 10,000 guests. The brand also offers gift cards and a merchandise store. All locations share a common menu featuring wood-fired BBQ meats, steaks, seafood, salads, burgers, and a full bar, supported by centralized reservation and ordering systems.

Differentiator

Problem solved

Functional benefit

Products and services

Wood Ranch BBQ & Grill Restaurant Locations Full-service barbecue restaurant chain with 18-19 locations throughout Southern California, offering wood-fired oak-grilled BBQ meats, steaks, seafood, salads, burgers, sandwiches, and a full bar for dine-in guests.
Wood Ranch Catering & Events Full-service and drop-off catering for corporate events, weddings, holiday parties, seminars, and team meals for groups of 30 to 10,000 guests throughout Southern California, including custom menus, delivery, setup, and professional service staff.
Online Ordering (Takeout and Curbside Pickup) Direct online ordering service enabling customers to pre-order food for takeout and curbside pickup, with account creation and order history for easy re-ordering of favorite items.
Wood Ranch Gift Cards Physical and digital gift cards available for purchase at restaurant locations or online, with a holiday promotional bonus card offer ($10 bonus card for every $50 purchased, November 7 - December 31, 2025).
Wood Ranch Merchandise Store Online merchandise store selling Wood Ranch branded apparel and accessories powered by Shopify e-commerce.

Quantifiable outcome

Featured in major national publications including The Wall Street Journal, Los Angeles Times, and Consumer Reports
+1 more outcomes

Companies that use Wood Ranch

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Wood Ranch technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Wood Ranch partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is the primary third-party delivery partner for Wood Ranch, enabling food delivery from all restaurant locations. Customers can order through DoorDash for delivery to their homes or offices. Wood Ranch maintains its own online ordering system alongside this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Wood Ranch competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Wood Ranch financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wood Ranch leadership team

Management profile

Number of profiles

Profiles2 records

Wood Ranch funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wood Ranch M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Ranch

What does Wood Ranch do?

Is Wood Ranch a public or private company?

Wood Ranch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Wood Ranch founded?

Wood Ranch was founded in 1992. It employs 251 to 500 people.

Where is Wood Ranch based?

Wood Ranch is headquartered in Moorpark, United States, in the North America region.

How does Wood Ranch make money?

Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Takeout, third-Party Delivery, catering Services and gift Cards.

Does Wood Ranch have an API?

No public API is recorded for Wood Ranch.

What industry is Wood Ranch in?

Wood Ranch's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAH, BBQ & Smokehouse Fast Casual, with a secondary code of THAFACAF, Farm-to-Table & Contemporary American Restaurants.