Specialty Program Group Canada

What Specialty Program Group Canada does

Specialty Program Group Canada (SPG Canada) is Canada's largest Delegated Underwriting Authority Enterprise (DUAE), operating as a privately held platform that has consolidated seven legacy specialty insurance MGA brands — Cansure, Beacon, i3 Underwriting, Totten Insurance Group, Anderson McTague & Associates, Mode Insurance Services, and AVRO Insurance Managers — under a single national identity. The company distributes commercial and personal specialty insurance products through a coast-to-coast network of independent insurance brokerages, offering 21 commercial segments that span aviation (including UAV/drones), construction, contractors, hospitality, manufacturing, professional services, environmental/pollution, cyber, complex risk, and specialty casualty lines. Personal lines include habitational coverage, recreational vehicles, and (most recently) auto through the Mode acquisition. The company's core technology is the SPGC Portal, a web-based broker platform that delivers real-time quoting, online binding, and policy document download 24/7, supported by an in-house claims team (Specialty Claims Canada) and a broker education program that delivered 40+ accredited CE sessions to 3,100+ brokers in the first half of 2026.

SPG Canada makes money through MGA commissions — earning fees from insurance carriers in exchange for delegated underwriting authority to quote, bind, and issue policies on their behalf through the broker channel. The company has no direct consumer distribution; brokers are the customer interface, while SPG Canada operates the underwriting, pricing, and product engineering layer behind the portal. Pricing is quote-based and varies by risk profile, with disclosed premium floors as low as $297 (Wellness Medical Malpractice) and structured specialty products offering limits up to $10M (aviation, motor truck cargo, pollution liability) and up to $200M overlying TIV (Commercial EQ Deductible Buydown). Geographic reach spans all 13 Canadian provinces and territories, with offices in Vancouver (headquarters, 700 W Georgia St), Toronto (40 King St W), Langley (grand opening May 2026), and Montreal (French-language underwriting support via Totten QC).

Founded in 2021 with 101-250 employees and led by President & CEO Cameron Copeland (MBA, CPA, CMA, FCIP, CRM), the company is executing a phased brand unification that began in August 2025 with i3 Underwriting and Buildersure migrating first to the SPG Canada brand. Recent strategic moves include the December 2025 acquisition of Mode Insurance Services (entering auto) and the January 2026 acquisition of AVRO Insurance Managers (deepening aviation). Revenue and GWP are not publicly disclosed (homepage shows placeholder 0+B+); no funding rounds, parent company, or institutional investment structure is identified in the source material. The company is recognized for ESG leadership (IBC Top Insurance Employers 2024, first MGA certified with EcoClaim, first MGA partner of The Nature Force, carbon-neutral offices with a 2030 organizational target).

Name

Specialty Program Group Canada

Legal name

Specialty Program Group Canada Inc.

Website

https://spgcanada.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Specialty Program Group Canada is Canada's largest Delegated Underwriting Authority Enterprise (DUAE), distributing commercial and personal specialty insurance products through independent brokerages coast-to-coast via the SPGC Portal and consolidated legacy MGA brands.

Ownership category

akta.pro rank

Product category

Specialty Insurance Managing General Agent (MGA)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Specialty insurance
• Managing general agent
• Delegated underwriting authority
• Broker distribution platform
• Commercial property casualty

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Insurance Premiums (MGA Commission): As a Managing General Agent (MGA) / Delegated Underwriting Authority Enterprise (DUAE), SPG Canada earns commissions from insurance companies (carriers) for distributing their insurance products through their network of broker partners. The company assumes underwriting authority from carriers to quote, bind, and issue policies on their behalf.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SPG Canada is a Delegated Underwriting Authority Enterprise (DUAE) / Managing General Agent (MGA) that underwrites and distributes specialty commercial and personal lines insurance products in Canada. The company assumes delegated underwriting authority from carrier partners and distributes exclusively through independent insurance brokerages via the SPGC Portal (24/7 real-time quote/bind platform), serving 21 commercial industry segments plus personal lines, with in-house claims management through Specialty Claims Canada.

Product overview

SPG Canada is Canada's leading Delegated Underwriting Authority Enterprise (DUAE), operating as a platform of multiple legacy MGA brands unified under the SPG Canada brand. The company offers a comprehensive portfolio of commercial and personal insurance products through its family of brands including Cansure, Beacon, i3 Underwriting (transitioning to SPG Canada), Totten Insurance Group, Anderson McTague & Associates, Mode Insurance Services, and AVRO Insurance Managers. Commercial products span 21 industry segments covering aviation, construction, contractors, hospitality, manufacturing, professional services (including architects & engineers E&O, wellness medical malpractice), environmental/pollution liability, cyber, earthquake coverage (including parametric and deductible buy-down products), marine, motor truck cargo, stock throughput, terrorism, and complex risk. Personal lines include habitational coverage, recreational vehicles/toys, and auto insurance. The SPGC Portal serves as the core technology platform enabling 24/7 broker access for quotes, binding, and policy management. Specialty Claims Canada provides in-house claims management, while the Broker Education Program supports continuing education. The company is undergoing a gradual rebrand unifying its legacy brands into the SPG Canada identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviation Operations Insurance Aviation insurance coverage through AVRO for private aircraft, commercial aircraft fleets, charter operations, manufacturers, hangar owners, ramp operations, and municipal airports across Canada.
• UAV & Drones Insurance Drone insurance covering UAV, UAS, and RPAS operations for commercial operators, construction, agriculture, aerial photography, real estate, filming, surveillance, and inspection. Includes operational liability, hull coverage, payload equipment, and ground equipment protection.
• Construction Insurance (Buildersure) Market-leading construction insurance covering commercial and residential projects, civil infrastructure, renovation, and builder's risk. Features wrap-up liability, CGL, builder's risk coverage up to $150M+, and modular add-ons including cyber, legal expense, and environmental impairment liability.
• Contractors Insurance Comprehensive contractors coverage through SPG Canada, Cansure, and Totten brands, covering general contractors, environmental contractors, and contractors pollution liability.
• Hospitality Insurance Hospitality insurance covering restaurants, hotels, resorts, bars, and lodging services, including liquor liability through Totten.
• Manufacturing & Wholesale Insurance Insurance for complex manufacturing risks through SPG Canada (formerly i3) and Cansure, covering manufacturing, wholesale operations, and complex risks.
• Motor Truck Cargo Insurance Legal liability coverage for truckers and carriers transporting cargo. Covers common and contract carriers, crane operators, long/short haul truckers, with motor truck cargo limits up to $1M and liability limits up to $10M.
• Environmental (Pollution) Insurance Pollution and environmental liability coverage including Premises Environmental Liability (PEL) and Contractors Pollution Liability (CPL), with limits up to $10M covering third-party claims, cleanup costs, and emergency response.
• Complex Risk Insurance Tailored insurance solutions for complex property and casualty risks including manufacturing, wholesale, contracting, civil works, utilities, crane services, retail, oil & gas, and professional services. Offers standalone umbrella and excess liability.
• Complex Casualty Insurance Specialized complex casualty insurance addressing risks that standard markets decline, with significant capacity for CGL, umbrella, and excess liability coverage.
• Cyber Insurance Cyber and privacy insurance coverage through Cansure and Totten brands, providing protection against data breaches and cyber incidents.
• Commercial EQ Deductible Buydown Earthquake deductible buy-down program for commercial properties offering up to $5M in capacity, deductibles as low as 3%, and support for TIVs up to $200M across Canada (excluding Quebec).
• EQ Parametric Insurance (BC Commercial) First-dollar parametric earthquake insurance for BC commercial properties providing rapid payout (within 30 days) when earthquake intensity exceeds 6.0 magnitude at the insured premises. Available up to $10M per policy.
• Kidnap & Ransom Insurance Kidnap and ransom insurance coverage through Totten for crisis management situations.
• Legal Expense Insurance Legal expense and legal threat protection coverage through Cansure and Totten.
• Stock Throughput Insurance Cargo and inventory stock throughput insurance covering raw materials, work in progress, and finished products worldwide under a single policy for manufacturers, importers, distributors, and exporters.
• Terrorism Insurance Terrorism and violent attack protection coverage through Cansure and Totten brands.
• Professional Liability Insurance Comprehensive professional liability insurance protecting architects, engineers, contractors, healthcare professionals, and other professionals. Offers high limit capacity up to $5M, pollution coverage up to $500K, and coverage for 30+ professional classes.
• Architects & Engineers E&O Insurance Errors and omissions coverage for architects, engineers, design-build firms, interior designers, and construction management firms with limits up to $20M, first dollar defense, and no water ingress exclusion on base form.
• Wellness Medical Malpractice Insurance Medical malpractice insurance for healthcare and wellness professionals including yoga instructors, fitness coaches, tattoo artists, and 600+ additional classes. Limits up to $10M with premiums starting at $297.
• Recreation & Resorts Insurance Specialized coverage for tourism and recreation businesses including resorts through Cansure.
• Retail & Automotive Trades Insurance Insurance coverage for retail and auto trades businesses through Cansure.
• Cannabis Insurance Custom cannabis coverage for licensed retailers through Cansure.
• Commercial Marine Insurance Comprehensive marine insurance coverage for marine professionals from hull to harbor through Cansure.
• Surety Bonds Surety bond coverage for contractors and commercial businesses.
• SPGC ONE Specialty Program Specialty insurance program offered under the SPG Canada brand.
• Personal Lines Habitational Insurance Personal habitational coverage including contents in storage, high value homes, mobile homes, rented dwellings, seasonal dwellings, strata condo corp multiplexes, and vacant dwellings through Cansure and Beacon brands.
• Personal Lines Toys (Recreational Vehicles) Personal recreation vehicle coverage including pleasure craft, personal watercraft, motorcycles, and off-road vehicles through Beacon brand.
• EQ Deductible Assessment Coverage for Personal Condo Owners (BC) Earthquake deductible assessment coverage for BC condo unit owners, reimbursing insured for their portion of building's earthquake deductible up to $250,000; available as standalone or add-on coverage.
• Mode Auto Insurance Personal auto insurance products distributed through Mode Insurance Services following December 2025 acquisition, representing a landmark expansion beyond traditional specialty insurance focus.
• SPGC Portal (Broker Self-Service Platform) Online broker portal enabling real-time quotes, online coverage binding, and policy document downloads available 24/7. Built to let brokers streamline insurance placement across SPG Canada's commercial and personal products, replacing legacy brand systems as the unified technology platform.
• Specialty Claims Canada (In-House Claims Management) In-house claims management team providing 24/7 claims services for SPG Canada policyholders with delegated authority for efficient claims handling.
• Wildfire Defence Services (WDS Canada) for Eligible Cansure Policyholders Wildfire loss prevention and suppression service for eligible Cansure policyholders, provided through partnership with Wildfire Defence Systems Canada, including moving combustible materials, securing vents/openings, deploying temporary sprinklers, and applying fire-blocking gel.

Quantifiable outcome

• 40+ accredited training sessions delivered in Q1-Q2 2026
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Wildfire Defence Systems Canada Inc. (WDS Canada)coreStrategic or Co-development Partner · 17 June 2026Partnership to provide wildfire protection services for eligible Cansure policyholders. WDS Canada, a world leader in wildfire loss prevention and suppression, may deploy trained professionals to eligible properties during active wildfire events for on-site mitigation before, during, and after fire passes. Services include moving combustible materials, securing vents and openings, deploying temporary sprinkler systems, and applying fire-blocking gel. Service is provided at no additional cost to eligible policyholders.
• EcoClaimcoreStrategic or Co-development PartnerPartnership to divert waste materials from property losses away from waste stream into recycling and reuse. SPG Canada is the first fully certified MGA organization with EcoClaim, supporting sustainable claims practices and reducing environmental impact of insured property losses.
• The Nature Force (Ducks Unlimited Canada)coreStrategic or Co-development PartnerPartnership between Ducks Unlimited and the insurance industry supporting wetland restoration and community protection. SPG Canada is a committed donor and the first MGA partners of The Nature Force. The company also looks to donate employee-time through volunteering to support projects that restore wetlands and protect communities.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Trisura Guarantee Insurance Company: Canadian specialty insurer and MGA operator with delegated authority across commercial and surety lines. Closest direct peer to SPG Canada's DUAE model, with overlapping specialty product focus and broker distribution.
• Vault Insurance: Canadian MGA focused on specialty commercial and personal lines distributed through brokers. Operates with delegated underwriting authority from carriers, directly comparable to SPG Canada's MGA model.
• Echelon Insurance: Canadian specialty P&C insurer and MGA (Fairfax-owned) operating in commercial and personal lines through brokers. Direct peer given shared specialty MGA positioning and broker distribution model.

Broad incumbents

• Intact Financial Corporation: Canada's largest P&C insurer with significant broker distribution and growing MGA/integrated capabilities. Acts as both a competitor and a key carrier principal for SPG Canada.
• Definity Financial Corporation: Major Canadian P&C insurer (formerly Economical) with broker distribution and specialty MGA subsidiaries. Comparable as a carrier principal and competing specialty distributor.
• Northbridge Financial Corporation: Canadian P&C insurer (Fairfax-owned) with specialty and commercial lines distributed through brokers. Comparable as a carrier counterparty and specialty market participant.
• Aviva Canada: Major Canadian P&C insurer with broker distribution and specialty capabilities across commercial and personal lines. Functions as both a competitor and a potential carrier partner for SPG Canada.
• Hub International: Large North American insurance brokerage with significant Canadian operations. Key broker customer of SPG Canada that also competes for specialty placement via in-house capabilities.
• Wawanesa Mutual Insurance: Canadian mutual P&C insurer with broker distribution across commercial and personal lines. Comparable as a broad incumbent in the same broker channel and provincial markets.

Emerging players

• Accelerant: US-based MGA platform and data analytics company serving specialty MGAs with capital and risk services. Comparable as a next-generation MGA platform model, though US-focused rather than Canadian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spgcanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialty Program Group Canada