Findologic

E-commerce Search & Product Discovery Softwarefindologic.com

Findologic is an Austrian SaaS provider of AI-powered on-site search and product discovery for e-commerce merchants, offering native plugins for Shopify, Shopware, BigCommerce, and Plentymarkets. Acquired by Nosto in 2024, it now operates within Nosto's Commerce Experience Platform serving DACH and European retailers.

Company typePrivate
Founded2008
HeadquartersSalzburg, Austria
Headcount51–100
GTM typeB2B
OfferingSoftware

What Findologic does

Findologic (FINDOLOGIC GmbH) is an Austrian SaaS provider of AI-powered on-site search and product discovery solutions for e-commerce merchants. Founded in 2008 and headquartered in Salzburg, the company offers a Product Discovery Platform that indexes product catalogs via XML or CSV export feeds and delivers search results, faceted navigation, autocomplete suggestions (Smart Suggest), and product boosting rules through both API integration and pre-built plugins for Shopify, Shopware 5, Shopware 6, BigCommerce, and Plentymarkets. Its technical stack includes the open-source libflexport export library, the Li.S.A. frontend UI framework, a personalization engine driven by push attributes with configurable boost weights, and integration with Google Tag Manager for merchandising analytics and A/B testing.

The business operates a subscription-based B2B SaaS model with annual billing on quote-based pricing tailored to catalog size and feature requirements, serving a horizontal segment of online retailers across DACH and broader European markets. Named customers include Foto Köster (photography equipment), Media Shop (general retail), Bartek, Hastedt, Profiwerkzeug24, and Westfalia. Go-to-market is developer-led and product-led, relying on comprehensive technical documentation, a Developer Hub, and self-service plugin installation rather than traditional sales channels.

In 2024, Findologic was acquired by Nosto and integrated into Nosto's Commerce Experience Platform, with existing customers being migrated to the combined platform that adds personalization, merchandising, and analytics capabilities on top of Findologic's search engine. The company is led by Managing Director Jim Lofgren, with Matthias Heimbeck as Founder and CEO and Georg Sorst as CTO per leadership records. Findologic now operates as a subsidiary brand within Nosto.

Findologic firmographics

Firmographics

Name: Findologic
Legal name: FINDOLOGIC GmbH
Website: http://www.findologic.com/
Company type: Private
Founded year: 2008
Operating status: Acquired
Headcount range: 51–100 employees
Short description: Findologic is an Austrian SaaS provider of AI-powered on-site search and product discovery for e-commerce merchants, offering native plugins for Shopify, Shopware, BigCommerce, and Plentymarkets. Acquired by Nosto in 2024, it now operates within Nosto's Commerce Experience Platform serving DACH and European retailers.
Ownership category
akta.pro rank

Findologic industry classification

Industry

Product category: E-commerce Search & Product Discovery Software
NAICS: Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
SIC: Services-Advertising (7310)
akta.pro primary industry: Recommendation & Discovery Engines (content/product) (BPAMAAAG)
akta.pro secondary industries: Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

On-site search
Product discovery
E-commerce search
Search merchandising
Autocomplete suggestions

Where Findologic is headquartered

Location

Headquarters

HQ city: Salzburg
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

Findologic business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Search and Product Discovery SaaS: Findologic operates as a SaaS provider of on-site search and product discovery solutions for e-commerce businesses. The subscription-based model provides search, navigation, personalization, and Smart Suggest features through API or plugin integration. Following the Nosto merger, customers are being migrated to Nosto's Commerce Experience Platform with expanded capabilities.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise and SMB plans available through subscription

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Findologic product offering

Product offering

Core offering

Findologic provides an AI-powered on-site search and product discovery platform for e-commerce merchants. The SaaS solution delivers search results, navigation, personalization, Smart Suggest autocomplete, and merchandising controls via API integration and pre-built plugins for major shop systems (Shopify, Shopware, BigCommerce, Plentymarkets). Following its merger with Nosto, the technology is now offered within Nosto's Commerce Experience Platform.

Product overview

Findologic is an AI-powered on-site search and product discovery platform that has merged with Nosto and is now part of Nosto's Commerce Experience Platform. The product portfolio centers on AI-driven search technology (On-Site Search with A.I.) as the core offering, complemented by Smart Suggest (autocomplete), Personalization (boosting rules), and Li.S.A. (UI framework). Integration tools include XML and CSV export formats via the open-source libflexport library. Pre-built plugins are available for major e-commerce platforms including Shopify, Shopware 5/6, BigCommerce, and Plentymarkets. The platform supports multi-language/multi-store configurations with user group-based product visibility and real-time product updates via the Product Update API.

Differentiator

Problem solved

Functional benefit

Products and services

Findologic On-Site Search with A.I.

Companies that use Findologic

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Findologic technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature7 records

Findologic partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

NostocoreStrategic or Co-development PartnerFindologic has merged with Nosto, combining over a decade of search and personalization experience with Nosto's Commerce Experience Platform. The partnership creates a comprehensive commerce experience solution, with Findologic customers being migrated to Nosto's platform. The merger aims to provide enhanced power, control, and usability for customers.
ShopifycoreTechnology or IntegrationOfficial Shopify app integration available for Findologic search implementation on Shopify-powered e-commerce stores.
ShopwarecoreTechnology or IntegrationNative plugin integrations available for both Shopware 5 and Shopware 6 platforms, enabling direct integration of Findologic search and navigation.
BigCommercecoreTechnology or IntegrationOfficial BigCommerce app integration available for implementing Findologic search solutions on BigCommerce-powered stores.
PlentymarketscoreTechnology or IntegrationPlugin integration available for Plentymarkets e-commerce platform, supporting search implementation for Plentymarkets merchants.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Findologic competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Findologic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Findologic leadership team

Management profile

Number of profiles

Profiles3 records

Findologic funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Findologic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findologic

What does Findologic do?

Is Findologic a public or private company?

Findologic is a private company. It is classified as corporate owned and is currently acquired.

When was Findologic founded?

Findologic was founded in 2008. It employs 51 to 100 people.

Where is Findologic based?

Findologic is headquartered in Salzburg, Austria, in the Europe region.

How does Findologic make money?

One revenue line is on record: search and Product Discovery SaaS.

Does Findologic have an API?

Yes. Findologic provides multiple API integration options for search and product discovery: Search Request API for submitting search queries from shop systems to Findologic, Navigation Request API for navigation requests, Product Update API for real-time product updates, XML and JSON response formats, Smart Suggest API for autocomplete suggestions, and Li.S.A. API for UI implementation. The API supports common parameters, user groups, push attributes for personalization, and fallback mechanisms. Developer documentation is at docs.findologic.com/doku.php.

What industry is Findologic in?

Findologic's product category is E-commerce Search & Product Discovery Software. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51929 and its SIC code is 7310.