Tomberlin
Tomberlin is a US-based private manufacturer of luxury low-speed electric vehicles and eBikes, operating as a division of Columbia Vehicle Group under Nordic Group. It sells Engage and E-Merge LSVs and Evoke eBikes exclusively through authorized US dealers, serving residential communities, recreation, and personal mobility segments.
- Company typePrivate
- Founded1947
- HeadquartersReedsburg, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tomberlin does
Tomberlin is a US-based private manufacturer of luxury low-speed electric vehicles (LSVs) and high-performance eBikes, operating as a division of Columbia Vehicle Group, Inc. under the Nordic Group of Companies umbrella (family-owned, headquartered in Baraboo, Wisconsin). Founded in 1947, the company launched one of America's first street-legal LSVs in 2006 with its E-Merge line and currently produces two LSV product families—the technologically advanced Engage line (Ghosthawk, LX, GTZ, Beachcomber) and the classic E-Merge line (Shadowhawk, LXR, SE)—alongside the Evoke eBike line (Signature Carbon, Moab, Glide, Split, with upcoming AL and ST models).
The company's technology platform centers on proprietary systems including the Tomberlin 360 telematics system (active battery monitoring, geolocation, geofencing, powered-off movement alerts via mobile app), the EVOLVE L210 10 kWh lithium iron phosphate battery pack delivering up to 80 miles of range, industry-first electric power steering for LSVs, WiTricity wireless charging integration, and a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto. eBike models incorporate premium components from Shimano (Steps mid-drive motor), Enviolo (Automatiq stepless shifting), Gates (carbon belt drive), and Magura (hydraulic disc brakes).
Tomberlin operates an exclusively dealer-distributed go-to-market model across the United States, with no factory-direct sales. Vehicles are sold through authorized dealers who handle sales, service, parts, and financing facilitation, with structured dealer training through Tomberlin University. The company generates revenue primarily from hardware sales across LSV and eBike product lines, supplemented by parts and accessories and financing referral arrangements with Dealer Direct Financial and Sheffield Financial. Primary customer segments include residents of master-planned communities, golf and recreation users, short-distance commuters, coastal community residents, and eBike riders, with consumer-facing promotional financing terms ranging from 0% to 7.49% APR across 12-84 month contracts.
Tomberlin firmographics
Firmographics- Name
- Tomberlin
- Legal name
- Columbia Vehicle Group, Inc.
- Website
- https://tomberlinusa.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tomberlin is a US-based private manufacturer of luxury low-speed electric vehicles and eBikes, operating as a division of Columbia Vehicle Group under Nordic Group. It sells Engage and E-Merge LSVs and Evoke eBikes exclusively through authorized US dealers, serving residential communities, recreation, and personal mobility segments.
- Ownership category
- akta.pro rank
Tomberlin industry classification
Industry- Product category
- Low-Speed Electric Vehicles (LSVs) and eBikes
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)
Keywords
Where Tomberlin is headquartered
LocationHeadquarters
- HQ city
- Reedsburg
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Tomberlin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LSV Vehicle Sales: Tomberlin generates revenue primarily from the sale of luxury low-speed electric vehicles (LSVs) including the Engage and E-Merge lines. Vehicles are sold in various configurations from 2 to 8 passengers with multiple trim levels and customization options.
- E-Bike Sales: Sale of Evoke eBikes including Signature Carbon, Moab, Glide, Split, and upcoming Signature AL and ST models with various motor and battery configurations.
- Financing Services: Through partnerships with Dealer Direct Financial and Sheffield Financial, Tomberlin facilitates vehicle financing with terms from 12 to 84 months, generating referral income from financing arrangements.
- Parts and Accessories: Sale of parts, accessories, and aftermarket support including weather enclosures, golf bag racks, cargo boxes, and seat upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Dealer Direct Financial Financing |
| Subscription | Multi-year contract | Sheffield Financial Financing |
| Subscription | Multi-year contract | Evoke E-Bike Financing Promotional Rates |
| Unit Pricing | Pay-as-you-go | Vehicle Base Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Tomberlin product offering
Product offeringCore offering
Tomberlin designs, manufactures, and distributes luxury low-speed electric vehicles (LSVs) and premium eBikes sold under the Engage, E-Merge, and Evoke product lines. Vehicles are configured with 2 to 8 passenger seating, multiple trim levels (Ghosthawk, LX, GTZ, Beachcomber, Shadowhawk, LXR, SE), and proprietary technology such as the Tomberlin 360 telematics app, EVOLVE lithium battery, WiTricity wireless charging, and industry-first electric power steering. Sales, service, parts, and financing are delivered exclusively through an authorized U.S. dealer network.
Product overview
Tomberlin manufactures luxury low-speed electric vehicles (LSVs) and eBikes for street-legal personal transportation. The product portfolio consists of two LSV lines—Engage (technologically advanced flagship with Tomberlin 360 telematics, EVOLVE lithium battery, power steering, and infotainment) and E-Merge (classic design offering Shadowhawk, LXR, and SE models)—plus the Evoke eBike line featuring Signature Carbon, Moab, Glide, Split, and upcoming AL and ST models. Key add-on technologies include the Tomberlin 360 connected car app, EVOLVE L210 lithium battery system (up to 80 miles range), and WiTricity wireless charging. Founded in 1947 as part of Nordic Group, Tomberlin introduced America's first street-legal LSV in 2006.
Differentiator
Problem solved
Functional benefit
Brands
- Engage: The most technologically advanced LSV line featuring the Ghosthawk, LX, GTZ, and Beachcomber models with premium automotive-style features.
- E-Merge
- Evoke
Products and services
- Engage (LSV line) Tomberlin's flagship line of luxury low-speed electric vehicles, positioned as the most technologically advanced LSVs on the market, featuring Tomberlin 360 telematics, EVOLVE lithium battery, power steering, and automotive-style cabin with infotainment.
- Engage Ghosthawk High-performance Engage variant with 6-inch lift, hybrid on/off-road tires, matte paint schemes, aggressive styling, and non-slip black diamond floor mats for drivers wanting a commanding road presence.
- Engage LX Luxury Engage model with 3-inch lift, 14-inch custom wheels with automotive radial tires, CoolTouch premium seating, and 12 distinctive color options, redefining LSV luxury standards.
- Engage GTZ Sport-focused Engage variant with 15-inch sport wheels, performance automotive radial tires, heated and cooled seats, Alcantara accents, and 12 premium colors including Midnight Opal color shift paint.
- Engage Beachcomber Coastal-themed Engage variant with CoolTouch Cognac seats, teak-style flooring, 5 coastal colors, 6-inch lift with hybrid tires, and EVOLVE L210 lithium battery for up to 80 miles range, in 4- and 6-passenger configurations.
- E-Merge (LSV line) Tomberlin's classic LSV lineup combining traditional design with modern features; includes Shadowhawk, LXR, and SE models with EVOLVE lithium battery options, power steering, and comprehensive safety equipment.
- E-Merge Shadowhawk Rugged E-Merge variant with 3-inch lift, CoolTouch Vette seats, 10 automotive paint colors, 10-inch black alloy wheels with 22-inch all-terrain tires, and deluxe front bumper with LED lighting.
- E-Merge LXR Premium E-Merge model with CoolTouch upholstery, 14-inch alloy wheels with steel-belted radial tires, Bluetooth audio headliner, XL rear flip seat, EVOLVE L210 lithium battery, and 8 pearl/metallic color options.
- E-Merge SE Entry-level E-Merge with power steering, full-color instrument panel with reverse camera, 12-inch alloy wheels, and premium hex-patterned seating; available as PTV (19 mph) or LSV (25 mph).
- Evoke (eBike line) Tomberlin's eBike lineup featuring design, technology, and premium drivetrain components; includes Signature Carbon, Moab, Glide, Split, and upcoming AL and ST models for various riding preferences.
- Evoke Signature Carbon Premium eBike with automatic shifting, hydraulic disc brakes, 120-mile range, torque sensor providing 3x pedal assistance up to 20 mph, and rider fit for 5' to 6'4".
- Evoke Moab Off-road eBike with two-speed automatic transmission, carbon belt drive, hydraulic brakes, 45-mile pedal-assisted range, and rider fit for 5'5" to 6'6".
- Evoke Glide Comfort-focused eBike with 100-mile pedal-assisted range, 4x pedal assistance, carbon belt drive, hydraulic brakes, and rider fit for 5' to 6'2".
- Evoke Split Folding eBike with compact storage capability, carbon belt drive, hydraulic disc brakes, and rider fit for 4'10" to 6'.
Quantifiable outcome
- Up to 80 miles range per charge with EVOLVE L210 lithium battery
- +3 more outcomes
Companies that use Tomberlin
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Tomberlin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature12 records
Tomberlin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WiTricitycoreProvides wireless charging systems for Tomberlin Engage vehicles, allowing charging without manual cable connection. No bending, no cables required - simply park to charge.
- Columbia Vehicle GroupcoreParent company of Tomberlin brand. Tomberlin is a division of Columbia Vehicle Group, Inc. Also operates commercial and industrial LSV business under the Columbia Vehicles brand.
- Nordic Group of CompaniescoreFamily-owned management and manufacturing conglomerate headquartered in Baraboo, Wisconsin. Parent company established in 1947 that owns Tomberlin and Columbia Vehicle Group.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Tomberlin competitors and assessment
Company assessmentEmerging players
- Arcimoto: Arcimoto produces three-wheeled FUNV (Fun Utility Vehicle) electric vehicles targeting short-distance neighborhood and urban trips. Adjacent rather than identical to Tomberlin's 4-wheel LSVs, but competes for the same low-speed personal transportation use case.
- Rad Power Bikes: Rad Power Bikes is a leading US direct-to-consumer e-bike brand. Competes with Tomberlin's Evoke line on commuter, fitness, and recreational e-bikes but operates via DTC and select retail rather than the traditional dealer model Tomberlin uses.
Direct peers
- Yamaha Golf Cars: Yamaha's golf car and LSV division competes head-to-head with Tomberlin in the personal transportation and master-planned community segments, offering lithium-ion and street-legal LSV models through US dealers.
- Cushman (Textron): Cushman, another Textron Specialized Vehicles brand, produces LSVs and utility-oriented neighborhood electric vehicles. Shares the LSV/neighborhood-electric category with Tomberlin and benefits from Textron's broader distribution scale.
- Club Car: Owned by Platinum Equity, Club Car is the largest US manufacturer of golf cars and LSVs. Directly competes with Tomberlin across personal, neighborhood, and commercial low-speed electric vehicle segments with overlapping dealer channels.
- Star EV: Star EV manufactures street-legal LSVs, golf carts, and utility vehicles for personal and commercial use. Overlaps with Tomberlin's E-Merge line on price-competitive LSV configurations distributed through US dealer networks.
- Bintelli Electric Vehicles: Bintelli manufactures and distributes LSVs, golf carts, and electric scooters through US dealers. Directly competes with Tomberlin in the neighborhood/community LSV segment and also offers e-bikes, paralleling Tomberlin's multi-category strategy.
- ICON Electric Vehicles: ICON Electric Vehicles manufactures street-legal LSVs and golf carts in the US, directly competing with Tomberlin in the master-planned community and personal transportation segments with similar lithium-battery and luxury-trim offerings.
- Polaris GEM: Polaris GEM manufactures street-legal low-speed electric vehicles for neighborhood and light-duty commercial use. Overlaps with Tomberlin's Engage line on LSV configurations, dealer distribution, and target customer segments.
- E-Z-GO (Textron): E-Z-GO, a Textron Specialized Vehicles brand, manufactures golf cars, LSVs, and neighborhood electric vehicles. Direct competitor to Tomberlin's Engage and E-Merge lines with broad dealer distribution and similar street-legal LSV configurations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tomberlin social profiles
Digital presenceTomberlin compliance and trust
Trust signalCompliance1 record
Tomberlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tomberlin leadership team
Management profileNumber of profiles
Tomberlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tomberlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tomberlin
What does Tomberlin do?
Tomberlin designs, manufactures, and distributes luxury low-speed electric vehicles (LSVs) and premium eBikes sold under the Engage, E-Merge, and Evoke product lines. Vehicles are configured with 2 to 8 passenger seating, multiple trim levels (Ghosthawk, LX, GTZ, Beachcomber, Shadowhawk, LXR, SE), and proprietary technology such as the Tomberlin 360 telematics app, EVOLVE lithium battery, WiTricity wireless charging, and industry-first electric power steering. Sales, service, parts, and financing are delivered exclusively through an authorized U.S. dealer network.
Is Tomberlin a public or private company?
Tomberlin is a private company. It is classified as family owned and is currently operating.
When was Tomberlin founded?
Tomberlin was founded in 1947. It employs 101 to 250 people.
Where is Tomberlin based?
Tomberlin is headquartered in Reedsburg, United States, in the North America region.
How does Tomberlin make money?
Four revenue lines are on record. LSV Vehicle Sales are the primary driver. The others are E-Bike Sales, financing Services and parts and Accessories.
Who are Tomberlin's main competitors?
Emerging players on record are Arcimoto and Rad Power Bikes. Direct peers are Yamaha Golf Cars, Cushman (Textron), Club Car, Star EV, Bintelli Electric Vehicles, ICON Electric Vehicles, Polaris GEM and E-Z-GO (Textron).
Does Tomberlin have an API?
No public API is recorded for Tomberlin.
What industry is Tomberlin in?
Tomberlin's product category is Low-Speed Electric Vehicles (LSVs) and eBikes. Its primary akta.pro industry code is CRACASAK, E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM). Its NAICS code is 336991 and its SIC code is 3751.