Outsurance
OUTsurance is a South African JSE-listed direct insurer (founded 1998) offering car, home, life, business, and pet insurance to consumers, families, and businesses through digital self-service, call centers, and brokers.
- Company typePublic
- Founded1998
- HeadquartersCenturion, South Africa
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Outsurance does
OUTsurance is a South African direct short-term and life insurer that has operated since 1998 and is listed on the Johannesburg Stock Exchange (JSE:OUT) under OUTsurance Group Limited. The company serves individual consumers, families, small and large businesses, and pet owners through a multi-line portfolio spanning comprehensive and essential car insurance, home buildings and contents cover, portable possessions, motor warranty, life and funeral insurance, business insurance (fleet, agricultural, engineering, motor traders, hospitality, contractors all risk, liability), and a four-tier pet insurance product. Distribution is digital-first via the OUTsurance website and a mobile app available on iOS, Android, and Huawei AppGallery, complemented by inbound and outbound call centers and dedicated Business OUTsurance Brokers for complex commercial placements. The group also operates international sister companies Youi (Australia) and OUTsurance Ireland, and operates from its Centurion, South Africa headquarters with between 1,001 and 5,000 employees.
The company's core commercial mechanism is the OUTbonus, a cash loyalty program that returns 10% of premiums paid back to customers after three consecutive claim-free years and pays ongoing annual bonuses thereafter — over R7.5 billion has been paid to 994,600+ clients since 1998. This is supported by proprietary digital platforms including SmartDrive telematics for premium discounts, Help@OUT 24/7 emergency roadside and home assistance integrated through the app, digital self-service claims (windscreen, geyser, vehicle inspection), and a single sign-on OUT ID system. The group is regulated under FAIS and the SAIA Code of Conduct, holds B-BBEE certification, and operates licensed non-life and life insurance subsidiaries.
Revenue mechanics rely on recurring monthly premiums collected via debit order across personal, business, life, and pet lines, with pricing risk-profile dependent and reviewed annually. Car premiums are guaranteed for 12 months; life premiums for 5 years with average 6% annual increases; funeral premiums increase 5% annually. Customer acquisition combines direct digital channels, referral programs (R1,000 per referral; R500/R1,500 switching incentives), TV advertising featuring real client stories, and a community-sponsorship platform spanning rugby, netball, hockey umpires, the Pointsmen traffic project, the Gun Run, and HOSCO hospitality. The business has been recognized as News24 Short-Term Insurer of the Year for four consecutive years (2023-2026) and recorded the lowest overturn ratio in the South African non-life industry at 3% in 2025, with 0.77 complaints per 1,000 claims.
Outsurance firmographics
Firmographics- Name
- Outsurance
- Legal name
- OUTsurance Holdings Company Limited
- Website
- https://outsurance.co.za
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OUTsurance is a South African JSE-listed direct insurer (founded 1998) offering car, home, life, business, and pet insurance to consumers, families, and businesses through digital self-service, call centers, and brokers.
- Ownership category
- akta.pro rank
Where Outsurance is headquartered
LocationHeadquarters
- HQ city
- Centurion
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Outsurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Short-term Insurance Premiums: OUTsurance collects recurring insurance premiums from customers across personal lines (car, home, contents, portable possessions), business lines, and pet insurance. Premiums are risk-profile dependent and reviewed annually. Premium payments are collected via debit order only. Premiums for car insurance are guaranteed for 12 months even if a claim is submitted. Life insurance premiums are guaranteed for five years with average 6% annual increase. Funeral premiums increase 5% annually on policy anniversary.
- Life Insurance Premiums: OUTsurance Life collects recurring premiums for life insurance (death cover, critical illness cover up to R5 million without medicals for qualifying clients) and funeral cover (R30,000 to R100,000). Funeral cover is available for the main insured, spouse, up to 8 children, and extended family including parents, siblings, and grandparents.
- OUTbonus Revenue Retention: The OUTbonus (cash reward for claim-free periods) serves as a loyalty mechanism — the company retains premiums from policyholders who make claims before completing three claim-free years, as the OUTbonus is forfeited upon any claim settlement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Comprehensive Car Insurance |
| Subscription | Monthly | Life Insurance |
| Subscription | Monthly | Funeral Plan |
| Subscription | Monthly | Pet Insurance Plans |
| Other | Annual | R500/R1500 Promotion |
| Subscription | Monthly | Business Insurance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Outsurance product offering
Product offeringCore offering
OUTsurance is a South African direct short-term and life insurance company offering car, home contents, buildings, portable possessions, life, funeral, pet, and business insurance products. The company distributes insurance directly via its website, mobile app, and call centres, supplemented by dedicated Business OUTsurance Brokers for commercial clients, and includes value-add features such as the OUTbonus cash-back program, Help@OUT 24/7 emergency assistance, and SmartDrive telematics-based premium discounts.
Product overview
OUTsurance is a South African insurance provider offering a comprehensive multi-channel insurance platform across personal, life, business, and pet insurance lines. The portfolio includes core personal insurance products (car with Essential and Comprehensive tiers, buildings, home contents, portable possessions, personal accident, bicycle, watercraft), life and funeral insurance, and extensive business insurance solutions (general business, fleet, agricultural, engineering, motor traders, hospitality, contractors all risk, liability). The company differentiates through digital innovation features including SmartDrive (AI-driven driving assessment), Help@OUT (24/7 emergency assistance with panic response), and the OUTbonus cash reward program. Digital self-service is delivered through the OUTsurance mobile app (iOS, Android, Huawei) and client portal (MyOUTsurance), enabling claims submission, policy management, and vehicle inspection.
Differentiator
Problem solved
Functional benefit
Brands
- Help@OUT: 24/7 emergency assistance service including roadside, home emergency, and panic assistance through the mobile app
- OUTbonus
- SmartDrive
- OUT-in-Africa
- Lady@OUT
- Pet-Act-OUT
Products and services
- Comprehensive Car Insurance
Quantifiable outcome
- R7.5 billion+ paid in OUTbonuses since 1998 to 994,600+ clients
- +6 more outcomes
Companies that use Outsurance
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Outsurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Outsurance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- ShopriteminorShoprite has partnered with OUTsurance to offer free accidental pet insurance to customers purchasing over R1,000 in pet products. The initiative aims to increase pet insurance coverage among South African households as part of Shoprite's broader strategy to expand services linked to pet health and loyalty programs in a competitive market.
- United Rugby Championship (URC)minorOUTsurance takes referee sponsorship global with the United Rugby Championship partnership announced in September 2025, extending its fair play and referee development initiatives beyond South Africa to international rugby.
- South African Hockey AssociationminorOUTsurance became proud sponsor of official umpire kits in partnership with the South African Hockey Association since January 2025. Supports matches at school, club, and national levels for players aged 12 and older. Aims to uplift officiating standards and nurture emerging talent.
- HOSCO (Hospitality and Event Industry)minorOUTsurance is the Proud Principal Partner of HOSCO (Hospitality and Event Industry association). Associated with The Luxe Awards recognising excellence in the hospitality industry.
- South African Schools Netball (SASN)minorOUTsurance partnership with South African Schools Netball (SASN) announced in March 2024, sponsoring attire for approximately 3,000 nationally accredited umpires while officiating netball matches. Supports youth in previously disadvantaged communities.
- South African Rugby UnionminorOUTsurance sponsorship of rugby referees in partnership with South African Rugby Union since January 2016. Extended in 2019 to include school and club referees. Provides referees with access to sound training and educational resources promoting safe play.
- OUTsurance Gun RunminorOUTsurance has been sponsoring the OUTsurance Gun Run for over 16 years, providing a safe and fulfilling running environment for South Africans. The race enjoys an average of 17,000 participants annually.
- Traffic FreeFlow (Pointsmen Project)coreThe Pointsmen Project was established in 2005 by Traffic FreeFlow in partnership with OUTsurance to address traffic congestion and unemployment in South Africa. OUTsurance provides sponsorship enabling free traffic management services in Johannesburg, Tshwane, Paarl and Stellenbosch. The project has grown from 21 to over 200 staff members over 20 years.
- YouiminorYoui is OUTsurance's sister company in Australia, offering personal insurance products. Related site link provided on OUTsurance website alongside OUTsurance Ireland (for Irish market) and regulatory body links.
- OUTsurance IrelandminorOUTsurance Ireland is OUTsurance's sister company in Ireland, offering personal insurance products in that market.
Scale indicators11 records
Recent moves7 records
Expansion highlights2 records
Outsurance competitors and assessment
Company assessmentEmerging players
- Naked Insurance: App-first, AI-driven South African short-term insurer built on fully digital distribution with no call centre. Represents the next-generation direct insurance model that OUTsurance competes and partners within the same market.
Direct peers
- Old Mutual Insure: Major South African P&C and life insurer offering personal, business, and rural cover across multiple channels. Closely comparable to OUTsurance in product breadth and life/non-life combination, and a direct competitor across the same South African households.
- MiWay Insurance: Direct-to-consumer South African insurer offering car, home, and business cover via digital and call-centre channels. Highly comparable in distribution model and target customer to OUTsurance, and a frequent switching-promotion competitor.
- King Price Insurance: Direct, digital-first South African short-term insurer competing on price and ease of purchase. Operates in the same online aggregator comparison set as OUTsurance for personal lines, and increasingly for commercial lines.
- Discovery Insure: Discovery's short-term insurance business uses Vitality-style usage-based incentives analogous to OUTsurance's SmartDrive and OUTbonus. Targets similar affluent South African households with multi-product bundling, making it one of the closest direct peers in product design and customer type.
- Hollard Insurance Group: Large South African insurance group operating across life, short-term, and business lines with both direct and broker distribution. Directly comparable in product breadth and target market to OUTsurance and a frequent competitor in commercial and personal lines.
- Budget Insurance: Direct consumer-focused South African insurer offering car, home, and life products via call-centre and digital channels. Compares to OUTsurance on price positioning and direct distribution in personal lines.
- Auto&General Insurance: South African-focused direct insurer offering personal lines (motor, home, life) via digital channels. Comparable in product mix and direct-to-consumer approach, with growing overlap in the car-insurance segment where OUTsurance is strongest.
Broad incumbents
- Santam: South Africa's largest short-term insurer, the dominant market leader. Operates across commercial and personal lines, making it the primary incumbent OUTsurance competes against in the SA P&C market — though Santam still relies heavily on broker distribution rather than OUTsurance's direct model.
- Bryte Insurance (Liberty Holdings): Established South African commercial and personal lines insurer, part of Liberty Holdings/Stanlib. Overlaps with OUTsurance's business insurance vertical in commercial P&C, particularly in corporate and SME segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Outsurance social profiles
Digital presenceOutsurance compliance and trust
Trust signalCompliance3 records
Outsurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outsurance leadership team
Management profileNumber of profiles
Profiles4 records
Outsurance subsidiaries and ownership
Company hierarchySubsidiaries2 records
Outsurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outsurance M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outsurance
What does Outsurance do?
OUTsurance is a South African direct short-term and life insurance company offering car, home contents, buildings, portable possessions, life, funeral, pet, and business insurance products. The company distributes insurance directly via its website, mobile app, and call centres, supplemented by dedicated Business OUTsurance Brokers for commercial clients, and includes value-add features such as the OUTbonus cash-back program, Help@OUT 24/7 emergency assistance, and SmartDrive telematics-based premium discounts.
Is Outsurance a public or private company?
Outsurance is a public company. It is classified as public and is currently operating.
When was Outsurance founded?
Outsurance was founded in 1998. It employs 1,001 to 5,000 people.
Where is Outsurance based?
Outsurance is headquartered in Centurion, South Africa, in the Africa region.
How does Outsurance make money?
Three revenue lines are on record. Short-term Insurance Premiums are the primary driver. The others are life Insurance Premiums and OUTbonus Revenue Retention.
Who are Outsurance's main competitors?
Naked Insurance is listed as an emerging player. Direct peers are Old Mutual Insure, MiWay Insurance, King Price Insurance, Discovery Insure, Hollard Insurance Group, Budget Insurance and Auto&General Insurance. Broad incumbents are Santam and Bryte Insurance (Liberty Holdings).
Does Outsurance have an API?
No public API is recorded for Outsurance.