Browns
Browns is a British luxury multi-brand retailer curating designer fashion and homeware from 300+ brands, serving global consumers through a Mayfair flagship and Shopify-powered e-commerce platform with made-to-order and virtual try-on services.
- Company typePrivate
- Founded1970
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Browns firmographics
Firmographics- Name
- Browns
- Legal name
- Browns
- Website
- https://brownsfashion.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Browns is a British luxury multi-brand retailer curating designer fashion and homeware from 300+ brands, serving global consumers through a Mayfair flagship and Shopify-powered e-commerce platform with made-to-order and virtual try-on services.
- Ownership category
- akta.pro rank
Where Browns is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Browns business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Designer Fashion Retail: Online retail of curated designer fashion and homeware products for women, men, and home. Revenue generated through direct product sales at fixed retail prices.
- Personal Shopping Services: Boutique personal shopping services offered at the Brook Street location
- In-Store Experiences: Revenue from in-store dining concepts including 123V Browns sushi restaurant and Parlour
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's Fashion - Price range from $51 to $6,800+ |
| Unit Pricing | Pay-as-you-go | Men's Fashion - Price range from $96 to $4,950 |
| Unit Pricing | Pay-as-you-go | Homeware - Price range from $110 to $945+ |
| Unit Pricing | Pay-as-you-go | Sale Items - Discounted pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Browns product offering
Product offeringCore offering
Browns is a luxury multi-brand fashion and homeware retailer that curates collections from over 300 designer brands and sells them directly to consumers through brownsfashion.com and its flagship Brook Street boutique in Mayfair, London. Offerings span women's and men's designer clothing, footwear, bags, accessories, fine and fashion jewellery, bridal wear, and homeware, supplemented by in-store personal shopping, made-to-order tailoring, and dining concepts (123V Browns sushi restaurant and Parlour).
Product overview
Browns is a luxury designer fashion and homeware retailer offering curated collections for women, men, and the home. The product portfolio spans women's clothing (dresses, beachwear, tailoring, trousers), women's shoes (ballerina flats, slides, sandals), women's bags, accessories, jewellery, men's clothing, men's shoes, men's bags, accessories, jewellery, and homeware (candles, tabletop, decorative objects, textiles, games, lighting). Browns also operates a physical flagship boutique on Brook Street in London and provides services including Personal Shopping, Made To Order, 123V Browns restaurant, and Parlour services.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Fashion Curated designer women's fashion including clothing (dresses, coats, denim, knitwear, tailoring, beachwear, bridal), shoes (ballerina flats, boots, loafers, pumps, sandals, sneakers), bags, accessories, fine and fashion jewellery from luxury brands such as Bottega Veneta, The Row, Chloé, Prada, Valentino Garavani, and Zimmermann. Targeted at female consumers seeking premium and luxury designer fashion for everyday wear and special occasions.
- Men's Fashion Curated designer men's fashion including clothing (coats, jackets, denim, knitwear, polo shirts, shirts, shorts, swimwear, trousers), shoes (sneakers, boots, derby, loafers, sandals), bags, accessories, and fine and designer jewellery from brands such as Amiri, Bottega Veneta, Jacquemus, Moncler, Prada, Rick Owens, The Row, and Tom Ford. Targeted at male consumers seeking premium and luxury designer fashion.
- Homeware Designer homeware spanning candles, tabletop, decorative objects, textiles, games, and lighting. Targeted at consumers seeking premium designer home décor and tabletop entertaining items.
- Bridal Wedding and bridal fashion including bridal dresses, accessories, and occasion wear from designer brands. Targeted at brides seeking designer bridal wear for weddings and honeymoons.
- Personal Shopping In-person personal shopping service offered at the Browns Brook Street boutique in Mayfair, London. Targeted at shoppers seeking styling assistance and curated recommendations from luxury designer brands in a high-touch boutique setting.
- Made To Order Bespoke tailoring and made-to-order service offered at the Browns Brook Street boutique. Targeted at customers seeking customized luxury designer garments.
- 123V Browns On-site sushi restaurant concept by chef Alexis Gauthier located within the Browns Brook Street boutique, providing an elevated dining experience for boutique visitors.
- Parlour Parlour dining concept at the Browns Brook Street boutique, offered as part of the in-boutique experience for visitors.
Companies that use Browns
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Browns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Browns partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Designer Brands (300+)coreBrowns partners with over 300 designer brands including Bottega Veneta, The Row, Zimmermann, Chloé, Prada, Valentino, Jacquemus, Khaite, Lemaire, Max Mara, Missoni, Miu Miu, Alaïa, and many emerging contemporary designers. These brand partnerships form the core product offering.
- Alexis Gauthier (123V Browns)minorChef Alexis Gauthier operates 123V Browns, a sushi restaurant concept located within the Browns Brook Street boutique, providing an elevated dining experience for boutique visitors.
- ShopifycoreBrowns operates on Shopify's e-commerce platform, utilizing Shopify's infrastructure for the online store, shopping cart, customer accounts, and multi-currency support capabilities.
- Affiliates/Referral PartnersminorBrowns maintains an affiliate program partnerships for marketing referrals and customer acquisition.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Browns competitors and assessment
Company assessmentDirect peers
- Net-a-Porter: Net-a-Porter is a global online luxury multi-brand fashion retailer offering curated designer womenswear, menswear, and accessories. It is the closest direct peer to Browns in model—curated multi-brand luxury e-commerce with global shipping—and is also part of the Richemont/YOOX Net-a-Porter ecosystem that competes for the same customer base.
- Mytheresa: Mytheresa is a curated online luxury multi-brand retailer focused on women's, men's, and kids' designer fashion, with worldwide shipping and personal shopping. It competes head-to-head with Browns in the curated luxury multi-brand e-commerce category and serves an overlapping high-net-worth customer.
- Mr Porter: Mr Porter is a global online luxury menswear multi-brand retailer and sister site to Net-a-Porter. It is a direct peer to Brown's Men's Fashion category, offering the same Bottega Veneta, Prada, Moncler, and Tom Ford brands that Browns curates for its menswear shopper.
- SSENSE: SSENSE is a Canadian-based global online luxury and streetwear multi-brand retailer offering designer fashion for men and women. It is a direct competitor in the curated multi-brand luxury e-commerce space and serves a similar high-spending, brand-aware customer.
- MatchesFashion: MatchesFashion was a UK-based curated luxury multi-brand retailer (acquired by Farfetch) competing in the same category as Browns across womenswear, menswear, and homeware. It is a direct peer in model and a former Farfetch-platform sibling to Browns.
Broad incumbents
- Selfridges: Selfridges is an iconic UK luxury department store with both physical Oxford Street flagship and a global e-commerce operation offering multi-brand luxury fashion, beauty, and homeware. It is a broader incumbent with overlapping multi-brand luxury assortment but at significantly larger scale than Browns.
- Harrods: Harrods is a flagship UK luxury department store with a global online luxury multi-brand fashion business and concierge services. It competes with Browns for the same Mayfair/London luxury customer but operates at much broader scale and category depth.
- Bergdorf Goodman: Bergdorf Goodman is a US-based luxury department store with a Fifth Avenue flagship and global e-commerce, offering multi-brand luxury fashion, accessories, and homeware. It is a broad incumbent peer competing for the same high-net-worth luxury customer base.
- Nordstrom: Nordstrom is a large US multi-brand department-store retailer with substantial luxury and contemporary designer assortments in-store and online. It overlaps with Browns' multi-brand luxury positioning but serves a broader mass-affluent customer base at greater scale.
Others
- Farfetch: Farfetch is the global online luxury fashion marketplace that owns Browns and powers its platform infrastructure. It is not a direct competitor but rather a parent/sister platform providing Browns with capital, technology, and customer reach as detailed in the partnership data.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Browns social profiles
Digital presenceBrowns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Browns leadership team
Management profileNumber of profiles
Browns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Browns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Browns
What does Browns do?
Browns is a luxury multi-brand fashion and homeware retailer that curates collections from over 300 designer brands and sells them directly to consumers through brownsfashion.com and its flagship Brook Street boutique in Mayfair, London. Offerings span women's and men's designer clothing, footwear, bags, accessories, fine and fashion jewellery, bridal wear, and homeware, supplemented by in-store personal shopping, made-to-order tailoring, and dining concepts (123V Browns sushi restaurant and Parlour).
Is Browns a public or private company?
Browns is a private company. It is classified as corporate owned and is currently operating.
When was Browns founded?
Browns was founded in 1970. It employs 51 to 100 people.
Where is Browns based?
Browns is headquartered in London, United Kingdom, in the Europe region.
How does Browns make money?
Three revenue lines are on record. Designer Fashion Retail is the primary driver. The others are personal Shopping Services and in-Store Experiences.
Who are Browns's main competitors?
Direct peers on record are Net-a-Porter, Mytheresa, Mr Porter, SSENSE and MatchesFashion. Broad incumbents are Selfridges, Harrods, Bergdorf Goodman and Nordstrom. Farfetch is listed as an others.
Does Browns have an API?
No public API is recorded for Browns.