What Veransa Group does

Veransa Group, Inc. is a Sarasota, Florida-based for-profit environmental services and organic commodities company that operates as a vertically integrated recycler of urban wood and yard waste. Founded in 2021 and backed by RFE Investment Partners, the company runs five facilities across Florida (Sarasota, Tampa, Seffner, Clearwater, Fort Myers), including two production hubs with electrically powered high-volume grinding and screening equipment. It transforms collected green and wood waste into OMRI-listed compost (under the "Veransa Prime" brand), engineered soil blends, mulches (including IPEMA-certified playground mulch branded FLOPP), and energy feedstock for the wood pellet industry, while also providing municipal green waste processing, green and wood waste disposal, and storm debris intake and recycling services — described as Florida's largest provider of municipal green waste disposal services.

The company's core technology is a controlled composting process that monitors temperature, moisture, oxygen, and a 20:1-25:1 carbon-to-nitrogen ratio, with monthly third-party testing under the US Composting Council's Seal of Testing Assurance. Inputs are restricted to green waste and pre-consumer food waste (no biosolids, manures, or animal byproducts). Products target five customer segments: agricultural operations (regenerative and USDA-certified organic farms), municipalities (green waste diversion and storm debris), sports turf (golf courses and athletic fields), landscapers and gardeners (bulk retail), and wood pellet/biomass energy customers (long-term feedstock supply).

Veransa makes money through one-time product sales of compost, mulch, and soil blends (quote-based pricing for bulk customers; direct pickup at facilities or via phone/website quotes); professional services contracts for municipal green waste processing and storm debris management; and long-term supply agreements for energy feedstock. The company has grown via two acquisitions — Veransa Florida Organic Solutions (2021-07-14) and MW Horticulture Recycling (2022-10-24) — and currently employs 101-250 people.

Name

Veransa Group

Legal name

Veransa Group, Inc

Website

https://veransa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Veransa Group is a Florida-based, vertically integrated organic waste recycler operating five facilities that transform urban wood and yard waste into OMRI-listed compost, mulches, engineered soil blends, and wood pellet feedstock, serving municipalities, agricultural operations, sports turf managers, landscapers, and biomass energy customers.

Ownership category

akta.pro rank

Product category

Organic Compost and Soil Products Manufacturing

NAICS

Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Solid Waste Collection (562111)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Yard Waste, Land Clearing & Green Waste Processing (Mulch/Compost Feedstock) (BPALAEAG), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Composting (Windrow, Aerated Static Pile, In-Vessel) (EUAIAEAC), Compost & Compost Blends (AFABADAE)

Keywords

• Organic compost manufacturing
• Green waste recycling
• Municipal waste processing
• Storm debris management
• Engineered soil blends

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Compost and Soil Product Sales: Sale of OMRI-listed composted and engineered soil products including Veransa Prime, turf products, and specialized blends for agriculture and nurseries. Revenue from bulk sales to farms, landscapers, and homeowners.
2. Mulch Product Sales: Sale of various mulch products including premium composted mulch, value mulch, hardwood mulch, playground mulch (FLOPP), and custom blends. Available at multiple Florida locations.
3. Municipal Green Waste Processing Services: Processing and removal services for municipalities managing green waste. Florida's largest provider of municipal green waste disposal services. Aligns with state requirements prohibiting landfill disposal of wood and yard waste.
4. Storm Debris Intake and Processing: Storm debris management and environmental restoration services for Florida communities after hurricanes and major weather events. Operates five intake yards strategically located across Florida.
5. Energy Feedstock Supply: Supply of urban and agricultural wood waste feedstock for conversion into pellets or renewable fuels under long-term supply agreements with wood pellet industry participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Veransa Group transforms urban green and wood waste collected at five Florida facilities into OMRI-listed organic compost (Veransa Prime), a portfolio of mulches (Premium Composted Mulch, Hardwood Mulch, Value Mulch, FLOPP playground mulch), engineered soil blends (topsoil, bedding blend, custom blends, pine fines), and wood waste energy feedstock for the biomass pellet industry. The company also provides municipal green waste processing services, storm debris intake and recycling, and private grinding services across Florida.

Product overview

Veransa Group is a vertically integrated organic waste recycling company that transforms green and wood waste into a portfolio of soil products, mulches, and energy feedstock. The core product line centers on Veransa Prime compost (including Prime Ag for agriculture and Prime Turf for turf care), complemented by a range of mulch products (Premium Composted Mulch, Hardwood Mulch, Value Mulch, FLOPP playground mulch), and soil blends (Topsoil, Bedding Blend, Custom Blends, Pine Fines). The company operates as both a product manufacturer and service provider, offering municipal processing, storm debris management, and green waste disposal services across five Florida locations. In October 2022, Veransa acquired MW Horticulture's Florida facilities, expanding its geographic reach and product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Veransa Prime: Flagship compost product line including Veransa Prime, Veransa Prime Ag, and Veransa Prime Turf
• Veransa Prime Compost
• Veransa Prime Composted Mulch
• FLOPP (Florida's-Own Premium Playground Mulch)
• Veransa Prime Turf

Products and services

• Veransa Prime Florida's highest-quality organic compost designed for agriculture, construction, landscaping, and turf industries. Features a 20:1 to 25:1 carbon to nitrogen ratio, manufactured under the highest compost industry standards with monthly third-party testing under the US Composting Council's STA program, and OMRI-listed for organic use.
• Veransa Prime Turf Ultra-fine compost material specifically crafted for lawn care, golf courses, athletic fields, and microgreen farms. Ideal for top-dressing or soil incorporation before laying sod or planting grass seeds, with 100% natural composition and rapid visible transformation results.
• Veransa Prime Composted Mulch OMRI-listed composted mulch crafted from sustainably sourced organic composted wood, screened to 2 inches with minimal fines. Provides soil protection, moisture retention, and nutrient enrichment with a natural brownish-black color and no chemicals or artificial coloring.
• Florida's-Own Premium Playground Mulch (FLOPP) IPEMA Certified playground mulch engineered for children's safety and environmental sustainability, compliant with ASTM F1292-22, ASTM F2075-20, and ASTM F3351-19e1 standards, providing ADA-compliant, weed-free cushioning for playground surfaces.
• Value Mulch Natural mulching solution crafted from particles generally 6 inches and smaller, designed for effective weed suppression, moisture retention, and gradual soil enrichment as the material breaks down over time.
• Hardwood Mulch Premium landscaping mulch screened to 4 inch minus, made from natural hardwood with no artificial dyes. Provides weed prevention, moisture retention, and customizable particle sizes of 3", 2", and 1" available by custom order.
• Manufactured Topsoil Carefully balanced soil mixture rich in organics and mineral matter, providing an ideal foundation for landscape beds and large-scale projects. Customizable to meet specific job requirements.
• Veransa Bedding Blend A 50/50 soil blend combining Veransa Premium Ag with Pine Fines, designed for gardens, planting boxes, and potted plants, offering superior nutrient content and drainage compared to traditional planting mediums.
• Veransa Custom Blends Tailored soil solutions crafted around customer requirements using high-quality composts and organic materials such as pine fines and wood fibers, with expert guidance to determine optimal blend specifications.
• Pine Fines Natural soil enhancer with particle size of 3/8" minus, ideal for improving soil drainage and structure. Designed for media blends and acid-loving plants, naturally lowering soil pH while enhancing soil incorporation.
• Mulch & Feedstock Blend Organic composted mulch made from hardwood bark screened to 2 inches with minimal fines. Available in multiple varieties including Natural Mulch, Wood Fines, Hardwood Mulch 8in, and Ground Cover, with products available at various Florida locations.
• Energy Feedstock Organic wood waste feedstock supplied to wood pellet industry participants for conversion into pellets or renewable fuels under long-term supply agreements. Veransa provides supply and financial guarantees for major utility customers.
• Municipal Processing & Private Grinding Services Florida's largest municipal green waste disposal services, including sustainable processing and removal, helping municipalities manage green waste effectively while complying with state requirements prohibiting landfill disposal.
• Green & Wood Waste Disposal Comprehensive green and wood waste disposal accepting clean yard waste, hardwood and softwood, grass clippings, palms, stumps, and wood chips at five strategically located Florida facilities.
• Storm Debris Intake, Processing & Recycling Storm debris management and environmental restoration services operating five intake yards statewide with high-volume electrically powered processing equipment at the flagship Seffner hub; registered with the State of Florida and the U.S. Department of the Interior.

Quantifiable outcome

• Plants achieved maturity one year ahead (bamboo farm)
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veteran Compost: Maryland-based veteran-owned commercial composter producing bulk compost and soil blends from regional green waste. Similar vertically integrated model converting locally sourced organic feedstocks into bagged and bulk products for agriculture, landscaping, and homeowners.
• Black Kow (Black Gold Compost): Established branded compost and soil amendment manufacturer sold through garden retail channels. Direct overlap in finished compost products targeting agriculture, landscaping, and consumer gardeners, though distribution is retail-bagged rather than industrial-bulk.
• McGill Compost & Soil Farm: Mid-Atlantic commercial composter producing bagged and bulk compost products from green and food waste. Closely comparable in operating model (green waste to finished soil products), though smaller in scale and regionally focused.

Broad incumbents

• Waste Management Inc. The largest North American waste services company with extensive organics processing and compost/soil product lines (e.g., WM Organics). Comparable in municipal green waste intake and finished product manufacturing but operates as a broad incumbent across many waste streams.
• Republic Services: One of the largest US waste management companies with significant organics and recycling operations. Directly competes with Veransa in municipal green waste collection and processing, though it serves a national footprint and broader waste streams rather than specializing in value-added organics.
• Casella Waste Systems: Regional waste hauler with established recycling and organics processing in the Northeast. Comparable in that a meaningful portion of revenue comes from organics processing and recycled soil products, though smaller and less geographically diverse than national haulers.

Emerging players

• Harvest Power: Specialty organics recycling company historically operating large-scale composting and anaerobic digestion facilities across multiple states. Closely comparable in converting green and food waste into value-added compost, mulches, and renewable energy products, though it has gone through operational restructurings.
• EcoScraps: Specialty compost and soil product brand converting food and organic waste streams into retail-bagged soil amendments. Comparable feedstock-to-finished-product model serving agricultural and consumer channels, though smaller in scale than Veransa.
• Mirimichi Green Solutions: Southeast-based sustainable landscape products company producing compost-based soil amendments and turf products from recycled organics. Comparable product portfolio (compost, turf blends, organic amendments) targeting similar agricultural and turf customers.

Regional players

• Recology: Employee-owned West Coast integrated waste hauler that operates large-scale organics composting and produces branded compost products. Comparable vertically integrated model converting commercial green waste into finished soil amendments, but operates primarily on the West Coast rather than in Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veransa Group