Auto & General Insurance
Auto & General Insurance is a privately-held South African short-term insurer founded in 1985, offering vehicle, home, business, and life insurance products through direct digital channels and broker networks, with international operations in Singapore and Australia.
- Company typePrivate
- Founded1985
- Headquarters—
- Headcount251–500
- GTM typeB2C
- OfferingServices
Auto & General Insurance firmographics
Firmographics- Name
- Auto & General Insurance
- Legal name
- Auto and General Insurance Company Limited
- Website
- https://autoandgeneral.co.za
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Auto & General Insurance is a privately-held South African short-term insurer founded in 1985, offering vehicle, home, business, and life insurance products through direct digital channels and broker networks, with international operations in Singapore and Australia.
- Ownership category
- akta.pro rank
Auto & General Insurance industry classification
Industry- Product category
- Short-term Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Commercial Auto & Fleet Insurance (FSAJAMAB)
Keywords
Auto & General Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Collection of insurance premiums from policyholders for vehicle, home, life, and business insurance coverage. Premiums collected on a recurring basis as the core revenue stream.
Distribution channels3 records
Marketing channels4 records
Auto & General Insurance product offering
Product offeringCore offering
Auto and General Insurance is a South African licensed non-life insurer selling vehicle, home, personal, and business insurance directly to consumers and through brokers, with life insurance underwritten by its subsidiary 1Life Insurance Limited. Car insurance policies include built-in 24/7 roadside fuel assist, locksmith assistance for lost keys, and automated claims processing for 50% of claims. The company operates internationally through subsidiaries in Singapore and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Insurance Comprehensive car insurance product for individual vehicle owners, including 24/7 roadside fuel assist, locksmith assistance for lost keys, and automatic settlement for 50% of claims. Sold direct via autogen.co.za and through the broker network.
- Home and Personal Insurance Insurance covering residential buildings and personal contents against damage, theft, natural events, and personal liability. Designed for homeowners and personal property owners in South Africa.
- Life Insurance Life insurance policies underwritten by 1Life Insurance Limited, a licensed life insurer and financial services provider (FSP 24769). Provides financial protection for dependents, estate planning, and end-of-life expense cover.
- Business Insurance Commercial insurance solutions designed for small and medium business clients to protect their operations, assets, and liability exposures. Distributed direct and through the broker network.
Quantifiable outcome
- 50% of claims auto-settled
- +2 more outcomes
Companies that use Auto & General Insurance
Customer profileSegments4 records
Ideal customer profiles4 records
Auto & General Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto & General Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1Life Insurance Limitedcore1Life Insurance Limited is a licensed life insurer and financial services provider (FSP 24769) that underwrites life policies for Auto & General Insurance. This is a strategic partnership for product diversification, allowing Auto & General to offer life insurance products alongside their short-term insurance offerings.
Scale indicators4 records
Auto & General Insurance competitors and assessment
Company assessmentRegional players
- First for Women Insurance: South African insurer specializing in car and household insurance targeted at women, with strong brand positioning. Direct competitor in personal short-term lines, especially in the segments adjacent to Auto & General's core vehicle insurance customer base.
Broad incumbents
- Santam: South Africa's largest short-term insurer offering motor, home, business, and specialist insurance. Direct competitor to Auto & General in the personal and commercial short-term insurance market, with much greater scale and a public listing.
- Momentum Insure: Short-term insurance business of Momentum Metropolitan offering personal and commercial lines. Competes with Auto & General across motor, home, and business insurance, and shares the multi-channel direct + adviser distribution approach.
- Hollard Insurance Group: Large privately-held South African insurer offering personal, commercial, and life insurance across multiple brands. Comparable to Auto & General in product breadth and private ownership, but at significantly larger group scale.
- Old Mutual Insure: Short-term insurance arm of Old Mutual Limited offering motor, home, and business cover in South Africa. Competes directly with Auto & General in personal lines while leveraging a much larger financial services parent for distribution and capital.
Direct peers
- Discovery Insure: South African insurer combining motor and home insurance with Vitality-linked behavioural incentives and telematics. Direct competitor to Auto & General in personal lines, with a more tech-forward, rewards-based differentiator.
- Budget Insurance: Direct digital insurer offering car, home, and business insurance in South Africa. Direct competitor focused on price-sensitive personal lines through online channels, comparable to Auto & General's self-serve digital model.
- Bidvest Insurance: South African short-term insurer offering motor, home, and commercial cover with direct and broker distribution. Comparable to Auto & General across the same product categories and channel mix, and similarly tied to a broader South African group.
- OUTsurance: South African direct-to-consumer insurer offering motor and home insurance with automated claims and a strong CX brand. Closest peer to Auto & General in terms of digital distribution model, auto-settled claims focus, and short-term insurance product mix.
Others
- 1Life Insurance Limited: Wholly-owned life insurance subsidiary of Auto & General that underwrites life policies for the group. Relevant as the captive life underwriter enabling Auto & General's life product offering, comparable to other direct life insurers in South Africa.
Market position
Customer concentration
Auto & General Insurance social profiles
Digital presenceAuto & General Insurance compliance and trust
Trust signalCompliance2 records
Auto & General Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto & General Insurance leadership team
Management profileNumber of profiles
Auto & General Insurance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auto & General Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto & General Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto & General Insurance
What does Auto & General Insurance do?
Auto and General Insurance is a South African licensed non-life insurer selling vehicle, home, personal, and business insurance directly to consumers and through brokers, with life insurance underwritten by its subsidiary 1Life Insurance Limited. Car insurance policies include built-in 24/7 roadside fuel assist, locksmith assistance for lost keys, and automated claims processing for 50% of claims. The company operates internationally through subsidiaries in Singapore and Australia.
Is Auto & General Insurance a public or private company?
Auto & General Insurance is a private company. It is classified as unknown and is currently operating.
When was Auto & General Insurance founded?
Auto & General Insurance was founded in 1985. It employs 251 to 500 people.
How does Auto & General Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Auto & General Insurance's main competitors?
First for Women Insurance is listed as a regional player. Broad incumbents are Santam, Momentum Insure, Hollard Insurance Group and Old Mutual Insure. Direct peers are Discovery Insure, Budget Insurance, Bidvest Insurance and OUTsurance. 1Life Insurance Limited is listed as an others.
Does Auto & General Insurance have an API?
No public API is recorded for Auto & General Insurance.
What industry is Auto & General Insurance in?
Auto & General Insurance's product category is Short-term Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6331.