House of Dank

What House of Dank does

House of Dank is a privately held, vertically integrated cannabis retail chain headquartered in Madison Heights, Michigan, operating 15 dispensary locations statewide under original ownership since its 2015 founding in Detroit by Marvin Jamo. The company sells recreational cannabis to adults 21+ and medical cannabis to patients 18+ through in-store shopping, curbside pickup, and same-day delivery within a 20-mile radius of each location, with online ordering fulfilled through its own platform (shophod.com), Dutchie, Weedmaps, and Leafly. Core product categories include flower, pre-rolls, vapes, concentrates, edibles, topicals, tinctures, and accessories, supplemented by a proprietary H.O.D. CBD wellness line now distributed nationwide via essentials.shophod.com.

The business model is a transaction-fee retail model at the point of sale, augmented by an emerging franchise fee/licensing stream following the December 2025 launch of the company's franchise program with Detroit artists Icewear Vezzo and Peezy as inaugural franchisees. Customer retention is driven by the Clubhouse Rewards loyalty program (1 point per $1 spent, 100 points = $3 in rewards) powered by AlpineIQ, a mobile app on iOS and Android, and aggressive event-based marketing including presenting sponsorship of the Arts, Beats & Eats festival. The company employs over 500 team members, has donated more than $1 million to local charities over a decade, and has won regional awards from Weedmaps, Leafly, Adcann, Detroit Metro Times, Detroit Free Press, and Hour Detroit. Its technology stack relies on standard retail POS, Dutchie ordering, Onfleet delivery tracking, and third-party marketplace integrations, with no proprietary AI or differentiated technology assets disclosed in the input data.

Name

House of Dank

Legal name

House of Dank Holding LLC

Website

https://shophod.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

House of Dank is a privately held Michigan cannabis retail chain operating 15 dispensaries statewide, serving recreational and medical consumers with flower, vapes, edibles, concentrates, and CBD products through in-store, curbside, delivery, and online channels under founder Marvin Jamo.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industries

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

Keywords

• Cannabis retail
• Recreational dispensary
• Medical cannabis
• CBD products
• Cannabis delivery

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Retail Cannabis Sales: In-store, curbside, and delivery sales of recreational and medical cannabis products including flower, concentrates, edibles, vapes, CBD, topicals, tinctures, apparel, and accessories. Orders placed through shophod.com website.
2. Franchise Fees: Revenue from franchise partnerships where local operators open House of Dank branded dispensaries, with the first franchise opening December 2025 in Detroit with partners Icewear Vezzo and Peezy.
3. Delivery Services: Delivery orders placed through online partners (shophod.com, Weedmaps, Leafly) with customers within 20 miles of store locations, offering same-day fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

House of Dank operates a multi-location cannabis retail chain selling recreational and medical cannabis products including flower, pre-rolls, vapes, edibles, concentrates, topicals, tinctures, and CBD items from 15 dispensaries across Michigan. Customers can purchase in-store, via curbside pickup, or through home delivery ordered online. The company also retails branded apparel, smoking accessories, and an award-winning proprietary H.O.D. CBD product line sold nationwide, plus a franchise program launched in December 2025.

Product overview

House of Dank is a Michigan-based cannabis retailer operating as a single-brand, multi-location dispensary chain with 15 retail locations across Michigan. The core offering consists of recreational and medical cannabis products including Flower, Pre-rolls, Vapes, Edibles, Concentrates, Topicals, and Tinctures, complemented by a proprietary CBD product line available nationwide. The company also operates an e-commerce platform with delivery and curbside pickup services, and offers a loyalty program (Clubhouse Rewards). Apparel and Accessories merchandise rounds out the product portfolio. The company has recently expanded into franchising, with the first franchise location opening in December 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Clubhouse Rewards: House of Dank's loyalty and rewards program offering exclusive discounts and experiences to loyal customers.

Products and services

• Cannabis Flower Recreational and medical cannabis flower products, curated by knowledgeable budtenders to help adult consumers and medical patients select strains.
• Pre-rolls Pre-rolled cannabis cigarettes available in multiple strains and sizes, offering a ready-to-use option for in-store, curbside, or delivery customers.
• Vapes and Vaporizers Cannabis vaporizer products including disposable pens and cartridge-based systems sold for discreet recreational or medical consumption in Michigan dispensaries.
• Edibles Cannabis-infused food and beverage products, including gummies and baked goods, for oral ingestion by adult recreational consumers and medical patients.
• Concentrates High-potency cannabis extracts such as wax, shatter, and rosin sold at Michigan dispensaries for experienced adult consumers.
• H.O.D. CBD Product Line House-branded award-winning CBD products including topicals, tinctures, gummies, vapes, capsules, and pet treats, distributed nationwide through essentials.shophod.com.
• Topicals Cannabis-infused creams, lotions, and balms applied externally for therapeutic benefits without psychoactive effects, sold to Michigan adult consumers and medical patients.
• Tinctures Liquid cannabis extracts administered sublingually for fast-acting effects and precise dosing, sold at Michigan dispensary locations.
• House of Dank Apparel Branded merchandise including t-shirts, hoodies, and hats sold through Michigan dispensaries and the merch.shophod.com online store.
• Cannabis Accessories Smoking paraphernalia, storage containers, grinders, and related consumer accessories sold alongside cannabis products at House of Dank locations.
• Clubhouse Rewards Loyalty Program Points-based loyalty program where Michigan customers earn 1 point per $1 spent (100 points = $3 in rewards), with birthday perks, referral bonuses, and double-point events.
• Residential Cannabis Delivery Same-day delivery of online-ordered cannabis products to addresses within 20 miles of House of Dank Michigan locations, dispatched through shophod.com, Weedmaps, and Leafly and tracked via Onfleet.
• Curbside Pickup Contactless order pickup service available at all 15 Michigan retail locations, allowing customers to retrieve online orders without entering the store.
• House of Dank Franchise Program Licensed franchise model allowing local operators to open House of Dank branded dispensaries, with the first franchise storefront opening in Detroit in December 2025.

Quantifiable outcome

• Over $1 million donated to local charities over 10 years
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

25 partnerships are on record, tiered core and minor.

• G HerbocoreStrategic or Co-development Partner · 10 July 2026Local Detroit artist hosting All White Party event at Niki's Lounge, bringing nightlife and music culture to House of Dank's community engagement.
• Lansing Pride FestivalminorStrategic or Co-development Partner · 27 June 2026Community event partnership celebrating LGBTQ+ diversity and inclusion at Lansing Pride festival.
• Horatio Williams FoundationcoreStrategic or Co-development Partner · 22 June 2026Charitable partner for Annual Golf Outing event focused on creating opportunities for local youth through mentorship and leadership development programs.
• Icewear VezzocoreOthers · 19 December 2025First franchise partner - opened House of Dank franchise location in Detroit on December 19, 2025. Emphasizes community reinvestment and opportunities for the neighborhood.
• PeezycoreOthers · 19 December 2025First franchise partner - opened House of Dank franchise location in Detroit on December 19, 2025. Focused on community reinvestment and providing opportunities for their neighborhood.
• JeeterminorGTM or Marketing Partner · 16 October 2025Cannabis brand partner for UofM vs MSU ticket giveaway promotion at Ann Arbor and Lansing locations.
• Dianna Rasha Foundation (DRF)coreStrategic or Co-development Partner · 1 October 2025Breast cancer awareness charity partnership - House of Dank donates proceeds from pink ribbon sales and co-branded t-shirt sales to support young women with breast cancer. Donated over $15,000 in two years.
• STIIIZYcoreGTM or Marketing Partner · 1 September 2025Cannabis brand partner participating in House of Dank's High In The Sky activation at Arts, Beats & Eats festival, providing products for sales and consumption area.
• BreezecoreGTM or Marketing Partner · 1 September 2025Cannabis brand partner featured in Dankway and Dankland activations at Arts, Beats & Eats, providing products for sales and consumption area.
• MKXcoreGTM or Marketing Partner · 1 September 2025Cannabis brand partner participating in House of Dank's event activations at Arts, Beats & Eats festival.
• North CoastcoreGTM or Marketing Partner · 1 September 2025Michigan cannabis brand partner featured in House of Dank's Dankway consumption and sales area.
• Pressure PackcoreGTM or Marketing Partner · 1 September 2025Cannabis brand partner participating in House of Dank's event activations and promotions.
• Top SmokecoreGTM or Marketing Partner · 1 September 2025Michigan cannabis brand partner featured in House of Dank's Dankway and Dankland activations.
• HYMANcoreGTM or Marketing Partner · 1 September 2025Cannabis brand partner providing products for House of Dank's High In The Sky event activation.
• ZootzminorGTM or Marketing Partner · 1 September 2025Cannabis brand partner participating in House of Dank's Dankway activations at Arts, Beats & Eats.
• RuntzminorGTM or Marketing Partner · 1 September 2025Cannabis brand partner featured in House of Dank's festival activations.
• GrandifloraminorGTM or Marketing Partner · 1 September 2025Michigan cannabis brand partner participating in House of Dank's event activations.
• HypeminorGTM or Marketing Partner · 1 September 2025Cannabis brand partner participating in House of Dank's festival activations.
• Edible GemminorGTM or Marketing Partner · 1 September 2025Cannabis brand partner providing edible products for House of Dank's event activations.
• KutzminorGTM or Marketing Partner · 1 September 2025Cannabis brand partner participating in House of Dank's Arts, Beats & Eats activation.
• HytekminorGTM or Marketing Partner · 1 September 2025Michigan cannabis brand partner featured in House of Dank's Dankland and Dankway activations.
• Motor City CannabitesminorGTM or Marketing Partner · 1 September 2025Local cannabis brand partner participating in House of Dank's event activations.
• Live Life Federal Credit UnionminorGTM or Marketing Partner · 1 September 2025Financial services partner sponsoring House of Dank's Arts, Beats & Eats activations.
• HydroDepotminorGTM or Marketing Partner · 1 September 2025Hydroponics/ grow supplies partner sponsoring House of Dank's festival activations.
• AlpineIQcoreTechnology or Integration · 1 February 2025Loyalty program platform provider powering House of Dank's Clubhouse Rewards loyalty program with point tracking and wallet management.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cookies: Cookies is a multi-state cannabis brand and dispensary operator with flagship retail locations emphasizing brand-driven, curated customer experiences. Comparable to House of Dank in its premium retail positioning, multi-location model, and brand-led community marketing, though it operates across more states.
• STIIIZY: STIIIZY is a cannabis brand with vertically integrated retail stores and a strong vape/cannabis product portfolio. Comparable to HOD as a premium cannabis retailer with brand partnerships (STIIIZY is also an HOD partner), though STIIIZY operates across more states including California.
• Planet 13 Holdings: Planet 13 is a cannabis retailer known for its large-format dispensary superstores and entertainment-driven retail experiences. Comparable to HOD's experience-focused, multi-product dispensary model, though it operates primarily in Nevada and Florida.
• High Tide: High Tide is a cannabis retail-focused operator with multiple storefront banners and an e-commerce platform. Comparable to HOD in retail-led, multi-store operations and omnichannel distribution, though it operates across different Canadian and US geographies.

Broad incumbents

• Curaleaf Holdings: Curaleaf is one of the largest US multi-state cannabis operators with dispensaries and cultivation across 17+ states. Comparable in dispensary retail and product breadth, but operates at significantly greater scale and footprint than HOD's single-state Michigan presence.
• Trulieve Cannabis Corp: Trulieve is a leading multi-state cannabis operator with a strong retail footprint across the eastern US. Comparable in dispensary operations and recreational/medical product mix, but with substantially larger scale and geographic reach than HOD's Michigan-only footprint.
• Green Thumb Industries: Green Thumb Industries operates multi-state cannabis retail and consumer brands (e.g., Rythm, Dogwalkers). Comparable in dispensary retail and brand portfolio strategy, though with national distribution versus HOD's Michigan-only footprint.
• Verano Holdings: Verano is a multi-state cannabis operator with retail and cultivation across 13+ states. Comparable in dispensary-led growth and product category breadth, but at significantly larger scale and multi-state footprint than House of Dank.
• Cresco Labs: Cresco Labs is a multi-state cannabis operator with retail and cultivation across 10+ states. Comparable in dispensary retail strategy and product portfolio breadth, though at meaningfully greater scale than HOD's 15-store Michigan footprint.
• Jushi Holdings: Jushi Holdings is a multi-state cannabis operator with vertically integrated retail, cultivation, and processing across select states. Comparable in dispensary operations and product mix to HOD, but operates at larger scale across multiple US states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/houseofdankmi
• Xx.com/houseofdankmi
• LinkedInlinkedin.com/company/houseofdank

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Dank