PT AXA Mandiri Financial Services

What PT AXA Mandiri Financial Services does

PT AXA Mandiri Financial Services is a Jakarta-headquartered private Indonesian insurer established in 2003 as a joint venture between global insurance group AXA and state-owned Bank Mandiri, Indonesia's largest bank by assets. The company underwrites life, health, accident, critical illness, credit life, and micro insurance products, and manages a pension fund business through its wholly-owned subsidiary DPLK AXA Mandiri. It serves a hybrid mix of individual retail customers (mass-market micro policies starting at Rp1,000 through to premium investment-linked plans such as Elite Plan Prime at Rp100 million/year or USD 10,000/year), corporate clients seeking group life and health coverage, and financial-inclusion segments. Distribution is dominated by an exclusive bancassurance arrangement with Bank Mandiri's nationwide branch network, supplemented by financial advisors, telemarketing, corporate sales, and digital channels.

The company's technology stack is anchored on the Emma AXA Mandiri customer portal and mobile app, which supports policy management, online claims submission, real-time claim tracking, and (as of 2026) appointment booking at the AXA Tower Customer Care Centre. Cashless claim settlement is enabled through a network of more than 3,000 partner hospitals across Indonesia. AI is deployed in a limited capacity to accelerate online claim processing, but the company does not disclose proprietary models, data flywheels, or AI-driven underwriting in the available material. Compliance is overseen by Otoritas Jasa Keuangan (OJK), and the company has received consecutive Contact Center Service Excellence recognition (2022, 2025) along with a 2019 TAA-AAJI Top Agent in Telemarketing award and 2024 BIK and GENCARKAN honors.

Revenue mechanics are pure insurance premium and fee-based: recurring life and health insurance premiums (monthly/annual cadences), group credit-life premiums distributed through Bank Mandiri lending channels, micro insurance premiums (often micro-penny-denominated for financial inclusion), pension fund contributions and asset management fees via DPLK AXA Mandiri, and investment-linked product charges. Product breadth spans from micro protection (Asuransi Mandiri Mikro Sejahtera from Rp25,000/month), health cover (Asuransi Mandiri Solusi Kesehatan from Rp65,000/month), life and education policies (Asuransi Mandiri Flexi Proteksi from Rp200,000/month, Asuransi Mandiri Masa Depan Sejahtera from Rp400,000/month), and unit-linked/sharia wealth products. IDR 7.7 trillion in claims were paid in 2025, signaling an active in-force book on a national scale inside the 84.84M-policyholder Indonesian life insurance market.

Name

PT AXA Mandiri Financial Services

Legal name

PT AXA Mandiri Financial Services

Website

https://axa-mandiri.co.id

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT AXA Mandiri Financial Services is a private Indonesian life and health insurer, jointly owned by AXA Group and Bank Mandiri, distributing policies through Bank Mandiri's bancassurance network, financial advisors, and the Emma AXA Mandiri digital platform to individual, corporate, and financial-inclusion customers.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industry

Individual/Retail Critical Illness & Hospital Indemnity (FSAIAKAE)

Keywords

• Life insurance products
• Health insurance plans
• Bancassurance services
• Pension fund management
• Micro insurance products

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Insurance Premiums: Recurring premium payments from life insurance products including term life, whole life, and unit-linked policies with various payment frequencies (monthly, annual, lump-sum)
2. Health Insurance Premiums: Premium income from health insurance products covering hospitalization, critical illness, and medical treatments
3. Credit Life Insurance: Group credit life insurance products protecting borrowers and lenders, distributed through Bank Mandiri banking channels
4. Micro Insurance Premiums: Affordable micro insurance products with low premiums targeting mass market and financial inclusion segments
5. Pension Fund Management (DPLK): Defined contribution pension fund management with participant contributions and investment management fees

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

PT AXA Mandiri Financial Services is an Indonesian life and health insurance company that sells life insurance, health insurance, critical illness, education plans, micro insurance, credit life insurance, and pension fund (DPLK) products to individual and corporate customers. It distributes these products primarily through Bank Mandiri's bancassurance branch network, supported by its own digital portal (Emma AXA Mandiri), telemarketing, financial advisors, and a corporate solutions team, with claims service backed by a 3,000+ partner hospital network across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Emma AXA Mandiri: Digital customer portal and mobile application for policy management, claims submission, and real-time tracking
• AXA Mandiri e-Access

Quantifiable outcome

• Total claims paid in 2025: IDR 7.7 trillion (7,746,382,602,700)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Bank MandiriflagshipChannel Partner/ Reseller/ DistributorPrimary bancassurance partnership with Bank Mandiri, Indonesia's largest state-owned bank. AXA Mandiri products are distributed through Bank Mandiri's extensive branch network nationwide. This exclusive partnership enables AXA Mandiri to reach millions of Bank Mandiri customers across Indonesia.
• Bank Mandiri (Livin' App)coreChannel Partner/ Reseller/ DistributorDigital distribution partnership enabling purchase of Asuransi Group Shield Pro micro insurance through Bank Mandiri's Livin' mobile banking app via e-money top-up feature, supporting financial inclusion with products starting from Rp1,000.
• Bank Syariah IndonesiacoreChannel Partner/ Reseller/ DistributorDistribution partnership with Bank Syariah Indonesia for sharia-compliant insurance products, serving Muslim customers seeking halal insurance solutions.
• AXA GroupflagshipOthersGlobal insurance parent company providing AXA Mandiri with international insurance expertise, brand recognition, product development capabilities, and operational best practices. AXA is one of the world's largest insurance companies.
• 3,000+ Partner HospitalscoreOthersNetwork of more than 3,000 partner hospitals throughout Indonesia providing cashless healthcare services to AXA Mandiri policyholders, enabling seamless claims process and convenient medical treatment access.
• Danantara IndonesiaminorGTM or Marketing PartnerCX100 Danantara survey program partnership for measuring and understanding customer and non-customer experience with AXA Mandiri services, aimed at improving service quality.
• Mandiri Amal InsaniminorOthersCorporate social responsibility partnership for qurban (sacrifice animal) donation program, demonstrating community engagement and Islamic values alignment.
• Pemprov DKI JakartaminorOthersPartnership with Jakarta Provincial Government for employee volunteering activities including environmental conservation (komposter donation) and elderly care programs.
• Rumah Sakit Menteng Medika SejahteracoreOthersOne of 3,000+ partner hospitals listed as cashless healthcare facility for AXA Mandiri policyholders, specifically mentioned as Regional branch facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Generali Indonesia (PT Asuransi Jiwa Generali Indonesia): Global-affiliated life insurer in Indonesia offering individual life, health, and investment-linked products. Comparable to AXA Mandiri in customer segment, product structure, and reliance on multi-channel distribution.
• AIA Financial Indonesia (PT AIA Financial): Leading pan-Asian life insurer with significant Indonesian operations offering life, health, accident, and wealth products through bancassurance, agency, and digital channels. Highly comparable to AXA Mandiri in target customers and product mix.
• Prudential Indonesia (PT Prudential Life Assurance): One of Indonesia's largest life insurers offering life, health, and investment-linked products through bancassurance, agency, and digital channels. Direct competitor to AXA Mandiri with a comparable multi-channel life and health product portfolio and similar target customer segments.
• BRI Life (PT Asuransi BRI Life): Life insurer affiliated with Bank Rakyat Indonesia, the world's largest microfinance bank. Comparable to AXA Mandiri via state-bank bancassurance model and strong financial inclusion / micro insurance positioning.
• Manulife Indonesia (PT Asuransi Jiwa Manulife Indonesia): Global life insurance group operating in Indonesia with strong bancassurance ties and a focus on individual life, health, and retirement products. Directly competes with AXA Mandiri in bancassurance distribution and unit-linked offerings.
• Allianz Life Indonesia (PT Asuransi Allianz Life Indonesia): Major global-affiliated life and health insurer in Indonesia offering individual life, health, and wealth products via bancassurance, agency, and digital. Closely comparable to AXA Mandiri in product breadth, distribution mix, and customer segmentation.
• BNI Life Insurance (PT BNI Life Insurance): State-bank-affiliated life insurer (Bank Negara Indonesia) with bancassurance distribution model that mirrors AXA Mandiri's Bank Mandiri partnership. Directly comparable in channel structure and mass-market retail focus.
• Sequis Life (PT Asuransi Jiwa Sequislife): Established Indonesian life insurer offering individual life, health, and unit-linked products through agency and bancassurance channels. Direct competitor in the individual life and wealth segments served by AXA Mandiri.
• CIMB Niaga Assurance (PT Asuransi Jiwa CIMB Niaga): Life insurer affiliated with CIMB Niaga bank, focused on bancassurance distribution of life and credit life products. Directly comparable to AXA Mandiri's bank-partnered distribution and credit life insurance focus.

Broad incumbents

• AXA Insurance Indonesia (PT AXA Insurance Indonesia): Sister company under the AXA Group umbrella, focused on general insurance (property & casualty) rather than life and health. Comparable as part of the same AXA Indonesia ecosystem with shared parent resources, brand, and digital infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/axa_mandiri
• Facebookfacebook.com/AXAMandiri
• Instagraminstagram.com/AXAMandiri
• LinkedInlinkedin.com/company/axa-mandiri-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT AXA Mandiri Financial Services