What ICON Electric Vehicles does

ICON Electric Vehicles (ICON EV LLC) is a Florida-incorporated, privately held manufacturer and distributor of electric and gas-powered low-speed vehicles (LSVs), headquartered in Tampa with production facilities in Bradenton and corporate accounting operations in Brandon. Founded in 2017, the company operates under the ICON Family of Brands, including ICON EV, ICON Commercial, ICON Gas Golf Carts, EPIC Carts, EPIC FX Series, and ICON X, spanning personal, family, utility, commercial, and street-legal product lines, plus a smaller e-bike portfolio (EB01, EB02).

ICON's core technology centers on integrating Eco Battery LiFePO4 lithium battery systems (51V/105Ah with LIMP mode safety) as the exclusive factory-installed power source on 2025+ models, paired with proprietary safety features including four-wheel disc brakes with electromagnetic parking brake (EMB), regenerative braking, dealer-adjustable ICONIC LIFT ride-height system, and 10.1-inch digital multimedia touchscreens with Apple CarPlay/Android Auto. The company also produces the only street-legal gas-powered LSVs on the market, a unique category position. Additional integrations include EcoXGear SoundExtreme marine-grade audio and wireless cell-phone charging on premium SKUs.

ICON's revenue model is overwhelmingly hardware sales of vehicles distributed through a 350+ authorized dealer network across the United States, with international distribution in Canada, Mexico, and the Bahamas, and institutional/government access via Sourcewell and E&I Buying Cooperatives. End-customer financing is facilitated through Sheffield Financial, DLL Financial, and Dealer Direct. The company markets through dealer channels, major industry events (PGA Show, Ft. Lauderdale International Boat Show, Demo Days), content marketing, social media, and a flagship Zac Brown Band partnership, supported by a range of charity and CSR initiatives.

Name

ICON Electric Vehicles

Legal name

ICON EV LLC

Website

https://iconev.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

ICON Electric Vehicles is a Florida-based, privately held manufacturer of electric and gas-powered low-speed vehicles and golf carts, distributed through 350+ authorized U.S. dealers and select international markets, serving consumers, commercial fleets, and government/institutional buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Electric Golf Cart Sales: Primary revenue stream from selling electric golf carts and low-speed vehicles (LSVs) to consumers and commercial customers through a network of 350+ authorized dealers. Products include ICON EV, EPIC Carts, EPIC FX Series, ICON X, and utility/commercial models.
2. Gas Golf Cart Sales: Sales of ICON Gas golf carts, which are the only street-legal gas-powered LSVs on the market. Includes G40, G40L, G60, and G60L models.
3. Commercial/Utility Vehicle Sales: Sales to commercial customers including hotels, resorts, airports, municipalities, colleges, and warehouses. ICON holds national contracts with Sourcewell and E&I Buying Cooperatives for government and institutional buyers.
4. E-Bike Sales: Sales of ICON electric bicycles (EB01 and EB02 models) as part of the product portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ICON Electric Vehicles manufactures and distributes electric and gas-powered golf carts, low-speed vehicles (LSVs), commercial utility vehicles, and electric bicycles. The company operates the ICON Family of Brands (ICON EV, EPIC Carts, ICON X, ICON Gas, ICON Commercial) and sells through a network of 350+ authorized dealers across the United States, Canada, Mexico, and the Bahamas, with national cooperative purchasing contracts for government and institutional buyers.

Differentiator

Problem solved

Functional benefit

Brands

• EPIC: ICON's luxury line of street legal golf carts, approved for low-speed travel. EPIC Carts come equipped with premium features such as upgraded dash with locking compartments, USB ports, EcoXGear bluetooth soundbar, and 3-year manufacturer warranty.
• ICON X
• EPIC FX Series

Products and services

• ICON i40FX Premium 4-passenger forward-facing street-legal electric golf cart with Eco Lithium Battery, 5kW motor, multimedia touchscreen, four-wheel disc brakes, and dealer-adjustable ride height, targeting consumers and small commercial buyers.
• ICON X Series Next-generation street-legal LSV golf cart lineup offered in 2-, 4-, and 6-seater configurations, featuring modern design, premium comfort, and advanced technology, aimed at families, resorts, and residential community users.
• EPIC FX Series Award-winning street-legal luxury LSV lineup (E20FX, E40FX, E60FX) with push-button start, backup camera, 3-point restraints, 10.1" touchscreen with Apple CarPlay/Android Auto, marine-grade SoundExtreme audio, and wireless cell phone charging, targeting premium consumers and luxury resort buyers.
• ICON i60LX Six-seater luxury electric golf cart designed for families, with spacious seating, premium comfort features, and modern styling for residential and community use.
• EPIC E60FX Six-seater premium street-legal golf cart with 14" street-ready tires and marine-grade sound system for high-capacity passenger use.
• ICON i40-ECO Entry-level electric golf cart that combines style, performance, and affordability, targeting price-sensitive consumers and first-time golf cart buyers.
• ICON Gas Golf Carts (G40, G40L, G60, G60L) Street-legal gas-powered low-speed vehicles, including G40, G40L, G60, and G60L models, positioned as the only street-legal gas-powered LSVs on the market.
• ICON HD Series Utility Golf Carts Heavy-duty utility golf carts designed for cargo hauling, landscaping, and property maintenance work, targeting commercial and industrial users.
• ICON C-Series Commercial Golf Carts Commercial-grade golf carts built for industrial and residential applications, available to commercial buyers and government/institutional purchasers via Sourcewell and E&I cooperative contracts.
• ICON Electric Bicycles (EB01 and EB02) ICON-branded electric bicycles (EB01 and EB02 models) sold as part of the company's product portfolio for personal consumer use.

Quantifiable outcome

• 3-year manufacturer warranty on electric carts (vs typical 2-year industry standard)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, major, flagship and minor.

• Eco BatterycoreTechnology or IntegrationEco Battery is the exclusive factory-installed lithium battery brand on all 2025 ICON EV models and newer. Their 51V/105Ah LiFePO4 battery with LIMP mode safety technology is custom-engineered specifically for ICON vehicles. Eco Battery provides an 8-10 year warranty (3-5 years full replacement, 5 years prorated) and integrates with ICON EV's proprietary safety systems including the 4-wheel disc braking system.
• EcoXGear (SoundExtreme)majorTechnology or IntegrationEcoXGear provides the SoundExtreme marine-grade sound system installed in ICON EV and EPIC Carts. ICON partners with SoundExtreme for giveaways like National Golf Cart Day, offering 28" soundbars to winners.
• SourcewellmajorChannel Partner/ Reseller/ DistributorNational purchasing cooperative that holds contracts with ICON EV for government and institutional buyers. Allows public sector customers to purchase ICON commercial and utility vehicles through pre-negotiated contracts.
• E&I Buying CooperativesmajorChannel Partner/ Reseller/ DistributorNational buying cooperative providing ICON EV access to institutional purchasers including educational institutions, non-profits, and government entities through cooperative purchasing agreements.
• Zac Brown BandflagshipGTM or Marketing PartnerICON EV partnered with the Zac Brown Band for the 'ICONS drive ICONS' campaign, creating one-of-a-kind custom ICON cart builds. The partnership leverages the band's celebrity status to promote the brand and create exclusive content and giveaways.
• Make-A-Wish FoundationminorOthersICON EV supports the Make-A-Wish Foundation's Central and Western North Carolina Chapter through charitable donations and support programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Columbia Vehicle Group: Manufacturer of utility, commercial, and industrial electric vehicles for resorts, campuses, and warehouses. Directly comparable to ICON's commercial and utility vehicle product lines.
• Bintelli: Manufacturer of electric golf carts, LSVs, and electric bicycles headquartered in the southeastern U.S. Closely mirrors ICON's LSV-plus-e-bike portfolio and dealer-led GTM.
• Cushman (Textron): Textron brand focused on utility and commercial LSV/people-mover vehicles for resorts, campuses, and industrial sites. Directly competes with ICON's commercial/utility C-Series and HD Series.
• Star EV: Manufacturer of electric golf carts, LSVs, and utility vehicles distributed through a dealer network. Direct competitor to ICON across consumer, commercial, and fleet segments.
• E-Z-GO (Textron): Major golf cart and LSV manufacturer owned by Textron. Directly competes with ICON's electric and gas LSV offerings across consumer, fleet, and resort channels with a similarly broad product lineup.
• Yamaha Golf Cars: Yamaha Motor's golf car and LSV division, producing electric and gas models for consumer and commercial use. A direct ICON peer across street-legal LSVs, fleet vehicles, and utility carts.
• Advanced EV (HDK): U.S. manufacturer of electric golf carts, LSVs, and neighborhood vehicles sold primarily through dealers. Direct comparable to ICON in product mix and channel strategy.
• Club Car: One of the dominant U.S. manufacturers of golf carts and street-legal LSVs, owned by Platinum Equity. Competes head-to-head with ICON across consumer, commercial, and institutional segments via an extensive dealer network.
• Tomberlin: U.S.-based manufacturer of street-legal LSVs and golf carts with a strong dealer footprint. Directly comparable to ICON in product positioning, dealer-led distribution, and target customer (community/recreational + commercial).

Broad incumbents

• Polaris (GEM): Polaris's GEM line of electric LSVs serves commercial and consumer markets from inside a much broader powersports portfolio. Overlaps with ICON's commercial/fleet LSV offering but with deeper capital and a wider product umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_iconev
• Facebookfacebook.com/iconelectricvehicles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICON Electric Vehicles